So this is a story that I heard from Jim Vaughan, editor of Learn From the Giants, that I think that anyone can put to use in their life. It’s called “The String Story”. Basically in Jim’s long career, he has done many jobs. He almost sounds like Mike Rowe to me. One of those things that he did was help install electrical lines. In Florida, where he is a native, you might be aware, that they have swamps like crazy down there. Well, one day, he and the group that he was working with was tasked in getting an electrical line across one of these many swamps.
Now, personally, I never thought of how one could do this until Jim told me the story. I mean, I suppose if I had thought about it, I would have assumed that they would have used a helicopter. Well, they might in some places or when they’re installing the tower, but they didn’t when putting up the actual wire. Apparently, instead of taking the entire electrical wire across the swamp (which the size of this wire is ginormous) which would be almost impossible, they have a strategy for doing so. They get in a small boat with a spool of string. They take that string across the swamp to the pole. Next, on the other end, they tied twine to the end of the string and pulled that across, next they tied rope on the twine and then pulled the twine across!
Eventually, they got large enough rope going across that they tied the wire on and then pulled it across. After which, they installed the wire and moved onto the next tower.
Now, this is a rather simple story, but it can be applied to so many things in life. For one, it can be applied to sales in the matter of the upsale. Just get someone buying something for $9.99 from an infomercial and the next thing you know, you have them buying a $100 or more for a deluxe set of knives or $200 or so for jewelry.
Or it can be applied to building a strong relationship. As you might or might not know, I have a “traditional” view on relationships. I think the reason so many people have problems with their romantic relationships is because they put about as much time and effort into a relationship as they do in their finances. Many people are in financial debt and what I call “romantic debt” (which I’ll talk about in a future post). If they would start with a sound foundation, and work on building it up from the ground up, people could get anything they wanted – financially AND romantically. However, society has taught many of us not to think this way. Most of us don’t know how to put off the good for the great.
I’m sure there’s other uses of “The String Story”, but I thought I’d give you these examples so that you can figure out ways to implement it in your life. Speaking of… what are some instances where you might use it?