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AoL 007: Personal Branding: Not Just for Business Owners with Ryan Rhoten

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When was the last time you cared about what you looked like? If you’re like most people, probably this morning before you headed off to the office. The image that you give of yourself is highly important. It’s all about first impressions, right?

So you know you should be aware of how you’re making a first impression in the real world. But what does the internet say about you? Have you done a search on yourself recently to see what comes up? If you have, and you didn’t like the results, how can you change that?

That’s where our guest, Ryan Rhoten, comes into play. Not so long ago, Ryan didn’t think about his online persona either. In fact, it wasn’t until he didn’t get a promotion that he wondered what what was going on. Soon, though, he realized that he didn’t look so good on the web. In fact, there were other Ryan Rhotens on the web… one of which that wasn’t too flattering.

Today, he helps others figure out what their stance is on the web. He does that by helping them hone their personal brand. Yeah, that same personal brand that many celebrities and business owners have to be aware of.

If you’ve recently been denied an interview or promotion that you thought was a sure thing, then you should listen to what Ryan has to say. Even if you’re a business owner and you’re not exactly sure you know everything about personal branding, you should definitely check this talk out too. It just might mean the difference between you getting that next job or client.

IN THIS EPISODE, YOU’LL LEARN:

  • How Ryan got started as an online Personal Branding Expert.
  • Why he doesn’t consider himself a “entrepreneur” quite yet.
  • Why it’s important that you go to events when building your brand.
  • What’s an expert exactly and how you can find out what you’re an expert in.
  • What are common practices of recruiters of using social media to find talent for an open position.
  • Why Gen Xers naturally struggle when it comes to their online presence.
  • Some common mistakes people make when developing their personal brand.
  • Why it’s important to do things out of your comfort zone on a regular basis.
  • What a Klout score is.
  • …and much more

Right click here and save-as to download this episode to your computer.

ITEMS MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Checklist for building your online presence on LinkedIn.

KISSmetrics_official_logo

14-Point Checklist to Dominate Your Personal Brand on Google

Thanks for Listening!

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Cheers!