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target audience

Joe Sanok – Being of Service to Your Audience – How to Create a Podcast for Your Target Audience (AoL 183)

When you’re starting anything in the business world, it’s a really good idea to know who your target audience (or avatar) is. Some businesses might have many options, while most actually have a handful or less.

Generally speaking, when you’re starting a podcast, it’s no different. Sure, there’s a few podcasts out there that practically anyone can listen to, but for the most part, shows need to be tailored to the audience. This is especially true if the host isn’t well known.

When this session’s guest, Joe Sanok, started his podcast, not many people knew who he was outside of his therapy work. However, with a podcast name of Practice of the Practice, it only makes sense that people who were looking to build their private practice would find his show.

In this session, Veronica and I chat with Joe about the importance of knowing your audience and successfully building a brand around their needs.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What lead Joe to realize he had to retire from his therapy practice to build his current business of Practice of the Practice? 9:49
  • How did he realize it was time to sell the therapy practice that he had been building for years? 13:44
  • What inspired Joe to start his podcast in the first place? 15:34
  • Is there anything in particular he’s learned by running a practice that he can apply to what he’s doing today? 17:16
  • What ideas does he think keep people back from creating something which has a high level of scale and influence? 18:56
  • When someone believes they have limits in their lives and business, what questions should they be asking themselves if they want to move forward? 20:47
  • How can someone make a podcast about an industry that might seem too limited in scope? 23:56
  • Are there key elements a new podcaster should consider if they’re starting a show in a particular niche? 26:25
  • Has Joe had to go through any particular pivots this year? 40:28
  • If he could add one song, one book, and one film to the national curriculum, what would they be? 42:35
  • What’s a message that’s out there which is a disservice to youth? 43:42
  • What’s something that costs less than $100 which has changed his life? 44:06
  • Is there something he’d like to do in his lifetime that no one knows about? 45:23
  • What’s the secret to achieving personal freedom? 45:54

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Joe Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTube
Cohost: Veronica Kirin
Powered By: Fizzle (Community for the Newpreneur!)
Kelly Higdon
Joe’s Course: Podcast Launch School
Fireball – Pit Bull
Michael Pollins – How to Change Your Mind
The Untold History of the United States
Griffin Wrap around microphone shield

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Fostering Aha Moments Through Slowing Down

Launching a Profitable Podcast

Tips on Building Your Business with Debbi Dachinger

How to Start a Million Dollar Practice with Kasey Compton on Practice of the Practice


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

political satire

Andrew Heaton – Creating Opportunities through Political Satire: Using Your Unique Talents, Interests, and Experiences to Fulfill Your Mission (AoL 165)

In general, politics is a topic that people are really engaged in or they want to keep away from it with a 10 foot pole. Personally for me, I’m a bit of a junkie. And in fact, the shows that I tend to listen to engage in political satire. They don’t take themselves too seriously.

I love that because it’s such a break from the norm. Because when you think of politics today, you often think of this side vs that side. One side is right while the other side is wrong. One side is Trump and on the other side you have the Pelosi lead Democrats.

This wasn’t always the case.

Today’s guest, Andrew Heaton, is someone I started listening to sometime last year in his last podcast called There’s Something Off with Andrew Heaton. That particular show concluded this past summer and since then he’s been busy building his own show entitled The Political Orphanage. (He also has a new show called Alienating the Audience , Sci-Fi based show, which we’ll talk a bit about in the interview.)

Listen in as Andy and I get a chance to find out from Andrew what his process has been as he’s been building his new platform. And what he can share with other creators in regards to getting on the national stage.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How does Andrew connect at a different level with his audience than most political commentators? 10:38
  • Are politicians in DC the same people behind the scenes versus what we see in the news and media? 14:11
  • What’s Andrew’s advice for a student to set themself up to work in Washington DC? 17:08
  • What are some action steps he recommends to creatives, such as podcasters, who are in the hunt to get on a larger stage? 23:11
  • How does he go about getting guests on his podcasts? 35:49
  • Is there a certain way Andrew recommends to grow a contact list? 41:01
  • What business lessons has he learned through his experiences as a standup comic? 56:50
  • How has “always saying yes” affected him as a podcaster? 59:37
  • What’s Andrew looking forward to in the New Year? 1:02:12
  • Which book, film, and song would Andrew add to the National Curriculum? 1:04:47
  • What’s Andrew do when he becomes overwhelmed or unfocused? 1:07:32
  • What’s a topic that would be found in a handbook for entrepreneurs if Andrew wrote it? 1:10:33
  • Is there something he wished was still a thing? 1:12:12
  • What’s the secret to achieving personal freedom? 1:12:45

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Uberdunger Cologne for Men

Game of Thrones: Libertarian Edition

Star Wars: Libertarian Edition

Baby Yoda for President


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

interview preparation tips

4 Interview Preparation Tips for Your Podcast

Recently I had the opportunity to be a producer for a podcast which is in the beginning phase for Pass the Torch here in Indianapolis. I have to admit, it was a fun and rewarding experience. The host, Amna was super professional and she had some pretty qualified guests on to discuss the topics of office politics and professional development. During the break between the two episodes, she asked if I had any interview preparation tips for getting ready for the second show. Off the top of my head, I had a few things that I could share. 

But it got me thinking – what are certain things that podcasters need to think about as they’re starting their show; or for that matter, as they move up the mastery ladder?

The Magic Ingredients

As podcasters, we should always be trying to get better at our craft. Of course, this is true for every profession out there. And just like every other profession, there are certain skills that podcasters need to be aware of to get better at what they’re doing.

Audio

If you’ve been around the AoL Podcast over time, you might have realized that early on, my audio quality was much worse than it is now. It took me quite a while to even begin to understand the intricacies of good audio.

I started with a crisp impersonal sound which wasn’t very inviting to what it is today – a warmer personal quality which hopefully makes listeners feel like they’re in the same room as the conversation.

This process took quite a while – perhaps over the course of 6 months? And during that time, I was publishing weekly. Yikes!  Today, while I don’t feel it’s perfect, I do have a few folks in my network who call me a bit of an audiophile.

Show Prep and Questioning

When it comes to prepping for a show, there’s definitely two extremes. On one side you can be completely scripted out. This might include doing all kinds of research and having certain questions prepared for the chat. If you go this route, the plus is that you have the potential to have a conversation with your guest that they might not have had already. This will separate your show from those who ask the same questions. The more unique your questions, the more new information your audience might receive. An example of this kind of podcast host is Jordan Harbinger.

On the other hand, you can have minimal show prep. This approach might include going over a handful of the guest’s work, simply to get an idea of what they’re about, and ask discovery type questions during the actual interview. While you might not get unique questions, you will have a conversation which is much more natural and curiosity driven.

A few people who have used this approach in their interviewing over the years is Larry King and his long time friend Cal Fussman.

General Production and Publishing

Finally, when it comes to having a successful podcast, there’s something to be said about all the other aspects of getting the show to the audience. The raw audio itself might need to be edited. There might need to be a transcript of the show or a page of show notes made. Or perhaps, your show needs regular guests. Getting ahold of those guests and making arrangements for them to be on your show will take some effort as well.

These are things you’ll need to consider as you’re putting your show together as well.

Teamwork Makes the Dream Work

If you don’t have the skillset or time to do any one of these parts, then you might need to hire help to get it done. It really depends on what you want the final product to be and how much time you have to put into it.

If you need help doing any particular part (outside of the actual conversation!) shoot me an email. I’ll connect you to someone reputable in the business.

Action Steps

I’ve actually written about some of these topics in the past. So if you want to know more specific steps about what all goes into making a podcast, then you can check those pieces out:

I don’t pretend to be the best at interviewing guests by any means. However, what I do works well for me. Let’s just say that I’m on the side of overpreparation. 

So if the art of interviewing is something you want to know more about, there are a couple of current courses I’m aware of that can help you out. One is from Larry King himself and the other is by past guest Michael O’Neal.

Rumor also has it that Jordan Harbinger will be putting out his own interviewing course in the not too distant future. He’s looking to get other people on board with that, so stay tuned for more information on that front.