Posts

business team

Dirk van Reenen – A Great Challenge Means Great Opportunity – How to Build a Pivot Ready Business Team from Day 1 (AoL 180)

For a lot of business owners, the pandemic has cost them their livelihood. For example, Yelp! recently shared that 55% of the businesses using their platform which closed down due to the pandemic aren’t coming back. What’s a business team to do when you’re looking at those kinds of numbers? How can you avoid having to close down?

The answer, I believe, is all about being able to make a pivot. And this is something we’ve been discussing in great detail on the show.

Unfortunately, for some business teams, pivoting might not be too obvious. Sure, curb service and delivery for some restaurants makes sense, but what if your restaurant wasn’t so much a restaurant, but a bar? What if you’re reliant on a market that’s not doing so great right now such as realty?

Today’s guest, Dirk van Reenen, excels at helping teams focus on the foundations of business and how they scale their businesses in ways that they might not have noticed before. In fact, with the future looking like things will be changing faster and faster, it’s important that all businesses know how to quickly pivot.

So what does that look like? Well, the first thing is all about building the right team – and that’s where today’s conversation takes us.

Listen in as Andy and I learn more about Dirk’s business BERGflow and how it might benefit those of us going through or preparing to go through a hard time.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What’s the path that Dirk followed to eventually starting BERGFlow? 9:45
  • Where did the name BERGFlow come from? 15:20
  • What are some things people need to consider when building a team as a solopreneur? 20:24
  • What challenges does remote work give to a group who’s forming into an effective team? 26:50
  • If a leader finds themselves in a situation where there’s trust issue in the team, how can they get back some of the control in their group? 32:02
  • According to Dirk, what’s the importance of a business team building something worthwhile? 38:54
  • What kind of things is Dirk looking forward to as we move into a different world post-pandemic? 45:40
  • What’s the best advice he’s ever received? 51:40
  • Which three books does he gift or tell others about? 52:11
  • What’s the smallest decision he’s made that has had the largest impact in his life? 54:22
  • What’s one thing all high school students must know? 59:01
  • What’s the secret to achieving personal freedom? 1:01:41

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Dirk Online: Website, Facebook, LinkedIn, Instagram, YouTube
Cohost: Andy Dix
Powered By: Kennected
Documentary – Happy – (Flow in BERGfow comes from this documentary)
Rocketfuel – Visionary / Operator (or Integrator) relationship
David Osborn- Dirk’s Mentor
e-myth revisited
Chris Tuff AoL Interview
Think and Grow Rich
The Fish that Ate the Whale
The Road Less Stupid – Keith Cunningham
Loving What Is – Byron Katie

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

How to Navigate the Early Stages of Shift

Adapting to the Shift

Where is the Bottom of This?

What are you doing to Pivot and Move Forward?


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

lifestyle entrepreneur

Corbett Barr – The Story Behind Fizzle.co – The Basecamp for the Lifestyle Entrepreneur (AoL 150)

If you’ve been following the show for awhile, you’re probably aware that I’m a big fan of Fizzle. Personally, I think they’re one of the best resources I’ve seen out there for the lifestyle entrepreneur.

Why?

Well, there’s a couple of reasons for that. For one, their library of courses available to their members are geared for those who need an Entrepreneurship 101 or 201 course. They cover all the fundamentals.

But that’s not all that’s there.

In fact, the creators joke with the idea that people come for the courses, but stay for the community.

Which is so true. In fact, I’m still interacting with several people I met on there 4 years ago. Including Veronica.

In today’s interview with co-founder of Fizzle, Corbett Barr, Veronica and I talk to Corbett about the founding of Fizzle and what he thinks about the online entrepreneurial space 10 years after he started his first blog Think Traffic.

It’s my hope that you get a bit of an understanding of why Veronica and I both believe Fizzle is such a great resource.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Corbett originally get started in the tech startup world? 9:11
  • What was his initial plan in starting Think Traffic? 17:29
  • How have things changed online since the start of Fizzle? 22:24
  • Where did the idea for Fizzle come from? 28:51
  • What kind of advice does Corbett have for those who want to get off the fence and develop the business they truly want? 36:23
  • What’s the future for Fizzle and Palapa look like? 41:37
  • Who are three influences that have helped him get to where he’s at today? 47:20
  • Is there something he’s excited about that’s going to affect entrepreneurship in the future? 49:06
  • What topic should more people be talking about yet hardly anyone is? 50:54
  • What is something Corbett believed as a 35 year old that he’s changed his mind on? 52:41
  • What does it mean to live a life of abundance? 54:53

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

7 Big Lessons about Entrepreneurship

Best Places to Work and Live around the World, FB Productivity, and Managing a Remote Team

4 Simple Productivity Practices and Apps

Chase Reviews the Evergoods CTB40


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

be consistent

Engineered Success – What it Means to be Consistent with your Priorities, Time, and Intentions with Tony Whatley (AoL 147)

To be consistent. It’s a phrase that’s thrown around in all kinds of industries as a part of their success. But what does it mean? If you own an agency that relies on you to get the job done, then you have to show up everyday. If you own a website that sells certain products, then there’s a good chance you’ll need to go to various events to let potential customers that your site exists. Maybe you’re trying to build a personal brand on social media – then you’re going to have to commit to building that brand and showing up daily.

So, that being the case, consistency can come in different forms. It’s really dependent on what you want the end goal to be.

However, if you really want to shoot for the stars in the online entrepreneurial space, then today’s guest is some you’ll appreciate.

In this session, Tony Whatley speaks to Veronica and I about what it took for him to not only build a company outside of his day job, but to also sell that company for what it was worth. We also touch on the kind of work it’s taking for him to build his own personal brand online.

Join us as we pick the brain of the Side Hustle Millionaire!

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Tony get into mechanical engineering? 10:41
  • What lead him to start side businesses outside of his day job as an engineer? 12:14
  • How was Tony able to scale his business so he could have a “10 hour work week”? 17:38
  • If he were to start over today, would Tony have used the same marketing and sales strategies he used to first grow his businesses? 22:24
  • After selling his first big business, what was life like? 35:20
  • What was the process of selling this business like? 40:32
  • What’s the future hold for Tony’s brand? 46:40
  • Who are three influencers who have helped him get to where he’s at today? 51:21
  • If he could ask anyone living or dead a question, who and what would Tony ask? 54:25
  • What is something that most people don’t realize is a huge waste of money? 55:56
  • Something that cost less than $100 which changed his life? 59:07
  • What does it mean to live a life of abundance? 1:00:17

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Tony Online: Website, Facebook, LinkedIn, Instagram, YouTube
Cohost: Veronica Kirin
Session Sponsor: Uncover Your Personal Mission
Blinkist (Book Summaries)
Mike Rowe Works Foundation

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Business Coach vs Business Mentor

Fear! (The Viper Crash Story)

Tony on Entrepreneurship at the Speakers Authors Coaches Summit

Tony on Heather Parady’s Show


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Defining YOUR Business – Why 24/7 Hustle Isn’t the Secret to an Abundance Mindset with Alex and Sarah Dumas (AoL 144)

When starting a business, many people make building their business as complicated as improving themselves. The thing is that if you have a good business idea, it shouldn’t be all that complicated to get results. In fact, there are still plenty of multimillionaires out there that haven’t used social media to get their message out there.

That said, you should always be improving yourself. If you’re not, then you’re automatically going backward.

These concepts are examples which I learned from my Amway group, LTD, back in 2006. While I’m no longer active in the business, I can say that I learned a ton of great fundamentals there.

Likewise, today’s guests, Alex and Sarah Dumas, learned quite a bit from their days of being in the MLM (multi-level marketing)/direct sales as well. However, not all of it was awesome.

In fact, in this conversation, you’ll hear them talk about how much of what is taught today in MLM’s is only part of the story. And more interestingly, much of what’s taught to entrepreneurs as a whole – especially hustling 24/7 – might not be the best thing for YOUR business.

Learn from the Dumas’ experiences as they talk about these topics as well as what it takes to work and live abundantly.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How were the Dumas’ initially exposed to entrepreneurship? 9:46
  • What did they learn from their time in the financial service industry? 14:07
  • What was the one moment where they decided that there has to be a better way to building a business than what they already knew? 19:29
  • How has it been for Alex and Sarah to work together as a team? 29:03
  • What’s NLP and how does Sarah use it in her coaching? 32:48
  • What is Reiki healing? 35:20
  • What would they recommend to others who are bringing in their significant other into their business? 38:16
  • What’s the Abundant Life/Business Blueprint? 45:34
  • How can people connect with Alex and Sarah in 2019? 49:34
  • Who are three people who have help launch them to where they’re at today? 51:02
  • What’s one gift they like giving others? 51:18
  • In the last 5 years, what belief or habit has improved their life? 51:40
  • What issue should people be talking about yet anyone hardly is? 52:36
  • What’s the secret to achieving personal freedom? 57:07

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Alex and Sarah Online: Website, Facebook, LinkedIn, Twitter, YouTube
Cohost: Harrison Painter
Session Sponsor: Fizzle – Get your first two weeks FREE!
Milk frother
NLP
Reiki Healing
Rinna Mai AoL Interview
LaVar Ball – ‘Stay in Your Lane’
Abundant Business Blueprint (formerly Abundant Life Blueprint)
Jim Rohn
Les Brown


Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

It’s OK to be Competitive, but not Combative

Keep Fighting For Your Dreams

Power of Affirmations

Power of Discipline


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

young entrepreneurs

Angel Ribo – Seeking a Higher Purpose: Scaling into International Markets and Educating Young Entrepreneurs (AoL 135)

When scaling a business, there’s many options that an owner or CEO can take.

A lot of times, especially for brick and mortar companies, one of the first things that they’ll consider is growing their company internationally.

However, if they don’t consider the culture they’re moving into, their effort is certainly going to have issues.

This is where today’s guest, Angel Ribo, comes in to help.

Having helped well over a thousand CEO’s during his career, he works on helping companies find ways to benefit the countries that they’re considering moving into.

On top of this, he also has a foundation geared towards poverty stricken kids in Latin America called Wisdom for Kids.

As you’ll hear in the conversation, teaching kids how to be entrepreneurs with the resources around them is a great way to help dilute the effect of poverty around the world.

Join Harrison and I as we talk with Angel about helping others find a higher purpose!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What circumstances allowed Angel to learn 5 languages and have as much international exposure as he has over his career? 9:46
  • What memories does Angel have of his travels that he believes have helped him become who he is today? 12:49
  • When did he realize that entrepreneurship was going to be a major part of his life? 14:20
  • Did he have any inspiration in becoming an entrepreneur? 15:34
  • How did he realize what his superpower was? 17:52
  • What’s the main issues that CEOs have when they’re scaling their business to an international level? 19:20
  • How does he prep companies to work with diversity when it comes to international scaling? 26:48
  • What are some challenges that immigrants have when it comes to expand their career or become an entrepreneur? 29:51
  • What’s Wisdom for Kids? How much of a challenge is it to train underprivileged youth to be entrepreneurial? 32:46
  • Why is important for these kids to use their local resources? 36:14
  • What’s Angel looking forward to the rest of this year and next? 40:40
  • In the last several years, what is something Angel has become good at saying no to? 43:17
  • What advice does he hear adults giving children that he’d call bs on? 44:24
  • What does he do when he becomes overwhelmed or unfocused? 44:53
  • Secret to achieving personal freedom? 45:08

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Angel on 12 Minute Conversations with Engel Jones

Why Kids in Need should become Entrepreneurs

How to End Poverty in Latin America FAST

What are your 3 Biggest Fears or Limiting Beliefs?


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

quality content

Creating Effective Quality Content

When it comes to marketing today, there’s a certain idea all digital marketers have to follow. We have to add value before we get the sale.

What does that mean?

Well, for most, it means that we have to educate our potential clients or customers about what it is that we do or make.

In fact, it can take up to 6 to 8 touches before a prospect becomes a buyer.

Typically, those touches take the form of “content”.

Content can take the form of videos, audio, or even text – like this blog. And it’s usually in the form of an educational format.

In this post, we’re going to look at a few places that we can find ideas for good content in 2018 and beyond.

 

Natural Content vs SEO Driven Content

When we’re thinking about creating content that attracts potential customers, we might be tempted to do a number of things. Most of these fall into three types.

Natural Content Creation

The first type is one where the focus is mainly on what our own individual customers or clients want. As a creative entrepreneur, this is something that seems a bit more natural.

The goal of creating this content is usually to retain and educate the clients, audience, or customers you already have.

 

SEO Driven Content Creation

The second type of content is content that is created specifically for what Google (or other search engines) suggest people are searching for.

Knowing this information allows us to create content specifically based on these search terms or “keywords”.

The end goal of this type of content creation to bring in more people into your sphere of influence.

If you’re not familiar with the term SEO, it simply is the acronym for Search Engine Optimization. The idea behind it is that If a particular site has good SEO, the site will rank hire in Google’s search results.

The goal is to appear on the first page of results.

At one point, it was much simpler to understand what would rank a website higher than another in Google. So much so, that if you understood the fairly rudimentary rules, you could start your own solopreneur business or small agency offering it as a service.

In fact, I remember back in 2010, there were several people in my social circle that worked for a couple of startup SEO companies here in Indianapolis.

Today, while SEO still exists and is still useful, it’s getting harder and harder to predict how Google ranks websites. They’re constantly changing what variables make our sites rank higher.

Some of those variables even include traffic on the site, authority of the site, and how quickly the site loads for individuals browsing the site.

 

Hybrid Content Creation

Ideally, since the SEO world has become so hard to predict, the best thing we should do is create content that not only has keywords in it, but also is made to educate your currently existing audience.

The main way to do this is to simply to find out what your audience is asking about, find out what keywords in Google are related to those questions, and then build content based on the results you find.

Doing good SEO work on your site is not the scope of this particular post. However, I have two recommendations for you if you have a WordPress based site.

 

  1. Make sure you have the Yoast SEO Plugin. I personally recommend the premium version because it has some kick butt features (including multiple keywords) and you only have to pay for it once. 
  2. Secondly, when you’re searching for keywords, you can use a free tool within Google Adwords called the Keyword Finder. When you’re searching, there are two columns that everyone should consider. The average monthly volume, and the competition.


Ideally, you want an Average Monthly Volume of 1k – 10k (number of searches a month). If you try anything higher than that, there’s a much higher chance your site won’t be seen in the front of the results. If you use anything less than that, you might be targeting a smaller group of people.

Once you find a keyword that hits that 1k – 10k search sweet spot, then you’ll want to check it’s competition. Ideally, you want a keyword that has low competition. However, from time to time you might have to use a keyword that is marked as a medium. I rarely use those that have high competition.

Here’s a visual of what I’m talking about:

quality content

How to Find Your Audience’s Questions

If you choose to go the natural or hybrid route, you’re creating your content with your audience in mind.

If that’s the case, there are a few places where you can get topic ideas from your audience – directly and indirectly.

  1. Ask them! You can send out a survey to your followers (whether it’s through Messenger, email, or whatever you prefer).
  2. Check out what’s being asked and discussed in Facebook groups or other online forums that are related to your topic. If you think you can go into further detail than what’s covered in the post, go for it. 
  3. See what other thought leaders in your industry are talking about. What are your favorite blogs, podcasts, speakers, and/or authors discussing? They probably have already done the research to find a good topic to discuss. Feel free to add your voice to the conversation!

 

Action Steps

When we’re having to create content on a regular basis for our audiences, we might draw a blank when we’re looking. Once you have an idea of what kind of content type you’re going to be creating (whether it’s natural, SEO focused, or a hybrid of the two), then you just need a spark of inspiration. If anything, this gives you a good excuse to check in with leaders of your industry!

 

self empowerment

Going North! – A Practical Guide in Bettering Yourself through Self Empowerment with Dom Brightmon (AoL 133)

Anyone that has had a significant amount of success in their lives have probably done a fair amount of listening to those who have had more experience.

When you’re thinking about sports, for example, there’s no team that has been successful without having coaches and a front office who perform well at their jobs.

Likewise, in business and in the self-help world, it’s good practice to take advice from people who have been where you’re wanting to go.

Today’s guest, is all about enabling people to get out of their own way and be more successful. He does this through his podcast, on stage, and through his book “Going North!”.

His name is Dominique Brightmon and in today’s conversation we chat about the importance of mentorship and all he’s learned as a 20-something entrepreneurial educator.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How has Dom’s past in the church set him up for success today? 10:49
  • Who are some of his mentors who have contributed to where he’s at today? 13:28
  • What inspired Dom to write his first book? 17:12
  • What’s the super power he has obtained from working at a library? 19:00
  • How can someone avoid being lost in a strictly Positive Mental Attitude mindset? 20:57
  • What are some of the things that Dom has learned as he’s been building his podcast? 23:26
  • What does he have planned for his 100 session of the Going North Podcast? 26:49
  • Has Dom had any memorable moments that come to mind during his first year of podcasting? 29:57
  • What kind of takeaways has he heard from his audience? 32:45
  • What does he want to accomplish the rest of the year? 34:14
  • Which are Dom’s 3 favorite influential podcasts to listen to? 37:32
  • Is there a recent plot twist he’s seen in day to day life? 38:24
  • What is one gift that he likes giving others? 41:30
  • Is there something that he thinks all high school students should know? 41:55
  • What’s the secret to achieving personal freedom? 42:29

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Dom on Fox 45 Morning News

Dom’s Presentation of the 5 E’s of Leadership

Dan Ally on becoming a Millionaire in 3 Years

Jim Rohn Seminar on Personal Development


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!