Posts

uncertain future

Dave Sanderson – Moments Matter: Why Being Certain about an Uncertain Future is Necessary to Your Success (AoL 120)

It’s been said that real leaders step up in challenging moments. In fact, that’s one trait that professional sports players have to possess in order to win close games. Even us creatives need to be able to give clients what they need when they need it. We also need to be able to do well under fire during negotiations as well.

Unfortunately, life can be a little more complicated than playing games and making business deals. In today’s world, we’ve become all too familiar with crisis. And those that can help cope with these traumatic times, can quite possibly save lives.

That’s exactly what today’s guest, Dave Sanderson did.

In this interview with Dave, we find out what he’s learned from the Miracle on the Hudson and how he’s using that to empower people around the world.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Who was Dave before the “Miracle on the Hudson”? 8:37
  • How does a sales guy become the head of security for someone like Tony Robbins? 9:54
  • Where did Dave get the skill set to handle the plane crash? 11:47
  • How did the plane crash affect him emotionally? 13:34
  • What made Dave that he should write a book after the event? 15:05
  • How does the lesson Dave learned on the Hudson about leadership translate to everyday entrepreneurs? 17:38
  • What are a few common traits that Dave sees in successful people he meets around the world? 20:30
  • How can someone “do the right thing” when they’re not a decision maker in an organization? 24:09
  • How did Dave finally get over his fear when it came to doing his own thing? 27:18
  • What kind of individuals is Dave currently working with who deal with PTSD? 30:15
  • What’s he looking forward to in the future? 5:05
  • 3 Influencers who have helped get to where he’s at today? 36:52
  • What’s the best advice that he’s ever received? 37:26
  • What’s something that more people should be talking about? 37:49
  • How can people be a difference maker in their community? 38:23

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

KMTV “The Morning Blend” Interview

Tony Robbins Giving Props to Dave

Dave’s TEDx talk

Titania Jordan Interview

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

multipotentialite

Are you a Multipotentialite? – What to Do if You Have More Than One Passion

I remember when I was first starting New Inceptions, I wanted it to cover a ton of things. In fact, I thought I’d talk about all the big picture topics that we think about in the back of our mind, but really don’t know who to go to and trust to find out answers.

In a way, I still do that, but not in the way that I first set out to do. I’ve stuck with what I know and because of that, the New Inceptions brand has become less about expressing my thoughts on a given subject and more on focusing outward in helping other people become influencers themselves. I’ve gone from wanting to be a talking head to focusing more on what others need help with.

How did this transformation occur?

Well, the short of it is that I realized that there were experts out there that were better situated to talk about a certain topic than I was. Some of the things that I’d want to bring up on the blog were, in fact, topics that others could actually help people better at.

As I realized this, I started discussing and writing more and more about topics that I knew plenty about. But I never was able to limit the focus of the blog or show to just one thing – one topic. In fact, I’d say it was more of a theme.

 

Are You a Multipotentialite?

It was about this time that I had gotten started with Fizzle and one of the hosts of the show passed along an idea.

Choose a topic and stick with it.

In fact, there’s a whole course in there in how to do that.

But what I soon found out is that I’m never going to be someone who can focus on one thing. Believe me, I tried. For about a year, I focused mainly on business building. But I’m no Pat Flynn.

The truth is that I’ve always been someone that’s bounced around from topic to topic.

Maybe you can relate?

Perhaps that’s why you’ve found this site. Maybe, just maybe, you’re having problems breaking your thoughts down into one topic that you’ll be able to discuss on a regular basis.

If so, then, like me, you’re what’s called a multipotentialite. It’s a term that I think Emilie Wapnik first coined for her TEDx talk in 2015:

Does this Sound Like You?

After watching that presentation of Emilie’s – how do you feel? Maybe a little confused? Maybe just downright furious.

It’s completely understandable.

I mean, a lot of popular business influencers say that we need to pick out one topic – but Emilie strongly disagrees with that. I agree with her that some of us aren’t wired to be specialists. Now that I think about it, it’s one reason I had problems doing research – and a reason why I might have trouble getting a PhD.

In fact, what I think that us multipotentialites need to do is search for themes in the things that we’re interested in. It’ll be through these themes in our passions, that we’ll discover our purpose and later preferred processes. When we know these aspects of ourselves, then we’ll be able to tell if we’re on the right path – for us.

 

Action Steps

If you’re struggling to get a business started or starting your own brand, maybe pursuing this idea of having a theme of passions might be helpful. In the next few weeks, I’ll be releasing a new resource that will help you connect the dots.

Until then, here’s my recommendation. Start thinking about times when you’ve been fulfilled by the work you’ve done. Doesn’t matter if it was for yourself or others. Can you make that into a career? How?

Have any ideas that you’re not 100% sure about? Drop a comment below.

industry trends

Keeping Up with Industry Trends – Should Businesses be Overly Concerned about Being Trendy?

Many of us struggle with finding content to write about. Especially if we’ve been writing or making content for awhile. As you’ve guys have seen this year, I’ve been writing in this blog since 2010. Since then, I’ve written quite a bit.

I have to admit, there’s times where I wonder if I’m going over the same stuff over and over. And if I am, is it worth it to you guys to go over something I’ve might have talked about not too long ago?

For those of us who are regularly creating content, it’s easy to do this because it’s what we know.

However, there are times where we might feel that we’re not keeping up with the times. That perhaps we’re missing something on this or that social media. Or that, perhaps, social media is where we should be to put our message out there.

Is that really the case? Let’s look at this a bit closer.

 

It’s All About Your List

When it comes to having a successful online business (or any business for that matter) is having a list of people who like what you’re about and could be a potential customer.

So, it’d make sense that the longer your list is, the more income you could possibly make when you release a new product.

This is true. And in fact, that’s the real power of Facebook and other social media platforms. Businesses of any size can “rent” parts of Facebook’s list (their users) by paying for ads. Or, as an alternative, if you don’t have a budget to spend on ads, you can spend more time by making a Facebook group.The more activity you have in your group, the more Facebook will share your group with its users. The more users you have in your group, the more you’ll be able to market to them.

But there’s a catch. You’re still using Facebook’s list.

And really, you need to own your own list. And still to this day, as I said in a recent interview, the best way of doing that is owning your own website and building a list of emails.

 

If You’re Not Trendy Can You Still Be Successful?

Now at this point, you might be thinking about that old saying “What brought you here, won’t get you to there.” Meaning, can my bread and butter – whatever you’re good at – can it take you to the next level?

The short answer is that it can – but not the way you’re currently doing it. What you’re offering people or however your servicing them, it should stay the same. If you want to scale, the way to do that is by changing your process.

However, don’t mistake this for new products or new services. Sure, you can get new customers by offering new things that are more trendy. BUT, that’s not what attracted your original customers.

What do your original customers want and are they still getting it? Ask yourself how can you service them better?

 

McDonald’s Attempt to Stay Trendy

Let’s take McDonald’s for example.

McDonald’s has a process that we’re familiar with. Every store has the same process. If you watched the movie “The Founder”, you’ll know that what Ray Kroc did to make McDonald’s better wasn’t by just toying around with the menu, it was by how he was able to scale the company. He offered the same thing at every store and that brought them loyalty.

That model worked for decades – until people started realizing what they were eating and wanted to eat better.

Now, McDonald’s realized that people wanted healthier alternatives. So they started offering all kinds of different products to cater to the healthy consumer. Their menu got larger and larger until in 2013 or so, not only could you order your regular burger, but you could order a fairly large chicken wrap.

The problem is, though, that these healthier alternatives that McDonald’s was trying… they weren’t improving their revenue. In fact, I’m guessing they were losing money with this bloated menu. Because it wasn’t too long that they got a new CEO and the menu was scaled back to a more basic selection.

They decided to cater to WHO got them there in the first place.

And one of the biggest ways they did this was by expanding the times in which they offered breakfast food.

That said, here we are in 2018 and I’d pretty much say that McDonald’s menu is about the same as it was when I was growing up. That’s why they’re still in business – not because of all the healthy alternatives they were starting to offer.

 

Social Media is Designed to be Addictive

Something else I want to point out is that social media is designed to keep you interacting with it. When I was in Honduras in January, I didn’t have a reliable internet connection. So I had just enough time to get me off of Facebook. Sure, there was a couple of times a day where I connected, but for entertainment – I read. And in fact, I read a good book you’re probably all aware of by now (Meaningful Work).

Unfortunately, that hasn’t helped me be the best steward when it comes to the Junto Facebook group. I still think that people get more fulfillment out of working their personal mission – but at the same time, they need to be actually working on it. On one hand, I don’t want to be the reason they spend all their time on Facebook, on the other hand if I didn’t care about that, the group might be growing at a more steady rate.

So, right now to get back on the horse with the Junto, I’m going to schedule time for me to actually be present on there and post. Because really, I’ve just stopped using social media altogether recently. It’s a great feeling, but I need to make sure I’m connected and connecting still too. So yeah, be it a half an hour or an hour, I’ll create a little time in order to do stuff in the group and create buzz in other groups.

 

Action Steps

So trends. Sure, they can be useful in creating more customers. But if you’re already a successful entrepreneur, stay with what you know works. Identify who those raving fans are and figure out how you can serve them better.

Are trends something that you can ignore all together? Probably not. Carve out a day once a week or once a month where you can explore to see what’s popular out there – where you can experiment in growing your business. Not only will you see more opportunities this way, but you’ll also be helping yourself avoid burnout!

As usual, let me know what you think below. How do you utilize trends in your work?

How to be a Good Interviewer

Michael O’Neal – Don’t Make It About Your Podcast Gear! – Learning How to be a Great Interviewer (AoL 119)

When it comes to podcasting, you can get geek out about equipment and marketing tactics all day long. However, what separates the good from the great is, especially when you have an interview based show, is the content.

When you have an interview based show, this means that you should have a good feel for interviewing.

For me, I’ve listened to a number of interviewers styles since I first started: Larry King, Tim Ferriss, Cal Fussman, and Lewis Howes are some of the folks that I’ve tried to emulate.

Another is this session’s guest, Michael O’Neal.

According to Michael, when he first started the Solopreneur Podcast, he wasn’t sure how to help people get better at interviews. It was just something he was naturally good at. But, over time, he’s been able to deconstruct his ability and help hundreds of interviewers get better at their craft.

In this session, we’ll learn about what we can expect from his course as well as some new tips he learned recently at Podfest.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How’d Michael end up as a Steelers fan? 9:16
  • What was his experience like being a cohost with Hines Ward? 11:19
  • How’d he realize that he was unemployable? 14:28
  • What was the attraction to podcasting that got Michael started with it? 22:17
  • What’s his process in connecting with influencers and producing the podcast? 25:48
  • Has Michael seen a drop in his Google Analytics since shortening his show notes? What are a few things he learned at
  • Podfest 2018? 28:22
  • What can someone expect from his course “The Art of the Interview”? 32:02
  • Who are three influencers that have helped launch him to where he’s at today? 42:54
  • How does Michael say no to all the opportunities he receives these days? 43:18
  • Something he’s been learning about recently that he’s excited about? 44:44
  • What’s his least favorite social custom? 45:27
  • What’s the secret to achieving personal freedom? 45:45

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

 

SHOW NOTE EXTRAS:

Michael starts Hand & Foot Combination Practice

Michael on drums at IGNITE 2016

Solopreneur Hour #377 with Pat Flynn

Solopreneur Hour #338 with Hines Ward

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

supply vs demand

Supply Vs Demand: Equal Factors in Innovation?

Back when I was actually studying entrepreneurship in school… I studied a lot of theory based stuff. But hey, that’s what you do in school – study theory!

One of the things that really opened my eyes about how politics plays a role in the economy was learning about John Maynard Keynes and Friedrich August Hayek. They were two prominent economists of the Great Depression era with sharply contrasting views. The arguments they had in the 1930s are revived whenever we have a global financial crisis (or every 10 years).

Keynes suggests that more spending is the answer to reviving an economy, while Hayek believes that artificially pumping the gas on the economy yields worse busts. He believed that stimulus packages were nothing more interference in a naturally occuring rhythm. 

This year marks the 10 year anniversary of Stimulus Act of 2008. Recently, the Trump administration has been talking a bit about tariffs and trade wars. If any of it imposed, we might see some wild fluctuations in the stock market. So maybe it’s a good time to bring this subject up again?

On August 28th, 2011, I posted this piece about the Keynes and Hayek. If you look at the entrepreneurial space using both of their perspectives, then you can come out ahead regardless of what the government stimulates. Or, on a larger scale, you can see how companies like today’s Tesla create a market which other companies can support in the future. 


I have a chameleon personality by any definition of the phrase. Every source that hints to what my personality should be suggests that I have a gift in seeing the world in a balanced manner. Every personality test I’ve taken has jumped around with a result. When I took the Myers-Briggs test, one day I’d be an introvert – another day I’d test as an extrovert.

Heck, forget the sun sign of when I was born – the planets and moons were in alignment for me being a well balanced person too!

Missing out?

Funny enough, most people don’t have a chameleon personality. While mine is no means perfect (most of the time I’m too busy trying to please everyone!) most people are biased in one perspective or another and don’t consider the other side of the coin. The problem with this is that they’re probably missing opportunities.

Remember true intelligence can be defined by the ability to understand two conflicting points of view and make your own decision. So… QUESTION EVERYTHING!!

Case in point: I recently viewed a couple of videos regarding the current economy and two conflicting ways in how to solve it. Most people will see the problems in the economy from one perspective or another and thus the solution is as simple as doing what “is right” to one point of view.

Part 2:

 

Personally what I get from both of these videos and their perspectives is that demand (Keynes perspective) is just as important as innovation and providing the right supply (Hayek) to the economy. Without demand, income doesn’t exist. Without innovation and supply, then no one will buy anything because there’s nothing to buy. It’s a yin and yang sort of deal. Too much of one might give us results we don’t want. For examples, government subsidies have saved many farmers. However, because we’ve relied on it as much as we have, the soy and corn industries have a stranglehold on modern agriculture.

A More Practical Example

If you see both sides of the deal like what I’m talking about, you’ll realize that you can make your cake and eat it too.

One group of smart entrepreneurs are those that are marketing green technologies. Whether you believe Al Gore or not, there is a lot of interest in being green. Part of being green is producing Earth friendly fuels. So those that are building businesses in the green fuel sector are not only good for the environment, but they’re also smart in that they’re cashing in on a GREAT opportunity!!

Not only are they going the Keynes route by being supplemented by the government, but they’re also practicing a bit of the Hayek route in that cars with engines that can utilize the fuel will be created soon.


Action Steps

So now that you see these two perspectives, how can you use this knowledge in your own business? Is there a pool of money you can tap into before you start actual work? It doesn’t have to be government reliant. Maybe working with a nonprofit and doing their ads? (As an example, Google gives grants to nonprofits.)

Then, once that space is created, how might you be able to capitalize on it?

teach a man to fish

Teach a Man to Fish – How Creating A Business Opportunity Can Make A Real Change

In 2014, a study came out that suggested that Americans want to give back with their purchases, not charity.

The results of the survey, conducted by a socially responsible marketing consultancy Good.Must.Grow, show these trends for the second year in a row. In a poll of 1,010 Americans, the group found that about 30% consumers planned to increase their purchases from socially responsible companies in the coming year (compared to 29% last year). Meanwhile, only 18% plan to increase charitable giving in 2014, a decline from 21% in 2013.

Here’s a graph of these findings from Fast Company paired with those from 2012 and thosethat were projected for the previous year in 2013.

teach a man to fish

Furthermore, the Midwest was actually the most prone to buy when they knew that part of the proceeds were going towards a good cause.  

teach a man to fish

If you want to check out more about this study here’s the article in Fast Company.

 

Anyhow, keep this in mind for a second. I have a couple of other things to share with you.

 

Direct Trade: A Form of Cause Centric Commerce

Now why do I bring this up? Well, you might remember a book that I started when I was in Honduras, which I’ve since finished. It was called Meaningful Work: A Quest to Do Great Business, Find Your Calling, and Feed Your Soul by Shawn and Lawren Askinosie.

In its pages are several key points.

One of which is their use of direct trade in their business.

Now when I say direct trade, that’s not to confuse it with fair trade. Totally not the same thing. And in fact, fair trade isn’t as great as it sounds. In the book, Shawn says the farmers aren’t compensated as much as we’d expect them to be.

teach a man to fish

Direct trade, on the other hand, is a much better deal for everyone involved. Farmers get compensated more and the actual trading agreements are determined by those involved – not a third party.


Because of this, Askinosie Chocolate has the ability to have a hand in helping a couple of developing countries get off the ground. Not only do they help the farmers themselves by doing business with them, but they also help their communities. This is done through numerous programs.

Shawn has a saying (or perhaps a company motto) that goes “It’s not about the chocolate, it’s about the chocolate.”

Without the farmers that he trades with, his business simply wouldn’t be the same.

It’s the cocoa bean farmers that give his company a heart. But it was Shawn and his company that gave the farmers purpose and a way to actually improve their way of life.

Business On the Border

In Mexico, they don’t have government programs that pay for livelihoods. If you want food, you’re going to have to work for it.

Most of the rest of the world is like this – including those countries that Shawn does business with.

This past weekend, I saw first hand what this situation does for people. It drives the market and stimulates the local economy.

Specifically, in this instance, it was in the border towns of Calixico and Mexicali.

On both sides, people were selling goods to those of us who were waiting in line to cross the border. These goods were anything from fruit and pastries up to small digital devices, carvings, as well as NFL and NBA themed blankets.

teach a man to fish

By far, though, the Mexico side had more of these true entrepreneurs.

I think there’s two reasons for this: 1.) They HAVE to make an income because they’re not relying on the government for a handout. 2.) They probably don’t have as many restrictions as we do on the US side.

 

Regardless, while we were waiting in line on the Mexican side to get across, Maria and I noticed that a good majority of these vendors were young people. And when I say young, I mean anywhere from 6 years old up to folks in their mid 20’s.

By the end of our 2 and a half hour wait to cross, we ended up buying items from a couple of the kids.

 

One, I have to say, was a great hustler already at age 10.

This kid was awesome. He was was selling chopped coconuts with the water in a plastic bag.

We watched him perform the entire prep process. From chopping the coconuts, to pouring the water, and then slicing the coconut flesh itself. Once he had a couple cut up, he’d come out into the street with everyone else.

Not only did he help us buy from him by giving us great value with all the prep he had done, but he was a heck of a salesman.

The coconuts were priced at 4 dollars. However, we didn’t have exact change.

As I was looking through my wallet, he apparently noticed that I had a 20 in there.

He said “Oh hey, I have change!” He even wanted me to count it when he gave it to me!

I love it. Not only did he show hustle to prep the coconuts as well as he did, but he was aware enough to help us get over the obstacles of making the sale.

 

The Magic of Hustling

Now, the reason I brought up the study at the beginning of this post is because I want to illustrate something.

The farmers that Askinosie Chocolate works with and the folks that were selling items on the street in Mexicali – they have something in common. They’re not looking for handouts – they’re not beggars. Instead they’re out making things happen by being members of the free market.

I’m guessing that they’re both getting more of an income from being part of this free market and solving problems then if they were simply asking for money.

Not only that, but they probably have a bit of pride in the work they do. They’re able to actually help provide for their families.

As someone from the midwest, I can understand why our socially responsible buying habits have gone up. I’d sooner help contribute to someone who’s working towards something meaningful (even if it’s just selling items in the street) than give to a charity. For one, there’s direct impact there (like Shawn does with his farmers).

But the other thing is people increasingly want a return for the money they worked for themselves.

 

Action Steps

So here’s something I’m going to challenge you guys with. Instead of rewarding those who need help through charity, help people figure out a way to generate income through their own skills. Help them figure out a way to bring in additional income to build themselves and potentially their community.

In the states, that might be something like helping homeless people become produce vendors. Or perhaps, you can help set up an organization where you rehabilitate these folks to be productive members of society. (This is actually being done by a nonprofit at C317.)

Heck, maybe it’s helping farmers with their digital marketing and helping them sell to customers on the other side of the country.

The thing is, there are people who you could help that want to work their way out of their situation. They’re simply looking for the opportunity to do so.

Look for those people and help them up! I believe that you’ll get more fulfillment than you would if you were to simply donate.

 

webinar marketing

Milana Leshinsky – Telesummits aren’t dead! How Great Webinar Marketing Can Make a Huge Impact for Your Small Business! (AoL 118)

Webinars, telesummits, and virtual summits. They used to be a staple in digital marketing.

In recent years, however, they’ve become rarer to see.

Why?

Because for the most part, people have used them primarily as a way to build their email list. They used it primarily as part of their funnel.

While this is a function that webinars can serve, we shouldn’t overestimate their power to connect us with thought leaders in our various industries.

Today’s guest, Milana Leshinsky, is on a mission to help people see the power that telesummits (aka virtual summits) can provide for a small business.

On top of finding out how she got to be such a huge advocate of these mediums, we find out how they’ve played a role in her own business. She also talks about the mindset you should have when building your own virtual summit.

 

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How was it that Milana first came to the US? 9:12
  • What made her change her focus of study in school from music to something completely different? 11:32
  • Why did she quit her IT job in 2002 as a mom of two? What did it get her in a relatively short amount of time? 13:25
  • How has digital marketing changed during her career? 17:10
  • Why should someone do a telesummit and what makes a good one? 19:53
  • In what ways has she been able to get back into her artistic roots? 39:00
  • What’s Milana looking forward to working on? 45:04
  • Who have been influencers in Milana’s life? 47:40
  • What are three books that she tells others about? 49:13
  • What’s something Milana has been good to saying no to? 51:37
  • What is her least favorite social custom? 52:43
  • How can someone find their own personal freedom? 54:26

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Virtual Summits & Telesummits

Fastest Path to Go To Expert

Future of Video Marketing with Michelle Kopper

Jeremy and Milana on Sales in Coaching

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!