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find your niche

How to Find Your Niche and REALLY Act On It!

 One of my favorite quotes from Stephen Covey could be a great subtitle for what I’ve been thinking about lately:

“The secret is not to prioritize what’s on your schedule, but to schedule your priorities.”

For the first two years of the reboot of the New Inceptions, I was working on content pretty much daily. Whether it was writing a blog post or working on the AoL Podcast (and becoming an audiophile), I was doing the work that I thought I should be doing to get ahead in this online business world.

As you might have heard on the show itself (or even on other shows I’ve been a guest on recently) I’m starting to see a bit of a shift from entrepreneurs being more interested in “hustling” to being more about “lifestyle design”.

I’ve also noticed that there’s a bit of a formula for those who seem to get it all done but also live life to the fullest.

In this post, I want to touch a little bit about both.

 

Find Your Niche: Home is Where the Heart Is

In the last week or so, I finally released the guide called Uncover Your Personal Mission. If you’re not familiar with it, here’s the gist. It helps you find your personal mission and start thinking about what kinds of businesses you would excel in. Your mission is the combination of what you love (your passion), what you’re good at (your process), and how you can provide value to other people (your purpose). I call it the 3 P’s. (Some refer to one’s personal mission as the Sweet Spot.)

In the resource, I give 9 questions per P to help you determine what it is if you don’t already know.

I wish it was something that I had access to when I was going through high school and college. It would have made my time in each more enjoyable and more focused.

Now that this resource is out there, I’ve been hearing more and more people in different podcasts talking about the importance of finding your mission. While they might use different terminology (Determining Your Sweet Spot, Finding Home, “Goldilocks” zone, etc), it’s all hovering around the same concept: How to learn what you’re supposed to as a grown up.

If You Won the Lottery, What Would You Do Differently?

Recently in the US we had a lottery where the winner had the opportunity to win $2 billion dollars.

When I was thinking about buying some tickets, a question came up. If I won, what would I change in my day to day work schedule?

I really couldn’t think of anything. Sure I might hire a team to help me do more, but I’m already starting to get a lot of that support through the Amplify team.

With that in mind, it occurred to me that while my life isn’t perfect, I’m pretty happy in general.

Because, after all, happiness isn’t the result of the obtaining the end goal itself. It’s all about the pursuit of something that you care about.

 

Pursuing Meaning at a High Level

It’s one thing to know what you’re supposed to do, it’s quite another to actually do work on a daily basis that will get you to where you want to be.

This is why one of my favorite thought leaders, Brendon Burchard, researched and released a book called High Performance Habits.

Now a lot of you guys might know Brendon for starting Experts Academy. That’s how I first learned of him myself. But since then, he’s also put a TON of time and effort in studying the habits that the top performers in the world practice regularly.

And believe it or not, one of the things that you don’t necessarily want to focus on is honing your strengths! (Yeah, crazy, huh?)

6 Habits of High Performers

Here are the 6 habits all high achievers should be focusing on:

  1. Seeking clarity
  2. Generating energy
  3. Raising necessity
  4. Increasing productivity
  5. Developing influence
  6. Demonstrating courage.

Now, after reading that list, if you’re a regular reader of this blog, you might realize that I already write about some of these.

Interestingly, I’ve already talked about clarity in this very post!

However, while finding your personal mission right now is a big help in getting started, it’s something you need to keep track of regularly. Life changes around us, and as that happens, we need to keep the right priorities in front of us. Because they will change.

And just as you should keep track of what’s important to you, it’s also important to develop and track your progress in these other 5 habits.

Sure, you can do it on your own in spreadsheets, but, in the last week or so I’ve learned that Brendon is releasing his own “journal” to help us.

However, it’s not just a journal. In fact, if you’re familiar with the 5 Minute Journal (which has been a favorite of mine for sometime) – it sounds like it builds on it. (I haven’t received mine yet to fully talk about what it is and isn’t.)

 

Action Steps

So guys, I think 2019 and 2020 are going to be years of change. People you’ve known for “hustling” for the last 5 to 10 years are going to start discussing “lifestyle” more often.

The truth is that everyone in this “online entrepreneurial” space has gotten just a wee bit older. They don’t feel the need to grind as much. On top of that, as more Millennials enter this space, “meaning’ is just going to become an ever larger presence.

So do yourself a favor. Find out what your personal mission is and then start executing it with those 6 habits!

 

quality content

Creating Effective Quality Content

When it comes to marketing today, there’s a certain idea all digital marketers have to follow. We have to add value before we get the sale.

What does that mean?

Well, for most, it means that we have to educate our potential clients or customers about what it is that we do or make.

In fact, it can take up to 6 to 8 touches before a prospect becomes a buyer.

Typically, those touches take the form of “content”.

Content can take the form of videos, audio, or even text – like this blog. And it’s usually in the form of an educational format.

In this post, we’re going to look at a few places that we can find ideas for good content in 2018 and beyond.

 

Natural Content vs SEO Driven Content

When we’re thinking about creating content that attracts potential customers, we might be tempted to do a number of things. Most of these fall into three types.

Natural Content Creation

The first type is one where the focus is mainly on what our own individual customers or clients want. As a creative entrepreneur, this is something that seems a bit more natural.

The goal of creating this content is usually to retain and educate the clients, audience, or customers you already have.

 

SEO Driven Content Creation

The second type of content is content that is created specifically for what Google (or other search engines) suggest people are searching for.

Knowing this information allows us to create content specifically based on these search terms or “keywords”.

The end goal of this type of content creation to bring in more people into your sphere of influence.

If you’re not familiar with the term SEO, it simply is the acronym for Search Engine Optimization. The idea behind it is that If a particular site has good SEO, the site will rank hire in Google’s search results.

The goal is to appear on the first page of results.

At one point, it was much simpler to understand what would rank a website higher than another in Google. So much so, that if you understood the fairly rudimentary rules, you could start your own solopreneur business or small agency offering it as a service.

In fact, I remember back in 2010, there were several people in my social circle that worked for a couple of startup SEO companies here in Indianapolis.

Today, while SEO still exists and is still useful, it’s getting harder and harder to predict how Google ranks websites. They’re constantly changing what variables make our sites rank higher.

Some of those variables even include traffic on the site, authority of the site, and how quickly the site loads for individuals browsing the site.

 

Hybrid Content Creation

Ideally, since the SEO world has become so hard to predict, the best thing we should do is create content that not only has keywords in it, but also is made to educate your currently existing audience.

The main way to do this is to simply to find out what your audience is asking about, find out what keywords in Google are related to those questions, and then build content based on the results you find.

Doing good SEO work on your site is not the scope of this particular post. However, I have two recommendations for you if you have a WordPress based site.

 

  1. Make sure you have the Yoast SEO Plugin. I personally recommend the premium version because it has some kick butt features (including multiple keywords) and you only have to pay for it once. 
  2. Secondly, when you’re searching for keywords, you can use a free tool within Google Adwords called the Keyword Finder. When you’re searching, there are two columns that everyone should consider. The average monthly volume, and the competition.


Ideally, you want an Average Monthly Volume of 1k – 10k (number of searches a month). If you try anything higher than that, there’s a much higher chance your site won’t be seen in the front of the results. If you use anything less than that, you might be targeting a smaller group of people.

Once you find a keyword that hits that 1k – 10k search sweet spot, then you’ll want to check it’s competition. Ideally, you want a keyword that has low competition. However, from time to time you might have to use a keyword that is marked as a medium. I rarely use those that have high competition.

Here’s a visual of what I’m talking about:

quality content

How to Find Your Audience’s Questions

If you choose to go the natural or hybrid route, you’re creating your content with your audience in mind.

If that’s the case, there are a few places where you can get topic ideas from your audience – directly and indirectly.

  1. Ask them! You can send out a survey to your followers (whether it’s through Messenger, email, or whatever you prefer).
  2. Check out what’s being asked and discussed in Facebook groups or other online forums that are related to your topic. If you think you can go into further detail than what’s covered in the post, go for it. 
  3. See what other thought leaders in your industry are talking about. What are your favorite blogs, podcasts, speakers, and/or authors discussing? They probably have already done the research to find a good topic to discuss. Feel free to add your voice to the conversation!

 

Action Steps

When we’re having to create content on a regular basis for our audiences, we might draw a blank when we’re looking. Once you have an idea of what kind of content type you’re going to be creating (whether it’s natural, SEO focused, or a hybrid of the two), then you just need a spark of inspiration. If anything, this gives you a good excuse to check in with leaders of your industry!

 

the mentor

Antonio Smith Jr – The Making of the Mentor: Escaping Poverty & Building Others Up (AoL 134)


When someone hits rock bottom, they usually have a choice to make. One, they can blame everyone but themselves for what has happened to them. Many times this prevents people from moving on from where they’re at.

They can then choose to make the other choice. They can realize that they’re actually the one in control of where they’re at and make it their mission to get out of that situation and never come back.

The term “rock bottom” is a relative term. Rock bottom for one person can be quite different than rock bottom for someone else.

For some people, a simple habit change can be enough to help them get out of their situation. But on the other hand, the person might need a complete mindset overhaul.

For today’s guest, he was more of the latter. After being homeless through the ages of 6 to 16, he thought his only way to get ahead was to excel at football. When an injury killed his chances to get a scholarship, he felt stuck. Luckily, a mentor stepped up and taught him that he had a gift of communication.

Ever since then, he’s been on a mission to develop this gift. Doing so has given him opportunities he might not have ever considered as an athlete.

Join Harrison and I as we talk with Rev. Antonio Smith Jr. about this transition and how others can make a positive impact in their community!

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why does Antonio still feel like an immigrant to the America even though he was born in the US? 10:34
  • How did he find his first mentor growing up and what are his thoughts on mentorship through life? 12:42
  • How does Antonio reach out and help those who are living lives of quiet desperation? 26:35
  • Is there a secret in finding opportunities to work with celebrities like Antonio has? 32:21
  • Is it possible to balance Christian values with business values? 37:29
  • How does he emotionally deal with it when he knows that only a fraction of the people who listen to him actually take his advice and act with it? 41:30
  • What’s Antonio looking forward to and excited for in the future? 46:36
  • Who are his Favorite Top 3 Influencers? 54:28
  • Who would he have dinner with, living or dead? 54:38
  • What is a habit or belief that has improved his life in the last 5 years? 54:47
  • What’s a gift he likes giving others? 55:02
  • What’s something he wants to do that no one knows about? 55:14
  • How can someone make a difference in their community? 55:33

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Why High Performers No Longer Perform Highly

Profit over Popularity

Keep the Wrong People Away

From Where You Are to $100k


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

self empowerment

Going North! – A Practical Guide in Bettering Yourself through Self Empowerment with Dom Brightmon (AoL 133)

Anyone that has had a significant amount of success in their lives have probably done a fair amount of listening to those who have had more experience.

When you’re thinking about sports, for example, there’s no team that has been successful without having coaches and a front office who perform well at their jobs.

Likewise, in business and in the self-help world, it’s good practice to take advice from people who have been where you’re wanting to go.

Today’s guest, is all about enabling people to get out of their own way and be more successful. He does this through his podcast, on stage, and through his book “Going North!”.

His name is Dominique Brightmon and in today’s conversation we chat about the importance of mentorship and all he’s learned as a 20-something entrepreneurial educator.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How has Dom’s past in the church set him up for success today? 10:49
  • Who are some of his mentors who have contributed to where he’s at today? 13:28
  • What inspired Dom to write his first book? 17:12
  • What’s the super power he has obtained from working at a library? 19:00
  • How can someone avoid being lost in a strictly Positive Mental Attitude mindset? 20:57
  • What are some of the things that Dom has learned as he’s been building his podcast? 23:26
  • What does he have planned for his 100 session of the Going North Podcast? 26:49
  • Has Dom had any memorable moments that come to mind during his first year of podcasting? 29:57
  • What kind of takeaways has he heard from his audience? 32:45
  • What does he want to accomplish the rest of the year? 34:14
  • Which are Dom’s 3 favorite influential podcasts to listen to? 37:32
  • Is there a recent plot twist he’s seen in day to day life? 38:24
  • What is one gift that he likes giving others? 41:30
  • Is there something that he thinks all high school students should know? 41:55
  • What’s the secret to achieving personal freedom? 42:29

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Dom on Fox 45 Morning News

Dom’s Presentation of the 5 E’s of Leadership

Dan Ally on becoming a Millionaire in 3 Years

Jim Rohn Seminar on Personal Development


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

online entrepreneurs

10 Amazing Links for Online Entrepreneurs in 2019

As us creative business owners go down our individual paths, we often find ourselves entrenched in situations that might take our focus off of the bigger picture from time to time. For me, I’ve been neck deep in catching back up with marketing so that I can better help the citizens of Amplify Indy.

So what I do from time to time, is reach out to others to see what new websites they’ve found in their journeys.

In this post, I’m going to share with you some of the best links the we AoL Podcast hosts think can help make an impact on you in 2019. I hope they will help you in the last quarter and well into next year.

 

JC’s

The podcasting world is changing all the time. This podcast keeps me up to date with that world. If you’re a podcaster (or soon will be), keep ahead of how the industry is changing by listening in on this short and to the point podcast.

 

Ok, I admit it, I’m a podcast fanatic. They allow me to listen to new ideas on the go without having to divert all my attention to them (ahem, looking at you Facebook videos!).

This particular show has Joel Comm as one of the hosts. Easily one of the more down to earth personalities in the online business world.

If you’re not familiar with cryptocurrency and want to get started OR you’re wanting to hear the newest of news, this is a pretty good place to get your info from.

 

I’m still pretty new to this community, but from what I can tell, they’re pretty awesome. Especially if you want help automating your marketing or simply want to market more effectively.

Back when I was in the Foundation, I learned the skills of making SaaS products that people want.

Since then, I’ve applied what I’ve learned into helping clients with their marketing. However, I always wondered what would happen if I had fully pursued the path that Dane Maxwell taught in the course.

Tier5 is what I’d imagine would be the result if some of the students of the Foundation got together and made a membership for their clients to use their software. As of this post, they have a little more than a handful of marketing apps which allow their users to automate many marketing tasks.

 

Veronica’s

Success Principles – Jack Canfield is a co-author of Chicken Soup for the Soul. Over his 30 years as a professional, he’s studied, taught, and lived certain principles. In this book we learn what they are and how we can use them in our lives in a practical manner. Even if you’re already successful, it’s an inspiring guide that will help any aspiring person get from where they are to where they want to be.

Female Entrepreneur Association – One of my older resources. Founder Carrie Green has made an online hub with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build successful businesses and live a life they love.


Every single one of us has the ability to achieve incredible things and life is too short to waste the opportunity to make it happen.

The Intern – In my recently released book Stories of Elders (which you can find out more about it in session 132), I traveled across the country to find out how technology has changed the lives of members of the Greatest Generation.

While Robert De Niro is a Baby Boomer, I think this movie does a good job of portraying the differences of generations, how they work mesh in an high tech entrepreneurial setting, and how we can still all learn from each other.

Harrison’s

Martech: This is fellow Indianapolis citizen’s Doug Karr’s blog. Let’s just say that if you have a question about something on digital marketing or just optimizing your online business, you’re going to find some kind of tips here.

 

Disrupt You!: Jay Samit is actually my mentor. He’s a living legend that has disrupted multiple industries. A ton of takeaways from this book, but my favorite has to be –

“The joy of disruption comes from accepting that we all live in a temporary state.”

With all the opportunities available through technologies, one may ask “where do I start?” A very logical question.

In his book, he explains how most disruptors success stories involve the individuals pivoting their way from failures to success after many attempts. MANY!

That’s right, the chances of you nailing it on the first try are slim to none. However, that doesn’t mean that you should stop trying.

If you want to succeed, make sure you are ready to embrace failure and mistakes. It’s meant to happen so that you can align yourself with the correct solution.

 

Business Rockstars: While it’s not as good as it used to be when my friend Ken Rutkowski owned it, it’s still a great resource. If you want advice from entrepreneurs who have made it to the top, this is definitely a place where you can find what they have to say. Not only that, but it’s a great community too where you can find mentorship and excellent group coaching.

 

Startup Grind: If your thing is to learn from people who have more recently been where you’re at, then you might want to check out the Startup Grind community. This Google owned platform is a valuable resource to get education, inspiration, and connection to other entrepreneurs.


Action Steps

Have something to add to this list? Let us know below!

positive and negative effects of technology

Veronica Kirin – Chronicling the Stories of Elders: Exploring the Positive and Negative Effects of Technology Through the Years (AoL 132)

The phrase “I’d walk in 5 ft snow and blowing winds BOTH WAYS to school!” or something similar is a pre-internet meme that many of us think of when we think of stories from our grandparents. This generation, dubbed the “Greatest Generation” saw tons of changes in their lives – from civil rights to electricity and TV in every house. Over the years, technology changed the way they lived, worked, and even played.

Unfortunately, with each passing year, there are fewer members of this generation around to share their wisdom.

Today’s guest, and regular cohost of the show, Veronica Kirin made it her goal to get perspectives from this generation about something we all take for granted today: technology.

By chronicling more than 8,000 years of life lived, driving 11,000 miles across more than 40 states, she accomplished this goal.

In today’s conversation, we’ll be talking to her about how it all went down and some of the things she learned from the experience of publishing her first book.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What attracted Veronica to becoming a thought leader? 7:26
  • How did the rebranding of her company go? 10:24
  • What platform has she struggled with getting into as she’s building her brand? 12:21
  • Why did she opt to write a book when many people’s preferred format is video or audio these days? 14:36
  • Is there anything she would have changed in making the book as she’s finished the project? 18:04
  • What actually triggered Veronica to pursue writing the book? 19:36
  • How did she come up with the list of individuals she wanted to visit? 23:19
  • Was her Kickstarter campaign a success? 25:00
  • How did the knowledge of all the stories she heard changed her perspective on how we’ve changed as a culture? 27:59
  • How can we be more intentional in our use of technology? 31:30
  • What’s on the horizon for Veronica in the near future? 45:08
  • Which books are her favorite books to give or tell others about? 48:32
  • Something she’s been learning about and wanting to implement more? 52:37
  • If she could, is there any business she would want to magically have? 53:43
  • What’s something that would horrify a person from 100 years ago? 54:31
  • How can someone be a difference maker in their community? 55:39

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Your Grandmother Uses Technology Better Than You
>

Why This Work is Important

Self Care Through Scaling

You Don’t Work for Henry Ford


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

being authentic

Be Wholeheartedly Present: Why Being Authentic Is the Shortcut to Success with Tanya Conner-Green (AoL 131)

There’s been a lot said about passion in the career of an entrepreneur. Some would argue that it’s important to bring passion to whatever kind of work you’re doing. Others would say that the work you do actually has to have part of its roots in a passion so that we have prolonged energy to do it.

I would say that today’s guest would agree with the second perspective.

Having been very successful in her past corporate life as well as landing a “dream job”, she started feeling a yearning for more. While at the time she didn’t know what that “more” was, she would later find out that it was a desire for more fulfillment.

She started to realize that she needed to start living her life with more purpose.

Eventually finding this purpose in coaching, Tanya Conner-Green is doing work that she feels specifically called for.

Can you say the same for the work you’re doing?

In today’s conversation, we find out how she got to this point in her career and more about the fulfillment she now has in the work she does.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Where did Tanya’s nickname “little pitbull” come from? 6:00
  • How was she first inspired to start her own business? 8:42
  • When did she decide that she wanted to fully pursue her own thing? 15:41
  • What’s a few ways that she believes thought leaders can use to better connect with their audience? 21:59
  • Is there a proper mindset to have when making sales funnels and Facebook ads? 35:16
  • What are issues Tanya enjoys helping others with when it comes to limiting beliefs? 41:41
  • What are some tips for those who might be struggling with journaling? 48:24
  • Does she have any good tips for coaches when it comes to running their actual business? 50:34
  • What’s got her excited for the rest of this year? 57:07
  • What are her top 3 influential podcasts? 58:48
  • In the last 5 years what new habit has improved her life? 1:00:55
  • Is there something she thinks most people don’t realize is a huge waste of money? 1:02:36
  • What is something she believed as a 25 year old but doesn’t today? 1:04:44
  • How can someone be a difference maker in their community? 1:06:47

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Work Smarter, Not Harder

Sales Funnels for Attracting High End Clients

Using the Facebook Pixel to Get Dream Clients

Scheduling Your Day for 6 Figure Success


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!