Posts

starting a consulting business

Michael Zipursky – Make Real Income with Your Expertise: Key Concepts in Starting a Consulting Business (AoL 158)

For many people, starting a consulting business is something they’ve thought about doing at one or another. But just like most entrepreneurial endeavours, many don’t get started because they don’t know the way to find real success. And many times, they don’t know anyone who is a “successful” consultant to learn from.

In my experience, there are a few well known names out there that come to mind when you’re talking about becoming a decent consultant.

Today’s guest is one of those names.

Michael has been a consultant since the age of 19 and since then, he’s been honing his craft and helping others along the way.

Since 2007, he and his cousin Sam have empowered 34,000 people from over 80 countries with their company Consulting Success.

To Michael and Sam, success is not about numbers or material gains. Instead, it’s about being in a place where money isn’t a concern anymore. It’s the ability to go out to enjoy a meal or a trip with family. It’s having the certainty you need – in an increasingly uncertain world – to take charge of your future. It’s the freedom to live life on your own terms.

If consulting is something you’ve thought about getting started with, I’d highly suggest getting to know Michael in this chat with Veronica and me.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How has his family and traveling across the world played a role in Michael’s career? 8:54
  • What was the trigger for Michael and his business partner to take their consulting work online with Consulting Success? 14:05
  • How can consulting set entrepreneurs free? 18:31
  • What models are available for consultants to use with their business? 20:34
  • What are the 6 principles of running a successful consulting business? 24:56
  • What does making better decisions within a consultancy mean? 27:46
  • How does someone know what to offer and how much it should cost when they’re selling their expertise to others? 36:50
  • What is Michael excited about in the rest of 2019 and beyond? 42:41
  • What is one book, film, and song he’d add to the national curriculum? 44:38
  • Is there anyone he could interview that would cause him to be starstruck? 48:06
  • What message is out in the public that is actually a disservice to youth? 49:06
  • In the last 5 years, what new habit or behavior has most improved his life? 50:26
  • What’s it mean to live a life of abundance? 52:44

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Avoid Information Overload by Using the ACTION Approach

The Unprofessional Professional – Your Thoughts?

Veteran Consultant Testimonial

From Corporate World to Consulting


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

non fiction writing

AoL 157: It’s a Book! No Nonsense Strategies for Non Fiction Writing and Publishing with Lindsay Whiting

People get involved in non fiction writing for a number of reasons. In the thought leader space, the number one reason books are created is for their ability to be a lead generator. Many times, they’ll be at the front of a sales funnel that leads to higher and higher priced products such as courses and live events.

However, sometimes the book is the end message. And for me, before I got into the content production world, I always thought that was point of a book. The point was to actually increase the awareness of your readers. The book was the end… not the means to an end.

But, as a good authorpreneur knows, you can have the best of both if you really care to make the effort. You can create something of value while at the same time using it as a tool to grow your business.

This session’s guest, Lindsay Whiting, is all about helping writers do just that. She finds joy in helping new writers write a good book while at the same time helping them navigate the publishing waters.

If writing a valuable non fiction book is something you’ve wanted to do and your goal isn’t to just be an Amazon Best Seller, then you’ll get a lot out of this interview.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Where’d Lindsay get her start in literary and publishing work? 6:31
  • What inspired her to start her first business? 15:14
  • How did she get the idea to become interested in the idea to help others with their book writing process? 20:30
  • What does she feel are the most common mistakes that authors make when they’re entering the publishing space? 28:30
  • What is Lindsay excited for in the not too distant future? 47:31
  • What are her top favorite books that she gifts or tells others about? 51:51
  • Is there a specific gift does she like giving others? 52:51
  • What would she like to see popular still today? 53:39
  • What’s something that every high school student must know? 53:55
  • How can someone be a difference maker in their community? 55:00

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Lindsay on Selecting a Good Book Designer:

Lindsay on Finding Book Models for Your Book

Veronica’s TEDx Talk

Stories of Elders: The Documentary


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

smart real estate

Chris Prefontaine – Smart Real Estate Investing: How It’s Possible to Build a Rental Property Business without Banks or Your Money (AoL 155)

If you’ve ever read the book Rich Dad, Poor Dad, you probably know that the author, Robert Kiyosaki gained his wealth in Real Estate Investing (REI). Since the release and rise of popularity of the book, there’s been all kinds of methods revealed to the general public about how to make passive income.

There are two passive income quadrants: Investing (I) and Business (B).

When it comes to passive income, we’re usually thinking of the B quadrant.

For example, most of us are familiar with the thought leader approach. They create content, develop a tribe, and provide services or products to that tribe to help them achieve more. The larger the tribe, the more potential one has of making a good income.

Yet others might be more familiar with drop shipping through eBay or Amazon. Pretty much the same idea, but instead of developing your own tribe, you sell to the customers on those sites. Because of that, you have to share a percentage of what you earn with the company.

A hybrid of both of these is using Facebook ads to get your name out there to Facebook users so that they can convert in your sales funnel.

As for the I quadrant, it tends to stay off limits to most people who are seeking passive income.

Mainly because most people think that to work in that quadrant, we have to have money available to invest.

Truth is, that’s not necessarily the case.

In fact, today’s guest, Chris Prefontaine, has one of the coolest systems I’ve seen to help people develop wealth in the I quadrant.

In this session of the AoL Podcast, Veronica and I learn how it’s indeed possible to build a passive income portfolio without using money from banks or our own pocket.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What did Chris learn from being around his dad’s business growing up? 9:06
  • What are some of the benefits in having a family owned business? 10:17
  • How does Chris enable those in his business to succeed? 11:30
  • What’s his perspective on helping charities with a new business? 12:44
  • How was getting started in Real Estate Investing (REI) different than it is today? 15:01
  • What are some strategies he recommends for people just entering the market or already have holdings and don’t know what to do next? 20:31
  • Is there a way to prep oneself for another recession? 22:37
  • What does it means to buy and sell on terms? 23:58
  • What’s Chris’ advice when it comes to working with agents as an Real Estate Investor? 30:49
  • Is there ever a good time to get into commercial real estate investing? 32:00
  • What’s the day to day operation look like when you have to hang onto an investment property for years? 34:03
  • Is there a good way in keeping up with all the laws, ordinances, and taxes? 35:32
  • What’s Chris looking forward to in the not too distant future? 37:21
  • What podcasts have influenced or inspired his own podcast? 38:33
  • What’s a book, film, and song he’d add to the national curriculum? 39:45
  • Is there something he’s learning about right now that he’s looking forward to implementing? 40:49
  • What’s one thing every high school student must know? 41:32
  • How can someone be a difference maker in their community? 41:51

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

What does it take to Crush It in REI?:

How to Communicate with Buyers

Deal Structure Sunday: Part of the SREC Origin Story

SREC Podcast Episode 103 with Mike Makredes


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

get stuff done

Focus at Work – Keep the Main Thing the Main Thing and Get Stuff Done!

In the last post, I wrote about how deep focus might be the key to actually get stuff done in your craft or industry. Focus on the 20% of the effort that makes you the 80% of your income. You simply don’t have the capacity to do everything under the sun.
Since that post, I’ve had a few readers of that post message me and ask why I was going against the traditional advice of building an online business.

And as I thought about it, I realized that while I might be going against the more traditional advice of building a digital business, there are examples in the real world that suggest that less can be more.

So in this post, we’re going to look at just a few such examples.

Is Less Always More?

Now you might be thinking, there are plenty of examples of businesses that have grown after they offered more products and services. One such example is Amazon. Without knowing their history, you might think that they’ve always sold all the products and online services that they offer today.

However, this wasn’t always the case. When the company first started, it was an online book store based out of Jeff Bezos’ garage. Did he know that it was going to become what it is today? Probably not. But as the company offered more products and brought more people on to help manage those products, it is definitely an example of “More is More”.

Sometimes Scaling Doesn’t Always Work as Expected

But for every Amazon who scales correctly from the beginning, there’s also going to be examples where adding more to the menu might not be the best course of action.

Example 1: McDonald’s

Take McDonald’s for example. I remember in the late 00’s when McDonald’s was losing out on customers because people started to get smarter about what they were eating. It was during this time that chains like Panera, Starbucks, and Subway grew like bandits. In fact, it was pretty common to hear about places in large cities that had a couple of Starbucks on the same street.

These companies were eating McDonald’s lunch. So what did the golden arches do in response? They grew their menus and model to include some competitive products to what these other places were offering. By 2013, it had 145 items on its menu.

This was nuts and completely unsustainable. It’s no wonder that they were losing money at this point.

In an attempt to right the ship, they hired their most recent CEO, Steve Easterbrook. What Steve ended up doing was removing the items that weren’t selling as well and went back to the basics of the business. This seems to have worked because in the last year or so, their stock has actually risen.

Example 2: Apple

While this might not be the best recent example, it wasn’t too long ago that Apple was the tech company to watch out for – as an investor and a competitor.

In the Beginning…

Personally, I’ve always been an Apple user. My first computer was one and currently I’m writing this on a Macbook Pro.

During that time, the company has seen its ups and downs. I remember when I was first learning about computers, I found out the hard way that Windows 95 would not work on my Mac. How could this be? I thought everyone was going to be able to use it!

Nope, I was in the minority. Windows based PCs were what everyone else had. I can’t tell you how many conversations I had in high school answering questions about why I had a Mac… even when Steve Jobs came back as the CEO!

As I got involved in the Purdue University Mac Users Group (PUMUG), I started to learn how awesome of a group Mac users actually were. I had found my people! But interestingly, we were still a small group. All the clones had been taken off the market by that point. Those of us who were still users were because we were creatives or simply loved the Mac.

The Epic Growth of Apple

However, it was also during this time that the iPod was released. And interestingly, this was about the same time that I started paying attention to the stock market. I remember in 2001 watching the AAPL stock rise almost 50% until 9-11. 

Of course, stocks were down for just about everyone at that point. But as new and better versions of the iPod came out, their stock rose. And then, the point where everyone became familiar with Apple was in 2007 when the iPhone debuted. Wow… I really should have got some shares then. (Unfortunately, I thought I had already missed the boat. Ha!)

But there’s a point in me telling you this personal story of watching Apple rise. No one would have believed it would happen when I first got my computer – an Apple Performa 575. Had they stuck around trying to compete directly with Microsoft PCs, I think the company would have folded. Even to this day, but especially back then, they were known to jack up the price on products that were matched by less expensive PC options.

But it was because Steve was able to focus on building the next best thing (as he originally did with the original Mac) that they were able to be as great as they did during his time as CEO.

On a Smaller Scale

So, there’s a couple of examples of large companies that righted their ships after bloating to try and be everything to everyone. But it’s not something that just companies that size have to deal with. There are much smaller companies that struggle simply because they don’t focus on keeping the main thing the main thing.

And because they often don’t have the necessary resources or connections to keep going, they tend to not have the time to get their act together in time.

Example 3: Marsh

One such example is a local grocery store chain here in Indiana which was named Marsh. Like many local groceries, it folded in the last couple of years. It couldn’t find its niche in the market. I believe the main reason is that they tried to be everything to everyone. Instead of focusing on having its stores in certain profitable locations, it kept trying to keep open stores that were underperforming due to local competition – no matter what the cost.

Even after the company folded a couple of years ago, there are still locations that have not been bought by other chains. When I see them, I’m reminded of the struggles they had before going belly up. 

Interestingly, though, the places that were bought by other chains seem to be doing pretty well if not better than they did while they were under the Marsh banner. Some were bought by Kroger while others were bought by a regional chain called Needler’s. In fact, the Needler store in downtown Indy is considered by many to be one of the best groceries around!

Had Marsh realized that they should just cut anchor and focus on these stores that were actually making them income, they might be around yet today!

Action Steps

So, hope that gives a little more perspective on why it’s important to focus. If you’re good at building sales funnels, do that until you can outsource it. But don’t try to do that AND build a Fulfilled By Amazon (FBA) business AND build a podcast AND build a YouTube channel.

Pick one, get a handful of clients. Once you’ve done that, scale that business using ads on social media. Then from there, you can think about doing something else when the first job is sustainable.

self growth

How Self Growth and Your Filtering Process Affect Your Life and Business

They always say, you attract who you are. When I was at the start of my self growth journey, I really didn’t know what this meant. I remember exactly where I was when I first realized it though. I was in grad school. And, interesting to me, it wasn’t too long before I realized that not everyone is looking to climb a mountain in their career.

Up until that point, I thought just about everyone worked like I did.

I couldn’t have been further from the truth.

What I’ve realized since then is that there are different personalities, different motivators, and even different needs that we have to consider when we’re interacting with other people.

Because of this, we have to be aware of where we are on this personal journey so we can understand how they see us.

The better we can use this power, the easier it is to get what we want in the long run.

Or as Zig Zigler said, “If you help enough people get what they want, then you automatically get what you want”.

Here’s a few things to think about…

You Attract Who You Are

Recently, I was listening to a lesson that fellow John Maxwell Team member and future guest of the AoL Podcast, Jeff Gamble, was talking about on his FB Live show “Going Executive Director”. 

In the video, he was talking about how people tend to attract others like themselves. 

Here’s the thing. Jeff might have been using the MLM world as a reference, but it’s true across the board. And it’s especially true in life and business.

For example, when I was in college 10+ years ago, I was pretty insecure about my future. Like many engineering students, even though I liked having a good time, I learned to prioritize studying. I never had time to party.

Many of the friends I had in college were that same type, especially early on. 

After I changed majors, I felt more at ease and because of that, I started attracting new friends who didn’t fit this previous mold. They were confident in where they were going. And because of this, I started to see that I had decent control over my own future.

It was during this time that I started getting involved in clubs and other organizations on campus. Interestingly, I started to understand that not everyone is wired the same way I am. And like Jeff was talking about, I started to understand that not only are there different personalities, but different people have different needs.

Start with Your Needs

In the video, Jeff talks about Maslow’s Hierarchy of Needs and Tony Robbins’ 6 Human Needs. It’s uncanny how similar they are:

self growth

Early on in college, my esteem took a beating. It seemed like no matter what I tried, I just couldn’t be the student I was used to being in high school.

What I later realized is that I just had no idea how to study. And once I figured that out when I changed majors, I’d put in the needed work to fix that. As a result my confidence rose and I allowed myself to venture out and do other things. Interestingly enough, I started trying to connect with other students around me by becoming part of different organizations (that’s the next level of needs!)

So, here’s my question for you. Where do you fall? Do you have the basics figured out? Do you have safety figured out? How significant do you feel?

If you’re still in search of those, as Jeff was saying, you’re going to attract those people into your life – either as friends or as clients.

Setting Up Your Business for Success by Filtering

That being the case, as a business owner, you might not necessarily want to attract those who are in your own situation.

This is where the importance of setting up a filter comes into place. 

A filter is nothing more than a system used to qualify potential matches. Most businesses should use a filter when they’re trying to fit people to certain roles.

Here’s a few examples of where filters could be used:

Recruiting In Direct Sales

For example, if you’re affiliated with an MLM company like Jeff was talking about, then you’ll want to filter the right people in. You’re looking for people who want to learn about the system and how to leverage it properly to grow their own business. What you’re not looking for is people who are naturally not coachable and rebel about everything. You want to surround yourself with other students of the craft.

As a Consultant

Likewise, if you’re a consultant, then you’ll want to use a filter to see if someone really wants to achieve a new version of whatever you’re helping them with. You’ll need to learn how to ask them qualifying questions about themselves, their business, and what they’re looking to achieve.

As a Doctor

Another example, let’s say you’re a doctor. You’d need to filter people based on their needs on whether or not you can help them. If you misdiagnose someone and give them bad advice on their next step, there’s a good chance you might be sued for malpractice.

In an Everyday Situation

Or here’s a final example. Let’s say you’re actually in HR for a company. Do you think you should hire people like yourself to fill in jobs in the company, or should you hire people who fit the characteristics of the role that needs to be filled. Obviously, you want to hire to the role and to do that, you’ll need a filter to find out if they fit. Otherwise, you’ll hire someone and they’ll either quit or be fired.

Action Steps

So, I hope those examples give you a bit of an idea of the importance of a filter in your business and perhaps in your life as well. My trajectory changed completely for the next 10 years after college. If it wasn’t for the input I received those years, I wouldn’t have started on my current path.

And because of that, I wouldn’t have been able to eventually realize that these people had used a filter on me – whether consciously or subconsciously.

So don’t throw people at the wall and see what sticks. Otherwise, you’ll get more people like yourself. If you’re trying to become a new version of yourself, that might not be ok.

Instead, learn to consciously use filters in your day to day life. If someone isn’t going in the direction you are and doesn’t have the same standards that you want, then there’s a good chance they’re going to be a drag on your life and your business.

lifestyle entrepreneur

Corbett Barr – The Story Behind Fizzle.co – The Basecamp for the Lifestyle Entrepreneur (AoL 150)

If you’ve been following the show for awhile, you’re probably aware that I’m a big fan of Fizzle. Personally, I think they’re one of the best resources I’ve seen out there for the lifestyle entrepreneur.

Why?

Well, there’s a couple of reasons for that. For one, their library of courses available to their members are geared for those who need an Entrepreneurship 101 or 201 course. They cover all the fundamentals.

But that’s not all that’s there.

In fact, the creators joke with the idea that people come for the courses, but stay for the community.

Which is so true. In fact, I’m still interacting with several people I met on there 4 years ago. Including Veronica.

In today’s interview with co-founder of Fizzle, Corbett Barr, Veronica and I talk to Corbett about the founding of Fizzle and what he thinks about the online entrepreneurial space 10 years after he started his first blog Think Traffic.

It’s my hope that you get a bit of an understanding of why Veronica and I both believe Fizzle is such a great resource.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Corbett originally get started in the tech startup world? 9:11
  • What was his initial plan in starting Think Traffic? 17:29
  • How have things changed online since the start of Fizzle? 22:24
  • Where did the idea for Fizzle come from? 28:51
  • What kind of advice does Corbett have for those who want to get off the fence and develop the business they truly want? 36:23
  • What’s the future for Fizzle and Palapa look like? 41:37
  • Who are three influences that have helped him get to where he’s at today? 47:20
  • Is there something he’s excited about that’s going to affect entrepreneurship in the future? 49:06
  • What topic should more people be talking about yet hardly anyone is? 50:54
  • What is something Corbett believed as a 35 year old that he’s changed his mind on? 52:41
  • What does it mean to live a life of abundance? 54:53

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

7 Big Lessons about Entrepreneurship

Best Places to Work and Live around the World, FB Productivity, and Managing a Remote Team

4 Simple Productivity Practices and Apps

Chase Reviews the Evergoods CTB40


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

community builders

6 Simple Practices for Community Builders

As we all know, it’s one thing to have the heart to want to make a difference in your community. It’s quite another to actually express that in a way that others can understand.

In the last post, I wrote about the mindset it takes to have an impact in your community. Essentially, if you want to grow your community, you have the community in mind as you’re working.

Meaning if you’re working with a nonprofit, for example, you want to be working with those people the nonprofit is meant to help to reach solutions. Same could be said about developing an online following. If you want people to engage with you, you have to reach out first.

But what does it mean to reach out? To be someone who cares? What are the actions that this person takes?

Here’s 6 simple practices to help you reach out and start impacting the lives of others.

6 Practices of a Community Builder

Listen and Examine

The first place you want to start when making an impact for your community is to simply listen. What are some of the problems that aren’t being addressed? Out of these problems, are there some issues you could personally help with? Is there something that sounds like it’d be fun, but maybe you don’t know that much about?

If so, get good at asking questions and digging deeper. This process, called Idea Extraction, is a skill just about anyone can put to use in their work.

Skill Up and/or Branch Out

Once you learn what the issues are in your community, it’s time to figure out some solutions. In the entrepreneurial space, this could be anything from coming up with a service of some sort to creating some software, or even creating a course that people can take on a particular topic.

If you’re in the nonprofit space, maybe you find out that a group of people aren’t being addressed the way you’d like. What would be the solution to that which would be beneficial to everyone in the community? How can you make it a win-win-win?

In either situation, you can choose to do the work yourself (or learn to) or you can team up with someone who’s already well vetted in the work you’re looking to do. A great skill to have is one where you find problems and plug people into them who are naturally gifted at fixing that kind of issue.

Act like Nick Fury and find your team!

Plan Together

Now that you’re starting to put together your own group of Avengers, it’s a good idea to get their input as far as decision making goes. Forming a council or a board of these early folks is a great idea so that you can regularly bounce ideas off of each other.

One thing you don’t want to do is to be the one constantly making decisions for the entire group. If you find yourself in that role, then there might be some things you don’t see and people might inadvertently keep info from you that would have helped make a better decision.

So make sure this group of yours plans together regularly to avoid these issues. Also, there’s the added benefit in iron sharpening iron… if you’ve selected the right people.

Oh, and make sure that these meetings are kept to a minimum. Idea people love to think things out, but if you include implementers into this meeting, they might just lose interest.

Mobilize and Implement

In the US military, there are two distinct groups of people. There are enlisted folks and then there’s officers. Officers are the supervisors of the enlisted. While they think about what needs to be done, the enlisted people have to figure out how to actually get it done.

In this new group of yours, it makes sense to plan. However, great plans don’t lead to great results on their own. You’ll need to take action to get the desired effect you want.

What’s great is that usually your implementers are usually not the idea people in your group. So make sure you let them figure out how something will actually get done once you figure out what that something is!

Adjust and Re-adjust When Necessary

Here’s the thing about implementing a plan. Sometimes it might not work out the way you thought it was going to go. In fact, most of the time, it’s not going to work out the way that you first expected it to. However, that’s not a problem. You’re not a sniper. You don’t have to calculate all the things that can go wrong with your one shot before you take it. Instead, you should think of yourself as someone who’s in control of a machine gun. Fire, then adjust your aim until your bullets start hitting the mark.

So, for example, what does this mean in the nonprofit world? Let’s assume you’re working with people who have a specific kind of health related issue. It’s your job to get them the care they need or connect them to people who can. However, they’re not showing up to their appointments with you or with the other people who can help them.

Why? Why is that not happening? It’s NOT your job to blame them for not seeking the help. It’s your job to reach them where they’re at!

Celebrate Wins

I’m sure there’s people out there that say that they don’t like taking the time to celebrate a job done well. However, those people are few and far between.

Truth is, people like being rewarded for their efforts. And sometimes, the work might be hard, and sure the outcome was worth it, but it might feel a little empty to some of your group members. They might feel like they’re being taken advantage of.

So make sure to celebrate the successful campaigns, the stressful events, and the big launches. Your team will feel like you actually appreciate them and will want to continue to put the effort into this meaningful work.

Action Steps

Now that you see what kind of work it takes to build a community, it’s up to you to fit in the details. This is simply a formula that works for just about any kind of mission. If you have any questions regarding some of the specifics of any of these steps, ask below. I’d love to tell you how we handled something for Amplify.