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convertkit

Barrett Brooks: ConvertKit Transition, Empowerment of Others, and Meaningful Conversations (AoL 054)

We’ve all felt that feeling where, at the end of the day, you wish you felt better about the work that you’re doing. Perhaps you feel like you’re stuck in a rut. Maybe you want to pursue something else with your time? Make more impact on people.

How do you do that?

There’s so much to the answer of that simple questions.

Like the team at New Inceptions, Barrett Brooks, today’s guest, is all about helping people make an impact. He did it with his first business called Living for Monday, then went on to join Fizzle, and now he works with ConvertKit as their Brand Strategist and Community Builder.

In this chat with Barrett, we find out more about that transition to ConvertKit and what he looks forward to doing with them. We also got the opportunity to find out more about his time with Seth Godin, why he likes empowering others, and why he believes meaningful conversations are the basis for great relationships.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How Barrett got involved with ConvertKit 8:00
  • What’s the people and culture at ConvertKit like? 11:28
  • Who is ConvertKit for? 13:48
  • What was Barrett’s time with Seth Godin like? 15:56
  • Knowing what he knows now about business, how would he have changed his business plan for his old business “Living for Mondays”. 23:13
  • How did Barrett get started with Fizzle.co? 26:17
  • What were things that made Barrett want to become an empowerer of others? 29:05
  • Where does he get his interest in politics and world events? 40:02
  • Why he believes that great relationships are built on deep conversations and connections. 45:16
  • Who does Barrett coach and how does he reach out to them? 47:26
  • His thoughts in how to get more people in deep and meaningful conversations. 52:01
  • Biggest 3 Influencers in Barrett’s Life 59:24
  • What he believed when he was 21 and now sees as bogus. 1:00:11
  • Who’s the most awe-inspiring person he’s met? 1:01:23
  • One thing under $100 that has changed his life. 1:02:37
  • Who comes to mind when he thinks of success? 1:03:10
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Barrett’s Choice Books:

SHOW NOTE EXTRAS:

Barrett’s TEDx Talk

Teaser for the Fizzle Jess Lively Interview

Jess Lively Interview:

barrett brooks jess lively

 

 

 

 

 

 

 

 

 

 

 

His interview via Talking Davos:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

 

starting a SaaS Business

Tips for Starting a SaaS Business and Exploring Current Events with Matej Leban (AoL 053)

Have you heard of The Foundation? The one educational program with Dane Maxwell teaching people how to build a SaaS based business? Perfect students are those who don’t have their own idea, money, or skills to make it work out on their own?

If you haven’t, go check it out!

If you have heard of it, you might have heard that the hardest problem that many Foundation students have is finding someone to work on the technical aspect of things. They don’t know where to look or how to vet those that they have found on a site like Upwork.

That’s where today’s guest, Matej Leban comes in.

Just like other students, Matej struggled with this part. Eventually, though, he figured out a way around it.

Today with SaaSBloom, he helps others do the same thing.

In this chat, we talk about that story and some tips he’s learned in making a profitable SaaS. We also discuss why a guy like him, who’s from Eastern Europe, would be interested in US Politics.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Matej’s Experience Being a Mentor in the Foundation 8:52
  • What flipped his entrepreneurial switch. 11:21
  • Some tips that Matej has learned to successfully cold contact potential clients. 20:28
  • Where the idea for SaaSBloom came from 24:20
  • What Matej would use to create in the world. 32:54
  • Why Matej, who’s from Eastern Europe, has an interest in US Politics. 34:06
  • Sources that Matej follows to stay on top of World Events 48:50
  • What are 3 influencers that have influenced Matej to where he is today 55:21
  • One gift he likes giving the most. 57:43
  • One thing Matej believed when he was 28 years old, but doesn’t any longer. 58:19
  • If he was going to place an ad cost free into world, what would it be? 2:32
  • One thing under $100 that has changed his life. 3:54
  • When he thinks of success, who comes to mind? 1:04:58
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Dane Maxwell gives a quick intro to The Foundation and SaaS:

Maxie Describes working with Matej:

Men Who Built America Trailer:

Glenn Beck and Penn Jillette talk about Penn’s book “Everyday is an Atheist Holiday! More Magical Tales”

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

 

sara divello interview

Sara DiVello: Finding the Courage to Step Out of a Rut and Get Noticed Nationally (AoL 052)

If you want to inspire others to take a certain action in their lives or simply get out a message, eventually you’re going to have to start that journey.

Simply wanting to help others isn’t going to get you anywhere.

However, when you do start your journey, you might come to find out that getting your message out there is somewhat harder than you might think.

So you might wonder, “How will I ever get this thing to go big?”

Today’s guest, Sara DiVello, has had the opportunity to not only start her journey, but she has been able to take it nationally in just a few years after launching her book in 2013.

She has appeared in many outlets including, Forbes, ABC, The Boston Globe, USA Today, Boston Magazine, Marie Claire, Redbook, MindBodyGreen, and Dr. Oz’s The Good Life Magazine.

Today, Laila and I get the opportunity to chat with Sara about what it took to get noticed at a national level and also how she found the courage to leave her 6 figure PR position behind.

If you’re looking for some inspiration to get out of your rut and go big with your message, then Sara’s insight might just be what you’re looking for.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why and how Sara got the courage to leave her big PR position, where she was making 6 figures, to find more fulfilling work. 9:45
  • Why including “The Meat” and the culture of her office was an important part in relating her book to other women. 19:58
  • Where Sara decided to follow a path in yoga. 19:18
  • Why having a strong differentiating brand is so important from the beginning. 25:25
  • If someone was wanting to get well known nationally, what’s a strategy she would use to start getting recognized? 51:12
  • What would she tell people who want to get recognized on local TV network affiliates? 58:55
  • What’s her thoughts on utlizing HARO to get noticed? 1:01:03
  • What kinds of things does she have lined up for 2016 and Q4? 1:01:57
  • Who are her favorite influencers in her life? 1:06:08
  • What’s something that she believed as a 30 year old but now things is bogus? 1:06:30
  • What she was to put an ad in any medium, what it be and where would she put it? 1:07:50
  • Three truths she’d share with others 1:08:14
  • When she thinks of the word success, who comes to mind and why? 1:09:34
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Where in the OM am I trailer:

Sara on CBS:

Jacob Cass on Building a Foundation for Personal Branding:

Adam Leipzig on Finding your Life Purpose in 5 Minutes:

Sara on Victoria Kirin’s Podcast, Degrees of Separation:

Veronica Kirin

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

 

mental focus

Increasing Mental Focus – 4 Simple Steps that Can Change Your Life

Last Week I talked about how you can get more life satisfaction. There’s multiple reasons why someone would want more life satisfaction. With that post, I simply jumped into the how to of getting it started.

In today’s topic, we’re going to dive a little deeper into two of the 4 tactics mentioned in the previous post. Specifically, long term goals and having a growth mindset.

Here’s the thing, while you’re pursuing a long term goal, you’re going to grow as a person. There’s no doubt about it.

However, to do that growing AND achieve those goals, you’re going to have to put in a ton of work.

And to get that work done, you’re going to have to focus.

We All Make Choices

If you’re like me and many people I know, you probably have a busy life. For the most part, going to work takes up a ton of our time. If you have kids, that’s another layer of stuff you gotta do. And if you have extended family – there’s even more stuff you got to manage time for. And let’s not forget all the social things we might be a part of. Gaming, sports groups, you name it.


With all these things that we have to do on a daily basis, it’s hard to imagine how anyone has ever successfully done anything meaningful in their life after entering the workforce.

Seriously, who has the time?

Here’s the answer: You do.

“But how?”, you might be wondering.

We all have time. Everyone has 24 hours a day. Everyone has always had and always will have 24 hours a day.

We all make choices in how we’re going to spend our 24 hours.

Here’s a few that I’ve had to make in the past:

  • Go to a workplace that requires us to be there 7, 8, or even more hours per day.
  • Go to school and do the homework for the classes.
  • Be part of a sports team.
  • Go to the gym.
  • Keep working on that character in that video game.
  • Watch or hear that particular show so we have something to talk with people about.
  • Have friends or family that wants to hang out when we’re not doing work.
  • Sleep.

Many of these choices are things that “busy” people are probably already doing most (if not all) of. However, just because we’re busy doesn’t necessarily mean we’re being productive. And it sure as hell doesn’t mean we’re being satisfied by our lives. I could and will argue that many of these above choices can be distractions.

Most of our Satisfaction in Life Comes from Mental Focus in Working Towards Something

Outside of hanging out with friends and family, there are few things that give us all satisfaction.

Sure you might get some temporary satisfaction in playing games, watching shows, or getting that paycheck from your job. But again, I could argue those things are possibly examples of time that could be used more productively. Especially, if a person is interested in building a more satisfied life.

It’s not that we haven’t used mental focus before. You might have previously focused in school, sports, military… and even, believe it or not, playing video games.

Many would say that video game players are lazy – but they are as dedicated to their craft. Just as much as those who are focused on getting their degree, throwing a ball, or knowing what to do during an emergency situation.

Here’s Cam’s take on it:

In all four of these examples, we feel satisfied because we feel that the work that we’re performing is being put towards building something.

If it doesn’t require mental focus or we don’t feel like we’re building something, then there’s a good chance we’re not going to get satisfaction from the time, resources, or work we spend on a given activity.

Increasing Mental Focus:

So, how do we spend more of our time utilizing our mental focus towards building we care about?

1. Prepare for Prolonged Focus

The first part of being able to successfully focus on something we want to do is give ourselves the ability to actually focus.

If you’re the type of person runs on caffeine all day and doesn’t do much physical activity – that needs to change. You don’t want your body having to rely on caffeine to perform day in and day out – which can happen.

Also, stay hydrated. Personally, this is one that I struggle with myself. I know I don’t drink enough water. Having grown up on all kinds of sodas, juices, and other sugary drinks, I’ve never been able to make drinking water a part of my routine. So if you’re like me, make sure that you’re figuring out other ways of getting your water in. For me, I’ve become a tea-aholic!

One other way to prepare for prolonged focus is by making sure you get plenty of sleep. Seriously.

7 or 8 hours is what we should be shooting for. That means if you’re planning on getting up at 5 or 6 in the morning, you’ll be wanting to go to bed at 9 or 10pm at the latest.

2. Choose Your Most Important Tasks

Once you are rested up and have something to drink near you, you’ll be ready to get going. But before we do, we need to make sure we’re aware of the tasks that we want to do that particular day.

I’ve talked about how important it is to properly plan the tasks you want to get done that week and month. When it comes to doing something in a particular day, all we want to do is 1 to 3 things.

For example, I keep it simple by focusing on writing on Monday, podcast editing on Tuesday and podcast publishing on Wednesday. The rest of the time is committed to marketing, meetings, and specifically on Thursday and Friday, I try to learn and utilize new skills and systems to help with the other days.

3. Clear Space for Focused Work by Getting Rid of Distractions

Distractions come in all sizes. Having a dead end or uninteresting job, playing videogames or watching TV for 4 or more hours a day, or endlessly scrolling through social media or answering emails are examples of distractions.

The difference between distractions and other activities is that distractions are activities that aren’t helping you reach your goals or enriching your life.

If you’re having problems figuring out what the distractions in your life are, then think about the things you do that others would consider a waste of time or you personally feel is “a grind”.

Your job might literally drain you and stress you out. This might grounds to look for another job.

If you feel like you have to play video games “like a job”, then figure out something else to spend your time on. Maybe you feel like you have to be on all the social media platforms that your friends are on. If this is the case, then just pick one and let them know they can actually call you if they need something.

The goal with this step is to make sure we are not being interrupted when we actually sit down and do activities that are meaningful. If you need more help with distractions, here’s a post for more info.

If you want to start small but have some really drastic changes in this department, here are three things you can do today:

  1. Don’t multitask. No one can multitask and if they say they can, they’re still living in the year 2000.
  2. Turn off notifications on your phone and computer
  3. Do not connect to social media or other things until your main tasks are done.
  4. Don’t leave email going all day. Check it twice – preferably mid-morning and before you’re done for the day. DO NOT check it first thing!

4. Get in the Zone – Your Zone

Being busy is something that many of us have grown up believing is the key to success. And the truth is that, being busy is often times a sign that a person isn’t in control of their lives. The busier someone is or seems to be, the more they’re probably at the call of someone else.

So the goal, believe it or not, is to not for you to appear busy all the time. Instead it’s to actually be doing something when you’re wanting to do it and committing to that action. This will get you “in the Zone” or “in flow”. When you’re in flow, you won’t have to worry about others perceiving you as being busy because you will be and the more times you get there, the longer you’ll be able to stay there.

Being in flow for long periods of time is called Deep Work or Slow Working. Interestingly, this type of work yields better results in the long run.

If you’re not used to doing work for a long period of time, shoot for at least a half an hour sprint. And then work your way up to longer periods of time. The goal is to train your mind like a muscle. Ideally you’ll be able to spend enough time in a deep work mode that you’ll be able to finish the task at hand before you need a break.

However, you need to take breaks from time to time. So make sure you do take that lunch hour and walk around for a few minutes every hour or so.

If your current job prevents you from going into the zone on a regular basis, you might want to consider finding another job. I personally believe that being able to be in flow is a vital part of having job satisfaction.

If you’ve never had a job that will allow you to get there, then that might be a sign that it’s time for you to start your own business. This will give you a way to do something you like to do in a way that you will like doing it.

Ending Thoughts

I hope that this post gives you a clearer sense of what focus and subsequently, your work life, should be like. If you believe that you’re not being able to clearly focus on your job or in your business, then it might definitely be time to change some things up.

Lack of focus will cause you unneeded stress. Period. With so many options and opportunities in the world today, it’s just not smart to strap yourself to a particular group of coworkers or a paycheck with a particular name on it.

That might have been expected with the Baby Boomers, but even they know that things are changing quickly. (For a great discussion on this topic, check out my discussion with Dr. Joe Albano)

Your goal is to not look at a job as “working for” a particular company. It’s to look at a job as “working with” them. If you can’t find the partnership you seek in your current industry, you owe it to yourself to find that partnership elsewhere – even if it means starting your own business.

Word of advice: Don’t expect for your current company to change for you. Just because you might be starting to find your own goals in life, doesn’t mean your current place of employment agrees with those goals.

You might have to move. But that’s ok, because you don’t want to work at a place you’re not appreciated.

If you find yourself looking for a new job, do your due diligence when you’re interviewing and find out if the position truly works for you along with the goals and culture of the company that you’ll be working with.

sandra bellamy

Sandra Bellamy: How to Embrace Your Quirky to Be Your Own Authentic Self (AoL 050)

Society in general teaches us to not only care what other people think, but that we have to conform to those thoughts. For many people, that’s not a problem. But for us creatives it can be really hard. And often times we find ourselves asking two questions:

Am I living the life that I’ve seen for myself? And “Who am I going to live my life for?”

The answer to those two questions often times leads to the formation of one’s own passion based business.

In fact, that’s what happened to today’s guest, Sandra Bellamy.

Not only did Sandra come to this realization back in 2012, but she’s made it her mission to help other people figure out for themselves that they’re connected to a Matrix that has no interest in their personal desires. She calls it “Embracing Your Quirky”.

The truth is that once we unplug, we have to start believing in ourselves and take a big leap of faith – because no one else is going to on our behalf.

In this chat, we talk about how she learned to embrace her quirky, how you can do so in your daily life, and we also dive a bit into her experiences as a writer and why she believes that anyone can be a writer.

It’s a practical and exceptionally helpful episode. Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How can someone tell if they’re not embracing who they are enough? 22:23
  • Why she loves “the lifestyle of a teenager” to empower how she see’s herself. 23:14
  • How someone can “embrace their own quirky” more. 26:30
  • What are some of the experiences that she’s had working with others. 30:06
  • Why she has a wide spread of book topics and where each one came from. 34:42
  • How she’s able to write so much and why she believes that anyone can be a writer. 46:39
  • What she’s looking forward to in the not too distant future. 51:38
  • What are three thought leaders she recommends to other people the most. 54:13
  • One thing that’s under $100 that has changed her life. 55:15
  • One gift she likes giving others. 55:50
  • 3 truths that she would share with others. 56:06
  • Something she believed when she was 24 but now thinks is bogus. 58:00
  • When she thinks of the word success, who comes to mind and why? 1:00:31
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Stop Worrying, Start Living:

5 Lessons from Launching a Amazon Kindle Book:

Free Book and Review Opportunity from Red Door Publishing:

Andy Harrington’s story of how Tony Robbins Changed his Life:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

building a long term business

AoL 048: Building a Long Term Business through Relationships, Metrics, and Family with Brandon Northwick

It’s no secret that the way we run our business is based on how we approach the world. Is our business about us helping others with what we think they need help with, without hesitation, or do we see it more as a way of helping others in any way they actually need help? Meaning, we find those problems that they’re actually having and help them there.

To me, this latter method is, I think, how you build true relationships. Not necessarily trying to force what you do on people, but just making yourself available if they need help implementing a particular strategy or tool into their business.

In this rare episode, I dig down into the nuts and bolts of how Brandon Northwick runs his business. I find out how his wife Sara functions in the business, how he uses attraction marketing to get his clients, and how he builds trust with people through that process before getting the sale.

If you’re having problems with closing your service based sales, then you should definitely check out this straight-talk chat.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why you should careful when you using applications like Crowdfire 30:45
  • How do you standardize what people pay you for your services? 34:30
  • Why should people interested in their metrics and when? 36:51
  • How was Brandon’s wife Sara brought into the business world? 38:43
  • What does Sara do in the family business? 40:19
  • How does Brandon’s video strategy enter into his traffic strategy? 41:24
  • What you should do if you feel that your work life isn’t interesting enough to make videos for your business. 43:20
  • How does he generate leads from traffic? 47:09
  • What’s an example of a good opt-in? (The answer is not what you expect!) 49:26
  • What Brandon thinks about having to build trust with a customer before they buy. 52:32
  • How he uses attraction marketing to get his clients. 56:14
  • What kind of people have influenced Brandon’s ability to help people. 57:16
  • What he’s excited for in the future. 58:18
  • Three truths that he would share with others. 1:00:07
  • Three favorite podcasts 1:00:36
  • Something he believed when he was 20 years old, but thinks is bogus now. 1:00:57
  • When he thinks of success, who comes to mind? 1:02:42
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Business for Breakfast – #1 Myth in Building a Lasting Business:


How to Get More Engagement with Social Media

How to Know Where to Sit at a Poker Table (I didn’t know this was a thing…):

Business for Breakfast – Being Guru Centric VS Client Centric:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Why I Started Using Email Marketing in 2016 (and Why It Still Works)

Today, more than ever, we’re pressed for time and energy. Each day we start with so many minutes and energy to pay attention to all of the things that we need to deal with.

Many things in our lives distract us from what we want to actually get done. Email checking is one of the biggest pet peeves to most of us – me included. It feels like such a drag.

After swearing to myself that I’d never use email to reach people on a regular basis because of how unresponsive I personally am to it and how overused it seems, I realized that I was leaving a legitimate way to engage and connect with people on the table. Some people actually want to hear from me. 🙂

In fact, there’s some people (again me not being one of them) that actually pay more attention to their email than they do social media. So much so that in the past couple of weeks that I’ve been sending emails, I’ve already had a couple of unsubscribes! Personally I hardly ever unsubscribe from people unless they send too much – (usually those are daily senders and my junk mail tends to grab those after a while anyway).

So what made me realize that this was a good way for me to engage with folks if I’m not the most receptive of it myself? Well, I’m glad you asked. Here’s why:

There are some people who really only get their notifications from the web via emails.

Seriously. They don’t have Facebook, Twitter, or another social media constantly open. Nope, instead, they go to their online email web portal, check to see if anything is going on and if it’s not, then it’s not anything they need to worry about. Larry King recently put it this way on his interview with Lewis Howes when it came to having a phone that can text – “There’s a reason I don’t text. If I need to know it, I’m sure you or someone else will tell me.”

The same is true with social media. My dad is this kind of person as well.

Every cell phone, even flip phones, has email capability.

Unless you know someone that’s carrying a Zack Morris brick or something from the late 90’s or early 2000’s, all phones have email capability. (I don’t even know if those phones can actually use today’s signals or not though, so…)

While there are some people like Larry King who use their flip phone only as a phone, most cell phone users opt to use it for as much as possible. More than 50% (56% of this writing) of all traffic on the web is from mobile devices. People are connected, true, but not everyone has the same apps or use the same social media platforms. Email is “universal”.

People rely on emails for digests of what’s going on from their favorite brands.

When you’re looking to check and see if there’s a sale at a favorite store, are you going to do that via social media, their website, or check for an email if you subscribed to them?

You’ll probably check their website.

However… you probably wouldn’t even think to check their website if it wasn’t the fact that you had been notified by an email of theirs in the past about a sale.

Personally, I know for me that I bought two new Colts hats in the last couple of years because I saw them featured in emails. Had I not gotten those emails, I probably would not have gotten the hats that I wear pretty regularly.

It’s easier for the one doing the marketing to integrate emailing into other marketing systems making them seem more personalized.

Truth be told, I tend to pay attention to emails that start with this: “Hey, Jc!”

Why is that? Because it makes my subconscious feel important. Even though I know that I had to have had put my name in a form somewhere for it come out that way (I go by JC not Jc), I still have more of an interest in that particular email – because I obviously actively signed up for it.

On that same point, 31.5% of US online retailers use the customer’s name and/or a unique welcome message. However, nearly half of US online retailers use personalized product recommendations (44.9% – read marketing funnels) and a quarter of them report adding shopping cart reminders (27.6%) to cover all of their personalization bases.

It’s inexpensive.

Currently, right now with MailChimp, I’m not paying anything to email my email list. I think that this is a great option for anyone that might not have a huge budget to spend on tools when they’re first getting started.

Also, I’ve used other tools like Constant Contact and aWeber, and frankly, I wasn’t too impressed with their functionality. MailChimp has gotten way better over the last couple of years.

However, there’s one cavot that I’m pretty sure using MailChimp has – it has issues getting through spam filters. Not sure why that is.

If you’re using MailChimp and you start hearing about your subscribers ending up with your email in their spam folders a bit much, you might want to consider other options.

The least expensive one that I can think of is ActiveCampaign which seems to have a reasonable price point.

That said, if you already have a course or two and you’re bringing some money in to cover your expenditures, you might want to take a look at ConvertKit – which seems it’s quickly becoming the best platform for online business folks.

Love it or hate it, it’s still effective.

So there you have it. Even though I’m not the first one to use the medium by far (I went a whole year without using it), I’ve realized that even within the few weeks that I have used it that I get more engagement. In the end, if we’re trying to get our message out there as people who want to change lives, then I’ll concede that email is a tool that you might want to reconsider using in the foreseeable future.

Let me know below what your experience has been with email marketing. Did you hate it at first and eventually give in like me?