I’ve been struggling with a question that has been making me think recently. Last week during my 9/12 rememberance, one of the things that I realized was that “things change”.
This has always been the case, obviously, with just about anything – but it’s especially true with online business and marketing.
When I first ran across the online entrepreneurial community, there weren’t nearly as many players as they are today. Facebook and Twitter were still becoming mainstream for businesses to use (I mean, I remember when the Twitter Marketing for Dummies came out. It was the first of its kind!)
Back then, blogs were still popular on the web and the good blogs had their own YouTube channel and podcasts.
In fact, at the time, Pat Flynn said the strategy that worked for him to get noticed was one he dubbed “Be Everywhere”.
And for the longest time, it seems that this strategy has worked for plenty of other folks out there – people who have had success building their popularity on the web.
But, as I said, things change.
Using the Web in 2017
When you think about how people use the web in 2017, how is it different than say someone using it in 2013 or even 2011?
For me, I know that more than half of consumers who used to use laptops and desktops have opted for something a little smaller – especially in their time off.
Even more, they’re probably checking Facebook and other social media apps much more regularly than going to someone’s web page or simply checking what’s trending on Google.
Just like you want to make it easier for people to take as few left turns as possible to get to a drive-thru, Facebook has made it so that everything can be found under one roof. Much easier than navigating on a browser to a webpage… and then another.
Why leave Facebook?
So, it’s pretty easy to see why people are making a killing building sales funnels through Facebook. The eyeballs are on it all the time.
Sure, you can spend a ton of time becoming a thought leader and developing your own external brand, but why?
Things have changed. What worked 5 or even a couple years ago, might not necessarily work today.
Knowing when to Quit
So, here’s the plan, guys. As you might have heard on the podcast last week, I’m going to be more available on Facebook throughout the week as well as taking a few courses that I’ve been meaning to take.
After my initial posting of the Facebook Mega Group post, I’ve been thinking – why aren’t I building one of these groups myself?
What occurred to me was that I’m getting lost in the details of the work I’m doing. It seriously takes me like 2 and a half days of working time to produce a podcast episode based on my personal tastes. That’s half the week! Not to mention the time I put into finding and talking with guests, and then marketing the new episode.
By the time all is said and done, I easily have 3 days in each episode. The other two days are shot with meetings and/or researching and writing these posts.
Frankly, I don’t have much time, if any, to actually go through new courses or spend time engaging with you all!
So, last week, as per what Lisa recommended, I have to spend my energy more appropriately. I have to get higher. I can’t stay down in the weeds all the time.
Plus, I have to make sure I follow the recent advise that Brendon said. It went something like “If your current work isn’t going to get you to a place where you’re happy – then why continue the work?”.
Coming to a Solution – Slow Down to Speed Up
Here’s the thing, though. I don’t want to quit the podcast outright. It’s been my way of meeting great people on Facebook and at the same time, giving them a way to get their message out there. Personally, since I listen to podcasts as often as I do, I’d just feel weird if I wasn’t producing them all of a sudden.
So, that’s where the two a month solution came from. While it might not be new content each week – I get the chance to actually study other’s content again and apply new findings to my business and help you guys with yours as well.
Plus, I figure this might give some folks a bit of time to hear all the old episodes. Heck, it might even give me some time to remaster some of those old interviews!
So there’s my take guys. This why I need to change things up a bit. Hopefully it gives you guys some permission to change things up in your own business as well.
Ask yourself – is what you’re doing right now, the way you’re doing it, going to get you to happiness any quicker? Is there something else you could try to get there?
That said, stay tuned for specifics on the new group! I hope to have info out about it at the end of the week!!
Also, since we’re on the topic of slowing down to speed up. Check out this footage of a Bugatti Veron having problems with a speed bump: