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young entrepreneurs

Angel Ribo – Seeking a Higher Purpose: Scaling into International Markets and Educating Young Entrepreneurs (AoL 135)

When scaling a business, there’s many options that an owner or CEO can take.

A lot of times, especially for brick and mortar companies, one of the first things that they’ll consider is growing their company internationally.

However, if they don’t consider the culture they’re moving into, their effort is certainly going to have issues.

This is where today’s guest, Angel Ribo, comes in to help.

Having helped well over a thousand CEO’s during his career, he works on helping companies find ways to benefit the countries that they’re considering moving into.

On top of this, he also has a foundation geared towards poverty stricken kids in Latin America called Wisdom for Kids.

As you’ll hear in the conversation, teaching kids how to be entrepreneurs with the resources around them is a great way to help dilute the effect of poverty around the world.

Join Harrison and I as we talk with Angel about helping others find a higher purpose!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What circumstances allowed Angel to learn 5 languages and have as much international exposure as he has over his career? 9:46
  • What memories does Angel have of his travels that he believes have helped him become who he is today? 12:49
  • When did he realize that entrepreneurship was going to be a major part of his life? 14:20
  • Did he have any inspiration in becoming an entrepreneur? 15:34
  • How did he realize what his superpower was? 17:52
  • What’s the main issues that CEOs have when they’re scaling their business to an international level? 19:20
  • How does he prep companies to work with diversity when it comes to international scaling? 26:48
  • What are some challenges that immigrants have when it comes to expand their career or become an entrepreneur? 29:51
  • What’s Wisdom for Kids? How much of a challenge is it to train underprivileged youth to be entrepreneurial? 32:46
  • Why is important for these kids to use their local resources? 36:14
  • What’s Angel looking forward to the rest of this year and next? 40:40
  • In the last several years, what is something Angel has become good at saying no to? 43:17
  • What advice does he hear adults giving children that he’d call bs on? 44:24
  • What does he do when he becomes overwhelmed or unfocused? 44:53
  • Secret to achieving personal freedom? 45:08

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Angel on 12 Minute Conversations with Engel Jones

Why Kids in Need should become Entrepreneurs

How to End Poverty in Latin America FAST

What are your 3 Biggest Fears or Limiting Beliefs?


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

quality content

Creating Effective Quality Content

When it comes to marketing today, there’s a certain idea all digital marketers have to follow. We have to add value before we get the sale.

What does that mean?

Well, for most, it means that we have to educate our potential clients or customers about what it is that we do or make.

In fact, it can take up to 6 to 8 touches before a prospect becomes a buyer.

Typically, those touches take the form of “content”.

Content can take the form of videos, audio, or even text – like this blog. And it’s usually in the form of an educational format.

In this post, we’re going to look at a few places that we can find ideas for good content in 2018 and beyond.

 

Natural Content vs SEO Driven Content

When we’re thinking about creating content that attracts potential customers, we might be tempted to do a number of things. Most of these fall into three types.

Natural Content Creation

The first type is one where the focus is mainly on what our own individual customers or clients want. As a creative entrepreneur, this is something that seems a bit more natural.

The goal of creating this content is usually to retain and educate the clients, audience, or customers you already have.

 

SEO Driven Content Creation

The second type of content is content that is created specifically for what Google (or other search engines) suggest people are searching for.

Knowing this information allows us to create content specifically based on these search terms or “keywords”.

The end goal of this type of content creation to bring in more people into your sphere of influence.

If you’re not familiar with the term SEO, it simply is the acronym for Search Engine Optimization. The idea behind it is that If a particular site has good SEO, the site will rank hire in Google’s search results.

The goal is to appear on the first page of results.

At one point, it was much simpler to understand what would rank a website higher than another in Google. So much so, that if you understood the fairly rudimentary rules, you could start your own solopreneur business or small agency offering it as a service.

In fact, I remember back in 2010, there were several people in my social circle that worked for a couple of startup SEO companies here in Indianapolis.

Today, while SEO still exists and is still useful, it’s getting harder and harder to predict how Google ranks websites. They’re constantly changing what variables make our sites rank higher.

Some of those variables even include traffic on the site, authority of the site, and how quickly the site loads for individuals browsing the site.

 

Hybrid Content Creation

Ideally, since the SEO world has become so hard to predict, the best thing we should do is create content that not only has keywords in it, but also is made to educate your currently existing audience.

The main way to do this is to simply to find out what your audience is asking about, find out what keywords in Google are related to those questions, and then build content based on the results you find.

Doing good SEO work on your site is not the scope of this particular post. However, I have two recommendations for you if you have a WordPress based site.

 

  1. Make sure you have the Yoast SEO Plugin. I personally recommend the premium version because it has some kick butt features (including multiple keywords) and you only have to pay for it once. 
  2. Secondly, when you’re searching for keywords, you can use a free tool within Google Adwords called the Keyword Finder. When you’re searching, there are two columns that everyone should consider. The average monthly volume, and the competition.


Ideally, you want an Average Monthly Volume of 1k – 10k (number of searches a month). If you try anything higher than that, there’s a much higher chance your site won’t be seen in the front of the results. If you use anything less than that, you might be targeting a smaller group of people.

Once you find a keyword that hits that 1k – 10k search sweet spot, then you’ll want to check it’s competition. Ideally, you want a keyword that has low competition. However, from time to time you might have to use a keyword that is marked as a medium. I rarely use those that have high competition.

Here’s a visual of what I’m talking about:

quality content

How to Find Your Audience’s Questions

If you choose to go the natural or hybrid route, you’re creating your content with your audience in mind.

If that’s the case, there are a few places where you can get topic ideas from your audience – directly and indirectly.

  1. Ask them! You can send out a survey to your followers (whether it’s through Messenger, email, or whatever you prefer).
  2. Check out what’s being asked and discussed in Facebook groups or other online forums that are related to your topic. If you think you can go into further detail than what’s covered in the post, go for it. 
  3. See what other thought leaders in your industry are talking about. What are your favorite blogs, podcasts, speakers, and/or authors discussing? They probably have already done the research to find a good topic to discuss. Feel free to add your voice to the conversation!

 

Action Steps

When we’re having to create content on a regular basis for our audiences, we might draw a blank when we’re looking. Once you have an idea of what kind of content type you’re going to be creating (whether it’s natural, SEO focused, or a hybrid of the two), then you just need a spark of inspiration. If anything, this gives you a good excuse to check in with leaders of your industry!

 

podcast interview

Do-It-Yourself Publicity – How to Land Your Next Podcast Interview on Your Own with Millette Jones (AoL 130)

When you’re first starting out as a thought leader or creative entrepreneur, it can seem pretty daunting. Where do you even start? Do you build a few products that illustrate who you are and what you can help others with? Or do you start creating an audience right away and then make a product for them later?

Likewise, when it comes to getting your name out there, there are many paths one can take. You can hire a publicist, a booking agent, or in the case of today’s guest, you can utilize the knowledge of someone who can help you do it all yourself.

This session’s guest, Millette Jones, is host of the Unstoppable Coach podcast. Through her work she helps entrepreneurs learn how their story is important and understand how sharing it can propel their business to success.

On top of her podcast, she supports entrepreneurs with podcast publicity coaching, a membership site for DIY podcast interview marketing and her signature program: Podguesting for Profits.

In today’s conversation, Harrison and I speak with Millette to find out about her ups and downs as an entrepreneur and how you can use your own story to rise above the crowd.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Millette become a coach? 10:21
  • How was she first exposed to the podcasting world? 16:08
  • What are some ways that she suggests that can help people rise above the crowd? 17:27
  • What are some tips to stay focused as an entrepreneur? 22:54
  • How does someone overcome broken business relationships? 26:38
  • What’s first? Creating awareness or building a product or service? 28:43
  • How can a guest best prepare themself for being on a podcast? 33:50
  • Where does Millette see her work in the next couple of years? 39:48
  • What are 3 podcasts that have helped shaped her as a podcaster? 43:47
  • What’s something that she has gotten better at saying no to? 46:00
  • Is there something in the podcasting world that Millette is excited about? 47:45
  • What’s it mean to live a life of abundance? 53:11

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Dan Lok Interview (Full Length)

Chris Gardner Interview (Full Length)

Shane Sams on Recording a Podcast in a Car

Pat Flynn on Starting Your Podcast in 2018 (Equipment and Software)


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

linkedin lead generation

AJ Wilcox – Get Yourself Noticed by the Right People – Why LinkedIn Lead Generation Might be Perfect for Your Business (AoL 126)

When many of us online business folks think of running an ad campaign, we immediately think of Facebook. However, that market is totally saturated and it might not be the greatest fit for your business – especially if your customers are other businesses.

If you think that might be the case, today’s guest, AJ Wilcox, might just be your new favorite marketer. His specialty is helping B2B businesses market on LinkedIn.

This is an almost a nonexistent niche. In fact, when AJ was learning about it, he realized there were relatively no search results for LinkedIn Ad Campaigns. So he’s definitely the guy to know!

In today’s chat with AJ, Harrison and I discover who this opportunity is a good match for and some key things to know when you’re getting your feet wet!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What did AJ do before he started his own marketing business? 10:22
  • What’s the difference between doing ads on LinkedIn vs other social media platforms? 12:40
  • Are the ads on LinkedIn strictly B2B or is there room for B2C advertising? 14:41
  • What’s the UI like for LinkedIn when it comes to placing ads? 18:13
  • What should newbies consider when they’re first placing ads on LinkedIn? 19:33
  • What’s a good way for a beginner to budget their ads so that they actually move the needle? 21:44
  • How has LinkedIn changed over the years as a whole? 24:39
  • How is videos changing LinkedIn and can people use them in ads? 28:35
  • What are the metrics that matter on LinkedIn when someone is running a campaign? 31:43
  • What are mistakes that newbies make when they’re starting with marketing on LinkedIn? 33:45
  • Are there some trends that AJ sees on the horizon? 36:35
  • Might LinkedIn start using Chatbots and other AI on their site soon? 39:05
  • What does AJ think about the barriers that are preventing social media platforms from fully utilizing AI? 42:49
  • What’s the experience like to work with AJ? 44:21
  • How does he incorporate his faith into his business? 46:49
  • What’s he looking forward to in the future? 48:26
  • What are AJ’s top 3 favorite podcasts? 49:23
  • If LinkedIn wasn’t a thing, what would he be doing? 50:52
  • One thing all high school students must know? 51:47
  • Something under $100 that has changed his life? 53:58
  • What’s the secret to achieving personal freedom? 55:23

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

The Ultimate LinkedIn Ad Checklist

Do’s and Don’ts of LinkedIn Ads

Search Ads vs Social Ads

How to Structure Your Social Ads


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

balanced lifestyle

Damion Lupo – Don’t Live to Work! Discover Your Own Balanced Lifestyle (AoL 125)

The saying goes, “If you can do it once, you can do it again!” This is especially true for us creative types who might see success with one project, but on our next, we might start seeing our metrics go down.

This session’s guest, Damion Lupo, once owned 150 single family houses as as a real estate investor. But in 2008, everything came to a grinding halt. He was no longer able to live the lavish lifestyle that he was pursuing at the time.

It was soon after that he started on a quest to put more meaning into his life.

In 2012, he coauthored a book called Reinvented Life, where he talks about many of the things he learned during that journey.

In today’s chat, we go over some of these concepts as well as some pointers that he’d give someone just starting in investing.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Damion become so resilient as an entrepreneur? 6:36
  • How does he see wealth and how can abundantly thinking people reach out to others? 10:22
  • What’s his thinking behind financial freedom and retirement? 12:23
  • Why entrepreneurs might not make the best investors. 20:20
  • If someone has a $5,000 – $10,000 to invest in something, what’s a good strategy to get started? 27:41
  • What’s the best way for someone to find great opportunities in REI? 33:28
  • What are the pillars of Yokido? 37:05
  • What does Damion believe about Elon Musk’s perspective on having a universal income? 43:45
  • Who are the three influencers that has helped Damion get to where he’s at? 51:21
  • What’s an issue that more people should be talking about? 52:01
  • If Damion woke up tomorrow as a 10 year old and all his memories were intact, what would he do? 53:17
  • Something he’d like to do in his lifetime that no one knows about? 54:18
  • What’s the secret to achieving personal freedom? 54:54

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Yokido is Born

The Financial Freedom Formula

Damion on the Bigger Pockets Podcast

Damion Interviewed by Dom Brightmon


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

achieving the dream

Achieving the Dream – Why One Degree Makes All the Difference

I recently got the opportunity to spend some time with Harrison and Dr. Ping up at Purdue. We had a chance to see a lot of the change that is going on around campus – and… man, there’s a lot!

While we were exploring a bit, we also paid a visit to the Triple XXX Family Restaurant. Whenever someone’s new to the area, that’s one of my go to places because it’s been a Purdue establishment since 1929. In fact, it’s such a local treasure that Guy Fieri visited it back in 2007 for his show Diners, Drive-Ins, and Dives.

achieving the dream

After leaving there, we went to meet up with one of my business mentors – Mike Cassidy – on campus.

As Mike was chatting with us about our plans, we came to a part of the discussion where we were talking about his students and members of the Amplify Hope program.

Something got stuck in my mind about both groups of people. I realized that they were trying to build their dreams without fully having a real plan in place. They’re doing what they’re doing because their emotions are telling them to. (That’s actually one of the things that Mike helps his students with – getting out of their own head and looking at their business objectively.)

There might be a few minor issues they’ve overlooked, but over time those minor bugs can lead to huge problems.

 

Why One Degree Can Make a Huge Difference

These minor issues might not seem like a big deal. I mean, a few minor tweaks going along the way and the problems they might cause can be mitigated, right?

Well, sure.

However, if they’re not taken care of, then we’re looking at problems that might be noticed until it’s too late.

The traditional illustration of this principle is one of distance traveled:

Let’s say you’re going somewhere and you’re off course by just one degree. After one foot, you’ll miss your target by 0.2 inches. Trivial, right? But what about as you get farther out?

 

  • After 100 yards, you’ll be off by 5.2 feet. Not huge, but noticeable.
  • After a mile, you’ll be off by 92.2 feet. One degree is starting to make a difference.
  • After traveling from San Francisco to L.A., you’ll be off by 6 miles.
  • If you were trying to get from San Francisco to Washington, D.C., you’d end up on the other side of Baltimore, 42.6 miles away.
  • Traveling around the globe from Washington, DC, you’d miss by 435 miles and end up in Boston.
  • etc…

 

See what I’m talking about?

In real life, this can mean the difference of creating a business or nonprofit that is sustainable or pursuing a mission that makes someone take a 2nd or 3rd mortgage out on their house.

The key is to not let emotions and the pursuit of passion get in the way of our own success.

 

Delusions of Passion

David Anderson and Mark Nathan spoke in detail about this in their book, The Delusion of Passion: Why Millennials Struggle to Find Success.

In the book they argue that there’s several delusions we Millennials struggle with.

  • Where there is Passion, There is No Pain
  • Where there is Passion, There are No Problems
  • Passion Precedes Total Commitment
  • You Must Be Passionate About the Process
  • Living Passionately Is all About You

When we believe one of these delusions, we’re knocking our navigation off by a degree or more from the very beginning!

 

Action Steps

If you haven’t had the chance to read this book, here’s the link. Also, I’ve had both Mark and David on the podcast to discuss their perspectives a bit further.

I imagine it’d be worth your time to see if any of these perspectives are sabotaging your efforts to get to where you want in your career in life.

industry trends

Keeping Up with Industry Trends – Should Businesses be Overly Concerned about Being Trendy?

Many of us struggle with finding content to write about. Especially if we’ve been writing or making content for awhile. As you’ve guys have seen this year, I’ve been writing in this blog since 2010. Since then, I’ve written quite a bit.

I have to admit, there’s times where I wonder if I’m going over the same stuff over and over. And if I am, is it worth it to you guys to go over something I’ve might have talked about not too long ago?

For those of us who are regularly creating content, it’s easy to do this because it’s what we know.

However, there are times where we might feel that we’re not keeping up with the times. That perhaps we’re missing something on this or that social media. Or that, perhaps, social media is where we should be to put our message out there.

Is that really the case? Let’s look at this a bit closer.

 

It’s All About Your List

When it comes to having a successful online business (or any business for that matter) is having a list of people who like what you’re about and could be a potential customer.

So, it’d make sense that the longer your list is, the more income you could possibly make when you release a new product.

This is true. And in fact, that’s the real power of Facebook and other social media platforms. Businesses of any size can “rent” parts of Facebook’s list (their users) by paying for ads. Or, as an alternative, if you don’t have a budget to spend on ads, you can spend more time by making a Facebook group.The more activity you have in your group, the more Facebook will share your group with its users. The more users you have in your group, the more you’ll be able to market to them.

But there’s a catch. You’re still using Facebook’s list.

And really, you need to own your own list. And still to this day, as I said in a recent interview, the best way of doing that is owning your own website and building a list of emails.

 

If You’re Not Trendy Can You Still Be Successful?

Now at this point, you might be thinking about that old saying “What brought you here, won’t get you to there.” Meaning, can my bread and butter – whatever you’re good at – can it take you to the next level?

The short answer is that it can – but not the way you’re currently doing it. What you’re offering people or however your servicing them, it should stay the same. If you want to scale, the way to do that is by changing your process.

However, don’t mistake this for new products or new services. Sure, you can get new customers by offering new things that are more trendy. BUT, that’s not what attracted your original customers.

What do your original customers want and are they still getting it? Ask yourself how can you service them better?

 

McDonald’s Attempt to Stay Trendy

Let’s take McDonald’s for example.

McDonald’s has a process that we’re familiar with. Every store has the same process. If you watched the movie “The Founder”, you’ll know that what Ray Kroc did to make McDonald’s better wasn’t by just toying around with the menu, it was by how he was able to scale the company. He offered the same thing at every store and that brought them loyalty.

That model worked for decades – until people started realizing what they were eating and wanted to eat better.

Now, McDonald’s realized that people wanted healthier alternatives. So they started offering all kinds of different products to cater to the healthy consumer. Their menu got larger and larger until in 2013 or so, not only could you order your regular burger, but you could order a fairly large chicken wrap.

The problem is, though, that these healthier alternatives that McDonald’s was trying… they weren’t improving their revenue. In fact, I’m guessing they were losing money with this bloated menu. Because it wasn’t too long that they got a new CEO and the menu was scaled back to a more basic selection.

They decided to cater to WHO got them there in the first place.

And one of the biggest ways they did this was by expanding the times in which they offered breakfast food.

That said, here we are in 2018 and I’d pretty much say that McDonald’s menu is about the same as it was when I was growing up. That’s why they’re still in business – not because of all the healthy alternatives they were starting to offer.

 

Social Media is Designed to be Addictive

Something else I want to point out is that social media is designed to keep you interacting with it. When I was in Honduras in January, I didn’t have a reliable internet connection. So I had just enough time to get me off of Facebook. Sure, there was a couple of times a day where I connected, but for entertainment – I read. And in fact, I read a good book you’re probably all aware of by now (Meaningful Work).

Unfortunately, that hasn’t helped me be the best steward when it comes to the Junto Facebook group. I still think that people get more fulfillment out of working their personal mission – but at the same time, they need to be actually working on it. On one hand, I don’t want to be the reason they spend all their time on Facebook, on the other hand if I didn’t care about that, the group might be growing at a more steady rate.

So, right now to get back on the horse with the Junto, I’m going to schedule time for me to actually be present on there and post. Because really, I’ve just stopped using social media altogether recently. It’s a great feeling, but I need to make sure I’m connected and connecting still too. So yeah, be it a half an hour or an hour, I’ll create a little time in order to do stuff in the group and create buzz in other groups.

 

Action Steps

So trends. Sure, they can be useful in creating more customers. But if you’re already a successful entrepreneur, stay with what you know works. Identify who those raving fans are and figure out how you can serve them better.

Are trends something that you can ignore all together? Probably not. Carve out a day once a week or once a month where you can explore to see what’s popular out there – where you can experiment in growing your business. Not only will you see more opportunities this way, but you’ll also be helping yourself avoid burnout!

As usual, let me know what you think below. How do you utilize trends in your work?