The world of the Millennial is already upon us. It’s really ours for the taking. Those who have realized this have already started doing so.
Just look at Chelsea Krost. I didn’t even know she existed until a week or so ago. And what does she do? She talks about the characteristics of Millennials as a whole. Yeah, there’s plenty of us who do this – but wow – she’s been on shows like Good Morning America, Today, and Tyra. I mean, for a person in their early 20’s, she’s doing great!
As it was eluded to in the last post, there are some that will really have a hard time coming to terms of our demands as a generation. Millennials have a completely different value structure than those that came before us.
However, we’re here and we’re creating a lot of change early in our career.
Case in Point? Look at Today’s Fashion
Have you ever actually paid attention to what people are wearing? Like, just looking at what they wear? Is it new? Is it old? Is it something new to look old?
If you’re like most people, you’ve probably thought about it at least once in your life and laughed and said, “I wouldn’t be caught dead in that!”. And even then we question whether or not we’re behind in fashion.
Personally, I’ve found myself thinking this more and more. And the more I think about it, the more I realize that it’s almost not worth bothering about what you wear.
If you look at what makes Millennial fashion unique… you might think of all kinds of different things. Let’s look at glasses, for example. It would seem that predominant style is thick black frames. However, thin seems to be still in as well. Or heck, you might even see something from the 60’s (You know the ones with the little corners with gems or designs peaking out of the corners? Yeah, I’ve seen those around too!).
Or heck, let’s look at pants. Who would have EVER thought that leggings would come back as hard as they have. Oh man. If you were to tell my early college self that those would be coming back, I would have thought you came to the future with Marty McFly.
And now, not only are high school and college kids wearing them – but their parents who probably wore them originally in the 80’s and 90’s are wearing them again – even after the originally said “Never again!”. Lol.
We’re setting the trend.
Other Successful Industries Have Started Catering to Us
The Baby Boomers, obviously, were the last generation to set the trend. As discussed in the last post, much of what we do today is based on their principles and values. That’s not bad, but it’s not necessarily great either. I would like to believe I have a work ethic similar to what Baby Boomers would expect everyone to have. However, at the same time, I think much of what’s wrong with Washington is that those in power want to keep the lifestyle they’re accustom to and they’ll gladly take money from lobbyists to do so. (Check out Generation Zero about this.)
Millennials – we’re not like that so much. There’s so much of a difference between Baby Boomers and Millennials that I believe right around 2020 – there’s going to be a HUGE shift how everything is run.
Many Industries have already seen the writing on the wall and are totally skipping over Gen Xers and their tastes and going straight to us. A big part of that is because we’re larger than the Gen Xers as a demographic. However, we also have more disposable income as a whole. Most Gen Xers are already in midlife and have to worry about putting houses over their families’ heads. There’s other reasons why they haven’t been counted, and you can refer to this column here for that info.
To survive, major conglomerates will have to change their tune. For example, today, Comcast sells things for convenience. The larger a bundle you have, the more you’ll save for more channels. This caters to the Baby Boomer audience. For the most part, they don’t want to mess with the technology to get their entertainment fix.
On the other hand, if you see what’s been trending in popularity, it’s all about On Demand. Whether that comes from Comcast is up to them. Why? Because us tech savvy Millennials are, (as we explored last post) all about “Me!”. We don’t care if we get our entertainment fix is from Netflix, Roku, Apple TV, etc.
Think about it. Do you think there are more cord cutters in the Millennials or the Baby Boomers? Comcast sticks to simple and possibly outdated tech for the Boomers (who really needs a landline?). At the same time they’re transitioning to On Demand for Millennials. That being said, they better work on that price structure a little more to keep us around!
Mind The Gap
So really, rather or not companies would like to complain about how much we’re different than X’ers and Boomers is not the point. The point is, again, we’re setting the trend. They can’t help but figure out what keeps our interests if they want to survive the big change.
But they’re at a disadvantage. Why? They have to higher millennial consultants, like Chelsea, to tell them how Millennials minds work. You and I, on the other hand… we have the upper hand. We are millennials.
So, in the comments below. I want to know about what kind of trends you’re starting with your friends and other people you have some influence with. Something as simple as a new app you’re using or a new website you’re following that you’ve shared. Then, I want you to think on whether or not they think of you as the source of particular new things in their life.
If you can do that simple exercise, you know that you’re adding value to someone. You are a trend setter.
Also, stay tuned for next week’s post in which we’ll be exploring the reasoning on how there are so many types of potential business out there.