Webinars, telesummits, and virtual summits. They used to be a staple in digital marketing.

In recent years, however, they’ve become rarer to see.

Why?

Because for the most part, people have used them primarily as a way to build their email list. They used it primarily as part of their funnel.

While this is a function that webinars can serve, we shouldn’t overestimate their power to connect us with thought leaders in our various industries.

Today’s guest, Milana Leshinsky, is on a mission to help people see the power that telesummits (aka virtual summits) can provide for a small business.

On top of finding out how she got to be such a huge advocate of these mediums, we find out how they’ve played a role in her own business. She also talks about the mindset you should have when building your own virtual summit.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

How was it that Milana first came to the US? 9:12
What made her change her focus of study in school from music to something completely different? 11:32
Why did she quit her IT job in 2002 as a mom of two? What did it get her in a relatively short amount of time? 13:25
How has digital marketing changed during her career? 17:10
Why should someone do a telesummit and what makes a good one? 19:53
In what ways has she been able to get back into her artistic roots? 39:00
What’s Milana looking forward to working on? 45:04
Who have been influencers in Milana’s life? 47:40
What are three books that she tells others about? 49:13
What’s something Milana has been good to saying no to? 51:37
What is her least favorite social custom? 52:43
How can someone find their own personal freedom? 54:26

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ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Milana Online: Website, Facebook, LinkedIn, Twitter
Cohost for this session: Veronica Kirin
Find the Founder Series and get started with Fizzle for FREE for your first month. (Offer ends April 1st.)
Coaching Millions
Edwin Culver AoL Interview
Dr. Laura Schlessinger Show
Make Your Knowledge Sell – Ken Evoy
What was Blab?
Meaningful Work by Shawn and Lawren Askinosie
Unleashing the Ideavirus – Seth Godin
Get Unstuck and Get Going – Michael Bungay Stainer
The Pillars of the Earth – Ken Follett

SHOW NOTE EXTRAS:

Virtual Summits & Telesummits

Fastest Path to Go To Expert

Future of Video Marketing with Michelle Kopper

Jeremy and Milana on Sales in Coaching

Thanks for Listening!

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Cheers!