When you’re starting to a business, whether it’s strictly online, or even if it’s a brick and mortar business, you have to know how to set yourself apart from the competition that’s in your niche.
Not too long ago, I posted a piece about creativity in where I stated that creativity isn’t about being original, it’s about being able to connect your unique experiences in a way that matters to your audience and/or clients. Even if some of your experiences are shared with other people, not all of them will be.
Knowing this and learning how to showcase that collection of experiences helps you separate from the crowd if you know how to take advantage of it.
All you have to do is make sure there’s a reason why people should visit, read or buy from you. Do this, and you’ll get your followers, and beat your competitors.
Example: Tesla Motors
Just this past week, Tesla debuted the Model 3. They are decimating all previously held numbers for plug-in cars. Why is this?
You could say that it’s the first at making electric cars. But that isn’t the case.
You could say they’re the first in making plug-in cars readily available to the market. Close, but not quite there. Chevy Volt and the Nissan Leaf are relatively easy enough to get your hands on if you wanted them.
So what exactly is it that’s setting them apart from the pack?
It’s the extras:
- Wireless Software Updates
- No Pressure Sales (Pretty much anyone can get a test drive!)
- Performance (not a large golf cart!)
- Great range for an all electric car.
You might notice that the top 3 are customer service related, and the bottom two are product related. Not bad!
BONUS: There are plenty of videos of people’s reactions from taking a test drive of a Tesla Model S. If you’d like to take a test drive of the Model S with myself and my friend Ben, you can do that here:
Here’s a recording of Maria testing it (Note that AMS no longer runs the Noblesville Mini as stated in the video):
Is it any wonder that I have stock in the company? 🙂
While New Inceptions is young, I think the success that I have received comes from the podcast side of things. There are many other business podcasts that like to interview big names and give you the details that helped them get to be a successful entrepreneur or leader, I like to believe that mine is different. I want to make the content that I provide completely relatable.
Part of how I do this is by providing quality information that will help you move from being a freshman entrepreneur all the way up to being a senior. I do this by tapping into everyday entrepreneurs who have had just enough success that a new person can see themselves actually achieving the same thing. I want you to feel as if you’re going on this journey with me as a fellow classmate. Currently I’m a sophomore, so the types of people I have on the show right now are sophomores or juniors themselves.
Also, while I’m new at running my own business, I have had the privilege of learning from online business people for 6 years now. So this gives me some good connections in helping those that are completely brand new to the scene.
Have a question, I’ll answer to the best of my ability. If I don’t know the answer, I’m not going to give some random response! Let’s figure it out together!
Just a little heads up. One thing that I’ve been asked about several times over since starting on my path last year is about all the pieces that a person needs to have a successful online business. I’m currently in the process of making a checklist of 5 different steps you’ll need to take care of to give yourself a fighting chance.
You’ll see more details about this later.
If you’re starting your own online business like me, or even if you’re doing some offline work, I want you to ask yourself a question. What makes you stand out from the crowd? What makes you memorable?
Do you know the answer? Does your audience and/or clients know that answer? Make sure that they do.
If you don’t know the answer, how do you expect your audience to recognize it? Spend some time figuring out what’s going to separate you from other creators out there. Again, you can have the same kind of sauce – but add your own special spice to it!