I know this is a little to the point, but I’m going to admit it. I’ve found the secret to building a successful business… and you might not like it. However, it’s worked for tons of people around the web. And honestly, if you want to make an impact on others doing something you love, then you’re going to have to do it.
What’s this big it? What’s this secret? It’s being your genuine self and setting on a journey to master yourself.
When I say that, what kind of thoughts come to mind? Do you think of being a skilled speaker? Do you think of someone that hustles 24/7? Maybe you think of mastering the skill of connecting people? Perhaps you think of becoming a great author?
Perhaps you think about all those things. Maybe, none of them come to mind.
When I say “master yourself” or as others might put it become the ideal you”, I don’t mean for you to change who you are as a person. However, I might be asking for you to change your perspective of who you are and what you’re capable of.
Everyone is Different
From school, we know that certain kinds of people tend to resonate with others who are like them. Generally speaking, introverts get along real well with other introverts and extroverts get along well extroverts.
However, while this all true, we’re all different even more than that. Some introverts will like sports just as much as some extroverts. Some extroverts will love meditating as much as some introverts.
There were the groups that were popular. There were the band geeks. There were those of us who were into science.
It’s simple to say that there are all kinds of people. Your way of presenting yourself and your interests will resonate more with some people more than it does with others. Just as an example, I’ve met people who resonate more with Gary Vee more than they resonate with Ramit Sethi – even though, both are very direct in what they have to say and teach very similar topics.
To simplify what I am saying is this: the ideal you is someone that is not only a master of themselves, but someone that can communicate that self to others that will appreciate it.
I believe that the more compassion you show towards others, the more others will return for more in the future, and quite possibly, help you out in the future as well!
So, How do I Communite Myself Better to Others?
To say it in one word, be nice. Be honest, responsive, grateful, and go the extra mile for your audience.
On Monday, I was reminded about this once again when I was watching Brian Fanzo on Periscope. In this particular scope he said, that in the next year that three things were going to be huge in being a success in marketing (specifically live streaming):
Ask yourself, why are these things important? I’ll give you a moment.
It’s because they’re all things that people can connect with. As the host of the scope, you’re being nice here.
- When you welcome others that are like you into a community, they realize that they’re no longer alone.
- When you tell a story, they can connect you to others on so many levels. Your audience can relate better to who you are. They can agree that you want the same things in life. And furthermore, stories can even help people realize that your life and theirs are similar.
- When you engage with someone who takes the time to engage with you first, they’ll appreciate you even more. When someone emails you, be sure to email them back. When someone drops a comment on your post or wall, make sure to respond. When you do this, it shows the audience member that you indeed care.
Doing these three things will build influence with your audience. In all three, you’re showing a certain levels of being nice and courteous. You’re providing value because they feel valued.
What’s the Point of Giving Away Value?
Well, if it’s not too obvious, the more value you give to your audience, the more they’ll come back. In LTD, we called it tying heartstrings. The more you do something for someone else, the more loops of string you’re throwing around their heart. If you have enough heartstrings tied around their heart, they’ll never be able to leave. If they did, they’d essentially be leaving a small portion of themselves behind. Also, the more heartstrings that you tie, the more they’ll want to engage even more with you, and promote you to others. This, in turn, drives up your traffic.
There are five ways this can happen:
- They’ll share something you posted on social media.
- They can subscribe to your email list. Whenever you deliver an update, there’s the potential that they’ll come back. Or heck, they might even share that newsletter with someone else.
- They can comment on your post. This promotes conversation. If you’ve ever been over at Reddit, you might have realized that sometimes the comments and the discussion it leads to is much more interesting than the post itself.
- They can email you directly. If they need help, again, you’d give it to them. This increases your trust level and helps them remember YOUR website. He or she will then be more likely to refer to your website to somebody else. If you’re just having a conversation about whatever, who knows – that person may have a blog with thousands of readers. Develop a rapport with this person and you may have found someone who may….
- They’ll make a link back to your site from their site. (This is called back linking and Google LOVES backlinking.)
Ok, So I’ve Tied Some Heartstrings. Now What?
Well, I’m sure what you might like me to say is that you can sit back and watch your numbers go up, but things aren’t that simple. You’ll need to keep stirring the pot. Gotta keep that momentum going.
What it is time for, however, is for you to put up that first product of yours (if you haven’t already). Studies show that someone is more likely going to buy from a particular source the more times they’ve had in contact with that particular seller.
What’s it going to be? The easy way would be to just come up with something that they might like. The better idea would be to listen to those who you’ve brought in and ask them what they want – then make it. Like me, at the time of this writing, you might have silent traffic (hi guys!) and might have to rely on interviewing 5 to 10 people who you think would actually be candidates for what you have to offer.
Then once, you feel you have enough overlap of their responses, make it, and then deliver them back to them. (For bonus points, you might be so good at getting into those people’s needs that they might just be your first customers and prepay before it’s made!)
So this week’s action steps are for you to think about this process. Are you connecting with your audience? Are they connecting with you? What kind of problems are you running into there?
If you are connecting and thinking about that first or next product, how’s your research going? Are you having any major setbacks as far as creating some actual buyers? Let us know below!