Making life easier and more geeky all the time! Awesome!

positive and negative effects of technology

Veronica Kirin – Chronicling the Stories of Elders: Exploring the Positive and Negative Effects of Technology Through the Years (AoL 132)

The phrase “I’d walk in 5 ft snow and blowing winds BOTH WAYS to school!” or something similar is a pre-internet meme that many of us think of when we think of stories from our grandparents. This generation, dubbed the “Greatest Generation” saw tons of changes in their lives – from civil rights to electricity and TV in every house. Over the years, technology changed the way they lived, worked, and even played.

Unfortunately, with each passing year, there are fewer members of this generation around to share their wisdom.

Today’s guest, and regular cohost of the show, Veronica Kirin made it her goal to get perspectives from this generation about something we all take for granted today: technology.

By chronicling more than 8,000 years of life lived, driving 11,000 miles across more than 40 states, she accomplished this goal.

In today’s conversation, we’ll be talking to her about how it all went down and some of the things she learned from the experience of publishing her first book.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What attracted Veronica to becoming a thought leader? 7:26
  • How did the rebranding of her company go? 10:24
  • What platform has she struggled with getting into as she’s building her brand? 12:21
  • Why did she opt to write a book when many people’s preferred format is video or audio these days? 14:36
  • Is there anything she would have changed in making the book as she’s finished the project? 18:04
  • What actually triggered Veronica to pursue writing the book? 19:36
  • How did she come up with the list of individuals she wanted to visit? 23:19
  • Was her Kickstarter campaign a success? 25:00
  • How did the knowledge of all the stories she heard changed her perspective on how we’ve changed as a culture? 27:59
  • How can we be more intentional in our use of technology? 31:30
  • What’s on the horizon for Veronica in the near future? 45:08
  • Which books are her favorite books to give or tell others about? 48:32
  • Something she’s been learning about and wanting to implement more? 52:37
  • If she could, is there any business she would want to magically have? 53:43
  • What’s something that would horrify a person from 100 years ago? 54:31
  • How can someone be a difference maker in their community? 55:39

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Your Grandmother Uses Technology Better Than You
>

Why This Work is Important

Self Care Through Scaling

You Don’t Work for Henry Ford


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

business podcasts

Jessica Rhodes – Additional Fuel for Your Launch: Leveraging other’s Networks to Appear on Popular Business Podcasts (AoL 129)

If you’re a well known thought leader, getting out a new product, book, service, or course isn’t that difficult to promote. As you’ve climbed to the top of your mountain, there’s a good chance you’ve met plenty of other folks who would love to share time with you about your new product.

Unfortunately, not all of us have gotten to the point where we can just reach out to 50 some podcasts and YouTube channels and have tons of interviews about our new warez.

However, there are folks out there that have a comparable network to those well known thought leaders. Many times they’re publicists, but in this session’s case, we’re talking specifically about being booked as a guest for podcasts!

Jessica Rhodes is the founder of Interview Connections and has been building her business by being the matchmaker for podcasters and expert guests.

In today’s conversation, we talk to Jessica about how this business of hers got off the ground and how she and her team can do the footwork for you in getting your message out.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How was Jessica first introduced to the thought leader industry? 9:26
  • When did she realize that she had a specific niche that she was suited for? 14:07
  • Why should people still consider to be on podcasts in 2018 and beyond? 19:12
  • What are some of the habits that Jessica practices that have helped her get to where she’s at today. 24:52
  • How did Jessica develop her team? 34:52
  • What should a thought leader do if they’re launching a new product but don’t have a lot of podcasting friends to help get the word out? 42:10
  • If someone wants to hire a booking agent or publicist, how much should they budget to start working with one? 46:38
  • Are there any milestones that people should have hit in their business before working with Jessica? 51:11
  • What’s going on for Jessica the rest of the year? 53:08
  • What’s a documentary that she recommends people check out? 55:59
  • If she could have dinner with anyone, who would she choose? 56:27
  • What would she do if she was recently told she’d be going back to January 1st, 1990. What would she do when she got there?? 57:44
  • What is one thing she believes all high school students must know? 58:31
  • How can someone be a difference maker in their community? 59:33

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Jessica on how she Wrote her Book

Making a Press Page for Guest Appearances

Qualifying Podcasts Before Making an Appearance as a Guest

Jumping through Hoops, or Working Together?


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

linkedin lead generation

AJ Wilcox – Get Yourself Noticed by the Right People – Why LinkedIn Lead Generation Might be Perfect for Your Business (AoL 126)

When many of us online business folks think of running an ad campaign, we immediately think of Facebook. However, that market is totally saturated and it might not be the greatest fit for your business – especially if your customers are other businesses.

If you think that might be the case, today’s guest, AJ Wilcox, might just be your new favorite marketer. His specialty is helping B2B businesses market on LinkedIn.

This is an almost a nonexistent niche. In fact, when AJ was learning about it, he realized there were relatively no search results for LinkedIn Ad Campaigns. So he’s definitely the guy to know!

In today’s chat with AJ, Harrison and I discover who this opportunity is a good match for and some key things to know when you’re getting your feet wet!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What did AJ do before he started his own marketing business? 10:22
  • What’s the difference between doing ads on LinkedIn vs other social media platforms? 12:40
  • Are the ads on LinkedIn strictly B2B or is there room for B2C advertising? 14:41
  • What’s the UI like for LinkedIn when it comes to placing ads? 18:13
  • What should newbies consider when they’re first placing ads on LinkedIn? 19:33
  • What’s a good way for a beginner to budget their ads so that they actually move the needle? 21:44
  • How has LinkedIn changed over the years as a whole? 24:39
  • How is videos changing LinkedIn and can people use them in ads? 28:35
  • What are the metrics that matter on LinkedIn when someone is running a campaign? 31:43
  • What are mistakes that newbies make when they’re starting with marketing on LinkedIn? 33:45
  • Are there some trends that AJ sees on the horizon? 36:35
  • Might LinkedIn start using Chatbots and other AI on their site soon? 39:05
  • What does AJ think about the barriers that are preventing social media platforms from fully utilizing AI? 42:49
  • What’s the experience like to work with AJ? 44:21
  • How does he incorporate his faith into his business? 46:49
  • What’s he looking forward to in the future? 48:26
  • What are AJ’s top 3 favorite podcasts? 49:23
  • If LinkedIn wasn’t a thing, what would he be doing? 50:52
  • One thing all high school students must know? 51:47
  • Something under $100 that has changed his life? 53:58
  • What’s the secret to achieving personal freedom? 55:23

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

The Ultimate LinkedIn Ad Checklist

Do’s and Don’ts of LinkedIn Ads

Search Ads vs Social Ads

How to Structure Your Social Ads


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

making a podcast

Rob Greenlee: Podcasting for Everyone? – Why It’s Easier than Ever to Start Making a Podcast (AoL 122)

A lot of creatives want to have a podcast. In the past, it took a lot of work to get one off the ground – especially when you’re talking about post production.

However, we’re in 2018 and a lot has changed since the mid 2000’s. Including the introduction and evolution of handheld digital devices – particularly phones and tablets.

In today’s chat with Spreaker’s Rob Greenlee, we reflect on what he had to do early in his career as a podcaster and how that has changed to today.

This is a conversation you don’t want to miss if you are on the fence about starting your own podcast or already have one and want to know where the industry is going.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Rob first get started in podcasting before the word “podcasting” even existed? 10:05
  • Did he always see himself as “made for radio”? 14:16
  • How has podcasting becoming more accessible been key to it’s development? 16:40
  • What’s some of things podcasters should be aware of in the future of the industry? 22:08
  • Should people be focused on using podcasting as a marketing tool or an actual way to make an income? 26:44
  • What’s the ideal podcast length when getting started? 32:34
  • Is mobile podcasting or live broadcasting something that new folks should try? 36:25
  • Is there any specific equipment that someone would need if they chose to do Live Recording or Broadcasting? 39:16
  • What’s Rob looking forward to in the future? 44:35
  • Who are 3 influencers who’ve helped him to where he’s at today? 47:12
  • What’s something he’s currently learning about? 49:24
  • What’s the smallest decision he’s made that’s had the largest impact on his life? 51:30
  • What’s the meaning of living a life of abundance? 51:58

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Creating Live Broadcasts at School

Booming Business of Podcasting

In an Age of On Demand – Is Live Worth It?

Ask the Podcast Coach Dave Jackson w/ Rob


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

How to be a Good Interviewer

Michael O’Neal – Don’t Make It About Your Podcast Gear! – Learning How to be a Great Interviewer (AoL 119)

When it comes to podcasting, you can get geek out about equipment and marketing tactics all day long. However, what separates the good from the great is, especially when you have an interview based show, is the content.

When you have an interview based show, this means that you should have a good feel for interviewing.

For me, I’ve listened to a number of interviewers styles since I first started: Larry King, Tim Ferriss, Cal Fussman, and Lewis Howes are some of the folks that I’ve tried to emulate.

Another is this session’s guest, Michael O’Neal.

According to Michael, when he first started the Solopreneur Podcast, he wasn’t sure how to help people get better at interviews. It was just something he was naturally good at. But, over time, he’s been able to deconstruct his ability and help hundreds of interviewers get better at their craft.

In this session, we’ll learn about what we can expect from his course as well as some new tips he learned recently at Podfest.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How’d Michael end up as a Steelers fan? 9:16
  • What was his experience like being a cohost with Hines Ward? 11:19
  • How’d he realize that he was unemployable? 14:28
  • What was the attraction to podcasting that got Michael started with it? 22:17
  • What’s his process in connecting with influencers and producing the podcast? 25:48
  • Has Michael seen a drop in his Google Analytics since shortening his show notes? What are a few things he learned at
  • Podfest 2018? 28:22
  • What can someone expect from his course “The Art of the Interview”? 32:02
  • Who are three influencers that have helped launch him to where he’s at today? 42:54
  • How does Michael say no to all the opportunities he receives these days? 43:18
  • Something he’s been learning about recently that he’s excited about? 44:44
  • What’s his least favorite social custom? 45:27
  • What’s the secret to achieving personal freedom? 45:45

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

 

SHOW NOTE EXTRAS:

Michael starts Hand & Foot Combination Practice

Michael on drums at IGNITE 2016

Solopreneur Hour #377 with Pat Flynn

Solopreneur Hour #338 with Hines Ward

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

webinar marketing

Milana Leshinsky – Telesummits aren’t dead! How Great Webinar Marketing Can Make a Huge Impact for Your Small Business! (AoL 118)

Webinars, telesummits, and virtual summits. They used to be a staple in digital marketing.

In recent years, however, they’ve become rarer to see.

Why?

Because for the most part, people have used them primarily as a way to build their email list. They used it primarily as part of their funnel.

While this is a function that webinars can serve, we shouldn’t overestimate their power to connect us with thought leaders in our various industries.

Today’s guest, Milana Leshinsky, is on a mission to help people see the power that telesummits (aka virtual summits) can provide for a small business.

On top of finding out how she got to be such a huge advocate of these mediums, we find out how they’ve played a role in her own business. She also talks about the mindset you should have when building your own virtual summit.

 

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How was it that Milana first came to the US? 9:12
  • What made her change her focus of study in school from music to something completely different? 11:32
  • Why did she quit her IT job in 2002 as a mom of two? What did it get her in a relatively short amount of time? 13:25
  • How has digital marketing changed during her career? 17:10
  • Why should someone do a telesummit and what makes a good one? 19:53
  • In what ways has she been able to get back into her artistic roots? 39:00
  • What’s Milana looking forward to working on? 45:04
  • Who have been influencers in Milana’s life? 47:40
  • What are three books that she tells others about? 49:13
  • What’s something Milana has been good to saying no to? 51:37
  • What is her least favorite social custom? 52:43
  • How can someone find their own personal freedom? 54:26

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Virtual Summits & Telesummits

Fastest Path to Go To Expert

Future of Video Marketing with Michelle Kopper

Jeremy and Milana on Sales in Coaching

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

content creator

Tori Reid – Become a Master Content Creator! Why Blogging Should Still be a Part of Your Content Strategy (AoL 115)

Lots of people would say that blogging as we know it is dead. There’s little ROI on it because you have to compete with all the other blogs that are out there.

That’s why a lot of people use Medium as their blogging platform. They then link those posts on social media hoping that the eyeballs see it.

However, today’s guest, Tori Reid, suggests otherwise.

She says that people still find blogs and other websites when they want to find information. However, when it comes to personal connection, that’s when they hop on social media.

Knowing this is important to content creators.

As are many other pointers.

This is what Tori’s group helps people with – keeping on top of what’s popular in the content creation world and how to get it out in a way that resonates with its intended audience.

In today’s chat with Tori, we find out how she got into content writing in the first place, how she started writing for LifeHacker, and her thoughts on blogging in 2018 and beyond.

Enjoy!

 

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How’d Tori end up in Columbus and what are some of the benefits of working there as an entrepreneur? 11:20
  • What was it like to wake up to 1000 members in her Facebook group? 18:19
  • How did she get into content writing? 19:35
  • What was the pivot moment that she decided to drop out of school to pursue her business? 23:39
  • How did Tori become a writer for LifeHacker? 25:15
  • Why did she change her focus from blog writing to content development? 29:01
  • Can people still create successful brands online without putting a hub of theirs on a social media app? 32:44
  • What was the point where things start getting traction in her online career? 36:38
  • What’s a way for introverts to ease themselves into doing Facebook Lives? 40:01
  • What are a few tips that someone can utilize to craft a better selling message? 42:22
  • What’s Tori looking forward to doing in 2018? 48:24
  • What are her top 3 favorite books? 51:59
  • What’s something she’s learned to say no and what realizations have helped with that? 52:45
  • Something that she believes is going to affect entrepreneurs in the near future? 54:22
  • What bad advice does Tori hear adults giving children that she disagrees with? 56:34

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

 

SHOW NOTE EXTRAS:

Getting Over Creative Blocks:

Upgrade Your Atmosphere, Upgrade Your Business:

The Art of Networking:

Landon Porter Interview:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!