business achievement

Sabah Ali: The Double Major Entrepreneur – How to Combine College Life and Business Achievement (AoL 083)

College can mean different experiences to different people.

For me, I lived two lives. One, when I was an undergrad, where I was studying all the time and worrying about why I sucked so bad at taking tests and feeling like I had to plagiarize just to pass my classes. I never felt comfortable in my own skin, let alone think about doing anything extracurricular.

And then, in grad school, things changed dramatically. I was suddenly forced into the front of the class – 6 times a week – and found myself in all kinds of clubs.

This had a profound effect on my perspective of life and I finally started emerging from my shell.

But that was just my take on college.

Some people go into college knowing precisely what they want to do. They also have a mission to do as well. Laila’s story was like that as we’ve come to learn. So is today’s guest, Sabah Ali.

Sabah is simply crushing her college career. Not only is she double majoring (yeah, that’s hard enough right there!) but she’s finding time to do a ton of extracurriculars. Writing and publishing a bestselling book. Starting a podcast. And even going to various conferences with mentors and various connections.

In this session’s chat, we find out more about this path of hers. Where the inspiration for the book and podcast came from, and how she’s successfully balancing everything.

As always, thanks for listening, and enjoy the show!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What was Sabah’s life before he got started as an entrepreneur? 10:24
  • What inspired her to get into fashion? 11:57
  • Why did she double major in fashion and business? 14:16
  • What inspired her at an early age to want to start a fashion business? 17:05
  • What is Sabah currently working on (as of this interview)? 23:19
  • How has her background knowledge of achieving goals helped her create her book? 29:07
  • Why did she write a book in one are when she’s wanting to build a business in fashion? 35:05
  • What’s the story behind the event that Sabah is putting on at Iowa State? 39:28
  • If she could change the world anyway she could, what would she help other people go? 42:19
  • What can people expect from Sabah and Dan’s podcast? 44:53
  • How do they position the podcast? 47:09
  • 3 Influencers that have helped Sabah get to where she is today 51:16
  • What’s the hardest thing that she’s had to say no to? 51:49
  • Something she used to believe in as a 18 year old and doesn’t now? 52:14
  • If she woke up as her 10 year old self and all of her memories were still intact, what would she do? 52:47
  • What’s the secret to achieving personal freedom? 53:20
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Hector Santiesteban interview:

Hanging Out while a new Spring Semester gets Started:

Thanks from Sabah:

Dorm Rooms to Conference Rooms – Pivoting in Your Life:

sabah ali
sabah ali
sabah ali

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

first client

Make a Living From Your Passion: Finding Your First Clients & Introducing the Sales funnel

Last month we talked all about freebie items that you can use for yourself and your business.

But even with free stuff, there’s not much point in calling what you’re doing a “business” if you’re not making regular income with it.

Sure, you can call it a mission, a calling, a passion project, even a “nonprofit”. But until you’re actively trying to make an income with it, it’s not a business.

It becomes a business when you get that first client – someone that actually pays you to do something.
Whether they pay you a $10 on fiverr for your services, or $14.95 through Amazon, or $300 for help with a website, only then can you say you’ve started your business.

Have you made your first sale?

No?

Let’s get on that!

 

The Basics: Who?

In recent years, there’s been lots of talk about this thing called “an avatar”. An avatar is basically a figure of a person who is your ideal client, audience member, etc.

This is the person you’re looking to talk to or help when you’re making your content or products.

As an entrepreneur, it’s your job to get your products in front of people through marketing and then make the sale.

Remember that marketing is simply about getting the word out. It’s not the same thing as sales which is answering questions in a way that influences a final buy.

The better you can communicate how your product can help or add value to a certain group of people, the less problems you’re going to have selling it.

So spend plenty of time getting to know your audience, potential clients and customers.

Where?

Alright. Now that you have your ideal person figured out, here comes the next piece of the puzzle.

Where can you find these folks to help them? Because you have to get in front of them if they’re going to find out if you exist.

What channels can you find them using?

Are they online? If so, where can you find them? Do they use social media regularly? Do they respond to email marketing over social media marketing?

If they’re offline, where can you find them? Farmer’s markets? Art shows?

You’ll have to think of how to get in front of these folks so they know you exist.

 

Temperature of Prospect

The third thing we need to consider is the temperature of our prospect or leads. Meaning do they trust us enough to want to actually buy something?

A hot prospect does.

A hot prospect knows and trusts you enough that they believe that what you’re selling them is going to help them. They’re very easy to sell to as long as your product is somewhere in the ballpark of what they need.

Think of this group as your “A Listers”. Often times this might be friends and family when you’re first starting out.

 

However, before a prospect knows and likes you enough to be a hot lead, they’re in a zone where they’re called a “warm” prospect. These are folks who might be interested in what you’re offering to help them with, but because they don’t know who you are or exactly why they need your product, they’re merely curious.

Your job with warm leads is to simply educate them enough about what you’re offering a bit more to get either a yes or a no (by the way – this is sales).

These are “B Listers”. Acquaintances and everyone else you know besides close friends and family members usually go here.

 

Finally, you’ve probably heard of marketers “cold calling” prospects. They’re called cold calls because there is no relationship or trust built between the marketers and those prospects. Very rarely do those marketers get sales because, frankly, those prospects have to be in the right state of mind to buy right then and there.

These folks are your “C Listers” because you don’t know them yet.

 

Making C’s into A’s – Intro to Sales Funnels:

When you’re first starting out, it’s going to be hard to get more sales after you exhaust your beginning list of A listers and B listers. You’ll eventually have to rely on a steady flow of C listers into your business.

But how do you do that if they don’t even know you exist?

You create a system where they CAN get to know you.

That’s what a sales funnel is all about. It’s a system that’s put in place to have a C Lister eventually turn into an A Lister – making it easy for them to buy from you.

Interestingly, progressing your cold C Listers into A Listers who are ready and willing to buy from you is fairly straightforward. Many times this process is called a sales funnel. And, today, with the help of the internet, we can set it on automatic.

Here’s a simplified example of what that might look like in 10 steps:

 

  1. You get in front of them in a channel, like Facebook, for the very first time.
  2. They check out your content, realize they like it and want to know more about it.
  3. They make it over to your website.
  4. After awhile, they look at you as an authority and know what you’re talking about.
  5. You offer a free something that piques their interest.
  6. They provide email to get that free something.
  7. They now get more regular updates from you in their email.
  8. Eventually you offer them a product and/or deal that’s too good to pass up.
  9. The benefits you give them match up with what their pain is.
  10. Sale is made.
  11. Optional, but good practice is a Followup – give them access to a community of other users using the product or yourself so they can build relationships.

first client

 

From that group, you can get ideas for “spin-off” products and start the process all over again.

What’s great is that this group you have now is actually one that’s already bought from you. If they liked what you provided before, then they’re more likely to buy from you again.

Oh, and there’s the side perk that they’re probably going to tell other people about what you’re up to and about.

 

Action Steps:

The above model is overly simplified. But, really, that’s all there is to it. In the next post, I’ll give you a bit more about how to start hacking this system. But, in the meantime, I want you to start identifying your potential first clients from your A and B Listers.

If you’ve already had your first client, can you remember what it was that made them your client in the first place? Could you duplicate it you had to? If not, I want you to also think about how sales funnels can play a part in your business. What would that look like?

Freebies to Use For Your Business: Non Copyright Music Sources

Last week we saw how relatively easy it is to get stock images for free. I mean, with the abundance of resources that are out there, why pay for one again? Unless you’re very specific in your search, I really can’t think of a good reason.

In this week’s post, I’ll share with you the places I’ve found free stock music. If you’re wondering what stock music is useful for, then my quickest response is “what medium isn’t it useful for?”.

To this day, even on national TV, I see commercials that are using stock music.

Whether it’s in the background of a short clip of a speech, to being used in a podcast, to even being used behind GTA and Halo montages on YouTube, stock music can be useful in adding a bit more flare to the medium you’re using to convey your message.

What is Stock Music (aka Non Copyright Music)?

Like I did in last week’s post, I want give a short description of stock music is and isn’t.

Stock music, known by many names including non copyright music or production music, is the name given to recorded music that can be licensed to customers for use in TV, video (movies or online), radio and other media. Traditionally, the music is produced and owned by production music libraries.

If it is owned by a music library, then the user will have to pay a license fee to use that music with their media.

However, with the advent of the internet, stock music artists, like independent artists, can create and release their own music.

This was the main reason that SoundCloud became so popular and why MySpace is even still around. Both of these mediums have been used significantly to get music out into the world.

So that’s what it is.

However, the difference of the two is that stock music is specifically released to be the background of media, whereas other music, while it might be used as background music, is designed to stand alone. Many times, you’ll hear traditional music altered to be background music – especially in commercials with a lot of production value on TV.

Stock Music Examples

Here are a few examples of what I’m talking about if you’re still a little fuzzy.

Here’s a few examples of stock music in a YouTube video:

Here’s something you might hear on the radio – but you won’t because it’s copyright free:

And here’s a sample of stock music that’s not only used for a commercial for Plus Benefits, but it’s also used at the beginning of Ryan Moran’s podcast:

Plus Benefit’s Commercial:

Freedom Fast Lane Podcast w/ Ryan Daniel Moran:

If you ever find the name of this piece, I’d love to know what it’s called!

Using Stock Music

Ok, so like last week with the images, it’s relatively easy to tell if something is stock music. In fact, many pieces of stock music that you can sample will have the name of the library that you’re sampling it from right in the middle of the sample. Obviously, like watermarking images, it’s there to detour you from using it.

In the following piece you’ll hear a slight whisper of “Audio Jungle” repeated over and over. That’s what I call an audio watermark.

Just like I said about images…

DON’T USE ‘WATERMARKED’ MUSIC!

For one, it’ll make whatever you’re doing sound ridiculous, and two, you’ll probably get a cease and desist letter if not a potential lawsuit.

Another way to realize if you need to pay a license to use music is whether or not it can easily be downloaded. If you have to pay something to download it, then it probably has specific details in when it can be used as well.

If you want to read more about the different types of licensing and usage methods – here you go.

It’s not really relative to the next part though! 🙂

Where to Find Free Stock Music

So here’s the part you’ve been waiting for. Where can you find free stock music to use with your media? Well, my top 3 places are…

  1. FreeMusicArchive.org
  2. YouTube
  3. Reddit

The Free Music Archive has just about anything you want. So that’s generally where I get most of my stock music. Like images, you want to make sure that you give credit when it’s asked for and when it’s due. I make it common to acknowledge the artist in all of my work.

If for some reason, you can’t find what you’re looking for in the Archive, then YouTube has a decent source. The Verge did a decent review about what you can expect in there when their library was launched in 2013.

Finally, the third option I find as a potential place to find pieces, but I haven’t quite used anything from here yet, is Soundcloud. As mentioned, this type of work is what helped its popularity. If you want to see what’s available on Soundcloud (or other places around the web), there’s a great resource via reddit that might be able to help you find good stuff: No Copyright Music Subreddit.

Like last time with the images, if you want even more free music, I have a couple of links for you:

20+ Websites to Download Creative Commons Music For Free

And it’s sequel:

20 (More) Websites To Download Creative Commons Music For Free

Also, if you happen to be a DJ and want more specifics in finding music for your work, check out this post from Robert Calabrese over at Home DJ Studio.

Action Steps:

So there you go. Plenty of sources to get free music to ramp up your videos or podcast sessions with. Now you have no excuse to not add a bit of atmosphere to your next project.

If you find anything great via these resources, let me know below! I’d love to hear about your discoveries and even a little show and tell about what adding this music has done for your work!

best free stock photo sites

Freebies to Use For Your Business: Best Free Stock Photo Sites

Last month, I wrote a piece on free cloud services that we can use to host our files. I mentioned that I used three different services because I use them for different tasks.

That triggered a number of questions from various folks asking if I knew of other free services that new online creatives could use while they were growing their business.

Here were the 4 main requests:

  • Free stock images
  • Free music
  • Best free business advice (if they couldn’t afford Fizzle at $35/mo)
  • Free apps I use to make my life easier and more productive.

This week, I’m going to start with discussing free stock images.

I’ll be visiting three vital things to know when you’re dealing with free stock images:

  1. What they actually are.
  2. How to know if you can use them in your project.
  3. And, where you can find them.

 

What Are Stock Images

Stock images are one of those necessary evils that many of us will have to use for our projects one time or another.

Stock images are images that are created by a photographer or illustrators in order for them to be used in commercial content.

Most of the time, they’re available in a huge libraries such as Shutterstock, 123RF, and iStockPhoto.

However, not all images that are used with commercial content are stock. Stock simply means the image is generic and people can use it for pretty much anything.

For example, Pat Flynn opts to use images that are illustrations of the topic, whereas I personally tend to use stills from real life.

types of stock images

Different types of Stock Images used in Blogging and Posts Today

 

In fact, most of the time I’m using images of people doing something. In my mind it makes it more relatable.

Again, don’t confuse images that were created generically with images that were made specifically for a certain purpose.

For example, even though they might look like they’re stock shots, the cover images of the Unmistakable Creative look like generic outlines, but in reality, they play a vital part to their marketing and brand.

How to Know if You Can Use a Stock Image In Your Project

There’s two things you want to consider before using an image for your next project.

  • What kind of license does it have?
  • Does it have a watermark on it?

Licensing:

Licenses for stock images are generally divided into two types:

  • Royalty free
  • Rights-managed

Royalty free means that once someone has purchased a license to an image, they can use the image multiple times without having to pay again to do so. If the image is free (like we’re talking about in this post), then that means that you’ll be able to use it as many times as you’d like.

Rights-managed images are generally restricted in terms of usage – limitations may include industry, geographic location or the duration for which the image can be used.

If you’re going to be paying for a license (which I’m not sure why you’d do that after today’s post) and/or you’re unsure what type of license you’ll need to purchase for a particular image, be sure to contact the company who owns it and ensure you’ll be covered.

 

Watermarks:

The easiest way to identify a stock image is to look for a watermark on the image itself. This watermark will often indicate the source of the image.

Here’s a ridiculous example of watermarking vs what you’ll normally see:

Examples of Watermarks that you might see on the web today.

Neither one you’d want to use in your work. Let me repeat that…

NEVER USE WATERMARKED IMAGES IN YOUR WORK.

It doesn’t matter how small the watermark is. If it’s showing that’s a huge no-no.

That said, it can be difficult to determine if images are stock. One way to check is to use reverse image search platforms like Google Images or TinEye.com. On their native sites, they  allow you to upload the image and search it against billions of others. (If you use Chrome like me, though, there’s a plugin you can use that will allow you to check with a single click.)

If the image doesn’t turn up, chances are it’s original.

Alternatively, if it’s used everywhere, there’s a good chance that it’s royalty-free. It’s up to you to find the source of the image though.

This may sound like a lot of work, but in reality, it all boils down to just a few extra minutes of your time. And with all of the effort you put day in and day out into making your business a success, it’s certainly worth it to ensure you’ll be able to use your new design, hassle-free, for years to come.

 

Where Can You Find Free Stock Images

Ok, now that I got that legalese part out of the way, here’s the meat of this post.

What sites do I use to find my royalty free images?

Here are the top 3 that I use:

Pexels tends to have some of the coolest shots I’ve seen, but have somewhat of a limited selection. If I can find an image there, I’ll often use it.

If I can’t find something at Pexels, I’ll use the other two to find what I’m looking for.

And if that’s not enough sources for you, then here’s a good list provided by Entrepreneur.com:

14 Amazingly Free Stock Photo Websites

One by Bryan Inness over at Who Is Hosting This

Free Stock Photos: 100+ Free (& Nearly Free) Libraries

And another one of “Non-Stock” Photo Sources:

The Free High Quality Non-Stock Photo Sources You’ve Always Wanted

Make sure you give credit if it’s required!

Action Steps:

Ok guys. So there you go. If you’re ever in need of an image again for your content and don’t want to or can’t take a good image yourself, there’s really no reason why you should have to pay for a good one.

In fact, there’s a site that’s all about killing stock photos altogether: Death to the Stock Photo (they’re not exactly 100% free, so I didn’t use them in the list above).

However, if you do find yourself paying for image that you simply must have for your work, then make sure you abide by the rules of the license. You could be slapped with a huge fine if you don’t.

Also, just for bonus – here are some good do’s and don’ts when it comes to finding good images for your next project:

10 Do’s and Don’ts for Using Stock Photos in Your Marketing

virtual summit tech

Creating Big Events through Small Details: Why Virtual Summits are the New Webinars with Jaime Slutzky (AoL 076)

As a creative, one of the biggest ways to get your name out on the web these days are through is through webinars.

You show up, give your presentation on your topic, and then, if everything goes right, you’ll soon see people signing up for your newsletter or, better yet, buying from you.

However, in a world where there are those of us who haven’t made a name for ourselves, or simply want to have a large event, a solo webinar might not be the best choice for you to promote your services or products.

That’s where virtual summits come in.

Like a conference, a virtual summit is a collection of speakers discussing one topic.

But unlike a conference, you can host it on the web like a webinar. Which is great! Virtually no overhead and no one has to travel to receive the information.

In my chat with Jaime Slutzky, founder of Virtual Summits Tech, we discuss more about the topic of virtual summits, how she got into helping people with them, and some of the keys that will make your next one a success.

As always, thanks for listening, and enjoy the show!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How Jaime got started in Computer Science as her major. 7:28
  • What got her interested in being in web design? 11:51
  • What made her pull the trigger to kick her corporate job? 14:00
  • How did her immediate circle of influence take the news she was leaving her corporate job? 15:19
  • Where did her first clients come from? 16:50
  • What early hurdles did Jaime overcome in starting her business? 21:09
  • What is a virtual summit? 26:08
  • Why would someone host a virtual summit vs hosting their own webinar? 27:31
  • What are some of the key parts to having a successful virtual summit? 28:48
  • How exactly does Jaime help her clients with their virtual summits? 32:01
  • How does someone find the right kind of guests for a virtual summit? 37:46
  • What’s Jaime looking forward to helping people with in 2017? 41:34
  • Who are three influencers in Jaime’s career? 44:05
  • One gift she likes giving others 45:01
  • What would she do tomorrow if woke up as the 10 year old version of herself with her memories intact? 46:53
  • What is one thing all high school students must know? 48:59
  • How can someone be a difference maker in their community? 49:54
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Create PayPal Link to Use Inside Emails:

Shared Website Hosting:

Updating WordPress to Keep Your Site Secure:

Session 38 of Copy that Pops Podcast with Laura Petersen:

virtual summit tech
virtual summit tech
virtual summit tech

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

digital marketing strategist

4 Important Beliefs a Digital Marketing Strategist Has About Their Craft

For those of us who are actively trying to figure out how to get our work out into the world, we know that the way to do that is through digital marketing.

Digital marketing simply means building awareness of what you’re doing through internet.

Nothing more.

You’re not asking for a sale – you’re just simply building awareness.

Marketing is not sales.

Let me repeat that.

Marketing is not sales.

As you probably know, digital marketing is all about creating content. For example, this post is a form of digital marketing because you, the reader, get to see what I know as the writer.

But, as you know, there’s good and bad ways to approach digital marketing.

In this post, I’ll be sharing with you what I’ve learned about digital marketing and how you should approach it. That way you can become the next awesome digital marketing strategist.

 

“Buy Here” Digital Marketing Doesn’t Work

The way that digital marketing is today, there’s a lot of noise out there. There’s a lot of companies that simply are using their blog, their website, or their social media accounts to shout “buy here!!!”.

It’s understandable. I mean, take Twitter for example. You really can’t fit complex thoughts, messages, and meaningful conversations into 140 characters at a time.

Perhaps you can chain a few messages together on there, but doesn’t that kind of defeat the purpose?

Then, you look at Facebook. A whole nother beast in itself.

The Facebook algorithm basically decides what you’re going to see based on what you’ve liked in the past.

Because of that, you are segregated into a different silo and echo chamber on there than say, your best friend. (Maria’s feed is hugely different than mine.)

It’s kind of like that anywhere you look online these days. Every person is split into a silo of content which is tailored to them.

If you have no idea what you’re doing in marketing via social media, it totally makes sense why it would seem that sending out a message of “BUY HERE!” is the best way to get people’s attention. It’s to the point and it seems like what most marketers are doing to cut through the walls and clutter.

But it isn’t.

Why is that?

 

1. Digital Marketing Should Be Considered an Art (Because It Is)

Personally I like using platforms that aren’t all up in your face. While there’s a lot of video online these days, I can’t say that I personally pay attention to everything that comes across my newsfeed. In fact, I’ve always had this feeling that if I’m forced content too rapidly, I might choose to ignore it all together.

Personally, I’ve always been more of a fan of evergreen content. This includes movies that stand up to time. I’ve been a fan of TV shows that people actually put time and production into. I guess that’s one of the reason why I’ve been a fan of Star Trek vs say any given reality show.

Heck, even when it comes to video games – I’m so much more about quality than quantity.

I could care less about today’s Candy Crush. Give me a good RTS like Halo Wars and I’ll play that for 8 years straight (which I have).

This being the case, I know that not everyone likes what I like. Just like we’re drawn to different types of content, there’s a good chance that we’re all drawn to different kinds of marketing.

So, let me ask you, does your digital marketing express your preferred content? If not, why doesn’t it? It’s your art after all!

Also, are you putting it out there in a way that jives with the social media that you’re using to share it?

Here’s a short speech summary of Gary V’s book Jab, Jab, Jab, Right Hook:

2. Great Digital Marketing Is Inspiring

Because of my tastes, I have a certain expectation of what good is.

As a creator, there’s a point in your own development where your ability doesn’t necessarily meet your tastes.

Ira Glass calls this The Gap:

If that video doesn’t inspire you as a creator, then I don’t know what will.

And truth be told, it makes a great piece of marketing. My first question that I asked when seeing this video was “Who is Ira Glass?”.

This speech and this video, are pieces of marketing for Ira Glass as well as the artist that made the video – Daniel Sax. You realize that Ira is the man behind the words, but Daniel is actually pretty good at what he does as well!

So, question 2: does your digital marketing inspire others? Remember, it doesn’t have to be as in depth as this video – it can be as simple as quote images in Instagram.

 

3. Your Digital Marketing (Your Art) Needs to Create Raving Fans

There’s a lot of people that want to impact as many people as they can with their work.

You might hear people say they want to inspire millions of people. Get millions of views on YouTube. That’s great for a metric, or if you’re an entertainer, I suppose.

But if you’re wanting to really make an impact on people, then I’m not sure how you’re really going to be able to do that yourself – unless you have a an army that will help you.

I’ve heard that 1000 True Fans is the secret.

But even 1000 fans seems like a huge number. How do you tackle that?

By impacting 10, 20, 100 on your own. Those people will then go out and help you build that army for you.

And at a personal level, I’m not interested in getting myself out to millions of people on a superficial shallow basis.

If I can personally impact a couple hundred if not a couple thousand folks, I’m totally up for that.

How about you? Does your media marketing have a deep impact with just a few people? Are you creating it just for them or are you creating it for everyone?

If you’re creating it for everyone, maybe you might have better results if you focused on just a handful of folks?

 

4. Your Digital Marketing Should be About Monetization

Again, there’s a lot of ways that we can all screw up our content. We can screw up on all the above. But if we’re going to make a living on our work, our marketing needs to be about monetization too.

I mean, you can go hungry while delivering your message if you want – but why if people are willing to help you foot the bill to keep creating?

What exactly does that mean if we can’t say “BUY HERE!!” in our messaging?

Well, it simply means that you have to know how to get people into your sales funnels.

You have to learn how to move them away from Facebook or Twitter to your site – to get their email, to give them value (for free) and eventually give them the opportunity to buy from you.

If they’re not ready yet, no big deal, if they like your stuff enough, they’ll eventually find a way to give you value in some way – even if it’s simply telling other people about you!

 

Action Steps

So now that you have these 4 ways of building better content and hopefully better fans, I’d be interested to hear if any of it sounds like it’s something you’ve been missing out on.

Were you not making something you liked as content? Maybe you were using Facebook like Twitter – #hashtags everywhere!!

I’d love to hear if this changed your perspective on something or how it will help you out in the future below.