Paul Tokgozoglu – How Do We Get to Where We’re Going? Exploring the Future Evolution of Mankind (AoL 142)

In this edition of the AoL Podcast, we continuing our in depth look at motivation and what drives people to step out and embrace who they are. During the previous session with Chris Jordan, Chris told us about his life changing turning point and how being a man of Faith has allowed him to live a more fulfilling lifestyle and be a better person.

In contrast, today’s guest is someone who’s actually motivated to be a better version of himself through Natural Laws he’s learned about in the personal development field.

Join Harrison and I as we talk with the host of the Beyond Homosapien podcast, Paul Tokgozoglu. In this chat he’ll share how practicing laws such as the Law of Attraction have continually improved his outlook on life and his engagement with those around him.

On top of this, we’ll also be looking into what we should be expecting when it comes to the changes in work people do in the not too distant future.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What was it like for Paul growing up? 10:27
  • What triggered his interest in personal development? 13:54
  • When did he realize that he wasn’t a victim of the universe? 17:49
  • Where does he see digital marketing going in the near future as a marketer? 29:45
  • What does Paul see happening as all the current technologies continue to move forward? 35:29
  • Is there anything in particular he feels himself currently being pulled more towards to learn about? 48:35
  • What’s going on for Paul in 2019? 56:31
  • What are 3 of his top favorite books that he gifts or tells others about? 59:38
  • If he could ask anyone alive or dead a question, who and what would he ask? 1:01:44
  • What’s one of the biggest differences between marketing to a German market vs a US market? 1:04:40
  • How can someone be a difference maker in their community? 1:08:27

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Paul Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTube
Cohost: Harrison Painter
Session Sponsor: Fizzle – Get Access to a Library of Great Courses like SEO for Bloggers by Matt Giovanisci FREE for two weeks!
Mat Tricks BJJ Podcast
Law of Attraction
What happened to Blab.fm?
Yuval Noah Harari – 21 Lessons for the 21st Century
Robot passed China’s medical exam
IBM unveiled quantum computer
Elon Musk on Joe Rogan’s show discussing Neurolink
An Iron Will by Orison Swett Marden
Remembering Wholeness – Carol Tuttle
You Can Heal Your Life – Louise Hay
Michael O’Neal talks Life Balance with Natalie Sisson


Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Here’s what you Need to Know about Evolution

Manifestation Pyramid and how the Law of Attraction Works

AI Tech and the Evolution of Man with Anton Harrison-Kern

Ethical Weed with Molly Rose


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

evolution of marketing

Avi Arya – It’s Not All About the Hustle: Life Balance, Creative Fulfillment, and the Evolution of Marketing Online (AoL 140)

The ongoing evolution of marketing has yield today’s social media. Facebook along with its peers are an interesting tool. Most of the world looks at it as a distraction or a way to share with family and friends. However, those of us who are in the entrepreneurial / creative space – we see it as a little bit more than that. Sure, we like to let people know what we’re up to, but we also like to share our projects and/or our message.

If you’re good at digital marketing, you’ll have no problem blending in your personal posts with your business posts. If your business is part of your personal mission, then it’s even easier.

Today’s guest, Avi Arya, is all about helping companies reach out and connect to native social media users. He travels the world not only as a speaker, but as a consultant.

However, this doesn’t define him. This is simply the work he does.

When he’s not traveling around the world, he spends as much time as he can with his family, dogs, and doing the things he really enjoys doing.

The key is this: He works to live, not live to work.

In this installment of the AoL Podcast, listen as we talk about how he rose to the the top of the industry, some of the mistakes that new marketers make, and his perspective on work/life balance.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did working with his dad help Avi get started in digital marketing? 11:31
  • What has changed since he first started work in digital marketing? 20:18
  • How has Avi incorporated a traveling lifestyle into what he does online? 24:06
  • What are his thoughts on having life balance? 26:41
  • Are there certain mistakes that he sees novice online advertisers making on a regular basis? 30:54
  • What’s the secret in finding fulfillment in what we do as creatives? 40:40
  • How does Avi strive to become a better version of himself? 48:05
  • Is there a process he goes through to get him psyched to do live streams? 49:41
  • What else is he looking forward to in 2019? 52:17
  • What are three books he often gives or tells others about? 53:48
  • Does he have a favorite social custom that he’s seem in his travels? 55:04
  • What is something Avi believes all high school students must know? 56:02
  • Are there any travel tips he has for new travelers? 57:21
  • How can someone be a difference maker in their community? 58:24

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Avi Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTube
Session Sponsor: Namecheap
Quora
Reddit
Elon Musk on AI
Technological Singularity
Crushing It – Gary Vaynerchuk
New Earth – Eckhart Tolle
5 AM Club – Robin Sharma

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Fear No More

Avi Meets Gary V.

On Location at Social Media Marketing World (Day 1 of 3)

Avi talks with Michael Stelzner from Social Media Examiner


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

quality content

Creating Effective Quality Content

When it comes to marketing today, there’s a certain idea all digital marketers have to follow. We have to add value before we get the sale.

What does that mean?

Well, for most, it means that we have to educate our potential clients or customers about what it is that we do or make.

In fact, it can take up to 6 to 8 touches before a prospect becomes a buyer.

Typically, those touches take the form of “content”.

Content can take the form of videos, audio, or even text – like this blog. And it’s usually in the form of an educational format.

In this post, we’re going to look at a few places that we can find ideas for good content in 2018 and beyond.

 

Natural Content vs SEO Driven Content

When we’re thinking about creating content that attracts potential customers, we might be tempted to do a number of things. Most of these fall into three types.

Natural Content Creation

The first type is one where the focus is mainly on what our own individual customers or clients want. As a creative entrepreneur, this is something that seems a bit more natural.

The goal of creating this content is usually to retain and educate the clients, audience, or customers you already have.

 

SEO Driven Content Creation

The second type of content is content that is created specifically for what Google (or other search engines) suggest people are searching for.

Knowing this information allows us to create content specifically based on these search terms or “keywords”.

The end goal of this type of content creation to bring in more people into your sphere of influence.

If you’re not familiar with the term SEO, it simply is the acronym for Search Engine Optimization. The idea behind it is that If a particular site has good SEO, the site will rank hire in Google’s search results.

The goal is to appear on the first page of results.

At one point, it was much simpler to understand what would rank a website higher than another in Google. So much so, that if you understood the fairly rudimentary rules, you could start your own solopreneur business or small agency offering it as a service.

In fact, I remember back in 2010, there were several people in my social circle that worked for a couple of startup SEO companies here in Indianapolis.

Today, while SEO still exists and is still useful, it’s getting harder and harder to predict how Google ranks websites. They’re constantly changing what variables make our sites rank higher.

Some of those variables even include traffic on the site, authority of the site, and how quickly the site loads for individuals browsing the site.

 

Hybrid Content Creation

Ideally, since the SEO world has become so hard to predict, the best thing we should do is create content that not only has keywords in it, but also is made to educate your currently existing audience.

The main way to do this is to simply to find out what your audience is asking about, find out what keywords in Google are related to those questions, and then build content based on the results you find.

Doing good SEO work on your site is not the scope of this particular post. However, I have two recommendations for you if you have a WordPress based site.

 

  1. Make sure you have the Yoast SEO Plugin. I personally recommend the premium version because it has some kick butt features (including multiple keywords) and you only have to pay for it once. 
  2. Secondly, when you’re searching for keywords, you can use a free tool within Google Adwords called the Keyword Finder. When you’re searching, there are two columns that everyone should consider. The average monthly volume, and the competition.


Ideally, you want an Average Monthly Volume of 1k – 10k (number of searches a month). If you try anything higher than that, there’s a much higher chance your site won’t be seen in the front of the results. If you use anything less than that, you might be targeting a smaller group of people.

Once you find a keyword that hits that 1k – 10k search sweet spot, then you’ll want to check it’s competition. Ideally, you want a keyword that has low competition. However, from time to time you might have to use a keyword that is marked as a medium. I rarely use those that have high competition.

Here’s a visual of what I’m talking about:

quality content

How to Find Your Audience’s Questions

If you choose to go the natural or hybrid route, you’re creating your content with your audience in mind.

If that’s the case, there are a few places where you can get topic ideas from your audience – directly and indirectly.

  1. Ask them! You can send out a survey to your followers (whether it’s through Messenger, email, or whatever you prefer).
  2. Check out what’s being asked and discussed in Facebook groups or other online forums that are related to your topic. If you think you can go into further detail than what’s covered in the post, go for it. 
  3. See what other thought leaders in your industry are talking about. What are your favorite blogs, podcasts, speakers, and/or authors discussing? They probably have already done the research to find a good topic to discuss. Feel free to add your voice to the conversation!

 

Action Steps

When we’re having to create content on a regular basis for our audiences, we might draw a blank when we’re looking. Once you have an idea of what kind of content type you’re going to be creating (whether it’s natural, SEO focused, or a hybrid of the two), then you just need a spark of inspiration. If anything, this gives you a good excuse to check in with leaders of your industry!

 

linkedin lead generation

AJ Wilcox – Get Yourself Noticed by the Right People – Why LinkedIn Lead Generation Might be Perfect for Your Business (AoL 126)

When many of us online business folks think of running an ad campaign, we immediately think of Facebook. However, that market is totally saturated and it might not be the greatest fit for your business – especially if your customers are other businesses.

If you think that might be the case, today’s guest, AJ Wilcox, might just be your new favorite marketer. His specialty is helping B2B businesses market on LinkedIn.

This is an almost a nonexistent niche. In fact, when AJ was learning about it, he realized there were relatively no search results for LinkedIn Ad Campaigns. So he’s definitely the guy to know!

In today’s chat with AJ, Harrison and I discover who this opportunity is a good match for and some key things to know when you’re getting your feet wet!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What did AJ do before he started his own marketing business? 10:22
  • What’s the difference between doing ads on LinkedIn vs other social media platforms? 12:40
  • Are the ads on LinkedIn strictly B2B or is there room for B2C advertising? 14:41
  • What’s the UI like for LinkedIn when it comes to placing ads? 18:13
  • What should newbies consider when they’re first placing ads on LinkedIn? 19:33
  • What’s a good way for a beginner to budget their ads so that they actually move the needle? 21:44
  • How has LinkedIn changed over the years as a whole? 24:39
  • How is videos changing LinkedIn and can people use them in ads? 28:35
  • What are the metrics that matter on LinkedIn when someone is running a campaign? 31:43
  • What are mistakes that newbies make when they’re starting with marketing on LinkedIn? 33:45
  • Are there some trends that AJ sees on the horizon? 36:35
  • Might LinkedIn start using Chatbots and other AI on their site soon? 39:05
  • What does AJ think about the barriers that are preventing social media platforms from fully utilizing AI? 42:49
  • What’s the experience like to work with AJ? 44:21
  • How does he incorporate his faith into his business? 46:49
  • What’s he looking forward to in the future? 48:26
  • What are AJ’s top 3 favorite podcasts? 49:23
  • If LinkedIn wasn’t a thing, what would he be doing? 50:52
  • One thing all high school students must know? 51:47
  • Something under $100 that has changed his life? 53:58
  • What’s the secret to achieving personal freedom? 55:23

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

The Ultimate LinkedIn Ad Checklist

Do’s and Don’ts of LinkedIn Ads

Search Ads vs Social Ads

How to Structure Your Social Ads


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

making a podcast

Rob Greenlee: Podcasting for Everyone? – Why It’s Easier than Ever to Start Making a Podcast (AoL 122)

A lot of creatives want to have a podcast. In the past, it took a lot of work to get one off the ground – especially when you’re talking about post production.

However, we’re in 2018 and a lot has changed since the mid 2000’s. Including the introduction and evolution of handheld digital devices – particularly phones and tablets.

In today’s chat with Spreaker’s Rob Greenlee, we reflect on what he had to do early in his career as a podcaster and how that has changed to today.

This is a conversation you don’t want to miss if you are on the fence about starting your own podcast or already have one and want to know where the industry is going.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Rob first get started in podcasting before the word “podcasting” even existed? 10:05
  • Did he always see himself as “made for radio”? 14:16
  • How has podcasting becoming more accessible been key to it’s development? 16:40
  • What’s some of things podcasters should be aware of in the future of the industry? 22:08
  • Should people be focused on using podcasting as a marketing tool or an actual way to make an income? 26:44
  • What’s the ideal podcast length when getting started? 32:34
  • Is mobile podcasting or live broadcasting something that new folks should try? 36:25
  • Is there any specific equipment that someone would need if they chose to do Live Recording or Broadcasting? 39:16
  • What’s Rob looking forward to in the future? 44:35
  • Who are 3 influencers who’ve helped him to where he’s at today? 47:12
  • What’s something he’s currently learning about? 49:24
  • What’s the smallest decision he’s made that’s had the largest impact on his life? 51:30
  • What’s the meaning of living a life of abundance? 51:58

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Creating Live Broadcasts at School

Booming Business of Podcasting

In an Age of On Demand – Is Live Worth It?

Ask the Podcast Coach Dave Jackson w/ Rob


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

webinar marketing

Milana Leshinsky – Telesummits aren’t dead! How Great Webinar Marketing Can Make a Huge Impact for Your Small Business! (AoL 118)

Webinars, telesummits, and virtual summits. They used to be a staple in digital marketing.

In recent years, however, they’ve become rarer to see.

Why?

Because for the most part, people have used them primarily as a way to build their email list. They used it primarily as part of their funnel.

While this is a function that webinars can serve, we shouldn’t overestimate their power to connect us with thought leaders in our various industries.

Today’s guest, Milana Leshinsky, is on a mission to help people see the power that telesummits (aka virtual summits) can provide for a small business.

On top of finding out how she got to be such a huge advocate of these mediums, we find out how they’ve played a role in her own business. She also talks about the mindset you should have when building your own virtual summit.

 

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How was it that Milana first came to the US? 9:12
  • What made her change her focus of study in school from music to something completely different? 11:32
  • Why did she quit her IT job in 2002 as a mom of two? What did it get her in a relatively short amount of time? 13:25
  • How has digital marketing changed during her career? 17:10
  • Why should someone do a telesummit and what makes a good one? 19:53
  • In what ways has she been able to get back into her artistic roots? 39:00
  • What’s Milana looking forward to working on? 45:04
  • Who have been influencers in Milana’s life? 47:40
  • What are three books that she tells others about? 49:13
  • What’s something Milana has been good to saying no to? 51:37
  • What is her least favorite social custom? 52:43
  • How can someone find their own personal freedom? 54:26

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Virtual Summits & Telesummits

Fastest Path to Go To Expert

Future of Video Marketing with Michelle Kopper

Jeremy and Milana on Sales in Coaching

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

content creator

Tori Reid – Become a Master Content Creator! Why Blogging Should Still be a Part of Your Content Strategy (AoL 115)

Lots of people would say that blogging as we know it is dead. There’s little ROI on it because you have to compete with all the other blogs that are out there.

That’s why a lot of people use Medium as their blogging platform. They then link those posts on social media hoping that the eyeballs see it.

However, today’s guest, Tori Reid, suggests otherwise.

She says that people still find blogs and other websites when they want to find information. However, when it comes to personal connection, that’s when they hop on social media.

Knowing this is important to content creators.

As are many other pointers.

This is what Tori’s group helps people with – keeping on top of what’s popular in the content creation world and how to get it out in a way that resonates with its intended audience.

In today’s chat with Tori, we find out how she got into content writing in the first place, how she started writing for LifeHacker, and her thoughts on blogging in 2018 and beyond.

Enjoy!

 

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How’d Tori end up in Columbus and what are some of the benefits of working there as an entrepreneur? 11:20
  • What was it like to wake up to 1000 members in her Facebook group? 18:19
  • How did she get into content writing? 19:35
  • What was the pivot moment that she decided to drop out of school to pursue her business? 23:39
  • How did Tori become a writer for LifeHacker? 25:15
  • Why did she change her focus from blog writing to content development? 29:01
  • Can people still create successful brands online without putting a hub of theirs on a social media app? 32:44
  • What was the point where things start getting traction in her online career? 36:38
  • What’s a way for introverts to ease themselves into doing Facebook Lives? 40:01
  • What are a few tips that someone can utilize to craft a better selling message? 42:22
  • What’s Tori looking forward to doing in 2018? 48:24
  • What are her top 3 favorite books? 51:59
  • What’s something she’s learned to say no and what realizations have helped with that? 52:45
  • Something that she believes is going to affect entrepreneurs in the near future? 54:22
  • What bad advice does Tori hear adults giving children that she disagrees with? 56:34

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

 

SHOW NOTE EXTRAS:

Getting Over Creative Blocks:

Upgrade Your Atmosphere, Upgrade Your Business:

The Art of Networking:

Landon Porter Interview:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!