Making life easier and more geeky all the time! Awesome!

target audience

Joe Sanok – Being of Service to Your Audience – How to Create a Podcast for Your Target Audience (AoL 183)

When you’re starting anything in the business world, it’s a really good idea to know who your target audience (or avatar) is. Some businesses might have many options, while most actually have a handful or less.

Generally speaking, when you’re starting a podcast, it’s no different. Sure, there’s a few podcasts out there that practically anyone can listen to, but for the most part, shows need to be tailored to the audience. This is especially true if the host isn’t well known.

When this session’s guest, Joe Sanok, started his podcast, not many people knew who he was outside of his therapy work. However, with a podcast name of Practice of the Practice, it only makes sense that people who were looking to build their private practice would find his show.

In this session, Veronica and I chat with Joe about the importance of knowing your audience and successfully building a brand around their needs.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What lead Joe to realize he had to retire from his therapy practice to build his current business of Practice of the Practice? 9:49
  • How did he realize it was time to sell the therapy practice that he had been building for years? 13:44
  • What inspired Joe to start his podcast in the first place? 15:34
  • Is there anything in particular he’s learned by running a practice that he can apply to what he’s doing today? 17:16
  • What ideas does he think keep people back from creating something which has a high level of scale and influence? 18:56
  • When someone believes they have limits in their lives and business, what questions should they be asking themselves if they want to move forward? 20:47
  • How can someone make a podcast about an industry that might seem too limited in scope? 23:56
  • Are there key elements a new podcaster should consider if they’re starting a show in a particular niche? 26:25
  • Has Joe had to go through any particular pivots this year? 40:28
  • If he could add one song, one book, and one film to the national curriculum, what would they be? 42:35
  • What’s a message that’s out there which is a disservice to youth? 43:42
  • What’s something that costs less than $100 which has changed his life? 44:06
  • Is there something he’d like to do in his lifetime that no one knows about? 45:23
  • What’s the secret to achieving personal freedom? 45:54

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Joe Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTube
Cohost: Veronica Kirin
Powered By: Fizzle (Community for the Newpreneur!)
Kelly Higdon
Joe’s Course: Podcast Launch School
Fireball – Pit Bull
Michael Pollins – How to Change Your Mind
The Untold History of the United States
Griffin Wrap around microphone shield

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Fostering Aha Moments Through Slowing Down

Launching a Profitable Podcast

Tips on Building Your Business with Debbi Dachinger

How to Start a Million Dollar Practice with Kasey Compton on Practice of the Practice


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

social influencer

Rohan Kale – So You Want to be a Social Influencer?: A Look at Social Media Marketing in 2020 and Beyond (AoL 179)

Today, more than ever, videos play a large part in social media marketing. If you have a goal of becoming a social influencer, there’s a pretty good chance you’ll need to know how to not only make but produce good quality content to attract people to be part of your audience.

Here’s the catch, though. Not all business owners want to be social influencers. In fact, many business owners might prefer to stay out of that particular limelight because they feel that it would take even more time to make that extra content. Time they could be spending doing what works and less experimenting with new content.

So how does someone who prefers to work their craft and/or work 1 on 1 with their clients, find the time to create and edit this new content?

Well, truth is, they need to bring in someone who has a proven process to attract the right type of audience.

Our guest, Rohan Kale, fits the bill. Personally, I call him more of a social media marketing architect. Not only does he has the process down, but like an architect, hires out the in person work to local videographers.

It’s a really fascinating business model.

In this session, Andy and I learn how he got started in business and what about his approach makes his process a winner today and in the future.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Rohan’s choice to go to business school eventually lead to starting his own business? 14:31
  • When it comes to building a business, is it worth becoming a social influencer first or should it be a focus in fortune? 20:17
  • How can someone increase their lead generation with a limited budget? 22:00
  • How do you shift the thought of online marketing being a gamble to a one where you know it has a given ROI? 25:18
  • What factors should a business owner consider when they’re determining whether to stay localized or go global with their marketing? 26:48
  • For someone who has an in person based business, how does Rohan make his business work from the other side of the world? 29:39
  • What mistakes does Rohan commonly see with those who want to be a social influencer? 31:40
  • What are three tips he’d recommend to those who are looking to expand their reach and influence? 33:10
  • How has the pandemic affected his business? 38:16
  • What is one song, one book, and one film Rohan he’d add to the curriculum in school? 39:53
  • What’s the best advice he’s ever received? 46:25
  • What new belief, behavior, or habit has most improved his life? 47:35
  • What is something people don’t realize is a huge waste of money? 49:14
  • How can someone be a difference maker in their community? 51:33

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Rohan Online: Website, Facebook, LinkedIn, Twitter, YouTube
Cohost: Andy Dix
Powered By: Fizzle (Start get started for free today!)
CBS Sunday Morning Story on the Workplace
Pursuit of Happyness (Will Smith)
Conversations with God by Neale Donald Walsch
Bollywood Music videos mentioned by Rohan: Dilko Ko Tumse pyar hua and Yaaron
Malhari – My go to Bollywood music video

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Introduction to Rohan’s Agency

The Basics of Video Marketing

How to Create Your LinkedIn Profile

How to Pivot in Adversity


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

business marketing

Devin Johnson – Automated Business Marketing the Right Way: Why Leading with Relationships is Ideal When Making Sales (AoL 171)

Business marketing online is still a bit of a mystery to many business owners. Especially when it comes to LinkedIn.

In the past, we’ve had interviews with LinkedIn marketing experts Myr Bacun and AJ Wilcox about building groups and advertising on the platform.

Those are great and cool strategies on their own, and I know they work. But it seems that whenever I go to LinkedIn, I’m always being blasted by 3 to 5 messages saying “Hey, nice to connect! Seems we know similar people. Do you need help with…?”

Have you felt that way?

As this session’s guest, Devin Johnson puts it, it’s simply not the way to do long term business. You lead with relationship first.

So in this interview, we’ll learn how Devin and his company Kennected are righting the ship when it comes to making meaningful connections online.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What were the early years like of being an entrepreneur for Devin? 11:59
  • How’d Devin eventually get into marketing? 16:22
  • How did it occur to him he could create a program to do things he found himself repeating in his marketing? 22:45
  • What are some of Devin’s do’s and don’ts when it comes to marketing? 28:28
  • If he knew what he knows now when he first started, what would he have done differently? 33:11
  • What’s on the horizon for Devin? 34:11
  • Who are his top 3 favorite influencers? 37:55
  • What’s a documentary that people should check out? 39:18
  • What is something he’s become good at saying no to? 39:58
  • Is there something under $100 that has changed Devin’s life? 42:41
  • What’s the secret to achieving personal freedom? 44:37

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Intro to Using Kennected to Grow Your Business w/ CMO Elliot Drake

Kennected Training Video with Elliot

Andy Mork shares his Experience using Kennected

Zack Hesterberg Shares his Experience with Kennected


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

economic crisis

John Miles – Virtually Assisting VA’s in Economic Crisis – How Optimate and iWorker Aid Talent in Distress (AoL 170)

With the coronavirus outbreak, working remotely is starting to become a normal trend. In fact, I’d say it’s moved the timeline up by 5 years or more until we see a lot more remote workers. However, not all virtual workers are from first world countries where being able to work remotely is considered a perk. Instead, they reside in countries where they might be in the middle of long term economic crisis. They have learned how to become virtual assistants or VA’s so that they can bring in money than they’d get paid in their home country.

To help those folks, today’s guest, John Miles, and his partners at iWorker and Optimate, have built a network of VA’s around the globe. These aren’t just any VA’s, though. They are VA’s who actually are usually more than capable to handle what us solopreneurs would throw at them. In fact, a lot of them have degrees in the work that they do.

In this interview with John, we find out why he and his partners felt they needed to start down this path and who might benefit from hiring from those in the network.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What’s John’s history in business and as an entrepreneur before starting iWorker and Optimate? 9:48
  • What are some questions people need to consider before they bring on a VA or hire locally? 23:22
  • Due to what his various brands do as social enterprises, has John considering making them B-Corp’s? 31:19
  • Which countries are iWorker and Optimate targeting in finding VAs to work with? 35:44
  • How can people support what John and his co-founders are up to without hiring a VA? 38:09
  • Is there anything exciting for John coming up in 2020? 43:30
  • Who are three influencers he follows regularly? 44:48
  • Who would be someone John would get starstruck by interviewing? 47:19
  • What new habit has recently improved his life? 47:40
  • What costs less than $100 that has changed John’s life? 48:39
  • Is there something he believed when he was 18 but doesn’t today? 49:14
  • What’s a tip for traveling John has? 50:01
  • How can someone be a difference maker in their community? 50:40

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Chris Ducker on Hiring a VA

Chris on Why VAs aren’t a Magic Pill

John on the High-Octane Mechanics Show

John’s interviewed by Yaro Starak


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

big business

Fractal Patterns: The Secret to Big Business

In the last post, we talked about the main passive income streams that are being utilized today. As part of the post, I briefly talked about fractal patterns being the secret to the B quadrant and big business.

Since that post, I’ve been thinking about how quickly I went through that description. I’ve felt I didn’t do it much justice. 

So, let’s get a little into what fractal patterns or fractals actually are. And, even more importantly, how the apply to internet based business so we can use them to grow your passive income.

The Basics

So a fractal is defined as… 

a curve or geometric figure, each part of which has the same statistical character as the whole. Fractals are useful in modeling structures (such as eroded coastlines or snowflakes) in which similar patterns recur at progressively smaller scales, and in describing partly random or chaotic phenomena such as crystal growth, fluid turbulence, and galaxy formation.

Here’s a few examples:


I reiterated this in the last post by talking about how we see these patterns everywhere. One example is with giant sequoias. These trees interweave their roots with each other so that no one particular tree supports the weight of itself. They’re tied to the mesh of these roots. It’s because of this that the trees are able to grow huge in size.

Behold, the Giant Sequoia Network!

In this example, the tree itself is a node where the root system connects the tree to others by acting as branches of a larger organism – a larger system, the forest.

As you can see in the image below, branches connect nodes to each other. Tree A has roots which are intertwined with roots of trees B and C. They, in turn, have their roots interlaced with all the others of the forest.

Parts of a System

They are part of a larger system.

Forms of Systems

So if trees are nodes in a forest, and a forest is system, what else can a system take the form of?

Well, if we understand the word system as “a set of things working together as parts of a mechanism or an interconnecting network”, we can think of a city as a system. And just like we’re part of that system, we have systems that are part of us (circulatory, lymph, nervous, etc.).

That said, where we and forests consist of natural systems, a city is a form of a designed system.

Designed systems are systems which we as people have designed. And one such system is the internet. A fractal system built on servers (nodes) and communication wires (branches).

Interconnections of Facebook Users Across the Globe

How the Internet Changed the Game of Commerce

Before the internet, the only systems that existed which transported information were owned by large corporations. These included newspaper, TV, and radio companies. Since the big companies owned them, they were in control of the information which they transmitted. To this day, this is how these networks generally work.

However, due to the internet growing up and becoming the behemoth it has become, they’re having to compete with the open flow of data and commerce. And since they seem to not change how they do things, they’re losing quite a bit of money and influence. In the last 15 years, a lot of people have stopped reading newspapers, watching network TV, and listening to the radio.


As business owners ourselves, we can capitalize on this change of interest and focus. To do that, we can go where the eyeballs have gone – search engines and social media.

Leveraging Internet Commerce Today

At one point, about 10 years ago, there wasn’t nearly as much competition on the web for these eyeballs. Not only that, but the way that sites were indexed on Google and how posts were shared on Facebook was completely different. If you knew how to do SEO properly, you could rank fairly well on Google, and if you posted regularly on Facebook, you’d get plenty of exposure.

Unfortunately, that’s not how it works today. Organic growth through posting has dwindled to 5% (if not lower) and there’s way too many people to compete with on search engines. 

So the question is, how do you use these particular systems/networks to get your business noticed these days? 


Well, unfortunately (or fortunately?) through ads on social media and search engines.

Remember that Facebook (and the internet for that matter) is based on fractal patterns. So what works for you on a small scale with a handful of clients can be advertised to those who share the same demographics.

However, paying to play in ads isn’t something they think they have a budget for. But, what they’re not seeing is the opportunity they’re missing. 

The reason you would WANT to post ads is that you can specifically market to the people in your niche. The more money that is spent, the more likely Facebook’s algorithm will figure out who exactly you’re looking for. For example, with America Multi-Sport we’ve been placing ads for years now every week. That’s plenty of time for Facebook’s system to know who you want to get in front of.

Of course, the algorithm can only do so much. You still have to create copy that creates a desire to take action.

Action Steps

I hope this gives you a little perspective on what fractals are and how they’re used to create passive income. 

Remember, even though I shared the idea of using the Facebook network as a system to make use of with ads, you can use others as well. 

In fact you can use your own! 

One of the books I’m reading called The Power of Who talks about how knowing just a few people will launch you to wherever you want to go. We each have a handful of people in our lives who are highly connected themselves. It’s your job to figure out who those people are and how you can leverage (notice I didn’t say use) them to get where you want to go.

Sure this method is a bit more manual and slower. But you actually have control of who your message is being delivered to.

interview preparation tips

4 Interview Preparation Tips for Your Podcast

Recently I had the opportunity to be a producer for a podcast which is in the beginning phase for Pass the Torch here in Indianapolis. I have to admit, it was a fun and rewarding experience. The host, Amna was super professional and she had some pretty qualified guests on to discuss the topics of office politics and professional development. During the break between the two episodes, she asked if I had any interview preparation tips for getting ready for the second show. Off the top of my head, I had a few things that I could share. 

But it got me thinking – what are certain things that podcasters need to think about as they’re starting their show; or for that matter, as they move up the mastery ladder?

The Magic Ingredients

As podcasters, we should always be trying to get better at our craft. Of course, this is true for every profession out there. And just like every other profession, there are certain skills that podcasters need to be aware of to get better at what they’re doing.

Audio

If you’ve been around the AoL Podcast over time, you might have realized that early on, my audio quality was much worse than it is now. It took me quite a while to even begin to understand the intricacies of good audio.

I started with a crisp impersonal sound which wasn’t very inviting to what it is today – a warmer personal quality which hopefully makes listeners feel like they’re in the same room as the conversation.

This process took quite a while – perhaps over the course of 6 months? And during that time, I was publishing weekly. Yikes!  Today, while I don’t feel it’s perfect, I do have a few folks in my network who call me a bit of an audiophile.

Show Prep and Questioning

When it comes to prepping for a show, there’s definitely two extremes. On one side you can be completely scripted out. This might include doing all kinds of research and having certain questions prepared for the chat. If you go this route, the plus is that you have the potential to have a conversation with your guest that they might not have had already. This will separate your show from those who ask the same questions. The more unique your questions, the more new information your audience might receive. An example of this kind of podcast host is Jordan Harbinger.

On the other hand, you can have minimal show prep. This approach might include going over a handful of the guest’s work, simply to get an idea of what they’re about, and ask discovery type questions during the actual interview. While you might not get unique questions, you will have a conversation which is much more natural and curiosity driven.

A few people who have used this approach in their interviewing over the years is Larry King and his long time friend Cal Fussman.

General Production and Publishing

Finally, when it comes to having a successful podcast, there’s something to be said about all the other aspects of getting the show to the audience. The raw audio itself might need to be edited. There might need to be a transcript of the show or a page of show notes made. Or perhaps, your show needs regular guests. Getting ahold of those guests and making arrangements for them to be on your show will take some effort as well.

These are things you’ll need to consider as you’re putting your show together as well.

Teamwork Makes the Dream Work

If you don’t have the skillset or time to do any one of these parts, then you might need to hire help to get it done. It really depends on what you want the final product to be and how much time you have to put into it.

If you need help doing any particular part (outside of the actual conversation!) shoot me an email. I’ll connect you to someone reputable in the business.

Action Steps

I’ve actually written about some of these topics in the past. So if you want to know more specific steps about what all goes into making a podcast, then you can check those pieces out:

I don’t pretend to be the best at interviewing guests by any means. However, what I do works well for me. Let’s just say that I’m on the side of overpreparation. 

So if the art of interviewing is something you want to know more about, there are a couple of current courses I’m aware of that can help you out. One is from Larry King himself and the other is by past guest Michael O’Neal.

Rumor also has it that Jordan Harbinger will be putting out his own interviewing course in the not too distant future. He’s looking to get other people on board with that, so stay tuned for more information on that front.

smart real estate

Chris Prefontaine – Smart Real Estate Investing: How It’s Possible to Build a Rental Property Business without Banks or Your Money (AoL 155)

If you’ve ever read the book Rich Dad, Poor Dad, you probably know that the author, Robert Kiyosaki gained his wealth in Real Estate Investing (REI). Since the release and rise of popularity of the book, there’s been all kinds of methods revealed to the general public about how to make passive income.

There are two passive income quadrants: Investing (I) and Business (B).

When it comes to passive income, we’re usually thinking of the B quadrant.

For example, most of us are familiar with the thought leader approach. They create content, develop a tribe, and provide services or products to that tribe to help them achieve more. The larger the tribe, the more potential one has of making a good income.

Yet others might be more familiar with drop shipping through eBay or Amazon. Pretty much the same idea, but instead of developing your own tribe, you sell to the customers on those sites. Because of that, you have to share a percentage of what you earn with the company.

A hybrid of both of these is using Facebook ads to get your name out there to Facebook users so that they can convert in your sales funnel.

As for the I quadrant, it tends to stay off limits to most people who are seeking passive income.

Mainly because most people think that to work in that quadrant, we have to have money available to invest.

Truth is, that’s not necessarily the case.

In fact, today’s guest, Chris Prefontaine, has one of the coolest systems I’ve seen to help people develop wealth in the I quadrant.

In this session of the AoL Podcast, Veronica and I learn how it’s indeed possible to build a passive income portfolio without using money from banks or our own pocket.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What did Chris learn from being around his dad’s business growing up? 9:06
  • What are some of the benefits in having a family owned business? 10:17
  • How does Chris enable those in his business to succeed? 11:30
  • What’s his perspective on helping charities with a new business? 12:44
  • How was getting started in Real Estate Investing (REI) different than it is today? 15:01
  • What are some strategies he recommends for people just entering the market or already have holdings and don’t know what to do next? 20:31
  • Is there a way to prep oneself for another recession? 22:37
  • What does it means to buy and sell on terms? 23:58
  • What’s Chris’ advice when it comes to working with agents as an Real Estate Investor? 30:49
  • Is there ever a good time to get into commercial real estate investing? 32:00
  • What’s the day to day operation look like when you have to hang onto an investment property for years? 34:03
  • Is there a good way in keeping up with all the laws, ordinances, and taxes? 35:32
  • What’s Chris looking forward to in the not too distant future? 37:21
  • What podcasts have influenced or inspired his own podcast? 38:33
  • What’s a book, film, and song he’d add to the national curriculum? 39:45
  • Is there something he’s learning about right now that he’s looking forward to implementing? 40:49
  • What’s one thing every high school student must know? 41:32
  • How can someone be a difference maker in their community? 41:51

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

What does it take to Crush It in REI?:

How to Communicate with Buyers

Deal Structure Sunday: Part of the SREC Origin Story

SREC Podcast Episode 103 with Mike Makredes


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!