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interview preparation tips

4 Interview Preparation Tips for Your Podcast

Recently I had the opportunity to be a producer for a podcast which is in the beginning phase for Pass the Torch here in Indianapolis. I have to admit, it was a fun and rewarding experience. The host, Amna was super professional and she had some pretty qualified guests on to discuss the topics of office politics and professional development. During the break between the two episodes, she asked if I had any interview preparation tips for getting ready for the second show. Off the top of my head, I had a few things that I could share. 

But it got me thinking – what are certain things that podcasters need to think about as they’re starting their show; or for that matter, as they move up the mastery ladder?

The Magic Ingredients

As podcasters, we should always be trying to get better at our craft. Of course, this is true for every profession out there. And just like every other profession, there are certain skills that podcasters need to be aware of to get better at what they’re doing.

Audio

If you’ve been around the AoL Podcast over time, you might have realized that early on, my audio quality was much worse than it is now. It took me quite a while to even begin to understand the intricacies of good audio.

I started with a crisp impersonal sound which wasn’t very inviting to what it is today – a warmer personal quality which hopefully makes listeners feel like they’re in the same room as the conversation.

This process took quite a while – perhaps over the course of 6 months? And during that time, I was publishing weekly. Yikes!  Today, while I don’t feel it’s perfect, I do have a few folks in my network who call me a bit of an audiophile.

Show Prep and Questioning

When it comes to prepping for a show, there’s definitely two extremes. On one side you can be completely scripted out. This might include doing all kinds of research and having certain questions prepared for the chat. If you go this route, the plus is that you have the potential to have a conversation with your guest that they might not have had already. This will separate your show from those who ask the same questions. The more unique your questions, the more new information your audience might receive. An example of this kind of podcast host is Jordan Harbinger.

On the other hand, you can have minimal show prep. This approach might include going over a handful of the guest’s work, simply to get an idea of what they’re about, and ask discovery type questions during the actual interview. While you might not get unique questions, you will have a conversation which is much more natural and curiosity driven.

A few people who have used this approach in their interviewing over the years is Larry King and his long time friend Cal Fussman.

General Production and Publishing

Finally, when it comes to having a successful podcast, there’s something to be said about all the other aspects of getting the show to the audience. The raw audio itself might need to be edited. There might need to be a transcript of the show or a page of show notes made. Or perhaps, your show needs regular guests. Getting ahold of those guests and making arrangements for them to be on your show will take some effort as well.

These are things you’ll need to consider as you’re putting your show together as well.

Teamwork Makes the Dream Work

If you don’t have the skillset or time to do any one of these parts, then you might need to hire help to get it done. It really depends on what you want the final product to be and how much time you have to put into it.

If you need help doing any particular part (outside of the actual conversation!) shoot me an email. I’ll connect you to someone reputable in the business.

Action Steps

I’ve actually written about some of these topics in the past. So if you want to know more specific steps about what all goes into making a podcast, then you can check those pieces out:

I don’t pretend to be the best at interviewing guests by any means. However, what I do works well for me. Let’s just say that I’m on the side of overpreparation. 

So if the art of interviewing is something you want to know more about, there are a couple of current courses I’m aware of that can help you out. One is from Larry King himself and the other is by past guest Michael O’Neal.

Rumor also has it that Jordan Harbinger will be putting out his own interviewing course in the not too distant future. He’s looking to get other people on board with that, so stay tuned for more information on that front.

smart real estate

Chris Prefontaine – Smart Real Estate Investing: How It’s Possible to Build a Rental Property Business without Banks or Your Money (AoL 155)

If you’ve ever read the book Rich Dad, Poor Dad, you probably know that the author, Robert Kiyosaki gained his wealth in Real Estate Investing (REI). Since the release and rise of popularity of the book, there’s been all kinds of methods revealed to the general public about how to make passive income.

There are two passive income quadrants: Investing (I) and Business (B).

When it comes to passive income, we’re usually thinking of the B quadrant.

For example, most of us are familiar with the thought leader approach. They create content, develop a tribe, and provide services or products to that tribe to help them achieve more. The larger the tribe, the more potential one has of making a good income.

Yet others might be more familiar with drop shipping through eBay or Amazon. Pretty much the same idea, but instead of developing your own tribe, you sell to the customers on those sites. Because of that, you have to share a percentage of what you earn with the company.

A hybrid of both of these is using Facebook ads to get your name out there to Facebook users so that they can convert in your sales funnel.

As for the I quadrant, it tends to stay off limits to most people who are seeking passive income.

Mainly because most people think that to work in that quadrant, we have to have money available to invest.

Truth is, that’s not necessarily the case.

In fact, today’s guest, Chris Prefontaine, has one of the coolest systems I’ve seen to help people develop wealth in the I quadrant.

In this session of the AoL Podcast, Veronica and I learn how it’s indeed possible to build a passive income portfolio without using money from banks or our own pocket.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What did Chris learn from being around his dad’s business growing up? 9:06
  • What are some of the benefits in having a family owned business? 10:17
  • How does Chris enable those in his business to succeed? 11:30
  • What’s his perspective on helping charities with a new business? 12:44
  • How was getting started in Real Estate Investing (REI) different than it is today? 15:01
  • What are some strategies he recommends for people just entering the market or already have holdings and don’t know what to do next? 20:31
  • Is there a way to prep oneself for another recession? 22:37
  • What does it means to buy and sell on terms? 23:58
  • What’s Chris’ advice when it comes to working with agents as an Real Estate Investor? 30:49
  • Is there ever a good time to get into commercial real estate investing? 32:00
  • What’s the day to day operation look like when you have to hang onto an investment property for years? 34:03
  • Is there a good way in keeping up with all the laws, ordinances, and taxes? 35:32
  • What’s Chris looking forward to in the not too distant future? 37:21
  • What podcasts have influenced or inspired his own podcast? 38:33
  • What’s a book, film, and song he’d add to the national curriculum? 39:45
  • Is there something he’s learning about right now that he’s looking forward to implementing? 40:49
  • What’s one thing every high school student must know? 41:32
  • How can someone be a difference maker in their community? 41:51

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

What does it take to Crush It in REI?:

How to Communicate with Buyers

Deal Structure Sunday: Part of the SREC Origin Story

SREC Podcast Episode 103 with Mike Makredes


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

when life gives you lemons

When Life Gives You Lemons… – How Embracing Your Personal Niche Will Get You Through the Tough Times with Kim Trathen (AoL 153)

Life has a way of making us rethink the actions we’re taking. Whether it’s in school or on the job, in life, or even while we’re working on our business. That’s where the saying “When life gives you lemons, you make lemonade!” comes from. Because it’s when we have these obstacles in our life, we often wonder if we’re doing the right thing. We wonder if maybe the universe is trying to tell us something.

This is why knowing who we are, what our strengths are, and how we can help others is so vital to our success.

It’s because we know how we fit in the world, that we’re able to justify doing the work we’re meant to do – even when it gets hard and we’re given reasons to not do it.

In this conversation with today’s guest, Kim Trathen, we learn about all the things she had to go through as she was developing her business in 2018. She had plenty of reasons to put her blossoming business on the back burner. However, because she knew what she was good at and how she could help others, it gave her the strength to keep pushing forward.

So join Veronica and I was we talk with Kim about this journey of hers and how you can apply it to your own life and business.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What was the process that Kim went through to start her business? 7:38
  • How has she been able to deal with life’s challenges as she’s been starting her business? 13:36
  • How does she address limiting beliefs with her clients? 25:35
  • In what way does passive income factor in her business? 31:08
  • How does social media come into play with her clients? 39:46
  • What is Kim looking forward to the rest of the year? 44:32
  • What is one song, one book, and one film that should be added to the national curriculum? 47:48
  • What’s the best advice that Kim has ever received? 50:58
  • Which social custom is Kim’s favorite? 51:24
  • What advice does she hear adults giving children she’d call BS on? 52:04
  • What’s the secret to achieving personal freedom? 53:08

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

How to show up when you’re busy, tired, or just don’t feel like it…

The #1 Reason You Aren’t Where You Want to be In Life

How to Really Use Social Media as a MLM’er

#GirlsTalkBusiness 25 with Kristen Lynch


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

full stack designer

Sagi Shrieber – Mindful and Ruthless: Going from Full Stack Designer to Full Time Dream Achiever (AoL 146)

Having success in work you love doing can take awhile to actually happen. There’s certainly a Gap we all have to cross. In that Gap, we tend to ask ourselves different questions ranging from “Why am I still struggling?” to “Should I give up and do what I know I could get paid better for but not like to do as much?” to even “Why am I having so much trouble growing my audience?”.

I know I’ve had these questions myself.

In this session, our guest, Sagi Shrieber, talks to Veronica and I about his career in design and how he was fairly successful right out of graduation. But after awhile, he found himself at a point in his life where he was $50k in debt and still having to support a family.

In our conversation, we learn what he did to start climbing out of this funk as well as why he spent over $70k in improving himself in 2018.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What led Sagi to school to be a designer? 9:40
  • How was he able to have as much success with his career after getting out college? 13:58
  • After having success early on in his career, how did things take a turn for the worse and how did he find himself getting out of his funk? 22:08
  • What did he learn from this experience that he’s still using to this day? 31:50
  • When it comes to the way that Sagi uses it, what does it mean to be “full stack”? 38:17
  • What are some pointers he recommends when someone is building their first business website? 42:56
  • Where can we expect to see Sagi in 2019 conference wise? 55:55
  • What are his favorite top three books he tells others about? 58:12
  • Is there a gift he likes to give? 1:03:31
  • What message is out there that’s a disservice to youth? 1:05:22
  • What one travel tip does Sagi have to share? 1:06:59
  • How can someone be a difference maker in their community? 1:10:23

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Russell Brunson makes $3 million on stage at 10X Growth Con

How to Network with Influential Entrepreneurs

Interview with Pat Flynn

Interview with Paul Jarvis


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Paul Tokgozoglu – How Do We Get to Where We’re Going? Exploring the Future Evolution of Mankind (AoL 142)

In this edition of the AoL Podcast, we continuing our in depth look at motivation and what drives people to step out and embrace who they are. During the previous session with Chris Jordan, Chris told us about his life changing turning point and how being a man of Faith has allowed him to live a more fulfilling lifestyle and be a better person.

In contrast, today’s guest is someone who’s actually motivated to be a better version of himself through Natural Laws he’s learned about in the personal development field.

Join Harrison and I as we talk with the host of the Beyond Homosapien podcast, Paul Tokgozoglu. In this chat he’ll share how practicing laws such as the Law of Attraction have continually improved his outlook on life and his engagement with those around him.

On top of this, we’ll also be looking into what we should be expecting when it comes to the changes in work people do in the not too distant future.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What was it like for Paul growing up? 10:27
  • What triggered his interest in personal development? 13:54
  • When did he realize that he wasn’t a victim of the universe? 17:49
  • Where does he see digital marketing going in the near future as a marketer? 29:45
  • What does Paul see happening as all the current technologies continue to move forward? 35:29
  • Is there anything in particular he feels himself currently being pulled more towards to learn about? 48:35
  • What’s going on for Paul in 2019? 56:31
  • What are 3 of his top favorite books that he gifts or tells others about? 59:38
  • If he could ask anyone alive or dead a question, who and what would he ask? 1:01:44
  • What’s one of the biggest differences between marketing to a German market vs a US market? 1:04:40
  • How can someone be a difference maker in their community? 1:08:27

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Paul Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTube
Cohost: Harrison Painter
Session Sponsor: Fizzle – Get Access to a Library of Great Courses like SEO for Bloggers by Matt Giovanisci FREE for two weeks!
Mat Tricks BJJ Podcast
Law of Attraction
What happened to Blab.fm?
Yuval Noah Harari – 21 Lessons for the 21st Century
Robot passed China’s medical exam
IBM unveiled quantum computer
Elon Musk on Joe Rogan’s show discussing Neurolink
An Iron Will by Orison Swett Marden
Remembering Wholeness – Carol Tuttle
You Can Heal Your Life – Louise Hay
Michael O’Neal talks Life Balance with Natalie Sisson


Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Here’s what you Need to Know about Evolution

Manifestation Pyramid and how the Law of Attraction Works

AI Tech and the Evolution of Man with Anton Harrison-Kern

Ethical Weed with Molly Rose


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

promotional email

What’s Old is New Again! – The Case for Using Promotional Email in 2019

In the fashion world, it seems like a lot of clothes that I grew up with are becoming popular again. Just the other day, I saw a girl at the movies that looked like she was straight from 1989. From a distance, you could tell she had Jessie Spano hair. But as my wife and I got closer, we realized that not only did she have the hair, but under her coat, she was wearing a white turtleneck and overalls.

I’m not really into the whole hipster scene, but is this a thing that us 30 somethings are just not aware of? I know when I was going to school, popped collars and wearing polos on top of long sleeved shirts was a thing. However, I can’t say I would suggest going back to that look. And to add to that, I never expected to see leggings or denim as items that would make a comeback!

It seems that what was once old is new again.

Business has Cycles, too!

In that same vein, I’ve noticed that business has its own set of cycles. For instance, in the 90’s, Walmart started taking off because of a few reasons:

  • They had everything.
  • You always knew you were getting the best price.
  • You get in and get out without hassle of sales people.
  • Because of all the above, you save time.

Today, however, there has been a shift back to a service centric model. There are many more specialty stores and boutiques opening up because there are certain things you don’t get at the big box stores.

Big box stores like Walmart seem to cater to everyone. They do this by having everything but not many options of one particular thing.

Take grocery shopping for example. Trader Joe’s or Whole Foods have a completely different vibe to them than the larger chains like Walmart and Meijer. For one, you have a lot more options in specific items.

But on top of that, help is fairly easy to find if you’re looking for something in particular. Not only that, but when I talk to people who work at these places, they seem to be a bit more educated in the products that are available.

When choosing between one or the other, it’s really a choice of customer service vs time/money. If expertise, help, and friendliness are things you care about, you’ll probably go to a specialty store. If being frugal is your thing – then Walmart might still be your choice.

Return of the Main Open Source Marketing Medium: Email

promotional email
Remember these words in the AOL days?

This month, I have a focus to figure out what’s going to be big and different in 2019. One of those things, I’ve realized, is marketing.

When it comes to marketing, which is important for any creator, we feel it necessary to be on social media all the time – posting and interacting with our base there.

It would certainly seem that this is the best way to get our voice out there in 2019. That’s where all the eyeballs are, right?

But how effective is this really? And is our message getting out to those who follow us?

Add to that this question – with all that’s been going down recently with privacy, should we continue to trust these large online companies with our information?

As these questions gain more attention, people are starting to wonder what the next big way of getting the word out is going to be.

And after reading this article over at the Wall Street Journal, I think the writing is on the wall.

One point that the article brings up is this question. Would you rather have your voice going out to 1000 or 10,000 people who have opted in your emails? Or would you rather have 100,000 followers on Instagram or Facebook?

Email Allows Deeper Connections

For me, the answer is simple. Email has an ability to not only allow us to reach all of our followers, but it allows us to connect with them in ways that not many utilize social media for.

In my recent chat with Avi Arya, one of the things he spoke about that he remembers having great success was when he personalized his emails to people he was marketing to. In fact, he would create a handful of videos to particular people each day.

This was back in the late 90’s when it took several hours to download one 3-5 minute song. It would take one of his assistants all night to upload these videos.


But it blew people away and made him well known in his industry.

In email marketing we can tailor our message to fit the size of audience we’re addressing and be direct. In social, we can’t do that. It’s a numbers game.

Action Steps

So at this point you might be wonder, ok, what do I do with this information? People just don’t willingly give up their emails today like they might have even a handful of years ago. They don’t want to add one more thing to their inbox which is more than likely already cluttered.

So how do you get over that hump?

The answer is not new by any means.

We simply need to add awesome value for their email. Like last week, below is a video from Pat sharing what he’s learned on this topic over the years. It should give you some great ideas in what you can offer.



evolution of marketing

Avi Arya – It’s Not All About the Hustle: Life Balance, Creative Fulfillment, and the Evolution of Marketing Online (AoL 140)

The ongoing evolution of marketing has yield today’s social media. Facebook along with its peers are an interesting tool. Most of the world looks at it as a distraction or a way to share with family and friends. However, those of us who are in the entrepreneurial / creative space – we see it as a little bit more than that. Sure, we like to let people know what we’re up to, but we also like to share our projects and/or our message.

If you’re good at digital marketing, you’ll have no problem blending in your personal posts with your business posts. If your business is part of your personal mission, then it’s even easier.

Today’s guest, Avi Arya, is all about helping companies reach out and connect to native social media users. He travels the world not only as a speaker, but as a consultant.

However, this doesn’t define him. This is simply the work he does.

When he’s not traveling around the world, he spends as much time as he can with his family, dogs, and doing the things he really enjoys doing.

The key is this: He works to live, not live to work.

In this installment of the AoL Podcast, listen as we talk about how he rose to the the top of the industry, some of the mistakes that new marketers make, and his perspective on work/life balance.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did working with his dad help Avi get started in digital marketing? 11:31
  • What has changed since he first started work in digital marketing? 20:18
  • How has Avi incorporated a traveling lifestyle into what he does online? 24:06
  • What are his thoughts on having life balance? 26:41
  • Are there certain mistakes that he sees novice online advertisers making on a regular basis? 30:54
  • What’s the secret in finding fulfillment in what we do as creatives? 40:40
  • How does Avi strive to become a better version of himself? 48:05
  • Is there a process he goes through to get him psyched to do live streams? 49:41
  • What else is he looking forward to in 2019? 52:17
  • What are three books he often gives or tells others about? 53:48
  • Does he have a favorite social custom that he’s seem in his travels? 55:04
  • What is something Avi believes all high school students must know? 56:02
  • Are there any travel tips he has for new travelers? 57:21
  • How can someone be a difference maker in their community? 58:24

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Avi Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTube
Session Sponsor: Namecheap
Quora
Reddit
Elon Musk on AI
Technological Singularity
Crushing It – Gary Vaynerchuk
New Earth – Eckhart Tolle
5 AM Club – Robin Sharma

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Fear No More

Avi Meets Gary V.

On Location at Social Media Marketing World (Day 1 of 3)

Avi talks with Michael Stelzner from Social Media Examiner


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!