Making life easier and more geeky all the time! Awesome!

Paul Tokgozoglu – How Do We Get to Where We’re Going? Exploring the Future Evolution of Mankind (AoL 142)

In this edition of the AoL Podcast, we continuing our in depth look at motivation and what drives people to step out and embrace who they are. During the previous session with Chris Jordan, Chris told us about his life changing turning point and how being a man of Faith has allowed him to live a more fulfilling lifestyle and be a better person.

In contrast, today’s guest is someone who’s actually motivated to be a better version of himself through Natural Laws he’s learned about in the personal development field.

Join Harrison and I as we talk with the host of the Beyond Homosapien podcast, Paul Tokgozoglu. In this chat he’ll share how practicing laws such as the Law of Attraction have continually improved his outlook on life and his engagement with those around him.

On top of this, we’ll also be looking into what we should be expecting when it comes to the changes in work people do in the not too distant future.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What was it like for Paul growing up? 10:27
  • What triggered his interest in personal development? 13:54
  • When did he realize that he wasn’t a victim of the universe? 17:49
  • Where does he see digital marketing going in the near future as a marketer? 29:45
  • What does Paul see happening as all the current technologies continue to move forward? 35:29
  • Is there anything in particular he feels himself currently being pulled more towards to learn about? 48:35
  • What’s going on for Paul in 2019? 56:31
  • What are 3 of his top favorite books that he gifts or tells others about? 59:38
  • If he could ask anyone alive or dead a question, who and what would he ask? 1:01:44
  • What’s one of the biggest differences between marketing to a German market vs a US market? 1:04:40
  • How can someone be a difference maker in their community? 1:08:27

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Paul Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTube
Cohost: Harrison Painter
Session Sponsor: Fizzle – Get Access to a Library of Great Courses like SEO for Bloggers by Matt Giovanisci FREE for two weeks!
Mat Tricks BJJ Podcast
Law of Attraction
What happened to Blab.fm?
Yuval Noah Harari – 21 Lessons for the 21st Century
Robot passed China’s medical exam
IBM unveiled quantum computer
Elon Musk on Joe Rogan’s show discussing Neurolink
An Iron Will by Orison Swett Marden
Remembering Wholeness – Carol Tuttle
You Can Heal Your Life – Louise Hay
Michael O’Neal talks Life Balance with Natalie Sisson


Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Here’s what you Need to Know about Evolution

Manifestation Pyramid and how the Law of Attraction Works

AI Tech and the Evolution of Man with Anton Harrison-Kern

Ethical Weed with Molly Rose


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

promotional email

What’s Old is New Again! – The Case for Using Promotional Email in 2019

In the fashion world, it seems like a lot of clothes that I grew up with are becoming popular again. Just the other day, I saw a girl at the movies that looked like she was straight from 1989. From a distance, you could tell she had Jessie Spano hair. But as my wife and I got closer, we realized that not only did she have the hair, but under her coat, she was wearing a white turtleneck and overalls.

I’m not really into the whole hipster scene, but is this a thing that us 30 somethings are just not aware of? I know when I was going to school, popped collars and wearing polos on top of long sleeved shirts was a thing. However, I can’t say I would suggest going back to that look. And to add to that, I never expected to see leggings or denim as items that would make a comeback!

It seems that what was once old is new again.

Business has Cycles, too!

In that same vein, I’ve noticed that business has its own set of cycles. For instance, in the 90’s, Walmart started taking off because of a few reasons:

  • They had everything.
  • You always knew you were getting the best price.
  • You get in and get out without hassle of sales people.
  • Because of all the above, you save time.

Today, however, there has been a shift back to a service centric model. There are many more specialty stores and boutiques opening up because there are certain things you don’t get at the big box stores.

Big box stores like Walmart seem to cater to everyone. They do this by having everything but not many options of one particular thing.

Take grocery shopping for example. Trader Joe’s or Whole Foods have a completely different vibe to them than the larger chains like Walmart and Meijer. For one, you have a lot more options in specific items.

But on top of that, help is fairly easy to find if you’re looking for something in particular. Not only that, but when I talk to people who work at these places, they seem to be a bit more educated in the products that are available.

When choosing between one or the other, it’s really a choice of customer service vs time/money. If expertise, help, and friendliness are things you care about, you’ll probably go to a specialty store. If being frugal is your thing – then Walmart might still be your choice.

Return of the Main Open Source Marketing Medium: Email

promotional email
Remember these words in the AOL days?

This month, I have a focus to figure out what’s going to be big and different in 2019. One of those things, I’ve realized, is marketing.

When it comes to marketing, which is important for any creator, we feel it necessary to be on social media all the time – posting and interacting with our base there.

It would certainly seem that this is the best way to get our voice out there in 2019. That’s where all the eyeballs are, right?

But how effective is this really? And is our message getting out to those who follow us?

Add to that this question – with all that’s been going down recently with privacy, should we continue to trust these large online companies with our information?

As these questions gain more attention, people are starting to wonder what the next big way of getting the word out is going to be.

And after reading this article over at the Wall Street Journal, I think the writing is on the wall.

One point that the article brings up is this question. Would you rather have your voice going out to 1000 or 10,000 people who have opted in your emails? Or would you rather have 100,000 followers on Instagram or Facebook?

Email Allows Deeper Connections

For me, the answer is simple. Email has an ability to not only allow us to reach all of our followers, but it allows us to connect with them in ways that not many utilize social media for.

In my recent chat with Avi Arya, one of the things he spoke about that he remembers having great success was when he personalized his emails to people he was marketing to. In fact, he would create a handful of videos to particular people each day.

This was back in the late 90’s when it took several hours to download one 3-5 minute song. It would take one of his assistants all night to upload these videos.


But it blew people away and made him well known in his industry.

In email marketing we can tailor our message to fit the size of audience we’re addressing and be direct. In social, we can’t do that. It’s a numbers game.

Action Steps

So at this point you might be wonder, ok, what do I do with this information? People just don’t willingly give up their emails today like they might have even a handful of years ago. They don’t want to add one more thing to their inbox which is more than likely already cluttered.

So how do you get over that hump?

The answer is not new by any means.

We simply need to add awesome value for their email. Like last week, below is a video from Pat sharing what he’s learned on this topic over the years. It should give you some great ideas in what you can offer.



evolution of marketing

Avi Arya – It’s Not All About the Hustle: Life Balance, Creative Fulfillment, and the Evolution of Marketing Online (AoL 140)

The ongoing evolution of marketing has yield today’s social media. Facebook along with its peers are an interesting tool. Most of the world looks at it as a distraction or a way to share with family and friends. However, those of us who are in the entrepreneurial / creative space – we see it as a little bit more than that. Sure, we like to let people know what we’re up to, but we also like to share our projects and/or our message.

If you’re good at digital marketing, you’ll have no problem blending in your personal posts with your business posts. If your business is part of your personal mission, then it’s even easier.

Today’s guest, Avi Arya, is all about helping companies reach out and connect to native social media users. He travels the world not only as a speaker, but as a consultant.

However, this doesn’t define him. This is simply the work he does.

When he’s not traveling around the world, he spends as much time as he can with his family, dogs, and doing the things he really enjoys doing.

The key is this: He works to live, not live to work.

In this installment of the AoL Podcast, listen as we talk about how he rose to the the top of the industry, some of the mistakes that new marketers make, and his perspective on work/life balance.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did working with his dad help Avi get started in digital marketing? 11:31
  • What has changed since he first started work in digital marketing? 20:18
  • How has Avi incorporated a traveling lifestyle into what he does online? 24:06
  • What are his thoughts on having life balance? 26:41
  • Are there certain mistakes that he sees novice online advertisers making on a regular basis? 30:54
  • What’s the secret in finding fulfillment in what we do as creatives? 40:40
  • How does Avi strive to become a better version of himself? 48:05
  • Is there a process he goes through to get him psyched to do live streams? 49:41
  • What else is he looking forward to in 2019? 52:17
  • What are three books he often gives or tells others about? 53:48
  • Does he have a favorite social custom that he’s seem in his travels? 55:04
  • What is something Avi believes all high school students must know? 56:02
  • Are there any travel tips he has for new travelers? 57:21
  • How can someone be a difference maker in their community? 58:24

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Avi Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTube
Session Sponsor: Namecheap
Quora
Reddit
Elon Musk on AI
Technological Singularity
Crushing It – Gary Vaynerchuk
New Earth – Eckhart Tolle
5 AM Club – Robin Sharma

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Fear No More

Avi Meets Gary V.

On Location at Social Media Marketing World (Day 1 of 3)

Avi talks with Michael Stelzner from Social Media Examiner


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

interesting conversation

Engel Jones – Building Connections through Interesting Conversation and Touring the United States (AoL 139)

As creatives go, it’s always nice to meet other people who are on your wavelength. That’s one of the great things about doing interviews is that it gives you a reason to meet people.

Whether that’s in audio or video form, doing interviews not only gives you this opportunity, but it allows you to have a platform that you define while at the same time sharing it with someone else.

Through his efforts, Engel Jones, has become a master of making connections and sharing his platform. Through over 2000 conversations in the last couple of years, he’s connected with amazing people at all levels.

On top of this, last year he and his wife went on a tour of the United States to talk to many of these people (again) and have an in person conversation with them.

In this conversation, find out in his own words why he started his podcast and what he’s learned along the way.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What got Engel interested in podcasting and why did he aim to talk to as many people as he has? 13:23
  • How was he able to go on his 12 Minute Convo tour in 2018? 21:55
  • What did he get out of going on this tour? 24:47
  • How did Engel prepare for his fundraising campaign? 34:52
  • What would he recommend to someone doing their own fundraising round? 38:29
  • What’s it like for him to know someone through a conversation he’s had online and then meet them in person? 41:30
  • What are some examples of the questions he’s used in his interviews? 46:29
  • What is Engel looking forward to in 2019? 53:19
  • Who are his 3 most influential podcasters that he listens to? 55:21
  • What’s something more people should be talking about? 56:27
  • What is something that all high school students must know? 58:13
  • According to Engel, what is the secret to achieving personal freedom? 1:02:19

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Engel Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTube
Cohost: Harrison Painter
Session Sponsor: Uncover Your Personal Mission
Dave Ramsey Show
Rabbi Daniel Lapin
Entrepreneur On Fire with JLD
High Performance Planner
5 Minute Journal App
Engel’s Journal Workbook “Your Own Unique Real Self”
EntreLeadership – Dave Ramsey

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Engel Interviews Laura Petersen (AoL Session 63)

Engel Sits Down with Stephanie Calahan (AoL Session 65)

Engel and Amanda Featured on International Podcast Day 2018

Engel Talks Finance with Beau Humphreys


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

quality content

Creating Effective Quality Content

When it comes to marketing today, there’s a certain idea all digital marketers have to follow. We have to add value before we get the sale.

What does that mean?

Well, for most, it means that we have to educate our potential clients or customers about what it is that we do or make.

In fact, it can take up to 6 to 8 touches before a prospect becomes a buyer.

Typically, those touches take the form of “content”.

Content can take the form of videos, audio, or even text – like this blog. And it’s usually in the form of an educational format.

In this post, we’re going to look at a few places that we can find ideas for good content in 2018 and beyond.

 

Natural Content vs SEO Driven Content

When we’re thinking about creating content that attracts potential customers, we might be tempted to do a number of things. Most of these fall into three types.

Natural Content Creation

The first type is one where the focus is mainly on what our own individual customers or clients want. As a creative entrepreneur, this is something that seems a bit more natural.

The goal of creating this content is usually to retain and educate the clients, audience, or customers you already have.

 

SEO Driven Content Creation

The second type of content is content that is created specifically for what Google (or other search engines) suggest people are searching for.

Knowing this information allows us to create content specifically based on these search terms or “keywords”.

The end goal of this type of content creation to bring in more people into your sphere of influence.

If you’re not familiar with the term SEO, it simply is the acronym for Search Engine Optimization. The idea behind it is that If a particular site has good SEO, the site will rank hire in Google’s search results.

The goal is to appear on the first page of results.

At one point, it was much simpler to understand what would rank a website higher than another in Google. So much so, that if you understood the fairly rudimentary rules, you could start your own solopreneur business or small agency offering it as a service.

In fact, I remember back in 2010, there were several people in my social circle that worked for a couple of startup SEO companies here in Indianapolis.

Today, while SEO still exists and is still useful, it’s getting harder and harder to predict how Google ranks websites. They’re constantly changing what variables make our sites rank higher.

Some of those variables even include traffic on the site, authority of the site, and how quickly the site loads for individuals browsing the site.

 

Hybrid Content Creation

Ideally, since the SEO world has become so hard to predict, the best thing we should do is create content that not only has keywords in it, but also is made to educate your currently existing audience.

The main way to do this is to simply to find out what your audience is asking about, find out what keywords in Google are related to those questions, and then build content based on the results you find.

Doing good SEO work on your site is not the scope of this particular post. However, I have two recommendations for you if you have a WordPress based site.

 

  1. Make sure you have the Yoast SEO Plugin. I personally recommend the premium version because it has some kick butt features (including multiple keywords) and you only have to pay for it once. 
  2. Secondly, when you’re searching for keywords, you can use a free tool within Google Adwords called the Keyword Finder. When you’re searching, there are two columns that everyone should consider. The average monthly volume, and the competition.


Ideally, you want an Average Monthly Volume of 1k – 10k (number of searches a month). If you try anything higher than that, there’s a much higher chance your site won’t be seen in the front of the results. If you use anything less than that, you might be targeting a smaller group of people.

Once you find a keyword that hits that 1k – 10k search sweet spot, then you’ll want to check it’s competition. Ideally, you want a keyword that has low competition. However, from time to time you might have to use a keyword that is marked as a medium. I rarely use those that have high competition.

Here’s a visual of what I’m talking about:

quality content

How to Find Your Audience’s Questions

If you choose to go the natural or hybrid route, you’re creating your content with your audience in mind.

If that’s the case, there are a few places where you can get topic ideas from your audience – directly and indirectly.

  1. Ask them! You can send out a survey to your followers (whether it’s through Messenger, email, or whatever you prefer).
  2. Check out what’s being asked and discussed in Facebook groups or other online forums that are related to your topic. If you think you can go into further detail than what’s covered in the post, go for it. 
  3. See what other thought leaders in your industry are talking about. What are your favorite blogs, podcasts, speakers, and/or authors discussing? They probably have already done the research to find a good topic to discuss. Feel free to add your voice to the conversation!

 

Action Steps

When we’re having to create content on a regular basis for our audiences, we might draw a blank when we’re looking. Once you have an idea of what kind of content type you’re going to be creating (whether it’s natural, SEO focused, or a hybrid of the two), then you just need a spark of inspiration. If anything, this gives you a good excuse to check in with leaders of your industry!

 

patrons only

Patrons Only! – Making Past Seasons of the AoL Podcast “Pay to Listen”

As I mentioned in the last podcast, I’m going to start putting past “seasons” of the podcast behind a Patreon paywall. Don’t worry, I don’t plan to flip the switch until late December… and I’ll only be asking $3/mo to have access. 🙂

It’s a result of a lot of strategic reorganizing I’ve been doing recently.

This week, I’ll be pushing out session 134 with Antonio Smith, and as I said in the last session with Dom Brightmon, it just feels with all that’s going on with New Inceptions and Amplify Indy – I feel like it’s time to actually get over the hurdle of going from strictly FREE to PAID content.

Personally, I feel that $3 is a good number for a monthly patron fee. It surely isn’t going to break the bank, and frankly, one typically can spend more on drive thru food. Since what the show has to offer is comparably more beneficial, I think it’s a fair starting price.

That said, you might be wondering what has taken me so long to pull the trigger on this decision.

Well, I’ve been struggling with what’s called the FREE to PAID hurdle.

This hurdle involves a few questions:

  • How do you make something that starts off free into something you pay for?
  • Will the audience still be there once it goes behind a paywall?
  • What’s the right price point?

In this post, I’ll give you a few of my thoughts after hearing a podcast over Fizzle awhile back.

 

Marketing Plays to Our Buying Habits

When it comes to what we think of the “traditional” offline world of business, NOTHING is free. However, since the mid to late 2000’s, the internet has revolutionized how marketing is done. No longer do we first hear something on a show or commercial on a major network or channel, then determine if we want to buy from there.

Instead, when we hear a name, product, or service we go look to see what’s on the web about said item or person. We look for reviews in Angie’s List. We look to see if they have any other content. Or we go to Amazon to see what others have thought about the item in question.

Usually, the more content this person has out there or the more good reviews they or the product have, the more we pay attention to it.

Eventually, there’s a good change we will buy whatever is being sold.

Podcasts in the past have been a part of this marketing. Inherently we think that most shows are free. But are they?

 

Monetization of Efforts

No content or work is free. It takes resources to produce a good or service. Shows that are on TV are powered by the sponsors of the network through commercials.

Big podcasts are typically sponsored by ads as well.

Heck, even when you look at big channels on YouTube, they’re doing some sort of monetization – even if you can’t tell up front how they’re making an income doing what they do.

When I thought about how I was going to monetize Angles of Lattitude, I originally thought that affiliate marketing was going to be the best way to do it. But as online streaming of podcasts has become more common, we’ve all grown accustomed to skipping past parts of interviews we don’t want to hear – including the pitch at the beginning and end. (For example, I know Lewis Howes and Tim Ferriss usually take 5 minutes to get into their conversations!).

Because I’m not a fan of midrolls, I’ve opted not to use them in the show. Yes, I know they’re the only marketing that people don’t always tune out during podcasts – I just personally don’t care for that jump in the conversation.

So trying to think of an alternative to doing midrolls, I thought about how people on Twitch make their income.

And what I found out is that it typically is done through two ways:

  • A handful of large sponsors or
  • many individuals supporting the show through donations. Many times those donations are through a Patreon or a similar service.

After checking with a sample of listeners, it sounded like that last one was something you guys would prefer. A show for the listener powered by the listeners.

 

Action Steps

So there’s my reasoning for getting my account started on Patreon. Again, when you go on there you’ll see that there’s actually 2 categories of support. The first one is for supporters of the show and the the second is more for partners.

Remember, that I’ll be implementing this change before 2019 rolls around. So make sure you binge on shows older than a year before Christmas. I’ll let everyone know through the show when the official landing page is up.

Also, be sure to check out the post from Fizzle called The Hurdle Between Free and Paid if you’re thinking about making something you now offer for free into something you collect money for.

positive and negative effects of technology

Veronica Kirin – Chronicling the Stories of Elders: Exploring the Positive and Negative Effects of Technology Through the Years (AoL 132)

The phrase “I’d walk in 5 ft snow and blowing winds BOTH WAYS to school!” or something similar is a pre-internet meme that many of us think of when we think of stories from our grandparents. This generation, dubbed the “Greatest Generation” saw tons of changes in their lives – from civil rights to electricity and TV in every house. Over the years, technology changed the way they lived, worked, and even played.

Unfortunately, with each passing year, there are fewer members of this generation around to share their wisdom.

Today’s guest, and regular cohost of the show, Veronica Kirin made it her goal to get perspectives from this generation about something we all take for granted today: technology.

By chronicling more than 8,000 years of life lived, driving 11,000 miles across more than 40 states, she accomplished this goal.

In today’s conversation, we’ll be talking to her about how it all went down and some of the things she learned from the experience of publishing her first book.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What attracted Veronica to becoming a thought leader? 7:26
  • How did the rebranding of her company go? 10:24
  • What platform has she struggled with getting into as she’s building her brand? 12:21
  • Why did she opt to write a book when many people’s preferred format is video or audio these days? 14:36
  • Is there anything she would have changed in making the book as she’s finished the project? 18:04
  • What actually triggered Veronica to pursue writing the book? 19:36
  • How did she come up with the list of individuals she wanted to visit? 23:19
  • Was her Kickstarter campaign a success? 25:00
  • How did the knowledge of all the stories she heard changed her perspective on how we’ve changed as a culture? 27:59
  • How can we be more intentional in our use of technology? 31:30
  • What’s on the horizon for Veronica in the near future? 45:08
  • Which books are her favorite books to give or tell others about? 48:32
  • Something she’s been learning about and wanting to implement more? 52:37
  • If she could, is there any business she would want to magically have? 53:43
  • What’s something that would horrify a person from 100 years ago? 54:31
  • How can someone be a difference maker in their community? 55:39

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Your Grandmother Uses Technology Better Than You
>

Why This Work is Important

Self Care Through Scaling

You Don’t Work for Henry Ford


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!