Tips on building and growing your people skills.

business marketing

Devin Johnson – Automated Business Marketing the Right Way: Why Leading with Relationships is Ideal When Making Sales (AoL 171)

Business marketing online is still a bit of a mystery to many business owners. Especially when it comes to LinkedIn.

In the past, we’ve had interviews with LinkedIn marketing experts Myr Bacun and AJ Wilcox about building groups and advertising on the platform.

Those are great and cool strategies on their own, and I know they work. But it seems that whenever I go to LinkedIn, I’m always being blasted by 3 to 5 messages saying “Hey, nice to connect! Seems we know similar people. Do you need help with…?”

Have you felt that way?

As this session’s guest, Devin Johnson puts it, it’s simply not the way to do long term business. You lead with relationship first.

So in this interview, we’ll learn how Devin and his company Kennected are righting the ship when it comes to making meaningful connections online.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What were the early years like of being an entrepreneur for Devin? 11:59
  • How’d Devin eventually get into marketing? 16:22
  • How did it occur to him he could create a program to do things he found himself repeating in his marketing? 22:45
  • What are some of Devin’s do’s and don’ts when it comes to marketing? 28:28
  • If he knew what he knows now when he first started, what would he have done differently? 33:11
  • What’s on the horizon for Devin? 34:11
  • Who are his top 3 favorite influencers? 37:55
  • What’s a documentary that people should check out? 39:18
  • What is something he’s become good at saying no to? 39:58
  • Is there something under $100 that has changed Devin’s life? 42:41
  • What’s the secret to achieving personal freedom? 44:37

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

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SHOW NOTE EXTRAS:

Intro to Using Kennected to Grow Your Business w/ CMO Elliot Drake

Kennected Training Video with Elliot

Andy Mork shares his Experience using Kennected

Zack Hesterberg Shares his Experience with Kennected


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

ethical issues in business

Michael Ainslie – Navigating Ethical Issues in Business – Why Doing What’s Right Ultimately Makes the Difference (AoL 169)

As we grow more successful, it can be easy for power to go to our heads. We can start to think we’re unstoppable. This is especially true on the grand scale when we see ethical issues in business headline the news.

One right now, for example, is the rehabilitation of the Boeing 737 Max line of aircraft. It has turned into an epic crisis in the last couple of years for them as they simply have not done well in addressing the issue. Nor did they really do a great job of mitigating it either. Whoever made the decision to cut corners and create the software which caused a couple flights to crash, obviously shouldn’t have cut those corners.

Another example was back in 2008 when Lehman Brothers had to file for bankruptcy. Out of all the things that went on that year, I still remember watching the news as the threat of that particular crisis grew more inevitable. When it finally did, the market plummeted… as well as the savings and lifestyles of many people who thought they had done things right.

Today’s guest, Michael Ainslie, was one of the group of people that had to make the decision to file for Chapter 11. Sure, making the decision was tough, but it was the right thing to do.

Being part of that board hasn’t been his only rodeo, however. He was also the CEO of the internationally known auction house Sotheby’s. Let’s just say they had a few things they had to deal with during his time there as well.

In his new book, A Nose for Trouble, he shares with us how he’s been able keep his head through all the adversity in his career.

In this chat, Andy and I get the chance to learn a few things you won’t hear on any other interview of his!

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • If Michael wrote a screenplay for his life, where would the opening scene be? 9:42
  • As a first hand witness, how do highly successful board members end up in a orange jumpsuit in a prison? 14:38
  • What kind of people do these types of people hire as leadership for their companies? 16:29
  • How was Michael able to keep himself from being consumed by the power he’s had in his career? 20:38
  • How does he suggest executives balance the line between the what’s right and the needs of different stakeholders? 22:04
  • What can Xennials and younger generations of entrepreneurs learn from the mistakes of leaders who have gone before them? 27:06
  • What advice does he have to a company who’s trying to rebuild their brand and reputation if they’ve been dragged through the media? 32:38
  • What’s Michael looking forward to in 2020? 34:34
  • Who are his 3 top influencers are teachers who have helped him get to where he’s at today? 39:54
  • What’s a gift he loves to give others? 40:29
  • Is there a documentary that he’d recommend people watch? 40:26
  • What’s Michael’s favorite social custom? 42:02
  • How can someone be a difference maker in their community? 42:40

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Michael Online: Website
Cohost: Andy Dix
Session Sponsor: Fizzle – A REAL entrepreneurship community with REAL advice!
Corning World Travel Fellowship
Sotheby’s
Lehman Brothers Bankruptcy
Elon Musk on Joe Rogan
Alex Heard – Chancellor at Vanderbilt U
Ron Daniel – Managing partner at McKinsey
J. Leslie Rollins and the Ohio Fellows Program
Fork Over Knives
Mort and Barbara Mandel Recreation Center

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Michael on the passing of Morton Mandel

Royal Poinciana Chapel New Garden

Michael’s interview with Bloomberg Radio

Interview with Kerry Lutz of the Financial Survival Network


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

marriage and family counseling

Lisa Mustard – Embracing Her Why – A Journey from Sports Marketing to Marriage and Family Counseling… and More! (AoL 167)

When it comes to marriage and family counseling, one would think that the therapist loves to do what they’re doing. Why else would they do it? It has to be a super fulfilling job in that you’re doing all this great work with couples and helping them make breakthroughs critical to the relationship’s survival.

However, just like any other health related position, working with troubled patients can take its toll. It’s so easy to take their problems home on top of the all the things that one has to cope with in their own life.

And it’s not just the health field – doing anything you love too intensely for a long time can lead to burnout.

This is certainly the truth for this session’s guest, Lisa Mustard.

And, in fact, it’s one of the reasons that she’s started her podcast, The Therapy Show.

In this chat, Veronica and I get the chance to learn how she’s been able to package up her own life experiences in two hugely different arenas into what she’s doing today. Not only that, but we also discuss the importance of self care regardless of our position.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • After getting started in the sports marketing arena, how did Lisa end up as a therapist? 12:27
  • How has she been able to repackage her skill set as a therapist to being a coach? 17:45
  • Are there any similarities with her therapy patients vs those that she coaches? 22:36
  • What sparked Lisa’s interest in starting a podcast for therapists? 25:36
  • When it comes to building a new business, does Lisa think we should build on the side of our day job or build a runway first? 33:55
  • Why does it take burnout for us to realize how to be happy? 39:12
  • How does she feel like her work is helping others not fall down the stress rabbit hole? 42:37
  • What has Lisa excited for 2020? 48:58
  • What are three of Lisa’s favorite influential podcasts? 51:05
  • Which three books are her favorite to gift or tell others about? 51:38
  • Which message out there is a disservice to youth? 53:21
  • What is something that would be found in a Creative Handbook for Entrepreneurs? 54:22
  • What’s Lisa’s secret to achieving personal freedom? 54:24

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Be More Productive with Facebook in Less Time

The Future of Social Media with AI

Coping with Deployments over the Holidays

Better Communication in Romantic Relationships


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

finding your passion & purpose in life

Tommy Breedlove – Legendary By Choice: Why Finding Your Passion & Purpose in Life is the Secret to Long Term Significance (AoL 166)

I can’t tell you how many times in college I heard fellow students use the phrase “I’m going to take a nap and wait patiently for death” as a joke. And in reality, for many, life is simply something that has to be endured. However, I fully believe that finding your passion & purpose in life is a huge part of getting out of that life of quiet mediocrity.

Since college, and especially after starting this podcast, I’ve come to the realization that individuals who have this figured out have overall a lot less stress in their life. Not only that, but they usually have a higher chance of being fulfilled by the work they’re doing.

This session’s guest, Tommy Breedlove, has gone through it all. From being incarcerated early in life, to working at the C-suite level, to realizing that the more he wrote his own story, the less others controlled it. Today he helps others not only realize that fact for themselves, but helps them find their next level.

In this chat, Andy and I get the chance to learn how he made that realization for himself, how he helps other men find their own way, and some pointers we can all use to start moving the dial a little bit more today.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What kind of legacy does Tommy want to leave? 7:47
  • What was the defining moment which lead Tommy to his current path? 8:39
  • Can something be said to someone who has fallen into a contentment coma to help them get out? 17:35
  • What’s the current state of men in America, and why did he focus to work them specifically? 20:49
  • Is there a difference between boys, dudes, and men? 24:52
  • According to Tommy, how do you start finding your passion & purpose in life and build a life of legacy? 28:17
  • Does he have any recommendations for someone do to build a financial fortress and build a legacy? 32:12
  • What are 3 favorite books he likes to give or tell others about? 42:36
  • Is there anything he recently says no to? How did he come to that realization? 42:59
  • Who’s the most awe inspiring person he’s met and why? 43:56
  • What’s something he’d like to do in his lifetime that no one knows about? 45:09
  • What’s it mean to live a life of abundance? 45:50

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

12 Minute Conversation with Engel Jones

Tommy on the Brandon Smith Show

Brandon Labella Interviews Tommy

Tommy via Purpose on Tap


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

business culture

Connecting the What with the Why: How to Create Business Culture and Strategy the Right Way

“Everything rises and falls on leadership” is a phrase often heard in the startup and corporate arenas. As we’ve talked about in the past, leadership can be described by our influence on others. And with that influence automatically comes our business culture.

As creatives, we need to be aware of this culture that we’re building from the very beginning of launching our business.


Why is that?

Well, culture can be defined as a pattern of beliefs, behaviors, and values, encouraged or discouraged by people or processes over time.

So that means, whether we’re actively promoting a certain culture or not, one is being formed around the work we’re already doing.

So let’s talk a little bit about how we can get ahead of that culture as we’re scaling and growing our business.

It Starts with a Mission

Last week I had the opportunity to be part of a workshop called the Mission Roundtable. In this workshop, we focused on helping people in business find out what their personal and corporate missions were and then use that info to determine their values and vision. Once those were clear, we then set out to learn how we can create a unique strategy and culture for our business.

As you probably guessed, I was all about the part where we focused on determining our missions. This is something that I’ve thought about in quite a bit in the last year or so. In fact we recently had a guest on the podcast to discuss it.

Being part of this roundtable was not only clarifying for me, but also validated what I’ve been finding out.

For me, the reason I went into this research was fairly straight forward. As I’ve met more and more people in the entrepreneurial space, I’ve learned that many new entrepreneurs fail to learn how to connect who and what they’re about with the work that they’re doing.

The problem with this is that they’ll start doing one thing, realize they’re not being fulfilled, and then go on to try something else that might fulfill them.

Basically, they’re recreating a job for themselves.

Not only that, but many go hard core into this new role, go crazy with the grind, and come out the other end thinking “I’m more unhappy now than I was when I started!”.

Finding your own mission and being part of a company that reflects those qualities is an important foundation in doing meaningful work.

Vision and Values

Once we have our mission and have aligned it with our business (or the organization we’re a part of), then we can move onto the next step.

Determining what your vision and values are.

Now, I’m sure if you’re reading this post you know what both are. Your vision is simply where you want to be. And your values are the characteristics of yourself and your team as you get there.

If you’re like me, you’ve probably even written them down for yourself sometime in the past.

It’s possible what you haven’t done yet is to think of those values and your vision from the perspective of your personal and company mission. Even more, many of us might not even be fully using the vision or values we currently have in place.

If you’re not utilizing your current vision and values, why is that? Where’s the disconnect? If you’re not sure, it might be time to draw up a new vision and values to get you there. It might be as simple as the fact you might have a mission now, but the vision and values don’t fit that mission.

All of this should be aligned.

Strategy and Culture

Ok, now that we have those fundamental building blocks in place, it’s time to come back to our business culture and strategy.

Without vision, we can’t really develop a strategy. And without values, we’re going to have a heck of time developing a culture.

Now that we have those in place, though, we can now develop both.

Strategy

So first thing is strategy. Of course, when we’re developing a strategy for anything, we need to know what the rules of engagement are. We want to make sure the moves we’re making aren’t leaving anything on the table. We also want to make sure we’re being as efficient as possible. 

To do that, we need guidelines. 

Now that we have thought of our vision, we have these guidelines. 

We should also know 3 things:

  • What our company does.
  • Who the customer is.
  • What our customer values.

Once you know what those are, you can much more easily build your strategy.

  • Of course you want to begin with the end in mind, so what do you want to achieve in 3-5 years?
  • What options do you have to get there?
  • After choosing an option, what are your next steps? Reverse engineer from where you want to be from where you’re at.

Many make the mistake of not being clear with the answers to these questions, so while you might be taking action, you’re not actually getting anywhere because you haven’t clearly planned out what you want.

Culture

When it comes to building culture, for many creatives it’s seen as something that they can put on the back burner. What’s the point of building a culture when it’s perhaps just you and a few VA’s?

While this perspective might seem ok when you’re first starting up, it can cause big issues in the long run.

However, because we’ve already developed our list of values, then getting an idea for what our culture is isn’t really too difficult.

Organizational Clarity

First thing? Let’s look at the big picture and get organizational clarity. Here’s a few things to consider:

  • What’s our brand and story say about us? When people think of what we’re doing, what comes to mind? How are we described?
  • What’s the structure of the team? If it isn’t formed yet, what will it be? Will there be a hierarchy? Will it be centralized with you in the center? Or will you be part of a decentralized team?
  • What roles are there and what is each person in charge of? The more defined this is from the get go, the less problems there will be down the line.
  • What’s our communication process?

Leadership Clarity

When it comes to leadership in our organization we need to lead by example. Do that and I think you’re at least halfway to being a great leader.

That said it also helps to make sure that our team can work autonomously. While we might want certain things done a specific way, it’s important that we don’t feel the need to constantly micromanage.

However, many times we aren’t always at the top. And in those instances, we have to be aware of where we fit and interact with those around us. 

John Maxwell addresses this in the 360 Degree Leader. In the book, he shows middle managers how to leverage their unique positions and become 360 degree leaders by exercising influence in all directions–up (to the boss), across (among their peers), and down (to those they lead). 

While he goes into much more detail, the gist is that we need to do a few things as a middle manager:

  • Follow our leaders humbly. (Without being a yes man.)
  • Inspire those around us (by example).
  • Manage our subordinates individually. (Never criticize in public.)
  • Influence Lovingly (Don’t have an ulterior motive.)

Relational Clarity

Finally, when it comes to where the rubber really meets the road, it’s all about relationships. Another book of John Maxwell’s (and a favorite of mine) is called Everyone Communicates, Few Connect. And really, the better our relationships with those around us are, the better the system works.

To make sure that we’re connecting with those around us in our work, it’s important to focus on a handful of principles here as well:

  • Define and pursue the same goals (teams with goals win, those that don’t lose)
  • Believe in something bigger than ourselves (believe you’re in it for the greater good!)
  • Collaborate rather than compromise
  • Develop strong relationships (care about others, they’ll care about you)
  • When necessary, engage in constructive conflict resolution.

Action Steps

So as you can see, it’s imperative that we do the work to zero in on what our personal and business missions are. Only when we have them can we build on those to develop our culture. When we have the culture we want, it’s so much easier to build and scale our businesses simply because those folks who don’t fit, normally filter themselves out before they start working with you. 

If they do fit the culture, then it’s so much easier to move forward and actually accomplish goals.

So, again, if you haven’t done so yet, start from the beginning and determine your own personal mission by checking out Uncover Your Personal Mission. From there, work out the other sections until you have an idea for how things are going to be handled differently by your current or future team.

passive income streams

Popular Passive Income Streams in Modern Business

Passive Income is a topic that many still struggle with today in 2019. And, I have to admit, while I understand why people aren’t too familiar with the concept, it still kind of blows my mind. Personally, I think it’s been 18 years since I first read Robert Kiyosaki’s Rich Dad, Poor Dad and his second book, Rich Dad’s Cashflow Quadrant. Since then I’ve picked up the basics of developing passive income streams and understanding how it all works. In this post, we’re going to explore the top 8 methods of developing passive income.

Yes, it’s really that simple!

I Quadrant Opportunities

If you’re familiar with Robert Kiyosaki’s work, you’ll recognize his company, Rich Dad, Poor Dad. Robert himself is a fan of all passive income opportunities, however, when he originally wrote his first book, his experience was via Real Estate Investing (REI) and Traditional Investing through Stocks, Bonds, 401k’s, Mutual Funds, etc.

Real Estate Investing (REI)

REI is probably one of the most well represented options out there. However, when most people think of REI, they believe that they can’t get in the game. In fact, I remember starting to read Robert’s book Rich Dad’s Guide to Investing when I was in college and thinking “When I get a real income when I’m out of college, this will be how I make my fortune!”

While I still haven’t gone that route, it’s definitely something I see myself eventually getting into.

If this is a track you might be interested in, I’ve had several REI success stories on the show:

Chris Prefontaine (AoL 155)

Damion Lupo (AoL 125)

Kevin Bupp (AoL 124)

Whitney Nicely (AoL 123)

Traditional Investing

Outside of REI, when most people think of passive income, they think of making money through stocks, bonds, and mutual funds. 401k’s fit in this area as well.


While this isn’t necessarily a bad topic to think about, I will say that if you do the math, it takes about $1.25M to be invested in various assets to yield a comfortable $50k+ per year income.

Thing is, most people won’t ever smell that kind of lump sum amount in their career working a day job. However, there are tactics you can use to save a little bit here and there to eventually make that work out. Fortunately, you can read material by folks like Dave Ramsey to make this more of a reality than a dream.

Also, if this is an arena you’d want to play in, I’d also recommend checking out Tony Robbins’ book Money: Master the Game

B Quadrant Opportunities

If you’re already in the S Quadrant, you should definitely look at the B Quadrant!

In the I Quadrant, we’re mainly focused on making our money work for us to make more money. However, again, not everyone has access to that seed money to get up and running. So what’s one to do if they want to get in the passive income game?

They should totally look at the B Quadrant. The B standing for Big Business or Business Systems. These terms can be used interchangeably because you can’t have a big business without harnessing the power of business systems.

What’s great about the B Quadrant is that it’s the scaled up version of the S Quadrant. The main difference being that while in the S Quadrant you’re capped by the activity you can put in yourself, in the B Quadrant you can grow your business through fractal patterns or fractals. If you’re unfamiliar with fractals, a basic example is a tree in a forest. A tree has a trunk, limbs, branches, and twigs. They all are formed using a pattern of nodes and branches. Depending on the type of tree, however, the pattern might keep going. 

Most trees have a tap root that counterbalances the tree and keeps it in the ground. When the tree is growing, a lot of energy is put into creating that tap root.

However, Giant Sequoia trees have a network of roots that support the entire forest like a mesh. Sure, a tree can grow by itself and support itself, but Sequoias, being the largest trees in existence have evolved to support each other in this network. The trees themselves act as the nodes, while the roots act as the branches. 

So simply saying when it comes to fractals, the larger the network, the more potential for growth.

Traditional “Tried and True” Opportunities

The B Quadrant isn’t anything new. In fact, you probably already know of examples of people who are successful in this quadrant.

Insurance

As long as there’s been insurance, there’s been agencies. And insurance has been around a pretty long time.

When someone takes the leap from being an agent and starting their own insurance agency, then they’re taking a step into the world of the B Quadrant. Those agencies can continue to grow to a point where they train other agents and agencies. At this point they become a Field Marketing Organization (FMO). Their most basic role is to offer insurance products, services and possibly training to insurance agents or agencies.

An example of one here in Indiana is Gordon Marketing.

Franchising

Using the same idea as an insurance FMO, a business can eventually grow to the point where they franchise the model of their business.

Like insurance, the idea of franchising goes way back to the Middle Ages. However, the franchising that we’re aware of today didn’t really start until after World War II.

Of course, one of the most well known franchises is McDonald’s. And luckily for us, a movie was released about the man who built the franchise. The Founder is the story of Ray Kroc and his journey to create the business that we know today.

It’s easy to see that this method of creating passive income works. There’s more franchises today than ever! In fact, there’s so many suburbs of one city resemble those of another city.

Personal Franchising

When it comes to franchising, you can do it one of two ways. The first is the more familiar route we just talked about. However, one issue with this method is that it can take quite a bit of startup capital.

Most people don’t have a spare $10k+ just sitting around.

So they participate in the age old tradition of direct sales. Direct sales is defined as “The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs.” With that kind of definition, you could say that just about any kind of sales outside of a traditional store or place of business is a form of direct sales.

Many direct sales companies today allow their sales associates or Independent Business Owners to sponsor other people to do what they do. One of the oldest companies that is set up to do specifically this is Amway. In fact, the reason  Amway was created, was so that anyone could have the capability to start their own business. At the same time, they’d also have the support from those who sponsored them as well as the company itself. 

If you’d want to know more about this form of direct sales, often referred to as multi-level marketing, you can check out our friend Robert Kiyosaki has to say on the subject. Interestingly, it’s how he met his wife Kim!

Like Robert, I highly recommend checking out this path if you’re stuck in the E Quadrant and want to quickly move to the B. Or even if you’re in the S Quadrant and don’t have enough to pursue the other options we’ve talked about so far.

Here’s a couple of folks I’ve had on the show who are experts in Direct Sales:

Mark Nathan (AoL 23)

Jeff Gamble (AoL 156)

Cyndi Walter (AoL 163)

Licensing

I’d be admiss if I didn’t cover the topic of licensing and what that means. Basically, it’s the sharing of Intellectual Property (IP) from one company (company A) to another (company B) in agreement that if the company B uses the company A’s IP, company A gets a commission. While it is similar to franchising, franchises differ in that they are in charge of how company B is actually ran. In licensing, while company A might have recommendations and regulations set, it’s pretty much left to company B to work out their own systems of operation.

As an owner of America Multi-Sport, I’ve had first hand experience to see how this can work out. While on the surface it might seem like a great idea since you’re skipping over some pretty hefty fees to actually make a franchise, there’s a good chance you’re going to fall behind. Since your licensees don’t have to operate to a certain standard, it leaves a lot of room for interpretation. Just with us, we’ve had a handful of licensees come and go in the last couple of years simply because they couldn’t do what we recommended to them.

However, just because it hasn’t been overly successful with us doesn’t mean it can’t be successful. The NFL got started the same way. Even though it’s had its ups and downs,  it’s celebrating 100 seasons!

Internet Powered Opportunities

Now that we’ve covered forms of opportunities that have been around 100 years or more, let’s look at a few things that have popped up in the last 20 due to the advent of the internet.

Scaled S Quadrant Work

If you’re more familiar with the podcast, you know that a number of the guests are simply people who have taken their service to the next level. They’ve found their Ikigai and have used technology to build a lifestyle that they’re proud of. Of the numerous hats I wear as an entrepreneur, one is helping people take their solopreneur business and scaling it through technology if they haven’t done so themselves. 

Of course, there’s different ways to capitalize on technology. You can become a digital nomad where the only work you do is through your laptop as you travel the world. Or you can start a brick and mortar agency that offers a service which can be executed online. Or perhaps you already have an agency and you’re up to your eyeballs in work and need help with all the work that’s coming your way.

There’s ways to do all of this. It really depends on what you want to do. Of course if you’d like help with this, shoot me an email. I’d love to help you get to the next level.

Affiliate Marketing

The internet has brought on another form of direct sales called e-Commerce or internet marketing. Today, most of us no longer go to places of business and buy something on the spot. We opt to do our shopping from the comfort of our own home.

Lots of online business owners get their start in internet marketing by pedaling other company’s products or services. Most of the reviews that you see on YouTube, have an affiliate link in their description that you can buy the product through them and they get a commission. 

In fact, Pat Flynn did pretty much this for years. However, as his platform grew, so did his need to create his own online products.

Influencer Marketing

When I first learned of Pat, I also learned of Brendon Burchard and his course called Expert’s Academy. Today I think he’s called it the Influencer Academy because more people are familiar with that term on Instagram.

The idea of Influencer Marketing is pretty straight forward. If you have an engaged audience, you have a list of potential buyers. The bigger the audience, the more potential buyers.

You make a product specifically designed for that audience, and there’s a good chance they’re going to buy from you. Why? Because of your influence on them through that engagement!

Typically speaking, those products take the form of digital products like courses and eBooks. That said, it’s not uncommon to see books, audios, and videos released by people in this arena.

Anyway, here’s the catch. It’s important that we never confuse three things. 

  • Don’t confuse your platform with your income. 
  • Don’t confuse your income with your career.

When people are getting started in the online entrepreneur space, many times they believe that they need to become an influencer way before they’re successful in making income. Problem is, you can’t really be an influencer unless you have some form of success in your career. They’re putting their platform ahead of their income.

To correct this, we need to learn how to separate the idea of these two. Sure your income will be multiplied as you become an influencer, but if you don’t have any income, you’re essentially multiplying by 0. 

So the next time you hear the phrase “become the next influencer” and think it’s a great idea, make sure that you already have a proven business based on the material that you want to help the masses with.

SaaS Platform

Finally, the last option I’ll mention because it’s the last category I’m personally familiar with is building a Software as a Service (SaaS) Platform. Now, doing this is just like building any other kind of business. You have to start small and in a well defined niche.

What I learned from Dane Maxwell (AoL 56) and his program called the Foundation is that if you’re creating something from scratch, you really need to do your homework up front. Find out what the people really want.

However, because it’s a product and not a service, you’re going to have to learn how to do a little bit of pre-selling the concept. Especially if you’re creating it without using your own funds. Why? Because hopefully, you’re going to hire someone to do the programming for you! 

Once you have the online tool built with the help and funding of your “champions” and early users, then you can market it and build your influencer platform like any other online business.

Action Steps

So, lots of information here! 

Hope that it provides some value and gives you a bit of clarity.

Again, if you haven’t, I really recommend getting started with reading Rich Dad, Poor Dad and the Cashflow Quadrant. Everyone should be financially literate and these are great starting manuals on passive income. 

From there, feel free to connect with me. We can do a strategy session based on where you’re at and what your needs are.

personal effectiveness

Interpersonal Effectiveness – One of Four Important Topics Not Taught in School

When I first started New Inceptions, I had a ton of ideas of what I could help people with. At the time, I had learned so much during my time in LTD that I thought that it would benefit others that didn’t have the opportunity. One of the biggest things that I started learning about at the time, was how to increase my interpersonal effectiveness. 

All the way up through grad school, I always struggled to convey my ideas and build emotional connections with my peers. Many times, I felt like the odd guy out. Of course, a large part of that was that I grew up an only child. And as any only child can tell you, we learn to amuse ourselves in our own time.

So while I had friends in school who were a lot like me, I felt it hard to connect with people who weren’t. In fact, in high school, I remember getting incredibly anxious as I tried to engage with popular people.

I simply didn’t realize that there were all these self development books out there that could have helped me understand how to connect with others better.

In this post, we’re going to look at some of the things that we can get better at when it comes to Interpersonal Effectiveness.

What is Interpersonal Effectiveness?

There’s a lot of topics that aren’t taught in school these days. Even more so today than when I was going through junior high through high school. For example, I remember taking both home economics and shop classes. Heck, I actually got credit to learn how to drive a car.

Today, those types of classes simply aren’t available to your typical high schooler. Instead, most high schools are focused on teaching for their state’s standards test. And while this might be a metric to measure a students hard skills, their soft skills are left behind.

Interpersonal effectiveness refers to the skills which help us to:

  • Attend to relationships
  • Balance priorities versus demands
  • Balance the ‘wants’ and ‘shoulds’
  • Build a sense of mastery and self-respect

And wow, I have to admit there are a ton of skills that fit this description.

Skills to Help You Be More Effective with Others

So let’s take a look of this grocery list of skills. Here’s a list that comes to mind in no particular order:

  • General Communication and Conversation
  • Emotional Intelligence
  • Civic Awareness (Government, Religion, Law, Volunteerism, Philanthropy, etc.)
  • Negotiation
  • Intimate Relationship Building
  • Digital Etiquette (including Social Media Safety)
  • Manners
  • Sales
  • Finding a Job
  • Marriage / Family Dynamics
  • Leadership
  • Networking
  • Entrepreneurship

Wow – just wow. Right? I mean, if you’ve been out of academia for any period of time, you probably realize how important many of these skills are. 

Personally, the two that have made the biggest impact in my life up to this point are emotional intelligence and entrepreneurship. 

As I mentioned, growing up I had no idea that others had different personalities and motivators. I didn’t even really understand what I should do when someone gave me a compliment. I was sooo totally awkward!

As I’ve learned more and more about entrepreneurship, I’ve realized a couple of things. First, and foremost, is that it’s what makes the US amazing. When done right, nothing beats the free market system. Another thing I’ve realized is that most of these skills actually play a role in some way or another. For example, if you’re a better leader, you’re a better business owner. Or, as another example, if you’re good at negotiation, you might be able to get more for less.

Action Steps

Anyway, I just wanted to point out some of these skills out as we continue going down this journey of life.

Personally for me, I feel I need to master sales and negotiation a bit more. Luckily, there’s all kinds of resources out there.

What are some skills you’ve already been developing? What are the ones that make you think “Oh, I should probably work on that a bit more…”? Do a bit of an inventory for yourself and list what you would like to know more about.

However, it doesn’t stop there. Other topics that aren’t discussed in school include Mindset (how you talk to yourself), Financial Literacy, and what I call “Ikigai Maximization”. We’ll be sure to go over some of these topics in the future as well!