Some activities lead you to greener pastures and fun that’s not as usual as your night at the O.K. Corral. Having fun in life is a good thing!

working relationships

There’s Something Brewing Here! – What Strong Working Relationships Can Do For Your Brand with Sean Webster (AoL 093)

Relationships are made and broken on the values of the people in those relationships.

For some, a simple misunderstanding can break a weak bond. Whereas if you know people at a deeper level, then you know who they really are and what they’re about. That kind of relationship can pay dividends in the long run.

I know for me, I’ve always had a close group of friends – and then there was everyone else. It wasn’t just “treat everyone the same”. No, I’ve always had my inner group because those were the folks that would understand me the most at that point and if I ever needed help, it’d be available – and visa versa.

If you don’t have that inner group when it comes to business, then you’re essentially working for yourself by yourself.

But it doesn’t have to be that way.

Today’s guest, Sean Webster, is what I would call a catalyst for craft brewers in Indiana.

Having started his business in 2016, he’s been making a pretty big strides in his business simply because he understands where his clients are coming from. He understands their stories and why they make the product they do.

While Sean applies his skillset to the brewing industry, I think it’s important to realize it should be applied anywhere.

In this session, Albert and I ask Sean about this skillset of his and how he’s been able to build his business around it. How he identifies as someone that really knows the art of creating good brews, how his business actually functions, and how his core values fit into his daily routine.

Success looks different to different people. You might not know that if your career only involved formal education and getting a job upon graduation. In fact, if you’ve gone that traditional route, you might believe that those who have the most money or the most fame might be considered the most successful.

I believe that this model simply doesn’t fit in today’s new world. Sure, I might say that a majority of people still believe that to be considered successful, it just happens to you – but I and many other creators would say that success comes with achieving what you set out to do – whatever that might look like.

If you like craft brews, good ideas, and collaboration, then you’ll like hearing from Sean!

Thanks for listening, and enjoy the show!


  • What’s Sean been up to since session 4? 10:32
  • What’s Sean’s take on the podcasting world now that he’s been on a few? 15:58
  • As someone who’s been a bartender in the past, how does he identify as a mixologist? 22:14
  • Why’s it important to have distinguishable beers. 28:29
  • Is there any places making mead in Indiana? 32:34
  • What’s the working process of Monon Beverage? 34:28
  • How does having core values fit into a his business’ daily routine? 44:44
  • What’s the future for Monon Beverage Brokers look like? 51:45
  • What are 3 movies he recommends to other creatives? 56:24
  • Hardest thing he’s had to say no to? 57:49
  • Something Sean wishes was still a thing? 59:39
  • What’s something that all high school students must know? 1:02:01
  • How can someone be a difference maker in their community? 1:04:02
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.



Moonlight Meadery “Fling”, “Smoulder”, and “Kurt’s Apple Pie” Review:

Sean at A Better You Wellness:

Blind Pig Confessions Podcast Episode 80:

Sean Webster on Indiana on Tap:

working relationships working relationships working relationshipsworking relationships

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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A huge thank-you to you guys for joining us!


just in time learning

Do Yourself a Favor: Practice Just In Time Learning

In this post I want to talk about learning. Learning to learn is fine – especially if you’re getting a degree or a new job or just cruising around on the web. However, there are times when you need to learn Just In Time. Most people, including me at one point, learn whenever. That might not be a great use of time. Especially when you’re trying to build a business.

I’ve been a proponent of Fizzle ever since I started with them in March of 2015.


The main reason is that the internet is full of content that you might or might not need. More often than not, it’s stuff you DON’T need. I really appreciate Fizzle because their Roadmap is so to the point. It might not be every single detail that you need at every level of building a business. But, it does give you a general method of getting you where you want to be in a to-the-point manner. Plus the Roadmap is constructed in way that you’re learning Just-In-Time.

I mean, don’t get me wrong – I love knowing things just for the heck of it. One of my favorite ways of killing time is on reddit – and many of the subs that I subscribe to are full of facts, strategies, and FYIs. Heck, I love podcasts that discuss important things in life. My mind just loves learning and wondering about things.

But, notice I say “killing time” there.

I take that phrase very literal.

For me, there’s a time when I want to be productive and then there’s a time for just goofing off. And really, I think you need to be aware of when you’re doing each and why you’re doing each.

I wasn’t aware of all the time I was killing until I had my wake up call.

A Wake Up Call

When you lose someone that is as close to you as my mom was with me, you start realizing that we only have so much time in this world.

Her passing was my wake up call to live life.

There are other types of wake up calls.

Many people experience theirs when their first child is born. Others might even have theirs when they’re saying “I do.” on an alter. And yet, others have their wake up call when they’re being shot at during their first engagement during a battle.

But, the truth is, I really think it takes one of these life changing events to truly wake up.

To wake up and realize that you’re an adult. That you’re now responsible for your own life.

What is Being an Adult?

Being an adult, I think, is more than just being “responsible”. It’s all about knowing why you’re doing what you’re doing. It’s knowing that you’re capable of being the best you you can be. And I think it’s also about realizing that you can’t really change the people that are around you unless they want to be changed.

In the Stages of Manhood post, the last stage is being a Sage. If you’re not familiar with the term, a sage is usually known as someone who has the respect of other powerful people. Those people typically seek the sage for his knowledge and wisdom.

A sage has mastered what it means to be an adult. (If you’re a guy and want to learn more about becoming a warrior, lover, king, and eventually a sage, then check out this post.)

Wisdom is Important

The sage is sought for his wisdom.

But what is wisdom?

The dictionary says it as:

“The soundness of an action or decision with regard to the application of experience, knowledge, and good judgment.”

Which means that the sage knows when to do something, not just how to do something.

You know, I went to college to become an engineer. And part of being an engineer is learning about a particular problem and then coming up with a solution that not only satisfies a problem, but it also does it efficiently.

In a way, engineers have to act wisely. We have to take in as much info as we can about a given situation and then have a solution to implement.

The same can be said about many jobs. The more we know about a certain problem, the better we feel when we start on solving it.

But here’s the thing, you can’t ever build true wisdom until you actively learn about a given situation and then apply what you’ve learned. Listening and watching podcasts or videos, gives us information, true. But it doesn’t give us wisdom.

While college and most jobs are all about taking tests without screwing up, life and business aren’t like this. The more we screw up, the more opportunity we have to learn.

It might take us a few times of repeating the same mistake for us to learn from it. In school and on the job, we’re taught to not fail. That’s why we’re taught so much information up front before we ever take a test or get hired for a job.

But as humans, failing is how we learn. You learn as you go.

Learning for Life and Business

So here’s the gist of this post.

When it comes to learning to build your business and solving other problems in life, there’s really no point to go searching for this information until you’re ready for it. Find the solution when you can actually execute it.

It might be nice to listen to some of these big time podcasts like SPI, Entrepreneur on Fire, or even the Fizzle Show so you know what to look out for. But don’t take any classes or seek advice until you’re ready to implement the advice that is given. If you do this enough, you might suffer from what I did for so many years – Knowledge Constipation. The more knowledge and info you have without starting, the less likely you are to start because you don’t know where to start.

Personally, I don’t even bother listening to “Ask Pat” and other Q&A formatted podcasts on a regular basis unless they’re answering a specific question I have.

The truth is that the world is changing too quickly for us to keep track of all of this information and really, if it’s important enough issue, it will be updated in the future when we are ready for it.

Start practicing Right-On-Time Learning – not only will your Evernote account appreciate it, but you won’t be spending a fortune on education that might become obsolete, AND you’ll keep your sanity in check as well.

Thanks again for reading. If you have any stories about learning just-in-time for your business or in life, please share them in the comments!



10 Entrepreneur Movies that will Give you Peace of Mind and Help you Share what You’re Doing with Others

Many of us solopreneurs start our entrepreneurial careers in some sort of MLM. Whether or not we succeed in that MLM, isn’t so much the point. More often than not, a lot of us come away with some pretty good experiences from being it in.

In fact, last night I was watching a movie with Maria where a small part of it at the beginning reminded her and I both of an MLM-like motivational speech at a convention. Sure, the commentary was a little more colorful than I remember, but it was interesting how close they got it. Surely, whoever came up with the scene had to have been at an event at some point in their life!

As I was thinking about that, I started remembering how when I was active in Amway and LTD, we would watch movies in a way that I hadn’t watched them before.

I started watching them not necessarily for entertainment but to also see if I could use them to help me define my why. In other words, I started using them to not only use as motivation for building a business but to see myself in the protagonist’s shoes.

The Breakdown

So, getting to the point of this week’s post. I want to highlight a few movies that you can use as model of what you could do with your own passion based business, and maybe help you combat the questioning of friends and loved ones as you get started.

I’ve broken the list up into various subgroups.

The first group are movies that will help you fine tune why you’d be interested in starting your own business. Knowing your why helps you persevere when times get tough.

The second group consists of movies that will help you define what taking action in your business looks like. It’s always nice to have an idea of what someone else did to climb the ladder of success – even if it is fiction.

And the third group is of movies that discuss big names in the business world. Everyone has heard of these names and if you can express that you feel a need in yourself to do something similar to what they did but with your own signature, they might have a better understanding of what you’re attempting to do.

Why Builders

I’m Fine, Thanks:

One of my favorite documentaries to date about unplugging from culture and seeing the world differently. Back in 2012, Pat Flynn mentioned that he had been interviewed for this movie. Again, being a fan of his since 2010, I figured that he knew what was up and that I should definitely check it out on Kickstarter. It’s a movie about being tired of the same thing over and over – day in and day out. But so many of us feel powerless to get out of the rat race.

As you guys know, in 2015 I made the leap to finally start my journey with building New Inceptions. I hope this movie inspires you to do something similar.

As a note, I did end up pledging enough that I got Maria and I into the credits BEFORE we were married in 2013. Needless to say she liked that present and I think you’ll really get a lot from seeing this movie


The Abundance Code:

This documentary just came out just a couple of weeks ago and I was lucky enough to get noticed about it’s pre-launch where it was viewable by everyone and anyone for free!

Yes, just like many books are starting to be introduced for free so they can drive up the reader reviews on Amazon, so are these grassroot movies.

This particular piece touches on why people are fearful to leave the caged or comfortable life that society programs us with and some ideas to help us combat that fear.

The one tactic I think I’ll use for the foreseeable future is thinking about what I loved to do as a kid and use that as a vital part of my business.

If you’re struggling to figure out why you think that many entrepreneurs treat life as a game, then maybe you should check this one out.


Office Space:

This one is a classic. I really think that this is one of the movies that woke me up to entrepreneurship when I first started learning about it. I had this movie in the back of my head and it had always struck me how I was going to get out of a life like the characters had in it.

Doing my own thing was the answer.

This is a mainstream movie that starred many celebrities when it was released in 1999 including Jennifer Aniston and John C. McGinley (who is actually in the next mentioned movie, too!).


Examples of Taking Action

Get a Job:

This recent mainstream movie didn’t get great praise by critics, but what does these days? It stars a whole bunch of well known entertainers playing the main roles all the way down to the owner of a shady motel.

The protagonists are young millennials with the world in front of them but they’re just squandering it playing video games and smoking weed. Well, life hits them quite suddenly when they lose their TV and are forced to go out into the world and “make it happen”.

If you’re a younger millennial or just out of college and wondering if you got what it takes to start your own business, then you might want to give this a look.


The Intern:

Two age ranges are dealt with here. The Baby Boomer and the older millennial / Gen X’er. I particularly loved this one because it shows that anyone at any age can learn something from someone else regardless of age.

While I really appreciate Anne Hathaway’s character’s tenacity for running her business, I love how they show the in’s and out’s of the life that she leads. While it isn’t perfect, it definitely is a sign of the new norm for professional women – including stay-at-home dads.

Robert DeNiro’s character does a really great job of helping hers find her center and, in the end, having a happier and more balanced life.



If you’ve ever thought about starting a restaurant or maybe you’ve had a career taken away from you and you’re having to start from scratch, this is a great example of how virally things can grow for you if you just go out of your comfort zone.

It’s important to note that your results will vary – you don’t have the reach that a world renowned chef has. However, I want people to notice how they had ideas and then implemented them fairly quickly that they made due with what they had available. Sometimes that’s what you have to do! It can’t all be perfect!


The Pursuit of Happyness:

Another one of my all-time favorite movies AND it stars Will Smith at the peak of his popularity. In this “inspired by actual events” movie, Will plays the part of Chris Gardner who went from being homeless at one point with his kid to getting a job at one of the biggest financial firms in the country.

It’s pure Hustle.

Sometimes you have to hit bottom to truly be able to reach for the stars. When you hit bottom, there’s no other options than up. This movie (and book) are for people who think they have it bad and don’t see a way out.


Inspirational Stories of People Who Made It:

The Aviator

The story of Howard Hughes is pretty mysterious. But one thing is definitely true is that he completely subscribed to the theory of “Whatever the Mind of man can Conceive and  Believe, it will Achieve”.

His vision was second to none and his OCD really helped him in carrying these visions to fruition. Purely remarkable guy.


Visionaries come in all forms and from all industries. If it wasn’t for Billy Beane and how he introduced the idea of using stats to put together a team, major league sports would not look anything like it does today.

This movie is a great example in understanding how metrics can be just as beneficial if not more so than instinct when we’re building something.

The Social Network:

Ever wonder how Facebook got started? How it went from the idea of a kid at Harvard to being the hub of online communication that it is today? This movie does a pretty good representation of how it all went down. However, it isn’t completely dead on with the facts. (But none of these movies are. So take it in stride.)

Bonus: Pirates of Silicon Valley:

Before there was Facebook and the internet, there were actually still computers. They just did a lot less than their modern descendants and not everyone in the world relied on them as much as they do today.

That said, if it wasn’t for those old relics we wouldn’t have the connected world that we do today.

I saw this movie for the first time right around the time that I saw Office Space. I was blown away by the stories of the founding of Apple and Microsoft. Here you had two huge companies that essentially start out in people’s garages with a ragtag group of geeks. It was always my goal in college to meet people like that and learn hacking a bit more.

I never did meet my hacker community, but it did inspire me to Think Different.

Action Steps:

If you’ve heard of a few of these and haven’t seen them yet, I’d highly recommend checking them out. Once you’ve seen one of them, ask yourself afterwards, what are some takeaways that I got from watching this? How can I apply them to my business?

Also, I’d like to hear about movies you’ve seen that you believe have added value to your business. Let me know in the comments below.