find your niche

How to Find Your Niche and REALLY Act On It!

 One of my favorite quotes from Stephen Covey could be a great subtitle for what I’ve been thinking about lately:

“The secret is not to prioritize what’s on your schedule, but to schedule your priorities.”

For the first two years of the reboot of the New Inceptions, I was working on content pretty much daily. Whether it was writing a blog post or working on the AoL Podcast (and becoming an audiophile), I was doing the work that I thought I should be doing to get ahead in this online business world.

As you might have heard on the show itself (or even on other shows I’ve been a guest on recently) I’m starting to see a bit of a shift from entrepreneurs being more interested in “hustling” to being more about “lifestyle design”.

I’ve also noticed that there’s a bit of a formula for those who seem to get it all done but also live life to the fullest.

In this post, I want to touch a little bit about both.

 

Find Your Niche: Home is Where the Heart Is

In the last week or so, I finally released the guide called Uncover Your Personal Mission. If you’re not familiar with it, here’s the gist. It helps you find your personal mission and start thinking about what kinds of businesses you would excel in. Your mission is the combination of what you love (your passion), what you’re good at (your process), and how you can provide value to other people (your purpose). I call it the 3 P’s. (Some refer to one’s personal mission as the Sweet Spot.)

In the resource, I give 9 questions per P to help you determine what it is if you don’t already know.

I wish it was something that I had access to when I was going through high school and college. It would have made my time in each more enjoyable and more focused.

Now that this resource is out there, I’ve been hearing more and more people in different podcasts talking about the importance of finding your mission. While they might use different terminology (Determining Your Sweet Spot, Finding Home, “Goldilocks” zone, etc), it’s all hovering around the same concept: How to learn what you’re supposed to as a grown up.

If You Won the Lottery, What Would You Do Differently?

Recently in the US we had a lottery where the winner had the opportunity to win $2 billion dollars.

When I was thinking about buying some tickets, a question came up. If I won, what would I change in my day to day work schedule?

I really couldn’t think of anything. Sure I might hire a team to help me do more, but I’m already starting to get a lot of that support through the Amplify team.

With that in mind, it occurred to me that while my life isn’t perfect, I’m pretty happy in general.

Because, after all, happiness isn’t the result of the obtaining the end goal itself. It’s all about the pursuit of something that you care about.

 

Pursuing Meaning at a High Level

It’s one thing to know what you’re supposed to do, it’s quite another to actually do work on a daily basis that will get you to where you want to be.

This is why one of my favorite thought leaders, Brendon Burchard, researched and released a book called High Performance Habits.

Now a lot of you guys might know Brendon for starting Experts Academy. That’s how I first learned of him myself. But since then, he’s also put a TON of time and effort in studying the habits that the top performers in the world practice regularly.

And believe it or not, one of the things that you don’t necessarily want to focus on is honing your strengths! (Yeah, crazy, huh?)

6 Habits of High Performers

Here are the 6 habits all high achievers should be focusing on:

  1. Seeking clarity
  2. Generating energy
  3. Raising necessity
  4. Increasing productivity
  5. Developing influence
  6. Demonstrating courage.

Now, after reading that list, if you’re a regular reader of this blog, you might realize that I already write about some of these.

Interestingly, I’ve already talked about clarity in this very post!

However, while finding your personal mission right now is a big help in getting started, it’s something you need to keep track of regularly. Life changes around us, and as that happens, we need to keep the right priorities in front of us. Because they will change.

And just as you should keep track of what’s important to you, it’s also important to develop and track your progress in these other 5 habits.

Sure, you can do it on your own in spreadsheets, but, in the last week or so I’ve learned that Brendon is releasing his own “journal” to help us.

However, it’s not just a journal. In fact, if you’re familiar with the 5 Minute Journal (which has been a favorite of mine for sometime) – it sounds like it builds on it. (I haven’t received mine yet to fully talk about what it is and isn’t.)

 

Action Steps

So guys, I think 2019 and 2020 are going to be years of change. People you’ve known for “hustling” for the last 5 to 10 years are going to start discussing “lifestyle” more often.

The truth is that everyone in this “online entrepreneurial” space has gotten just a wee bit older. They don’t feel the need to grind as much. On top of that, as more Millennials enter this space, “meaning’ is just going to become an ever larger presence.

So do yourself a favor. Find out what your personal mission is and then start executing it with those 6 habits!

 

quality content

Creating Effective Quality Content

When it comes to marketing today, there’s a certain idea all digital marketers have to follow. We have to add value before we get the sale.

What does that mean?

Well, for most, it means that we have to educate our potential clients or customers about what it is that we do or make.

In fact, it can take up to 6 to 8 touches before a prospect becomes a buyer.

Typically, those touches take the form of “content”.

Content can take the form of videos, audio, or even text – like this blog. And it’s usually in the form of an educational format.

In this post, we’re going to look at a few places that we can find ideas for good content in 2018 and beyond.

 

Natural Content vs SEO Driven Content

When we’re thinking about creating content that attracts potential customers, we might be tempted to do a number of things. Most of these fall into three types.

Natural Content Creation

The first type is one where the focus is mainly on what our own individual customers or clients want. As a creative entrepreneur, this is something that seems a bit more natural.

The goal of creating this content is usually to retain and educate the clients, audience, or customers you already have.

 

SEO Driven Content Creation

The second type of content is content that is created specifically for what Google (or other search engines) suggest people are searching for.

Knowing this information allows us to create content specifically based on these search terms or “keywords”.

The end goal of this type of content creation to bring in more people into your sphere of influence.

If you’re not familiar with the term SEO, it simply is the acronym for Search Engine Optimization. The idea behind it is that If a particular site has good SEO, the site will rank hire in Google’s search results.

The goal is to appear on the first page of results.

At one point, it was much simpler to understand what would rank a website higher than another in Google. So much so, that if you understood the fairly rudimentary rules, you could start your own solopreneur business or small agency offering it as a service.

In fact, I remember back in 2010, there were several people in my social circle that worked for a couple of startup SEO companies here in Indianapolis.

Today, while SEO still exists and is still useful, it’s getting harder and harder to predict how Google ranks websites. They’re constantly changing what variables make our sites rank higher.

Some of those variables even include traffic on the site, authority of the site, and how quickly the site loads for individuals browsing the site.

 

Hybrid Content Creation

Ideally, since the SEO world has become so hard to predict, the best thing we should do is create content that not only has keywords in it, but also is made to educate your currently existing audience.

The main way to do this is to simply to find out what your audience is asking about, find out what keywords in Google are related to those questions, and then build content based on the results you find.

Doing good SEO work on your site is not the scope of this particular post. However, I have two recommendations for you if you have a WordPress based site.

 

  1. Make sure you have the Yoast SEO Plugin. I personally recommend the premium version because it has some kick butt features (including multiple keywords) and you only have to pay for it once. 
  2. Secondly, when you’re searching for keywords, you can use a free tool within Google Adwords called the Keyword Finder. When you’re searching, there are two columns that everyone should consider. The average monthly volume, and the competition.


Ideally, you want an Average Monthly Volume of 1k – 10k (number of searches a month). If you try anything higher than that, there’s a much higher chance your site won’t be seen in the front of the results. If you use anything less than that, you might be targeting a smaller group of people.

Once you find a keyword that hits that 1k – 10k search sweet spot, then you’ll want to check it’s competition. Ideally, you want a keyword that has low competition. However, from time to time you might have to use a keyword that is marked as a medium. I rarely use those that have high competition.

Here’s a visual of what I’m talking about:

quality content

How to Find Your Audience’s Questions

If you choose to go the natural or hybrid route, you’re creating your content with your audience in mind.

If that’s the case, there are a few places where you can get topic ideas from your audience – directly and indirectly.

  1. Ask them! You can send out a survey to your followers (whether it’s through Messenger, email, or whatever you prefer).
  2. Check out what’s being asked and discussed in Facebook groups or other online forums that are related to your topic. If you think you can go into further detail than what’s covered in the post, go for it. 
  3. See what other thought leaders in your industry are talking about. What are your favorite blogs, podcasts, speakers, and/or authors discussing? They probably have already done the research to find a good topic to discuss. Feel free to add your voice to the conversation!

 

Action Steps

When we’re having to create content on a regular basis for our audiences, we might draw a blank when we’re looking. Once you have an idea of what kind of content type you’re going to be creating (whether it’s natural, SEO focused, or a hybrid of the two), then you just need a spark of inspiration. If anything, this gives you a good excuse to check in with leaders of your industry!

 

the mentor

Antonio Smith Jr – The Making of the Mentor: Escaping Poverty & Building Others Up (AoL 134)


When someone hits rock bottom, they usually have a choice to make. One, they can blame everyone but themselves for what has happened to them. Many times this prevents people from moving on from where they’re at.

They can then choose to make the other choice. They can realize that they’re actually the one in control of where they’re at and make it their mission to get out of that situation and never come back.

The term “rock bottom” is a relative term. Rock bottom for one person can be quite different than rock bottom for someone else.

For some people, a simple habit change can be enough to help them get out of their situation. But on the other hand, the person might need a complete mindset overhaul.

For today’s guest, he was more of the latter. After being homeless through the ages of 6 to 16, he thought his only way to get ahead was to excel at football. When an injury killed his chances to get a scholarship, he felt stuck. Luckily, a mentor stepped up and taught him that he had a gift of communication.

Ever since then, he’s been on a mission to develop this gift. Doing so has given him opportunities he might not have ever considered as an athlete.

Join Harrison and I as we talk with Rev. Antonio Smith Jr. about this transition and how others can make a positive impact in their community!

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why does Antonio still feel like an immigrant to the America even though he was born in the US? 10:34
  • How did he find his first mentor growing up and what are his thoughts on mentorship through life? 12:42
  • How does Antonio reach out and help those who are living lives of quiet desperation? 26:35
  • Is there a secret in finding opportunities to work with celebrities like Antonio has? 32:21
  • Is it possible to balance Christian values with business values? 37:29
  • How does he emotionally deal with it when he knows that only a fraction of the people who listen to him actually take his advice and act with it? 41:30
  • What’s Antonio looking forward to and excited for in the future? 46:36
  • Who are his Favorite Top 3 Influencers? 54:28
  • Who would he have dinner with, living or dead? 54:38
  • What is a habit or belief that has improved his life in the last 5 years? 54:47
  • What’s a gift he likes giving others? 55:02
  • What’s something he wants to do that no one knows about? 55:14
  • How can someone make a difference in their community? 55:33

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Why High Performers No Longer Perform Highly

Profit over Popularity

Keep the Wrong People Away

From Where You Are to $100k


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

positive and negative effects of technology

Veronica Kirin – Chronicling the Stories of Elders: Exploring the Positive and Negative Effects of Technology Through the Years (AoL 132)

The phrase “I’d walk in 5 ft snow and blowing winds BOTH WAYS to school!” or something similar is a pre-internet meme that many of us think of when we think of stories from our grandparents. This generation, dubbed the “Greatest Generation” saw tons of changes in their lives – from civil rights to electricity and TV in every house. Over the years, technology changed the way they lived, worked, and even played.

Unfortunately, with each passing year, there are fewer members of this generation around to share their wisdom.

Today’s guest, and regular cohost of the show, Veronica Kirin made it her goal to get perspectives from this generation about something we all take for granted today: technology.

By chronicling more than 8,000 years of life lived, driving 11,000 miles across more than 40 states, she accomplished this goal.

In today’s conversation, we’ll be talking to her about how it all went down and some of the things she learned from the experience of publishing her first book.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What attracted Veronica to becoming a thought leader? 7:26
  • How did the rebranding of her company go? 10:24
  • What platform has she struggled with getting into as she’s building her brand? 12:21
  • Why did she opt to write a book when many people’s preferred format is video or audio these days? 14:36
  • Is there anything she would have changed in making the book as she’s finished the project? 18:04
  • What actually triggered Veronica to pursue writing the book? 19:36
  • How did she come up with the list of individuals she wanted to visit? 23:19
  • Was her Kickstarter campaign a success? 25:00
  • How did the knowledge of all the stories she heard changed her perspective on how we’ve changed as a culture? 27:59
  • How can we be more intentional in our use of technology? 31:30
  • What’s on the horizon for Veronica in the near future? 45:08
  • Which books are her favorite books to give or tell others about? 48:32
  • Something she’s been learning about and wanting to implement more? 52:37
  • If she could, is there any business she would want to magically have? 53:43
  • What’s something that would horrify a person from 100 years ago? 54:31
  • How can someone be a difference maker in their community? 55:39

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Your Grandmother Uses Technology Better Than You
>

Why This Work is Important

Self Care Through Scaling

You Don’t Work for Henry Ford


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

negative effects of social media

7 Negative Effects of Social Media on Society & the Entrepreneur

In recent episodes of the podcast, I’ve talked about how I’ve started avoiding social media as much as possible.

This is a huge turn around from someone who at one point completely embraced having social experiences online. Even though I’m a Xennial, one of the main reasons I relate with Millennials so much is that I took to social media like a duck to water.

Technology was always easy for me. In fact, I was a online geek before it was cool.

I embraced chat rooms, messaging, blogging, and online purchases way before they were mainstream.

Thing is, since its inception social media has changed into somewhat of a popularity game.

Does popularity equal success?

What I’ve come to find out, for me personally, is that it doesn’t necessarily correlate.

And it might be time for a lot of us struggling entrepreneurs to re-check our own desires before we continue down this path.

 

Designed With You In Mind

There have been a few instances where people who helped start social sites have actually logged off permanently from their own creations.

In the above linked article, it reads…

Former Facebook vice president of user growth Chamath Palihapitiya said that social media is “eroding the core foundations of how people behave” and that he feels “tremendous guilt” about creating tools that are “ripping apart the social fabric.

He adds,

We curate our lives around this perceived sense of perfection because we get rewarded in these short-term signals—hearts, likes, thumbs up—and we conflate that with value, and we conflate it with truth. And instead what it really is is fake, brittle popularity that’s short-term and that leaves you even more—admit it—vacant and empty before you did it, because then it forces you into this vicious cycle where you’re like “What’s the next thing I need to do now because I need it back?”

In short, those of us who scroll through Facebook regularly are being subjected to material that has an impact on our self-esteem.

You might be wondering how this is actually being done? What are some examples? Well, here’s a few things that we’re being subjected to without really even realizing it:

Ads

When it comes to ads on TV, magazines, and other media, we tend to block it out.

However, we’re programmed to believe that the newest trends are found on social. Therefore, we’re somewhat oblivious to the advertising that is there. Mainly because they’re tuned to relate to our interests, we only see things that we would buy. So whenever we see an ad by our favorite company, thought leader, or celebrity, we’re actually being coerced to think in a specific way: to buy!

Showing Only The Best of Life

Just about everyone who posts on social media only does so when notable things are happening. Just think of family and friends who are known for this. Are their lives really that great? If you’re not around them regularly in person, you might just think so!

Likewise, same thing goes for people who seem they’re on all the time and posting great content. However, this doesn’t mean that that’s how their reality actually is.

Many times these posts are carefully planned and the result is something that has been rehearsed.

 

Keeping Up with the Jones’

Even if we’re not seeing these “fake” posts, we might still feel that our social network is at a higher place than we currently are in life. Many of us who have used social media regularly start to use it as an extension of our identity. That means that all those videos, photos, and mini-novels we’re posting are pieces of ourselves.

If you don’t have all those things posted, then you might feel that you’re not keeping up in appearances. This in itself might just make you feel like you’re not up to par.

 

Need for Attention

When we first make an account on a social media platform, we might have done so to not only see what’s going on in the world, but to also let others know what we’re doing.

However, often times when we post a picture or video and only get a few likes or hearts, we might wonder why – often times feeling rejected.

 

Fake Connections

When many of us first started our accounts on Facebook, it was the norm to only add people you knew or met in real life. In fact, it was downright weird to add people you didn’t know.

Later, when games started showing up, the more friends we invited and added to the game, the more points or credits we might have received.

The problem is that we only knew so many people who played games on Facebook, so many gamers started adding people that they found in those games to play with. (This isn’t anything new – it’s how online gaming normally works.)

As time went on, it became the norm to add more random people based on other things we mutually liked or barely conversed with in some group (if at all!).

If we have a number of these connections, we might feel that it’s necessary to stay in front of these folks – especially if we have a business. Many of them might be potential leads.

But the truth is that many of these “online friends” are adding you for their own purposes. Maybe they simply want you to be part of their audience for their videos and posts. Or maybe they just want to max out their friend count so they appear as if they have a strong following to others.

Either way, don’t put much time into making these people happy if they’re not regularly engaging with you. They’re probably not even paying attention to what you’re posting because they’re too involved with what they’re doing.

 

Knowledge

There are a ton of groups on Facebook which look like they’re a group to foster relationships between like minded people. Unfortunately, these groups are often made with an end goal in mind. Many times that end goal is you buying something from the founder.

However, you might feel that you’re outsmarting the system by soaking in everything they freely post in that group and making the connections yourself.

If this is the case, you’re actually doing yourself a disservice.

Truth is, you’re not an expert like them and there very well could be something that they’re leaving out on purpose to keep you coming back in search of that one piece.

You probably won’t know until you buy that missing piece through their course.

 

Attention Interruptions

I can’t tell you the number of times I’ve noticed people filming things on their phone where they should be simply enjoying the moment and soaking it in. Or, maybe they’re on their phone when they should be engaging with those around them.

The thing is that many of us are not fully engaged in our daily lives because we’re too busy documenting our activities to make us look interesting on social media. (For online business owners, it’s even more common!)

However, depriving ourselves of these fulfilling moments will work against us in the long run. We might feel a lower connection with those around us than we wish we did. We might not have many recent epic memories where we’re not holding the phone up in front of us.

If you find yourself wanting to do a better job of chronicling your experiences, then you might consider enjoying the moment first and then before the end, making sure you got a picture of what was going on and everyone involved. That might make more sense then to record the entire thing.

 

Action Steps

So guys, this post was simply about building awareness.

We all need to think about whether income is more important to us than popularity. If so, you don’t have to have a huge audience to make a good monthly income.

In fact, I know of several people who are millionaires that only started building their thought leader following once they were financially successful. JR Rivas (AoL Podcast 104) is one of those guys. Another is Damion Lupo (AoL Podcast 125).

Give it some thought and be more aware of how others are influencing you to think!

being authentic

Be Wholeheartedly Present: Why Being Authentic Is the Shortcut to Success with Tanya Conner-Green (AoL 131)

There’s been a lot said about passion in the career of an entrepreneur. Some would argue that it’s important to bring passion to whatever kind of work you’re doing. Others would say that the work you do actually has to have part of its roots in a passion so that we have prolonged energy to do it.

I would say that today’s guest would agree with the second perspective.

Having been very successful in her past corporate life as well as landing a “dream job”, she started feeling a yearning for more. While at the time she didn’t know what that “more” was, she would later find out that it was a desire for more fulfillment.

She started to realize that she needed to start living her life with more purpose.

Eventually finding this purpose in coaching, Tanya Conner-Green is doing work that she feels specifically called for.

Can you say the same for the work you’re doing?

In today’s conversation, we find out how she got to this point in her career and more about the fulfillment she now has in the work she does.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Where did Tanya’s nickname “little pitbull” come from? 6:00
  • How was she first inspired to start her own business? 8:42
  • When did she decide that she wanted to fully pursue her own thing? 15:41
  • What’s a few ways that she believes thought leaders can use to better connect with their audience? 21:59
  • Is there a proper mindset to have when making sales funnels and Facebook ads? 35:16
  • What are issues Tanya enjoys helping others with when it comes to limiting beliefs? 41:41
  • What are some tips for those who might be struggling with journaling? 48:24
  • Does she have any good tips for coaches when it comes to running their actual business? 50:34
  • What’s got her excited for the rest of this year? 57:07
  • What are her top 3 influential podcasts? 58:48
  • In the last 5 years what new habit has improved her life? 1:00:55
  • Is there something she thinks most people don’t realize is a huge waste of money? 1:02:36
  • What is something she believed as a 25 year old but doesn’t today? 1:04:44
  • How can someone be a difference maker in their community? 1:06:47

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Work Smarter, Not Harder

Sales Funnels for Attracting High End Clients

Using the Facebook Pixel to Get Dream Clients

Scheduling Your Day for 6 Figure Success


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

fear of change

Avoid Stagnation by Embracing Our Fear of Change

If you’ve been following along in the blog and listening to the podcast, you guys might have realized that in the past year I’ve started being a bit more sporadic in when I’m putting out content.

About a year ago, the podcast went to being released every other week. Then, in the last couple of months, I’ve started posting blog posts roughly every other week as well.

As I’ve ramped down the production in my deliverables, I’ve started working on other projects. Specifically, I’ve started working with Harrison on Amplify here in Indy quite a bit. I’ve been working on becoming a representative for a company I’m looking forward to telling you guys about. And I’ve also been spending some time doing a bit more travel. Since the beginning of the year, I’ve visited Honduras and went to San Diego three times.

When I was delivering content every week, I simply didn’t have the capacity to do any of this.

However, it wasn’t an easy decision. I did this, my mind would try to talk me out of it pretty regularly. I’d find myself asking these questions…

I’ve built a fair amount of momentum with New Inceptions to this point, what if letting up on content delivery has a negative result?

Will the online relationships I’ve built in the last couple of years fall apart?

Maybe Indy isn’t the right place to build an entrepreneurial community?

What would my inspirations think of me who continue to pour out content on a weekly basis?

What if…?

 

These were all things that COULD go wrong. But my reality was that working on New Inceptions like I was, was wrong for me.

I was simply burning myself out and wasn’t fulfilling all that I wanted to do.

So, I had to make a change. Now I have it set that I have two week schedules. I call them ‘A’ and ‘B’ weeks. On A weeks, I’ll continue to release content as before. But on ‘B’ weeks, I’ll be making more of an effort to do things locally, work on other larger projects, or travel.

 

Seeking an Entrepreneurial Community

I’ve always had a belief that the Midwest is full of hard working individuals. Many times, those same individuals are so focused on what they’re doing, that they don’t look around to see what opportunities are passing them by.

One thing that has passed us by is the advent of the online entrepreneurial community.

When I think of the success of the thought leaders that have inspired me, I realize that most of them have had their success in towns that have already established these communities. In fact, I know people who have moved from places without these communities to those like San Diego, San Francisco, and Portland simply due to this access.

It’s much easier to build an audience on the shoulders of others who have already built theirs. And the best way to get access to their audience is to engage with them in the real world.

Working on New Inceptions the way I was… I realized I was isolated. It simply wasn’t going to work. I had to reach out.

Enter Collaborate 317.

When I first started working with those that were in Collaborate 317 last year, I had no idea what kind of impact it’d have on my work.

At the time, I simply wanted to connect with other like minded individuals in the area and feature them on the “Junto Show”. However, when the doors of C317 closed, I had a question come up in my head – what was my mission? What was the mission of the Junto group in the first place? Was it the same as New Inceptions as a whole? Were they same?

As I came to an answer, I started to realize that working with people in real life means just as much to me as engaging with people online – maybe even more so.

 

Discovering My Personal Mission

As I started engaging more and more with people in my area, I realized that much of the knowledge that I had picked up over the years was very valuable to them. When I would discuss with them names I thought were common in the world of entrepreneurship, they’d be like “Who?”.

As large as us online entrepreneurs and thought leaders might think that the industry is, I really believe that we’re way off. In fact, I think it’s like comparing the number of people who have graduated from college to those who haven’t. When you’re in the process of going to and graduating college, you think it’s pretty common. But funny thing is, it’s pretty special that you got through – even today when a lot of jobs require a bachelor’s.

So what I’ve realized that it’s my job too help Harrison and our friend Josh “The Bach” Bach, build an offline community with Amplify. The goal of Amplify is to simply help those who haven’t been connected yet, get connected and see what’s truly available to them in today’s world. Not only do that, but give them the support as they reach up to the next level of their career.

Once we prove our prototype here in Indy, we plan to create chapters all over the world.

 

Why Add this Complexity?

Some might wonder why I’d choose this path instead of just leaving Indy and moving to a city like San Diego

While I really do appreciate the weather there, the places I’ve been are great places to visit, but they’re just not home.

One of the things that I’ve learned about myself is that one of my fundamental beliefs is that anyone is capable of doing anything – provided that their talents allow it.

Sure, it’s easier to join people who already going in the same direction at the same speed, but for me, it’s much more fulfilling to bring others up to speed with me.

Plus since it’s not as saturated here in the Midwest, it allows me to get in on the ground floor and become a founder of the movement. Being able to build a community that I know already works elsewhere is really exciting.

Interestingly, when I think about it… when I’m working with other people in smaller sessions, I really feel that I get the opportunity to improve my skills as a teacher as well as a person.

 

Fear and Stagnation

So as I’m excited for this new part of my journey, I can’t help but think about the problems that we’re working with these founders and entrepreneurs on. The biggest thing I’ve run into is that they’re running into this exact situation that I’m talking about in this post.

They fear the pain of loss more so than wanting to succeed.

But this is totally explainable. Fear and worry can be very important. In our evolution, they’ve kept our ancestors safe. So technically we’re hard wired to be fearful.

The issue is when it comes to exploring new projects or changing our business up a little… we’re not really in a life threatening situation. Even though it might really feel that way.

Living with this fear over a long period of time can in fact cause the opposite of what we want for ourselves. In can cause us to stagnate and stay in place. And what’s potentially worse, it might suck out the joy that we got from our work when we first set out in the first place.

Embrace the Fear of the Unknown


To prevent this, we need to allow ourselves to explore the unknown. We must acknowledge that being uncomfortable with the unknown isn’t forever. We’ll gain experience with whatever we’re doing and learn.

Just like I have with the podcast.

So there’s your choice when you get stuck in a rut: Either stay uncomfortable doing things because that’s the way it’s been done in the past, or embrace the suck of experimenting with things that could be.

 

Action Steps

So what are you doing in your work or business that you feel simply isn’t doing it for you. Did it ever? Or were you just doing what you thought was the right thing to do?

If you feel like you’re in a rut, it’s time to get thinking about what your ideal situation would be. What must you do to get to that point?

As usual, I’d love to engage with you in the comments below. Let’s brainstorm together!