healthy lifestyle

Cyndi Walter – Health, Wealth, and Happiness – Why a Positive Mindset and Healthy Lifestyle Should be a Part of Your Business Plan (AoL 163)

Having a healthy lifestyle is something that is brought up time and again in pop culture. However, with all the temptations of fast food, taking it easy, and dealing with stress, many people just simply struggle to do what’s best for them.

However, once you do figure out how to live healthier and learn how to live a positive mindset, achieving your goals gets that much easier. Main reason why is that you won’t constantly feel lethargic and out of energy.

In this session, Andy and I talk with Cyndi Walter who figured out at an early age that looking at the positive side of things makes life not only easier, but more fulfilling as well. Pair that with her experience in the direct sales world since she was in school and it’s no wonder that she has the ability to make an impact in the lives of many others – over 40,000 others in fact.

In this conversation with Cyndi, Andy and I get the chance to hear some of the secrets she’s used to build an amazing business!

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why should someone even consider getting started with a direct sales company? 9:00
  • How was Cyndi introduced to the industry? 10:10
  • How does someone become the healthiest version of themselves? 13:53
  • How does she advise clients to make the time to make a healthy lifestyle a priority for themselves? 15:48
  • What kind of connections does she make between mind, body, and total performance? 17:02
  • What’s the biggest misconception Cyndi finds herself helping clients overcome with health and mindset? 18:37
  • What’s the wisest way to think about our food choices? 20:49
  • How has Cyndi been able to position herself in a way online that she’s not conflicting with typical direct sales rules? 23:20
  • What kind of systems does Cyndi have in her working day which have helped her be as successful as she is? 26:06
  • Are there specific strategies she uses to balance family, community, and business in her life? 29:10
  • What are the first signs of someone’s life going out of balance? 31:22
  • What’s Cyndi looking forward to in 2020? 36:51
  • Who are three influences who have launched Cyndi to where she’s at today? 39:15
  • One gift she likes giving others? 41:27
  • What service is out there that’s a disservice to youth? 42:34
  • Is there a message that should be discussed more, but hardly is? 43:38

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Healthy Lifestyle: Toxicity and Cleansing

How Much Water to Drink Daily?

Benefits of Gratitude

Tips to Manage Stress


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

practicing mindfulness

Manuj Aggarwal – Benefits of Practicing Mindfulness Daily: Why Searching Within Can Lead to Our Next Big Opportunity (AoL 162)

When it comes to achievement in the creative space, you have to put in the actual work to get there. However, we’re not just talking about performing a particular skill like you would in a job, though. In fact, it starts with building one’s mindset. And one way to work on one’s mindset is through the form of practicing mindfulness or perform meditation.

In this session, we’re talking to Manuj Aggarwal who knows all about this world. Interestingly enough, when he lived in India, he never had an interest in this knowledge. However, as he moved to the western world, he realized that it had some real benefits.

In this conversation with Manuj, Andy and I have the chance to find out what this journey looked like like for him – including when he realized he needed to start.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What was Manuj’s perspective on formal education growing up? 10:54
  • How did he make the time to seek the knowledge to get ahead in his career? 12:20
  • What does mindfulness and meditation mean to Manuj? 17:44
  • Is there anything wrong with the general population’s perspective on money? 24:32
  • What challenges and new opportunities has he seen running an international business? 28:11
  • Does Manuj see himself as a new trend in startups and entrepreneurship in India? 30:56
  • What’s got Manuj excited for 2020 and beyond? 36:08
  • What’s his advice to those who are 50 years old or beyond and want to stay on top of technology and stay relevant? 40:00
  • If Manuj could add one song, one book, and one film to the national curriculum, what would they be? 43:42
  • Is there something he’s learning about that he’s really excited to implement? 44:41
  • What’s something that every high school student must know? 46:19
  • What’s the best advice he’s ever received? 47:20
  • How does one live a life of abundance? 48:56

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Manuj Online: TetraNoodle, Innerget, Facebook, LinkedIn, Twitter, Instagram, YouTube
Cohost: Andy Dix
Session Sponsor: Fizzle – Get Started FREE Today!
The Power of Now – Eckart Tolle

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Interview of Dr. Glenn Livingston on Developing a Healthy Lifestyle

Interview of AJ Wilcox on B2B LinkedIn Advertising

Manuj interviews Chris Prefontaine on Real Estate Entrepreneurship

Prady Tewarie on Hypergrowth in a Competitive Industry


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

business culture

Connecting the What with the Why: How to Create Business Culture and Strategy the Right Way

“Everything rises and falls on leadership” is a phrase often heard in the startup and corporate arenas. As we’ve talked about in the past, leadership can be described by our influence on others. And with that influence automatically comes our business culture.

As creatives, we need to be aware of this culture that we’re building from the very beginning of launching our business.


Why is that?

Well, culture can be defined as a pattern of beliefs, behaviors, and values, encouraged or discouraged by people or processes over time.

So that means, whether we’re actively promoting a certain culture or not, one is being formed around the work we’re already doing.

So let’s talk a little bit about how we can get ahead of that culture as we’re scaling and growing our business.

It Starts with a Mission

Last week I had the opportunity to be part of a workshop called the Mission Roundtable. In this workshop, we focused on helping people in business find out what their personal and corporate missions were and then use that info to determine their values and vision. Once those were clear, we then set out to learn how we can create a unique strategy and culture for our business.

As you probably guessed, I was all about the part where we focused on determining our missions. This is something that I’ve thought about in quite a bit in the last year or so. In fact we recently had a guest on the podcast to discuss it.

Being part of this roundtable was not only clarifying for me, but also validated what I’ve been finding out.

For me, the reason I went into this research was fairly straight forward. As I’ve met more and more people in the entrepreneurial space, I’ve learned that many new entrepreneurs fail to learn how to connect who and what they’re about with the work that they’re doing.

The problem with this is that they’ll start doing one thing, realize they’re not being fulfilled, and then go on to try something else that might fulfill them.

Basically, they’re recreating a job for themselves.

Not only that, but many go hard core into this new role, go crazy with the grind, and come out the other end thinking “I’m more unhappy now than I was when I started!”.

Finding your own mission and being part of a company that reflects those qualities is an important foundation in doing meaningful work.

Vision and Values

Once we have our mission and have aligned it with our business (or the organization we’re a part of), then we can move onto the next step.

Determining what your vision and values are.

Now, I’m sure if you’re reading this post you know what both are. Your vision is simply where you want to be. And your values are the characteristics of yourself and your team as you get there.

If you’re like me, you’ve probably even written them down for yourself sometime in the past.

It’s possible what you haven’t done yet is to think of those values and your vision from the perspective of your personal and company mission. Even more, many of us might not even be fully using the vision or values we currently have in place.

If you’re not utilizing your current vision and values, why is that? Where’s the disconnect? If you’re not sure, it might be time to draw up a new vision and values to get you there. It might be as simple as the fact you might have a mission now, but the vision and values don’t fit that mission.

All of this should be aligned.

Strategy and Culture

Ok, now that we have those fundamental building blocks in place, it’s time to come back to our business culture and strategy.

Without vision, we can’t really develop a strategy. And without values, we’re going to have a heck of time developing a culture.

Now that we have those in place, though, we can now develop both.

Strategy

So first thing is strategy. Of course, when we’re developing a strategy for anything, we need to know what the rules of engagement are. We want to make sure the moves we’re making aren’t leaving anything on the table. We also want to make sure we’re being as efficient as possible. 

To do that, we need guidelines. 

Now that we have thought of our vision, we have these guidelines. 

We should also know 3 things:

  • What our company does.
  • Who the customer is.
  • What our customer values.

Once you know what those are, you can much more easily build your strategy.

  • Of course you want to begin with the end in mind, so what do you want to achieve in 3-5 years?
  • What options do you have to get there?
  • After choosing an option, what are your next steps? Reverse engineer from where you want to be from where you’re at.

Many make the mistake of not being clear with the answers to these questions, so while you might be taking action, you’re not actually getting anywhere because you haven’t clearly planned out what you want.

Culture

When it comes to building culture, for many creatives it’s seen as something that they can put on the back burner. What’s the point of building a culture when it’s perhaps just you and a few VA’s?

While this perspective might seem ok when you’re first starting up, it can cause big issues in the long run.

However, because we’ve already developed our list of values, then getting an idea for what our culture is isn’t really too difficult.

Organizational Clarity

First thing? Let’s look at the big picture and get organizational clarity. Here’s a few things to consider:

  • What’s our brand and story say about us? When people think of what we’re doing, what comes to mind? How are we described?
  • What’s the structure of the team? If it isn’t formed yet, what will it be? Will there be a hierarchy? Will it be centralized with you in the center? Or will you be part of a decentralized team?
  • What roles are there and what is each person in charge of? The more defined this is from the get go, the less problems there will be down the line.
  • What’s our communication process?

Leadership Clarity

When it comes to leadership in our organization we need to lead by example. Do that and I think you’re at least halfway to being a great leader.

That said it also helps to make sure that our team can work autonomously. While we might want certain things done a specific way, it’s important that we don’t feel the need to constantly micromanage.

However, many times we aren’t always at the top. And in those instances, we have to be aware of where we fit and interact with those around us. 

John Maxwell addresses this in the 360 Degree Leader. In the book, he shows middle managers how to leverage their unique positions and become 360 degree leaders by exercising influence in all directions–up (to the boss), across (among their peers), and down (to those they lead). 

While he goes into much more detail, the gist is that we need to do a few things as a middle manager:

  • Follow our leaders humbly. (Without being a yes man.)
  • Inspire those around us (by example).
  • Manage our subordinates individually. (Never criticize in public.)
  • Influence Lovingly (Don’t have an ulterior motive.)

Relational Clarity

Finally, when it comes to where the rubber really meets the road, it’s all about relationships. Another book of John Maxwell’s (and a favorite of mine) is called Everyone Communicates, Few Connect. And really, the better our relationships with those around us are, the better the system works.

To make sure that we’re connecting with those around us in our work, it’s important to focus on a handful of principles here as well:

  • Define and pursue the same goals (teams with goals win, those that don’t lose)
  • Believe in something bigger than ourselves (believe you’re in it for the greater good!)
  • Collaborate rather than compromise
  • Develop strong relationships (care about others, they’ll care about you)
  • When necessary, engage in constructive conflict resolution.

Action Steps

So as you can see, it’s imperative that we do the work to zero in on what our personal and business missions are. Only when we have them can we build on those to develop our culture. When we have the culture we want, it’s so much easier to build and scale our businesses simply because those folks who don’t fit, normally filter themselves out before they start working with you. 

If they do fit the culture, then it’s so much easier to move forward and actually accomplish goals.

So, again, if you haven’t done so yet, start from the beginning and determine your own personal mission by checking out Uncover Your Personal Mission. From there, work out the other sections until you have an idea for how things are going to be handled differently by your current or future team.

business ownership

Jeff Gamble – Gaining Perspective through Business Ownership: How One Entrepreneur Survived the Ride of His Life (AoL 156)

Business ownership comes in many forms. The goal of this show has always been to expose the listener to as many ways to start earning 6 or 7 figures a year. In the last session, our guest, Chris Prefontaine, built his income generating machine through real estate investing. Then, in session 150, we had Corbett Barr on who told us about how he managed to make Fizzle from the knowledge he knew about monetizing traffic online.

In this session, I had the chance to speak with an influencer here in the Indianapolis area about his background in various businesses including multi-level marketing (MLM).

As you guys probably know, I’ve been a fan of properly ran MLM groups for years. For instance, way back in session 23 of the show, Laila and I had the opportunity to interview soon to be Amway Diamond Mark Nathan.

What he and today’s guest, Jeff Gamble, can tell you is that a large part of being successful in the network marketing arena is affiliating yourself with great people.

Pair this experience of his with traditional business and the result is someone that knows a lot about what it takes to be successful entrepreneur and leader.

But don’t think that this journey of his has been easy. He’s had more major setbacks than anyone I know.

Even if you’re not interested in getting involved with an MLM company, let his story be one of inspiration to you in whatever you’re pursuing.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How was Jeff initially exposed to the multi-level marketing industry? 9:14
  • What life event made him change his perspective and look at other ways of making income? 16:02
  • When it comes to network marketing, what kind of benefits does Jeff believe associates get? 44:14
  • What are some things that people should consider when getting started with a MLM company? 53:21
  • What’s Jeff looking forward to in the not too distant future? 58:57
  • Who are three influential people who have help get him to where he’s at today? 1:01:39
  • What job or business would Jeff like to try out for a day? 1:01:49
  • What’s the smallest decision he’s made that’s had the most impact in his life? 1:02:05
  • Is there something that every high school student should know? 1:02:25
  • What’s the secret to achieving personal freedom? 1:02:45

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

How to Fix Your Credit:

John Maxwell’s Law of Leadership #20 – Explosive Growth

Going Executive Director Show Episode 78

Jeff Working Out and Getting Max Gainz!


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

get stuff done

Focus at Work – Keep the Main Thing the Main Thing and Get Stuff Done!

In the last post, I wrote about how deep focus might be the key to actually get stuff done in your craft or industry. Focus on the 20% of the effort that makes you the 80% of your income. You simply don’t have the capacity to do everything under the sun.
Since that post, I’ve had a few readers of that post message me and ask why I was going against the traditional advice of building an online business.

And as I thought about it, I realized that while I might be going against the more traditional advice of building a digital business, there are examples in the real world that suggest that less can be more.

So in this post, we’re going to look at just a few such examples.

Is Less Always More?

Now you might be thinking, there are plenty of examples of businesses that have grown after they offered more products and services. One such example is Amazon. Without knowing their history, you might think that they’ve always sold all the products and online services that they offer today.

However, this wasn’t always the case. When the company first started, it was an online book store based out of Jeff Bezos’ garage. Did he know that it was going to become what it is today? Probably not. But as the company offered more products and brought more people on to help manage those products, it is definitely an example of “More is More”.

Sometimes Scaling Doesn’t Always Work as Expected

But for every Amazon who scales correctly from the beginning, there’s also going to be examples where adding more to the menu might not be the best course of action.

Example 1: McDonald’s

Take McDonald’s for example. I remember in the late 00’s when McDonald’s was losing out on customers because people started to get smarter about what they were eating. It was during this time that chains like Panera, Starbucks, and Subway grew like bandits. In fact, it was pretty common to hear about places in large cities that had a couple of Starbucks on the same street.

These companies were eating McDonald’s lunch. So what did the golden arches do in response? They grew their menus and model to include some competitive products to what these other places were offering. By 2013, it had 145 items on its menu.

This was nuts and completely unsustainable. It’s no wonder that they were losing money at this point.

In an attempt to right the ship, they hired their most recent CEO, Steve Easterbrook. What Steve ended up doing was removing the items that weren’t selling as well and went back to the basics of the business. This seems to have worked because in the last year or so, their stock has actually risen.

Example 2: Apple

While this might not be the best recent example, it wasn’t too long ago that Apple was the tech company to watch out for – as an investor and a competitor.

In the Beginning…

Personally, I’ve always been an Apple user. My first computer was one and currently I’m writing this on a Macbook Pro.

During that time, the company has seen its ups and downs. I remember when I was first learning about computers, I found out the hard way that Windows 95 would not work on my Mac. How could this be? I thought everyone was going to be able to use it!

Nope, I was in the minority. Windows based PCs were what everyone else had. I can’t tell you how many conversations I had in high school answering questions about why I had a Mac… even when Steve Jobs came back as the CEO!

As I got involved in the Purdue University Mac Users Group (PUMUG), I started to learn how awesome of a group Mac users actually were. I had found my people! But interestingly, we were still a small group. All the clones had been taken off the market by that point. Those of us who were still users were because we were creatives or simply loved the Mac.

The Epic Growth of Apple

However, it was also during this time that the iPod was released. And interestingly, this was about the same time that I started paying attention to the stock market. I remember in 2001 watching the AAPL stock rise almost 50% until 9-11. 

Of course, stocks were down for just about everyone at that point. But as new and better versions of the iPod came out, their stock rose. And then, the point where everyone became familiar with Apple was in 2007 when the iPhone debuted. Wow… I really should have got some shares then. (Unfortunately, I thought I had already missed the boat. Ha!)

But there’s a point in me telling you this personal story of watching Apple rise. No one would have believed it would happen when I first got my computer – an Apple Performa 575. Had they stuck around trying to compete directly with Microsoft PCs, I think the company would have folded. Even to this day, but especially back then, they were known to jack up the price on products that were matched by less expensive PC options.

But it was because Steve was able to focus on building the next best thing (as he originally did with the original Mac) that they were able to be as great as they did during his time as CEO.

On a Smaller Scale

So, there’s a couple of examples of large companies that righted their ships after bloating to try and be everything to everyone. But it’s not something that just companies that size have to deal with. There are much smaller companies that struggle simply because they don’t focus on keeping the main thing the main thing.

And because they often don’t have the necessary resources or connections to keep going, they tend to not have the time to get their act together in time.

Example 3: Marsh

One such example is a local grocery store chain here in Indiana which was named Marsh. Like many local groceries, it folded in the last couple of years. It couldn’t find its niche in the market. I believe the main reason is that they tried to be everything to everyone. Instead of focusing on having its stores in certain profitable locations, it kept trying to keep open stores that were underperforming due to local competition – no matter what the cost.

Even after the company folded a couple of years ago, there are still locations that have not been bought by other chains. When I see them, I’m reminded of the struggles they had before going belly up. 

Interestingly, though, the places that were bought by other chains seem to be doing pretty well if not better than they did while they were under the Marsh banner. Some were bought by Kroger while others were bought by a regional chain called Needler’s. In fact, the Needler store in downtown Indy is considered by many to be one of the best groceries around!

Had Marsh realized that they should just cut anchor and focus on these stores that were actually making them income, they might be around yet today!

Action Steps

So, hope that gives a little more perspective on why it’s important to focus. If you’re good at building sales funnels, do that until you can outsource it. But don’t try to do that AND build a Fulfilled By Amazon (FBA) business AND build a podcast AND build a YouTube channel.

Pick one, get a handful of clients. Once you’ve done that, scale that business using ads on social media. Then from there, you can think about doing something else when the first job is sustainable.

personal motivation

Andy Dix – Be the Best Version of You: The Importance of Understanding Our Own Personal Motivation (AoL 154)

Having the knowledge about different personalities is a bit of a super power. When you know someone’s personality and personal motivation, you can understand what makes them tick. However, a lot of people simply don’t have this knowledge. They get frustrated when other people don’t act the way they do or don’t set an importance on various things like they do.

Today’s guest, Andy Dix, helps individuals and teams figure out what motivates them through the Reiss Motivation Profile.

As a leader, it’s important that not only do we know the makeup of any one person, but we also understand how others are going to engage with them.

If you don’t have much knowledge about how personalities and motivations work, this is a great conversation to start at!

So, join Harrison and I as we learn why Andy chose to work in this field, what he’s learned, and why he started his The Hopeful Hoosier Podcast.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How’d Andy get into what he’s doing today? 8:40
  • What’s the Reiss Motivational Profile and how does he incorporate in his work? 13:01
  • Has he been surprised by the profile results of any one person or people? 16:13
  • Does the Motivational Profile prove the truth of “natural born” leaders and entrepreneurs? 25:12
  • What motivated Andy to start his podcast “Hopeful Hoosier”? 27:12
  • What kind of things is he looking forward to the rest of this year? 36:43
  • Who are Andy’s top three people he’s been influenced by? 38:13
  • One thing under $100 that has changed his life? 40:08
  • Is there advice out that he hears adults giving kids that he’d call BS on? 40:43
  • What does Andy do when he becomes overwhelmed or unfocused? 41:39
  • How can someone be a difference maker in their community? 42:35

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Andy Interviewed by Engel Jones:

Steven Reiss on his book The 16 Strivings for God

Andy’s Webinar on Using the Science of Motivation Within an Organization

NPR’s Talk of the Nation: The Art and Science of Motivation


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

self growth

How Self Growth and Your Filtering Process Affect Your Life and Business

They always say, you attract who you are. When I was at the start of my self growth journey, I really didn’t know what this meant. I remember exactly where I was when I first realized it though. I was in grad school. And, interesting to me, it wasn’t too long before I realized that not everyone is looking to climb a mountain in their career.

Up until that point, I thought just about everyone worked like I did.

I couldn’t have been further from the truth.

What I’ve realized since then is that there are different personalities, different motivators, and even different needs that we have to consider when we’re interacting with other people.

Because of this, we have to be aware of where we are on this personal journey so we can understand how they see us.

The better we can use this power, the easier it is to get what we want in the long run.

Or as Zig Zigler said, “If you help enough people get what they want, then you automatically get what you want”.

Here’s a few things to think about…

You Attract Who You Are

Recently, I was listening to a lesson that fellow John Maxwell Team member and future guest of the AoL Podcast, Jeff Gamble, was talking about on his FB Live show “Going Executive Director”. 

In the video, he was talking about how people tend to attract others like themselves. 

Here’s the thing. Jeff might have been using the MLM world as a reference, but it’s true across the board. And it’s especially true in life and business.

For example, when I was in college 10+ years ago, I was pretty insecure about my future. Like many engineering students, even though I liked having a good time, I learned to prioritize studying. I never had time to party.

Many of the friends I had in college were that same type, especially early on. 

After I changed majors, I felt more at ease and because of that, I started attracting new friends who didn’t fit this previous mold. They were confident in where they were going. And because of this, I started to see that I had decent control over my own future.

It was during this time that I started getting involved in clubs and other organizations on campus. Interestingly, I started to understand that not everyone is wired the same way I am. And like Jeff was talking about, I started to understand that not only are there different personalities, but different people have different needs.

Start with Your Needs

In the video, Jeff talks about Maslow’s Hierarchy of Needs and Tony Robbins’ 6 Human Needs. It’s uncanny how similar they are:

self growth

Early on in college, my esteem took a beating. It seemed like no matter what I tried, I just couldn’t be the student I was used to being in high school.

What I later realized is that I just had no idea how to study. And once I figured that out when I changed majors, I’d put in the needed work to fix that. As a result my confidence rose and I allowed myself to venture out and do other things. Interestingly enough, I started trying to connect with other students around me by becoming part of different organizations (that’s the next level of needs!)

So, here’s my question for you. Where do you fall? Do you have the basics figured out? Do you have safety figured out? How significant do you feel?

If you’re still in search of those, as Jeff was saying, you’re going to attract those people into your life – either as friends or as clients.

Setting Up Your Business for Success by Filtering

That being the case, as a business owner, you might not necessarily want to attract those who are in your own situation.

This is where the importance of setting up a filter comes into place. 

A filter is nothing more than a system used to qualify potential matches. Most businesses should use a filter when they’re trying to fit people to certain roles.

Here’s a few examples of where filters could be used:

Recruiting In Direct Sales

For example, if you’re affiliated with an MLM company like Jeff was talking about, then you’ll want to filter the right people in. You’re looking for people who want to learn about the system and how to leverage it properly to grow their own business. What you’re not looking for is people who are naturally not coachable and rebel about everything. You want to surround yourself with other students of the craft.

As a Consultant

Likewise, if you’re a consultant, then you’ll want to use a filter to see if someone really wants to achieve a new version of whatever you’re helping them with. You’ll need to learn how to ask them qualifying questions about themselves, their business, and what they’re looking to achieve.

As a Doctor

Another example, let’s say you’re a doctor. You’d need to filter people based on their needs on whether or not you can help them. If you misdiagnose someone and give them bad advice on their next step, there’s a good chance you might be sued for malpractice.

In an Everyday Situation

Or here’s a final example. Let’s say you’re actually in HR for a company. Do you think you should hire people like yourself to fill in jobs in the company, or should you hire people who fit the characteristics of the role that needs to be filled. Obviously, you want to hire to the role and to do that, you’ll need a filter to find out if they fit. Otherwise, you’ll hire someone and they’ll either quit or be fired.

Action Steps

So, I hope those examples give you a bit of an idea of the importance of a filter in your business and perhaps in your life as well. My trajectory changed completely for the next 10 years after college. If it wasn’t for the input I received those years, I wouldn’t have started on my current path.

And because of that, I wouldn’t have been able to eventually realize that these people had used a filter on me – whether consciously or subconsciously.

So don’t throw people at the wall and see what sticks. Otherwise, you’ll get more people like yourself. If you’re trying to become a new version of yourself, that might not be ok.

Instead, learn to consciously use filters in your day to day life. If someone isn’t going in the direction you are and doesn’t have the same standards that you want, then there’s a good chance they’re going to be a drag on your life and your business.