Have you ever been with family or older friends and someone says they need help with their phone? You’re like “Sure. I’ll look at it.” and you help them figure out whatever their problem was without hardly thinking about it? Not to mention the next thing you know you’re now their personal tech support?
This has happened to me plenty of times. Personally, I love helping when I can with tech. I’ve always been a natural at it – even before it was considered normal. Back then I was labeled a geek of sorts, but it’s totally acceptable today.
The Rise of Social Media and Texting
Back when I was entering college, social media and texting didn’t exist as it does today. We were using AIM and ICQ as our messengers and texting ran up your cell phone bill like no tomorrow.
The first Social Media platform that I was aware of, wasn’t really even a social media platform persay. It was collection of member pages based around message boards, personal blogs, and funny videos (which were based on video game characters). You might have heard about it – Rooster Teeth.
Today, while it might not be up there with Facebook, they’re doing pretty well in their own way. When I started watching their videos back in 2001-2002, (and when they were known as Cock Bite – there’s a trivia answer for you!) I along with a whole bunch of other Halo players flocked to their site where they hosted their Red Vs Blue series. It was hilarious. But it was also signs of what was to come.
Since then, they have added on several side communities and series (Rage Quit is hilarious – if you can take the swearing!).
I used RT regularly until Facebook started becoming the behemoth that we know it as today. The longer I stayed at RT, the more I realized that I was being surrounded more and more by fans of the company. They weren’t using it as a tool like I was. No, they were fanatics about it. So much so that they even went to conventions that the company puts together.
I don’t think I could ever be that big into something now that I didn’t have ownership in. 🙂
I think this story kinda holds true for a lot of other Millennials. While I never used them, Xanga, Tumblr, and LiveJournal are a few blog sites that lots of people flocked to early on but now have been replaced by today’s big names.
The Current Kings of Social Media
In marketing, there’s a handful of social media sites that need to be considered when building a brand. Obviously, you have Facebook. Then there’s Twitter and LinkedIn. Next you’d see sites like YouTube, Instagram, and Pinterest.
Unlike the previous generation of social media sites, one can see the current top sites as tools that fill an inherent need to socialize. Typically people use them because their friends do.
When Facebook added the ability to let anyone into the site in 2006, not to those just in colleges, numbers shot through the roof. As of 2013, the count for Facebook users was considered to be half of all online users.
As tech savvy Millennials, we’ve been able to use these sites as they’ve evolved. Due to that fact alone, we’ve been able to keep up with the latest abilities that each site has given us.
On Facebook, marketing tools really shot up when apps came online. After apps, we had Pages. Now it’s less Pages and more shareable content. It’s always changing.
As millennials, we’re used to technology always changing. So really, we have the upper hand when it comes to these platforms. They’re part of who we are and how we communicate.
However, as we’ve seen, this comes at a cost as we depend more and more on the newest of technology.
In with the New, Out with the Old
In 2014, pretty much half of all internet users were using the web through the use of smart phones or a tablet. Personally, I think it’s by design. Companies know that their potential customers like to be on the go. If they can get themselves in front of their audience as they are on the go, then they’re going to get a higher ROI than if their audience saw their ad at home.
The cost of acquiring these new mobile devices has been a constant distraction. Even though people have as much time as ever, they feel that they’re life is faster paced.
Why? Because the distractions are constantly giving them a to do list. See this, laugh at that. Poke that button.
People are spending less and less time creating.
In this new world, if you have enough will power to create, you can build an audience and therefore a business.
Building Will Power
In the comments below, let me know about some of your tricks in keeping your technology induced distractions down. If you’re having problems with distractions, let me know too! I’d be glad to help you come up with a plan to keep them from influencing you!
Also, stay tuned for next week’s post in which we’ll be exploring the changing economy and why Millennials are in the right spot to make their mark on it.