how to communicate better

How to Communicate Better with Prospective Clients through Personalities

With the recent start of the Junto, the Facebook group I’m hosting for a couple of organizations including New Inceptions, I thought it would be useful to discuss why I’ve started putting so much of my working day into it.

Here’s what you need to know: Facebook groups (as well as their LinkedIn counterpart) are a great way to build a database of engaged people.

Why do entrepreneurs need a database? Because, frankly, without one you don’t have a business without one. But it needs to be the right type of people in that database.

So let’s look at a post from September 6th, 2012 to see why that’s the case.


Does Your Database Really Equal Money?

So a question came up recently on a coaching call that I thought I’d share with you guys.

The question was posed: “Does Your Database Really Equal Money?”

Usually, I would answer “Most definitely.” The larger the database, the more potential, right? The more people that might answer yes to your offer?

Usual logic would suggest that the reason advertisements on the Super Bowl cost so much is because of the potential eyes that will see the ad.

Many people still advertise in a one direction manner. But is this truly the one and only way of advertising one’s self and their brand?

Ha. Apparently not.

As usual, it seems, things are different in the online business world.

As I was driving home from another great weekend with Maria and her family, I was listening to my buddy Pat Flynn in this episode of his podcast. In the episode, my answer came up again. However, it was posed to me in another perspective.

This new perspective really helped me out. So maybe it will help you!

 

A New Perspective on Sales:

See the problem that I had and continue to have is “How do I get a database for New Inceptions”? How do I build my influence online? How do I bring value to you, the reader, in a way that will make you say or think “Hey! This guy is cool. He gets it!”?

Traditional thinking suggests that I need to sell my influence to you. To leverage the knowledge or services that I have available.

To do this, I try to answer these questions with a “This is your problem? Here’s your solution” mentality.

This is the traditional method – and very Driver and Expressive oriented. Just cutting to the chase and exciting you about solutions to a problem you might or might not know you have.

However, in my Amiable perspective, the last thing I want you to feel is that I’m trying to pressure you into buying something. Especially something that you’re not ready for.

Because as an Amiable, I hate being sold to. Informed, yes. Please feel free. Sold – I hate it!

Give me solutions, yes, but I want them on my own time. I don’t want  to be peppered with messages when I’m not looking for that answer! If I want a solution, I’ll find it through my network and/or Google it.

I want to find the answer on my own and then pass it on as I find it. I like to share – not necessarily sell.

 

The Web is full of Multi-Direction of Advertising

Which leads me to another point about the web. Like TV, radio, or even really phone advertising, it’s not one direction. You put a message out there and ANYONE can give you feedback and also act as your sales person by sharing your message. However, the more “salesie” the message, the less likely it’s going to motivate people to buy or share it with others. Regardless of keywords.

What’s considered “salesie”? “Over controlling” and “overbearing” come to mind.

Which, if we think from that point of view, many times people who are new to email and web marketing do it wrong. If they’re pushing as they might in person or on the phone, it will tend to turn people off more than it turns them on. In the podcast mentioned earlier, Pat’s insight on this was key. He said, “don’t email people just to market them something. Email them to let them know that they are important and that they should be aware that ‘such and such’ is happening.”

The less infrequent but regular you make this messaging, the more sincere people will think you are.

People will opt into your email (or your Facebook Group) based on whether they like you or not. They are giving you permission to email them.

Don’t forget that fact. In the online world, annoyance is almost certainly death. Unless they expect a regular daily or weekly email, don’t go crazy emailing your clients.

You’re better off massaging them when something is necessary to know.

My Recommendation for a New Sales Tactic.

If you are going to be doing sales on the web, learn how to use all four personalities in your message. That includes your emails, sales pages, and your Facebook and LinkedIn Groups. Learn to speak in your audience’s native personality language. If your clients are Amiables – relate with them. If they’re Analyticals, give them facts and figures. If they’re Expressives, show some humor. If they’re Drivers, get to the point.

If you don’t know what they are, or if you have a product for everyone, figure out a method in making your message contain all personalities.

Start with appeasing the Driver (Want to make better results?), then transfer to the Expressive (Imagine the possibilities you could have with this program!), hit the Analytical (here’s a case study of this working!) and finally move to the Amiable (Look at the testimonials!)


Action Steps

So that’s a take in how you can use personalities to craft new messages for marketing purposes.

Whether it’s for emails, landing pages, or crafting messages in your communities, this is still a very useful hack.

I was thinking… there has to be other ways of using these personality messages for other purposes…

In the comments below, I’d love to hear your thoughts on this!

Also, let me know what does or doesn’t work for you when you’ve been marketed to?

Cheers!

-JC

sales skills

Mark Boersma – Developing your Sales Skills: Why Business Systems are Huge in Making Predictable Revenue (AoL 106)

You always hear about people “systematizing” their work. However, so many of us, especially us solopreneurs, don’t take the time to do that. Sure, we might write an SOP if we hire a virtual assistant (if we’re smart), but when it comes down to our creative work we never take the time to think about what might be easier if we actually detail out what gets results.

As you’ll find out in the interview of Mark Boersma, he started systemizing early on. Having an analytical mind, he out thought his problem and now teaches others how to turn sales, which can seem like an intangible skill, into something that’s very step by step.

In today’s chat, Mark discusses with me why he had to figure this system out, what the results of it gave him, and how knowing personalities plays into the success of this system.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why did Mark get three bachelor degrees? 10:41
  • Did he feel that going to college was a detour of what he should be doing in his career? 13:22
  • When he got out of school, why did he immediately go for a 100% commission paid position? 15:02
  • What was the first tool that he made which systematized his sales? 20:35
  • How does knowing about personalities useful in making sales? 23:44
  • What’s the accuracy percentage of the personality assessment he uses with people? 30:54
  • What are some of the things Mark is looking forward to in the future with Synergy Solutions? 35:51
  • Who are 3 influencers who have helped him get to where he is today? 41:38
  • What is a scientific fact that he knows his true but still blows him away? 42:49
  • What’s an unwritten rule that should actually be written today? 43:55
  • What’s something that he belives all high school students must know? 45:18
  • What does it mean to live a life of abundance? 46:39
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Mark and Tom interviewed by the Milwaukee’s Morning Blend:

Mark on Thinkers vs Doers:

ClickFunnels Viral Ad 2017:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

local advertising

JR Rivas – Leveraging Creative Marketing in Local Advertising: What a 23 year Old Did to Create a 6 Figure Digital Marketing Agency (AoL 104)

Most entrepreneurs think, at some point, about the ability to strike it rich one day doing whatever is that they’re doing.

In my Amway days, a good question I remember being asked was “Doing the job that you’re doing, could the income they’re making ever be obtainable?”

Most of the time the question was answered “No.”. And I believe that kept many people believing that Amway was the one ticket to the life they dreamed about.

Today’s guest, had a similar wake up call. He realized that to get to where he wanted to be in life, he had to learn how to sell things.

That lead him through a journey of all kinds of jobs, businesses, and online opportunities.

This past year, he found something he could help people with – creating sales funnels.

In this chat, we discuss how he came to that realization. We also discuss why he believes that building sales funnels is one of the most lucrative out-of-the-gate businesses a new entrepreneur can start today.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What was the Digital Nomad Excelerator? 10:48
  • What was it like growing up for JR? Where did his inspiration come from? 14:20
  • What kept JR from going the traditional college route? 21:11
  • How did tax preparation come into the mix? 28:02
  • How did he expand his tax business so quickly? 31:46
  • How did JR get started in online business? 33:30
  • What’s the best way for people to get started in online business in 2017? 41:54
  • In his opinion, what is the clearist way to having a successful online business today? 46:26
  • What’s the point of Facebook groups going into archive mode and what are some ways of growing them? 51:31
  • Who are his 3 favorite influencers? 56:31
  • One thing under $100 that has changed his life? 57:04
  • What is a topic that should be discussed more often? 57:36
  • What would he do if he woke up as his 10 year old self tomorrow? 58:34
  • Secret to achieving personal freedom? 1:02:20
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

JR on CBS talking about What He Does:

JR speaks with Dan about how he made $10k in a month:

Facebook Ads for Entrepreneurs Review by JR and Arne:

JR on Why You’re Landing Page isn’t Converting:

JR RivasJR Rivaslocal advertisinglocal advertising


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

business partnership

A Quick Guide to Forming a Productive Business Partnership

Last week, I got the great news that AMS was finally a licensing company.

The news officially went live on the net via this post on Endurance Sportswire.

We’re licensing our Viking Dash series to a company in California known as Spectrum Sports Management. They are known for doing fun and unique runs. Viking seems like a great match for them!

That said, as a board, we didn’t jump to this decision quickly. We had a list we used to make sure we found exactly who we needed to help further this brand.

Because partnering is no easy task. It needs to be treated with care in who you’re choosing – you have to be particular with whom you’re bringing on or negotiating a contract – such as a license – with.

So in today’s post, we’ll be looking at some of the things you should consider in partnering with others in a new business venture.

 

Matching Values

One of the things I’ve noticed over the years is that when people are building romantic relationships, many people do so with someone they don’t share values with. I know for me, I had a list of 100 some traits and qualities I was looking for when I met and started dating Maria.

She hit on a good number of them. In retrospect, I’m pretty happy I made that list. Thanks LTD for the giving me the idea! 😉

The same thing should be done when looking for a partner in building a business. You need to have a list of qualities that you believe are important in someone who’s essentially going to be another spouse of yours in many ways. Your business is the baby in this situation.

So just like if you were dating, you need to be asking certain questions to find out if you align. However, I wouldn’t go doing it in an office – that just has interview written all over it.

No, instead I’d opt for something informal where you’re just getting to know each other. For me and Maria, we had tons of coffee “dates” where we would just chat and find out more about each other.

Same thing can be done when starting a business.

 

Ideas for Questions:

“Date” questions for a potential co-founder should get to not only find out about their character, but also their business savvy.

Here’s a few examples that I’d ask when seeing if someone lines up with your believes:

  • What do you want out of a business?
  • What do you like about this particular idea?
  • Where you see this business going?
  • Where do you see your role in 2, 3, or 5 years?
  • How do you find good employees when you’re ready for that step?
  • What are you expectations of an employee?
  • What are you expectations of me?
  • Is there anything that I should know about your family that might cause periodic issues with your ability to help with the business?
  • How do you feel about the business contributing to nonprofit or political causes?

 

Complementary Skills and Personality

When I was searching for my wife, I knew that I wanted someone that was intelligent but I also knew that this person had to have a complementary skill set.

I know there’s just some things that I have no interest in doing or am simply not good at. I was talking to Albert about this in a recent Ascension Council meeting and mentioned that there are some things that Maria does 100x better than me – or cares about things that I don’t:

  • Making the bed everyday
  • Laundry
  • Tidying up

Albert and I both prefer organized chaos – but that’s because we’re both idea guys. Our wives seem to be more of the executor types.

In a business situation, you need to be looking for this at all different levels – but it’s especially true at the cofounder level.

As John Maxwell says, “Take advantage of your strengths, and hire for your weaknesses”. Well in this case, you’re not hiring – you’re partnering! It’s going to be even more important here.

  • So if you’re broke, you need someone that has money.
  • Are you good at creating? Then you’re going to need a marketer.
  • If you’re good at design, then perhaps your partner needs to be good at writing code.
  • Are you a strong Dominant (D) personality? Then you’re going to need someone who’s supportive. Or if you’re a the Calculative (C) type, you’ll need someone who’s Imaginary (I).

Of course there’s examples out there where having two or more founders have similar skills, it’s not often the case. The more well rounded the leadership is, the better this thing is going to have!

 

Start with the End in Mind

Earlier I wanted you to make sure you asked questions that were pertaining to the future of the business. The reason for this is that if you do end up doing well with the business, then there might come a time where you’re thinking of an Exit Strategy.

The Exit Strategy needs to be in stone at the beginning. The business you and your partner(s) are building – are you going to hold onto it as a lifestyle building business? Or are you going to build it and sell the right of the business if a bidder comes along with a ton of money?

Or, perhaps another case is that you need money to keep the thing going – you consider starting to sell stocks vs “keeping it in the family”. Are either of you the type that wants the opposite of what the other wants?

This is stuff you want to consider.

 

Background Check

When Maria and I were dating, she asked me a ton of background check questions. Did I have kids? Was I a convict? Did I have chicken pox? Well… maybe not that last one – but you get the idea!

Anyway, you want to do the same for your future business partner as well.

Find out the answers to these questions:

  • Does the candidate move from project to project without getting anything done?
  • Have they ever owned a business themselves or ever been part of a successful one?
  • Have they ever had financial issues?
  • Do other people get a bad vibe from them?

 

Just remember that no one is perfect and sometimes troubled pasts make a person that much more committed to what they’re doing now with their life. Sometimes people actually learn from their mistakes. If they have had a spotted background, see what they’ve learned from it.

 

Take Them for a Test Drive!

Well, not literally, of course. But if you’ve never worked with this person before now, you need to see what they’re like with other projects.

In the dating world, you can continue to date. I know for Maria and I we just felt like we were long lost friends. Really, the only thing we ever have quarrels about are our dogkids and whether or not they were sleeping on the bed recently or not. I imagine that in the future, when we do conflict, it’ll probably be about the kids!

In business, you want to have this trial time as well – even if it’s with friends you’ve had forever.

Start a working relationship and see how things go in smaller projects. Find out if they’re as committed as you’d like. Are they flaky about time? Do they even have the same vision as you? Maybe they’re just too naive about certain things that might drive you crazy?

These issues can mount up over time and you should know about them first before you build something on a larger scale with them!

When you believe it’s time to move to the next level, make sure you get a founders’ partnership agreement. It should include things like:

 

  • The contribution and obligations to the company of each party
  • How long a party must be with the company to vest in percentages of their promised ownership
  • Whether partners can be fired or bought out and under what conditions
  • What voting percentages are required to validate any of these actions
  • Any other issues unique to the business

 

If a partner is reluctant to put something as big as this agreement in writing, then there’s a big red flag there.

I mean, it’s like going without a prenuptial agreement in a marriage after you already have a fortune. It just doesn’t make sense!

 

A Special Note About Friends as Business Partners:

One of the original people involved in AMS was recently in a lawsuit with us. Needless to say, he’s no longer considered a friend after what he did and wasting the time of all parties involved.

The thing is – you can’t predict what’s going to happen down the line.

So here’s a few tips with this.

You need to realize that if you do decide to get in business with friends, that things can potentially go south and the friendship will more than likely go that way too.

Don’t ever go into business with family or friends just because they’re family or friends. Again, make sure you take time to test them out first. Just because you know someone as a friend, doesn’t mean you know them as a business person.

If a friend screws up bad once and promises that they’ll correct their ways, you can give them a second chance – you still like them as a friend. A great way to make sure it doesn’t happen again is to draft a secondary “social” contract with them saying what they’ll do to make up for how they screwed up. Another part of that new contract needs to mention what will happen if they do screw up again. Let them help make it so they believe it’s fair punishment as well.

 

Action Steps:

If in the future you find yourself negotiating partnerships, make sure you give it some deep thought. A business is a baby and if it has multiple parents, it needs them to work together and not fight about little things all the time or one getting the short end of the stick.

When you have great partnerships from the beginning, anything is possible. However, that said, if you have to carry dead weight – then it’s going to be twice as hard.

Have you had a partnership that worked extremely well or fell apart? Have any questions or comments about this post?

Let me know below!

 

consumer research

Consumer Research: The Most Important Part of Understanding Your Market

Once you set out on your own entrepreneurial personal mission, it’s important to know how you can actually be of value to those that you’re looking to add value to.

The best way that you do this is through market research.

However, what that actually means can differ depending on who you ask. In this post, we’ll look at some mistakes people make in their research, and how to make sure you’re asking the right questions.

 

Anti-Disruption: One Secret to Not Going Broke

When I was in grad school, I had the opportunity to judge business plan competitions a couple of times. As part of those business plans, students were to do some “market research”. This basically meant they got to use essentially academic research methods to learn about the industry in which they were going to bring “disruption”. Many of these methods are discussed in this article in a Entrepreneur Magazine post.

Haha. Talk about fun. 😛

Until I got into The Foundation, 3 years after I got out, this was the way that I thought ALL entrepreneurial endeavours started.

However, what I learned, and what many people make mistakes in is that your business doesn’t have to be disruptive at all.

In fact, if all you’re wanting to do is make an income via your personal mission, then trying to go for the home run your first go-around might not make the best financial sense.

Instead of going to go dig for gold yourself and potentially going broke in the process, why not build a strong foundation by first supplying the tools to those gold diggers? Some might be striking it rich, but there are many MANY more of them who are failing.

Don’t run those odds on yourself – play it safe and be a tool maker. Just like jean and shovel makers were needed in the actual gold rush for those going after the gold (and the most consistently profitable), people who are providing simple services are still needed today too.

 

Do Not Underestimate the Importance of Primary Research

In the above linked Entrepreneur magazine, primary research is briefly mentioned. Most of the article discusses SECONDARY Research.

What’s sad is that most aspiring and existing entrepreneurs do the exact same thing. They don’t do any consumer research!!

It’s like surveys and talking with one’s customers (or potential clients) directly is the last thing most business owners want to do – even though those same customers are the ones that are directly impacting their bottom line.

Another thing about secondary research is that many times it’s old data. You hear more talk about trends and being “where the market is going, not where it’s at” then you should. Some people really don’t know what that last statement is really saying! Sure it’s a great place to start, but it’s not going to ever you the full picture of what’s actually going on.

 

Getting it from the Horse’s Mouth

There’s an idiom that goes “straight from the horse’s mouth”. If you haven’t heard this before, well, chances are you aren’t near a farm. But basically, it’s referring to the fact that farmers want to check the mouth of a horse before they buy them from someone.

In our case, it means “to get information from the person most directly involved or best informed” or the customer.

Now I know what you’re going to say, “But JC, people hate doing surveys! How am I to get them to answer my questions?”

Good question.

As you know, there’s a few methods which can be done online or in person:

  • Interviews
  • Focus groups
  • Surveys
  • Questionnaires

I’ve listed them in the order that you’ll get the best results. If you actually get the chance to interview someone, you’re going to have great data. If you send someone a survey or questionnaire, there’s going to a much lower chance of getting results back.

 

Questions to Ask

Now, based on whether you’re developing something new or something you’ve already made, you’ll have different questions on what you’ll be asking those individuals.

If you’re planning on releasing a new product or service to a customer, there are 6 base questions you need to know the answer to.

If you were going to put these in a questionnaire, they might go like this:

  • What is the biggest challenge that they currently have in their work?
  • What are their long term goals?
  • How will achieving those long term goal feel?
  • Have they already tried in achieving that long term goal? Any failures or frustrations did they experience in getting there?
  • What are their goals right now?
  • What are they willing to change to achieve those goals this next year?

These matter for various reasons – but the main reason is that you’re looking to ask questions that they often don’t think about as often as they’d like. Also, if you’re going to be helping them, you need an emotional anchor in what they’re trying to achieve. This anchor is their Why for doing whatever they’re doing.

People don’t buy facts – they buy feelings.

However, I will add that the more personable you can make the experience, the more information you can collect and the more emotion you can tie to their responses.

That’s why it’s best to learn how to properly conduct an interview. Not only will these base questions be answered, but you’ll be able to get more clarification. If you get the chance, ask these questions as followups:

  • Can you describe your typical working day?
  • In your typical working day, where do you feel like you’re wasting the most time?
  • What factors do you consider when purchasing a certain product (or service)?
  • What do you like or dislike about current products (or services) currently on the market?
  • Any areas would you suggest for improvement?
  • What would be the smallest version of this product (or service) that’d you pay for?
  • What is the appropriate price for a product or service like this?

These are good questions because most often than not the answers don’t lie on the surface. (That’s why idea extraction has the name it does!)

Action Steps: Get Some Answers!

Depending on the type of work you’re looking to do, these questions will change. For example, if you’re looking to build a certain kind of software like The Foundation initially focused on, you’ll want to ask more software oriented questions. If it’s a service, lean that direction.

Sure, the more responses you have, the better. However, I would attempt to get 12 to 15 responses at first so you can start recognizing some patterns. The most used response – that needs to be included in your (minimum viable product). Anything after that validates what you’re already doing.

Let me know below how it works out for you or if you have any questions!

 

performance coaching

Marc Mawhinney – Performance Coaching for Coaches – Learning How to Make a Living as an Online Coach (AoL 091)

They say that any good professional coach is going to have their own coach. The reasoning why is that iron sharpens iron and it’s good to have that  accountability of growth. This is especially true if you’re working directly with helping other people grow.

I learned of this when I was first getting into the John Maxwell Team back in 2011. As I look back now, we were lucky enough to have a coaching mentorship program.

There’s other large names that provide this service as well. For example, co-host Clay Green is a Certified High Performance Coach through Brendon Burchard. BUT – the thing with with that is that you have to have gone through High Performance Academy to be part of that.

To be frank, I hadn’t actually met anyone that specifically was helping other current coaches get better at just coaching.

That’s where today’s guest, Marc Mawhinney, is really starting to make a name for himself as being a coach’s coach.

Having started his newest business, Natural Born Coaches, he has amassed a heck of a following on Facebook with over 6000 people adding themselves to his group in a short couple of years.

Besides having a great niche to work in himself, Marc is also the host of a podcast where he brings on other folks who can help coaches get better at their craft too.

In our conversation today with Marc, Al and I discover how he ended up doing this work in the first place, what he really helps other coaches with, and some nuts and bolts about how he’s built his business including his Facebook group.

If you’re wanting to be a successful coach in a particular field, then Marc is a great guy to know.

Thanks for listening, and enjoy the show!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How’d Marc get started in Real Estate? 8:28
  • How did Marc make the transition from real estate to coaching? 12:50
  • What does Marc help his clients with? 15:51
  • What kind of things does his programs specialize in? 18:51
  • Why does Marc send daily emails to his list and believe it’s ok to do so? 20:46
  • Where does he get the inspiration for the content he shares in his group and his emails on a daily basis? 23:52
  • What’s some keys in starting a good Facebook group? 28:52
  • Did Marc have any influences in how he built his group? 32:27
  • Why did he personally opt to go with a podcast instead of doing videos on YouTube? 34:03
  • What are some of the cornerstones that a successful coach uses to build their business? 39:53
  • Three teachers who have helped Marc get where he’s at. 43:25
  • Hardest thing that he’s ever had to say no to? 44:13
  • What’s something that isn’t as bad as he thought it’d be? 44:51
  • What’s a service which doesn’t exist he’d gladly pay for? 45:28
  • What’s it mean to live a life of abundance? 46:03
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Lesson from Matthew McConaughey:

Testimonials for Marc’s “Your First 5 Clients” Program:

Marc on Growing a Coaching Business through Online Courses:

Vanessa Talbot’s Q&A session with Marc:

performance coaching performance coaching performance coaching performance coaching


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

How to be more productive

Work Smarter, Not Harder – How to be More Productive In Your Day Without More Discipline with Lisa Crilley Mallis (AoL 090)

We’ve all heard the phrase Work Smarter, Not Harder. But for many of us that’s much more easier to say than actually do.

The prevailing advice that’s out there is that there’s only certain ways to get stuff done. To be successful, you must:

  • Race the sun
  • Crush it
  • Find the schedule that best suits you
  • Exercise first thing in the morning
  • Answer email first thing in the morning
  • Tackle your least desirable tasks first
  • Knock out simple tasks as they come in.
  • Disconnect from technology
  • Automate and systematize

These are just some of the solutions that are out there when you google “entrepreneur productivity hacks“.

It might be me, but some of them seem to conflict with each other. For example, if you’re racing the sun, that means that you’re a morning person and you work until sundown. Well, what if night is your best working time? Can night owls make the transition to morning birds so easily?

I know for me, it takes me a bit of time for my mind to fully boot up in the morning. Usually I spend an hour just seeing what’s new on the web, having breakfast, and working out (yay for home gym equipment you actually use!).

This is completely different than how many people approach their days – and frankly when I approached my days like that back in high school, I was always a zombie until 3rd period.

Apparently, there’s nothing wrong with that, according to this session’s guest, Lisa Crilley Mallis.

People do have their own schedules and processes when it comes to being creative and getting things done.

She also acknowledges that many people’s day to day work life doesn’t allow them to actually be efficient in their own zone. While it might be expected of them, it’s by no means healthy or really productive for that matter.

In our conversation, we talk more about her mission, some of the things that she helps people with in her practice, and how you can keep focused in what’s important in your daily routine.

Thanks for listening, and enjoy the show!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What was Lisa doing before she started Impactive Strategies? 7:32
  • Was owning her own business something she always saw herself doing and how did she end up starting it? 11:21
  • What kind of material did she study as she was starting the foundation of her business? 16:46
  • What’s the secret to getting more done in a person’s day? 20:15
  • How can someone battle the busy work in their day? 24:11
  • What’s Lisa’s definition of true busy work? 30:04
  • How does she know when to say no about a opportunity? 34:40
  • What’s a simple way to keep people focused on what’s important? 40:23
  • What’s going on the rest of this year for Lisa? 43:24
  • Who are Lisa’s favorite teachers? 45:45
  • Something she wishes was still a thing? 46:25
  • What is the smallest decision that has had the greatest impact on her life? 48:08
  • Something she believed in her 20’s but now knows is completely inaccurate? 49:21
  • How can someone be a difference maker in their community? 51:16
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

 

SHOW NOTE EXTRAS:

How to Start and End Your Day with Routines:

Learning About WHAT You Can Delegate:

Lisa’s interview with Marc Mawhinney:

Lisa’s interview with Erica Duran:

how to be more productive


Thanks for Listening!

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