hospitality consulting

Mike Thorp – Less Talk and More Creation! – How Saying No to Gary Vaynerchuk Helped Launch a Hospitality Consulting Business (AoL 114)

There’s a reason that many businesses fail in the first several years of business.

Of course, finances might play a part in that. But I think that even having a revenue problem is the sign of a deeper issue.

The issue is simply that business ownership doesn’t necessarily make one a great leader.

And without the ability to paint a vision and help employees see what’s going on, of course a company is going to fold.

Today’s guest, Mike Thorp, helps restaurants with this problem. He says that what he does for his clients is a combination of Hell’s Kitchen and The Profit. He loves what he’s doing, as you’ll find out.

But doing his own thing – it came at a cost. As creatives, we find out that to create our consumption must go down. And sometimes, we have to cut it out completely.

That’s exactly what Mike had to do with Gary V.

So in today’s chat, we’ll hear all about what Mike brings to the table with his business, but we’ll also learn what motivated Mike to pull the plug on Gary.

Enjoy!

 

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How’d Mike get started in the restaurant industry? 9:43
  • How does Mike view leadership and culture in the restaurant industry? 15:16
  • What’s an important role he sees his company doing for local students? 22:02
  • Does he only work with local businesses around Grand Rapids? 26:53
  • What was his transition like going from corporate work to consulting? 30:43
  • What does Mike wake up for in the morning? 34:18
  • What lead Mike to write his viral post on Medium? 42:28
  • Why do so many people have trouble leaving the consumer mindset to becoming a creative? 50:37
  • What are some of the things Mike’s looking forward to? 52:39
  • What are his three top favorite books? 54:50
  • What’s a fact from today that would blow the mind from someone ten years ago.? 56:41
  • Smallest decision he’s made that’s made the largest impact? 57:08
  • What’s a life skill that he’s amazed people lack? 58:44
  • How can someone be a difference maker in their community? 1:01:44

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

 

SHOW NOTE EXTRAS:

Last Video You Have to Watch:

Cy Wakeman on The #AskGaryVee Show:

Danny Meyer – The Convergence of Casual and Fine:

Michael Shafer reviews the Oz Principle:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

places of interest

10 Ways to Find Places of Interest In Your Own Backyard

When I was growing up, I lived in a small town in the middle of flyover country. (I wouldn’t be until later that I even knew that the Midwest was called that.) One of my biggest goals in high school was to go out and see the world. This interest, I’m pretty sure stemmed from watching way too much Discovery Channel over the years.

That, and well, mom was an art teacher. And she loved teaching art from around the world.

It just seemed like something I was always going to do.

Then college hit and I ended up telling myself that if I wanted to graduate on time, I need to book it. Traveling abroad, for the foreseeable future, was not in my cards.

Even though that was the case, I did do a fair share of domestic traveling during the long college summers. When I wasn’t taking a summer class, you could find me making road trips to all kinds of places east of the Mississippi.

Sure, that might not sound like a lot compared to other online entrepreneurs, but here’s the thing. I feel like I appreciate more of what we have in our own backyards a little more than others might.

I don’t feel like I need to leave the country to get the same benefits they do.

Heck, there are still places here in the Midwest that are on my list to check out!

That being the case and it being a new year, I thought I’d share with you guys some of my favorite ways to engage more with your own hometown or places that aren’t so far away.

That way you still get some of the benefits of traveling, but don’t have to go out of the country!

 

1. Pick up Travel Guides and Local Magazines for Nearby Destinations 

This is probably one of my go to cheats in finding interesting things to do when I’m traveling around Indiana. When I was working at AMS daily back in 2014, we found ourselves going to various towns around Indiana as part of our whirlwind tour of events. When I was at those towns, I made sure that I got travel brochures while I was there to find out more about them.

Now some of my favorite towns in Indiana are those that might not seem too special if you’re just traveling through. Towns like Richmond, New Castle, and Noblesville are much higher on my list today.

Another thought, if you’re into museum exhibits, check to see what’s coming up in your city and cities that are within a day trip. Some of the best exhibits I’ve seen have been in Chicago, Dayton, and Columbus, Ohio.

2. Seek out Free Activities: Festivals, Art Shows, etc.

One of my favorite activities to take part in during mid summer to early fall is to attend festivals throughout Michigan and Indiana.

For example, in Traverse City, MI they have the National Cherry Festival. Many people who tell you that they’ve been to Traverse City is because of this festival. While I’ve never been, I know it’s a great time.

That said, there are tons of other festivals that are going on around the area at this time due to the harvest period. One of these festivals is called the Venetian Festival which takes place in the town that I’d visit my great aunt in yearly – Charlevoix.

If you like fireworks and being up close to them when they’re going off, their Friday night display could possibly be one of the best shows you’ve ever seen!

After that, I always make it a point to go to Indiana festivals including the Johnny Appleseed Festival, James Dean Festival, and any others that might be happening in Indy. Many these festivals have tons of artisans selling their wares – so festivals make great places to find one of a kind gifts.

Not in the Michiana area? Check and see what kind of festivals are in your area!

3. Let your Phone Guide You

Some of my favorite apps help me discover towns (and cheap gas) I’m traveling through. If you haven’t added them to your phone yet, check out these out:

 

Gas Buddy

One of the first apps I downloaded when I got my first Android back in 2010. It’s changed a bit since then, but still pretty useful if you like shaving a few bucks off your fillup.

During my quick detours off the interstate, I might find myself traveling a few miles to get to where I’m going. During that time, the area might catch my eye for future exploration. This is especially true in Indy when a quick drop off of i-465 might lead me to discover a new store.

 

Yelp

Tired of the same ol’ cuisine? Maybe want to see if there’s any new stores in your area? This is a classic app that I’ve been a fan of over the years. Those that take the time to review on here are usually very transparent, so what you see in the reviews of a place is probably right. You can’t say that all the time for Google Reviews.

 

FieldTrip

Perhaps you’re the type that while you’re driving down the road, you don’t mind a notification that suggests you might like a certain landmark that’s a mile or two off this upcoming exit. Or maybe you’re staying with some extended relatives and want to make yourself your own tour guide of the area?

If either of these seem plausible, you’ll love this app.

Side note: If you live near or in Virginia and you haven’t witnessed the Natural Bridge – you have to go check it out and many of the caves in the area.

 

4. Wander until Your Curiosity Piques!

When I was in high school, there was a popular activity called “Cruisin’” that many of us took part in. If you’re not familiar with the term, It’s basically when you’d aimlessly cruise up and down a certain main stretch on a given evening and eventually bump into friends from school. Then, depending on who was out, you might continue on the same route or perhaps you and a convoy of friends would go on a short excursion somewhere in a nearby town or country.

People had been doing this for decades, so it was ingrained pretty heavily as “something to do” in my hometown.

When I was in college, I took this method to explore Lafayette and the surrounding counties so that I felt like I actually knew where I was. I’d go drive to the Purdue airport and watch planes take off and land while I was doing some homework. Heck, I’d even find some legendary backwoods restaurants that only the higher-ups in the community knew about and socialized at.

If you live in a small to mid sized college town and you don’t really know the surrounding area that well, I challenge you to just drive and find out what’s out there without using your phone. Just make sure that you have enough gas so that if you get lost, you can get back to where you started!

5. Switch up your Transportation: Walk, Bike, or Take Public Transportation

When I was at Purdue, I was definitely a different person than I am today. I feel I was certainly more introverted… but I think that’s just the nature of the beast when you’re studying engineering!

When I went to grad school, I felt like I had the opportunity to make changes in my life and one of those changes was, when it was cold, take the bus. Up through this point I had always ridden my bike, but one too many slips made me change my ways.

When I started riding, no one told me that I wasn’t aloud to talk to people on the bus. So I started striking up conversations with whomever I was sitting next to. Interestingly enough, sometimes those conversations were interesting enough that a bus stop might be missed!

Eventually those people I had engaged with before, started shouting back at me. Whether it was on the bus or on campus, there seemed to be people coming out of the woodwork to say hi!

 

6. Check out Nearby Sporting Events

If you’re not into sports, I understand. This might not work for you. But if you’re into one sport, there’s a good chance you might like to dabble in others from time to time.

Or maybe, while visiting other towns, you might want to get a taste for their fandom.

When I’ve visited Pittsburgh, for example, you can’t help but realize that you’re in a sports happy town. Having all their teams’ colors the same really makes it all part of a unified group of fans. Even though the Steelers have been a rival to the Colts over the years, if I was given the opportunity to go to one of their games, I’d consider it to just take in the atmosphere of one of their games.

7. Be a Visiting Friend’s Tour Guide

You know your town better than someone who’s visiting. So what better way to explore than by seeing it from the perspective of a visitor?

When Maria and I were first married, there were a couple of things she hadn’t visited yet in Indy. One was the zoo, believe it or not. Having been there a number of times growing up, I had the chance to show her some of the old exhibits as well as learn about the new ones that they had put in there in recent years.

 

8. Try New Restaurants in your Town or your Friend’s Favorites in Theirs

If you’re in a medium sized town to the size of a city, there’s no reason why you should run out of places to go try out on a week to week basis.

When I was at Purdue, we had a selection of all kinds of international cuisine. Plus, some restaurants would change from year to year while others, like XXX, have been staples for years.

Make it a point to try as many places as you can so you really have a taste of the town your in. And likewise, when you’re visiting friends in other towns, have them take you to their favorite places as well as experimental ones. You might help them find a new favorite!

 

9. Make a Bucket List and Commit to Achieving It

I remember a few years ago a friend of mine randomly went skydiving with a group of her friends. They didn’t stop talking about that event for the entire year.

Is there something that you’d want to do in your area? Maybe it doesn’t have to be skydiving. Maybe you could just learn how to fly a plane? Or perhaps take pictures?

Maybe 2018 is the year that you stop talking about something and finally actually do it?

 

10. Create a Mini-Adventure!

If you’re finding it hard to find something to do, then maybe you can make a circuit of activities. Having been part of AMS for awhile, I know that there’s some adventure races out there. And if there’s nothing like that near where you’re at, maybe there’s a scavenger hunt company, or a murder mystery company you could utilize to help you and some friends have a good time together?

 

Action Steps

So hopefully these give you a little spark in coming up with places to go to in your immediate area. The big thing about travel is that it gives you new perspectives. You can find new perspectives in your backyard by simply seeing how others work on their own crafts.

If you have any other ideas in how someone might be able to explore their own backyard, let me know below!

side business

Rachel Pedersen – From College Dropout to International Influencer: How a Former Hairdresser made her Side Business a 6 Figure Recurring Revenue Machine (AoL 112)

It’s easy to get the mindset that because we have some sort of disadvantage compared to someone else that we won’t be able to do what they’ve done.

Truth is, though, that’s usually an excuse more than anything else. It’s a victim mentality.

If you truly want to do something with your life and your work, then having that mentality isn’t going to get you anywhere.

For me, when I was growing up in my hometown, I knew I was going to go to grad school. Both of my parents had their master’s degrees, so it was an automatic that I would at least have that. It didn’t matter how long it took or what I had to do to achieve that goal. It was going to happen.

However, a lot of my peers didn’t have that perspective and/or support that I did. So their goals weren’t as “big”. While they might have dreamed about leaving our hometown and doing great things, many fell short. They just didn’t have the missing ingredient to get to that point.

I’d argue that this particular missing ingredient, for most, is unfortunately hitting rock bottom. Where things are so unbearable that we are forced to dream of a better life.

For this session’s guest, this was definitely the case.

Rachel Pedersen has lead a life peppered with all kinds of ups and downs. Growing up in Minnesota as a pastor’s daughter, she had great expectations. But somewhere along the line, life took a turn and she found herself a college dropout with kids AND on welfare.

But her story doesn’t stop there. It got much better.

In fact, today she finds herself working on her own 7 figure marketing business.

What happened in the middle there? That’s what we’re going to be finding out in today’s session.

Enjoy!

 

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Did she ever see herself being as successful as she’s become? 7:50
  • While growing up, did she live her life based on what other’s expected of her or did she do her own thing from get go? 9:49
  • What was the first mental click she had that started her on her current path? 12:38
  • Did she start working with her clients for free like Russell Brunson suggests in his book or did she charge right away? 19:03
  • What are some tips for someone to become as successful as Rachel even if they live in a “small town” or don’t have the best support in getting there? 23:34
  • What are 5 steps that someone should take if they want to start their own work? 29:44
  • How does Rachel build a real human connection with people through social media? 39:14
  • Who does she pay attention to when it comes to watching FB Live videos? 42:42
  • How do you build a following and how does one define that? 44:52
  • What’s Rachel looking forward to in 2018? 46:57
  • One gift she likes giving others? 53:11
  • What’s something that’s going to affect entrepreneurship in the future she’s excited about? 53:37
  • What’s an issue that’s not being talked about enough? 54:42
  • How can someone be a difference maker in their community? 55:04

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

 

SHOW NOTE EXTRAS:

3 Ways of Finding Social Media Clients

Why Small Businesses Fear Social Media

3 Secrets of Facebook Ads and Funnels

How to Become a Fully Booked Social Media Manager

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

relationship building

Making Winning Connections: Relationship Building Tips for Life and Business

As the Junto is starting to grow, I realize that there’s going to be more and more opportunities for people to connect with others who are seemingly going the same direction as they are.

To make sure they are, here’s a few notes from a recent John Maxwell course called the Mentor’s Guide to Relationships. I hope you can use the information presented here to make sure that a pursuing a certain relationship is worth your time.

At the very least, I want to help you realize if you’re in a one way relationship. One that you might be putting way too much energy in yourself and not getting anything back from it.

So let’s start off by looking at the four different levels of relationships.

 

Four Levels of Relationships

Surface Relationships

Now, when you’re on social media (or anywhere else for that matter) and you’re just meeting someone – you’re engaging in the most basic and common form of a relationship. A surface relationship is one where there’s really no strong commitment from either person and it’s a very passive interaction.

An example of a surface level relationship is just randomly adding a “friend” on Facebook and they in turn accepting that request. You might have just added them to your friends list because they have a lot of mutual friends – even though you don’t really know who they are.

Acquaintances would be part of this this level.

Just remember, all real friends start off as strangers at one point. So, just give it some time if you want things to grow…

 

Structured Relationships

The next level of a relationship is what’s called the structured relationship. These relationships are with people who meet at certain times. This can mean daily, weekly, or monthly.

Generally speaking this type of routine based engagement is centered around some sort of interest or activity such as an Meetup. In the online business world, it might mean a mastermind group. Or in the typical offline world, it can mean a group of students.

Outside of that group, there’s not much meaning for those people to interact – so they don’t.

 

Secure Relationships

The next level of relationships are those that when members of a structured relationships start appreciating the bond.

At this level, trust begins to form as the need to spend more time together grows. Most of the time, these folks will have no problems sharing with each other. And there’s a bit of a comfort zone feeling with these folks.

When you were going to school, these were the study friends. Perhaps they were the friends  that you hung out with before games. Or maybe they were your fellow band friends who you’d play euchre with each day. But the main thing was that these folks started relying on you as you relied on them.

In business, this might be someone that you decide to joint venture with on a particular project such as a course or new podcast.

 

Solid Relationships

Next up, we have the highest of all relationships – the solid relationship. At this level, not only do full trust and confidentiality exist, but there is a need to give back to the other party if they’ve helped you in some way.

Of course, this is the basis for a long term relationship.

If we were to think of the school analogy, your close friends were (or are still) examples of this! While, in the business world, you’d start new businesses with these folks.

 

Avoid High Maintenance Relationships

When I first started dating Maria I had a very strong feeling of “normality” when we were together. She felt like someone that I had known for a long time.

Society suggests – especially TV – that a normal romantic relationship is something that has a lot of maintenance to it. Drama and fighting is to be expected – not calmly discussing the issues at hand.

The truth is that this shouldn’t be the case in ANY relationship you want to make long term – including romantic relationships!

So how do you know if you’re in a high maintenance relationship?

In his book, High Maintenance Relationships, author Les Parrott talks about 12 different types of people who it would be hard to get along with – especially over a significant amount of time.

  • Critic – constantly complains and gives unwanted advice.
  • Martyr – forever the victim and wracked with self-pity.
  • Wet Blanket – pessimistic and automatically negative.
  • Steam Roller – blindly insensitive to others.
  • Gossip – spreads rumors and leaks secrets.
  • Control Freak – unable to let go and let be.
  • Backstabber – irrepressibly two-faced.
  • Cold Shoulder – disengages and avoids contact.
  • Green Eyed Monster – seethes with envy.
  • Volcano – builds steam and is ready to erupt.
  • Sponge – constantly in need but gives nothing back.
  • Competitor – keeps track of tit for tat.

 

Are you with one of these types of individuals? If so, you might want to move on.

If you wouldn’t be in romantic relationships with someone with one or several of these particular traits, why would you want to be in business with them… or visa versa?

Going from Surface to Solid Relationships

In the past week, I’ve relearned how awkward people can be when it comes to developing real relationships. Whether it’s simple friendships, jv partnerships, or going after a life partner… the goal is to not be a weirdo.

Believe me, I learnt the hard way!

So how do you go from adding a friend on Facebook to making them a good friend, business partner, or building something that could be even more?

Here’s 5 traits of a solid relationship.

 

Mutual Enjoyment

Here’s the truth. Spend time with people who enjoy your presence. If you feel that you’re having to pry and overly try with the relationship, it’s probably not a good foundation and you should move on.

Don’t be an irritant!

 

Respect

What’s the best way to make sure you’re not an irritant?

Be respectful of the other person.

Forget the golden rule of treating people how you’d want to be treated. Instead, treat people like they would like to be treated.

What’s that mean?

Learn how they want to be interpreted. Find out their story. Be curious and let them be the storyteller. Find out where they went to school and for what. If they didn’t go to school, find out what they’ve learned “the hard way”.

If you’re unclear as to how to read a certain topic with them – don’t feel like you have to assume something – this usually works out negatively if you do. No question is dumb. Just say “I’m not sure how to ask this but…” if you’re completely unsure how to ask something.

Have a problem with them? Let them know. Likewise, if they feel like they have a problem with you, they should come to you about it.

Make a point to get to know someone, but not for manipulative purposes. If they tell you something that’s a secret, don’t tell anyone. If they are hesitant in a certain area, learn how to help bring out the best in them through their own permission.

 

Mutual Shared Experiences

There’s a reason why military veterans get along as well as they do even if they didn’t know each other prior to them first getting together.

What’s the reason?

They have shared similar experiences.

From day 1, they’re taught to trust each other to be part of a larger organism. When you count on someone to do a certain action which allows you to do your job, then you’re going to care about that other person more. Cause if they get taken out, then you won’t be able to do what you need to do properly.

Sports players are the same way.

When talking about developing a winning football team, Vince Lombardi said, “The difference between mediocrity and greatness is the feeling these guys have for each other.”

It makes sense. If the line doesn’t do their job and block, then the ball handlers can’t do their jobs. The result is that the ball doesn’t go anywhere.

 

Reciprocity

For the above teams to win, that caring feeling needs to be mutual between teammates – whether on a battlefield with bullets… or on the gridiron.

Right here is how you can tell if a relationship is worth your time to develop. If you feel like everything is running smoothly, then everything is fine.

However, if you feel that the other person is getting a better deal, bring it up with them. If they don’t acknowledge it, then it might be time to move onto another relationship.

If you feel like you’re getting a better deal, then it’s your job to make sure that they’re being evenly compensated.

 

Trust

Trust comes over time and is the result of the previous 4 traits humming along just fine. Don’t forget that intentions don’t really matter when it comes to other people.

It’s all about actions.

When your actions match your words, that’s how you build trust.

Just make sure that those actions are positive and truly helpful to the other party!

 

Action Steps

As you might have realize, relationships are something that I take seriously. There was a time when I wasn’t super great at them – so I made it a point to go out of my way to learn about them. If you want to learn more about building great relationships, I’d check out the book by John Maxwell and Les Parrott 25 Ways to Win with People: How to Make Others Feel Like a Million Bucks

As you probably know, I’m a big fan of John’s and he has ton’s on this topic!

how to communicate better

How to Communicate Better with Prospective Clients through Personalities

With the recent start of the Junto, the Facebook group I’m hosting for a couple of organizations including New Inceptions, I thought it would be useful to discuss why I’ve started putting so much of my working day into it.

Here’s what you need to know: Facebook groups (as well as their LinkedIn counterpart) are a great way to build a database of engaged people.

Why do entrepreneurs need a database? Because, frankly, without one you don’t have a business without one. But it needs to be the right type of people in that database.

So let’s look at a post from September 6th, 2012 to see why that’s the case.


Does Your Database Really Equal Money?

So a question came up recently on a coaching call that I thought I’d share with you guys.

The question was posed: “Does Your Database Really Equal Money?”

Usually, I would answer “Most definitely.” The larger the database, the more potential, right? The more people that might answer yes to your offer?

Usual logic would suggest that the reason advertisements on the Super Bowl cost so much is because of the potential eyes that will see the ad.

Many people still advertise in a one direction manner. But is this truly the one and only way of advertising one’s self and their brand?

Ha. Apparently not.

As usual, it seems, things are different in the online business world.

As I was driving home from another great weekend with Maria and her family, I was listening to my buddy Pat Flynn in this episode of his podcast. In the episode, my answer came up again. However, it was posed to me in another perspective.

This new perspective really helped me out. So maybe it will help you!

 

A New Perspective on Sales:

See the problem that I had and continue to have is “How do I get a database for New Inceptions”? How do I build my influence online? How do I bring value to you, the reader, in a way that will make you say or think “Hey! This guy is cool. He gets it!”?

Traditional thinking suggests that I need to sell my influence to you. To leverage the knowledge or services that I have available.

To do this, I try to answer these questions with a “This is your problem? Here’s your solution” mentality.

This is the traditional method – and very Driver and Expressive oriented. Just cutting to the chase and exciting you about solutions to a problem you might or might not know you have.

However, in my Amiable perspective, the last thing I want you to feel is that I’m trying to pressure you into buying something. Especially something that you’re not ready for.

Because as an Amiable, I hate being sold to. Informed, yes. Please feel free. Sold – I hate it!

Give me solutions, yes, but I want them on my own time. I don’t want  to be peppered with messages when I’m not looking for that answer! If I want a solution, I’ll find it through my network and/or Google it.

I want to find the answer on my own and then pass it on as I find it. I like to share – not necessarily sell.

 

The Web is full of Multi-Direction of Advertising

Which leads me to another point about the web. Like TV, radio, or even really phone advertising, it’s not one direction. You put a message out there and ANYONE can give you feedback and also act as your sales person by sharing your message. However, the more “salesie” the message, the less likely it’s going to motivate people to buy or share it with others. Regardless of keywords.

What’s considered “salesie”? “Over controlling” and “overbearing” come to mind.

Which, if we think from that point of view, many times people who are new to email and web marketing do it wrong. If they’re pushing as they might in person or on the phone, it will tend to turn people off more than it turns them on. In the podcast mentioned earlier, Pat’s insight on this was key. He said, “don’t email people just to market them something. Email them to let them know that they are important and that they should be aware that ‘such and such’ is happening.”

The less infrequent but regular you make this messaging, the more sincere people will think you are.

People will opt into your email (or your Facebook Group) based on whether they like you or not. They are giving you permission to email them.

Don’t forget that fact. In the online world, annoyance is almost certainly death. Unless they expect a regular daily or weekly email, don’t go crazy emailing your clients.

You’re better off massaging them when something is necessary to know.

My Recommendation for a New Sales Tactic.

If you are going to be doing sales on the web, learn how to use all four personalities in your message. That includes your emails, sales pages, and your Facebook and LinkedIn Groups. Learn to speak in your audience’s native personality language. If your clients are Amiables – relate with them. If they’re Analyticals, give them facts and figures. If they’re Expressives, show some humor. If they’re Drivers, get to the point.

If you don’t know what they are, or if you have a product for everyone, figure out a method in making your message contain all personalities.

Start with appeasing the Driver (Want to make better results?), then transfer to the Expressive (Imagine the possibilities you could have with this program!), hit the Analytical (here’s a case study of this working!) and finally move to the Amiable (Look at the testimonials!)


Action Steps

So that’s a take in how you can use personalities to craft new messages for marketing purposes.

Whether it’s for emails, landing pages, or crafting messages in your communities, this is still a very useful hack.

I was thinking… there has to be other ways of using these personality messages for other purposes…

In the comments below, I’d love to hear your thoughts on this!

Also, let me know what does or doesn’t work for you when you’ve been marketed to?

Cheers!

-JC

sales skills

Mark Boersma – Developing your Sales Skills: Why Business Systems are Huge in Making Predictable Revenue (AoL 106)

You always hear about people “systematizing” their work. However, so many of us, especially us solopreneurs, don’t take the time to do that. Sure, we might write an SOP if we hire a virtual assistant (if we’re smart), but when it comes down to our creative work we never take the time to think about what might be easier if we actually detail out what gets results.

As you’ll find out in the interview of Mark Boersma, he started systemizing early on. Having an analytical mind, he out thought his problem and now teaches others how to turn sales, which can seem like an intangible skill, into something that’s very step by step.

In today’s chat, Mark discusses with me why he had to figure this system out, what the results of it gave him, and how knowing personalities plays into the success of this system.

Enjoy!

 

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why did Mark get three bachelor degrees? 10:41
  • Did he feel that going to college was a detour of what he should be doing in his career? 13:22
  • When he got out of school, why did he immediately go for a 100% commission paid position? 15:02
  • What was the first tool that he made which systematized his sales? 20:35
  • How does knowing about personalities useful in making sales? 23:44
  • What’s the accuracy percentage of the personality assessment he uses with people? 30:54
  • What are some of the things Mark is looking forward to in the future with Synergy Solutions? 35:51
  • Who are 3 influencers who have helped him get to where he is today? 41:38
  • What is a scientific fact that he knows his true but still blows him away? 42:49
  • What’s an unwritten rule that should actually be written today? 43:55
  • What’s something that he belives all high school students must know? 45:18
  • What does it mean to live a life of abundance? 46:39
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

 

SHOW NOTE EXTRAS:

Mark and Tom interviewed by the Milwaukee’s Morning Blend:

Introduction to Personality Masteries:

Mark on Thinkers vs Doers:

ClickFunnels Viral Ad 2017:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

local advertising

JR Rivas – Leveraging Creative Marketing in Local Advertising: What a 23 year Old Did to Create a 6 Figure Digital Marketing Agency (AoL 104)

Most entrepreneurs think, at some point, about the ability to strike it rich one day doing whatever is that they’re doing.

In my Amway days, a good question I remember being asked was “Doing the job that you’re doing, could the income they’re making ever be obtainable?”

Most of the time the question was answered “No.”. And I believe that kept many people believing that Amway was the one ticket to the life they dreamed about.

Today’s guest, had a similar wake up call. He realized that to get to where he wanted to be in life, he had to learn how to sell things.

That lead him through a journey of all kinds of jobs, businesses, and online opportunities.

This past year, he found something he could help people with – creating sales funnels.

In this chat, we discuss how he came to that realization. We also discuss why he believes that building sales funnels is one of the most lucrative out-of-the-gate businesses a new entrepreneur can start today.

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What was the Digital Nomad Excelerator? 10:48
  • What was it like growing up for JR? Where did his inspiration come from? 14:20
  • What kept JR from going the traditional college route? 21:11
  • How did tax preparation come into the mix? 28:02
  • How did he expand his tax business so quickly? 31:46
  • How did JR get started in online business? 33:30
  • What’s the best way for people to get started in online business in 2017? 41:54
  • In his opinion, what is the clearist way to having a successful online business today? 46:26
  • What’s the point of Facebook groups going into archive mode and what are some ways of growing them? 51:31
  • Who are his 3 favorite influencers? 56:31
  • One thing under $100 that has changed his life? 57:04
  • What is a topic that should be discussed more often? 57:36
  • What would he do if he woke up as his 10 year old self tomorrow? 58:34
  • Secret to achieving personal freedom? 1:02:20
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

JR on CBS talking about What He Does:

JR speaks with Dan about how he made $10k in a month:

Facebook Ads for Entrepreneurs Review by JR and Arne:

JR on Why You’re Landing Page isn’t Converting:

JR RivasJR Rivaslocal advertisinglocal advertising


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!