NI Podcast

target audience

Joe Sanok – Being of Service to Your Audience – How to Create a Podcast for Your Target Audience (AoL 183)

When you’re starting anything in the business world, it’s a really good idea to know who your target audience (or avatar) is. Some businesses might have many options, while most actually have a handful or less.

Generally speaking, when you’re starting a podcast, it’s no different. Sure, there’s a few podcasts out there that practically anyone can listen to, but for the most part, shows need to be tailored to the audience. This is especially true if the host isn’t well known.

When this session’s guest, Joe Sanok, started his podcast, not many people knew who he was outside of his therapy work. However, with a podcast name of Practice of the Practice, it only makes sense that people who were looking to build their private practice would find his show.

In this session, Veronica and I chat with Joe about the importance of knowing your audience and successfully building a brand around their needs.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What lead Joe to realize he had to retire from his therapy practice to build his current business of Practice of the Practice? 9:49
  • How did he realize it was time to sell the therapy practice that he had been building for years? 13:44
  • What inspired Joe to start his podcast in the first place? 15:34
  • Is there anything in particular he’s learned by running a practice that he can apply to what he’s doing today? 17:16
  • What ideas does he think keep people back from creating something which has a high level of scale and influence? 18:56
  • When someone believes they have limits in their lives and business, what questions should they be asking themselves if they want to move forward? 20:47
  • How can someone make a podcast about an industry that might seem too limited in scope? 23:56
  • Are there key elements a new podcaster should consider if they’re starting a show in a particular niche? 26:25
  • Has Joe had to go through any particular pivots this year? 40:28
  • If he could add one song, one book, and one film to the national curriculum, what would they be? 42:35
  • What’s a message that’s out there which is a disservice to youth? 43:42
  • What’s something that costs less than $100 which has changed his life? 44:06
  • Is there something he’d like to do in his lifetime that no one knows about? 45:23
  • What’s the secret to achieving personal freedom? 45:54

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Joe Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTube
Cohost: Veronica Kirin
Powered By: Fizzle (Community for the Newpreneur!)
Kelly Higdon
Joe’s Course: Podcast Launch School
Fireball – Pit Bull
Michael Pollins – How to Change Your Mind
The Untold History of the United States
Griffin Wrap around microphone shield

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Fostering Aha Moments Through Slowing Down

Launching a Profitable Podcast

Tips on Building Your Business with Debbi Dachinger

How to Start a Million Dollar Practice with Kasey Compton on Practice of the Practice


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

political satire

Andrew Heaton – Creating Opportunities through Political Satire: Using Your Unique Talents, Interests, and Experiences to Fulfill Your Mission (AoL 165)

In general, politics is a topic that people are really engaged in or they want to keep away from it with a 10 foot pole. Personally for me, I’m a bit of a junkie. And in fact, the shows that I tend to listen to engage in political satire. They don’t take themselves too seriously.

I love that because it’s such a break from the norm. Because when you think of politics today, you often think of this side vs that side. One side is right while the other side is wrong. One side is Trump and on the other side you have the Pelosi lead Democrats.

This wasn’t always the case.

Today’s guest, Andrew Heaton, is someone I started listening to sometime last year in his last podcast called There’s Something Off with Andrew Heaton. That particular show concluded this past summer and since then he’s been busy building his own show entitled The Political Orphanage. (He also has a new show called Alienating the Audience , Sci-Fi based show, which we’ll talk a bit about in the interview.)

Listen in as Andy and I get a chance to find out from Andrew what his process has been as he’s been building his new platform. And what he can share with other creators in regards to getting on the national stage.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How does Andrew connect at a different level with his audience than most political commentators? 10:38
  • Are politicians in DC the same people behind the scenes versus what we see in the news and media? 14:11
  • What’s Andrew’s advice for a student to set themself up to work in Washington DC? 17:08
  • What are some action steps he recommends to creatives, such as podcasters, who are in the hunt to get on a larger stage? 23:11
  • How does he go about getting guests on his podcasts? 35:49
  • Is there a certain way Andrew recommends to grow a contact list? 41:01
  • What business lessons has he learned through his experiences as a standup comic? 56:50
  • How has “always saying yes” affected him as a podcaster? 59:37
  • What’s Andrew looking forward to in the New Year? 1:02:12
  • Which book, film, and song would Andrew add to the National Curriculum? 1:04:47
  • What’s Andrew do when he becomes overwhelmed or unfocused? 1:07:32
  • What’s a topic that would be found in a handbook for entrepreneurs if Andrew wrote it? 1:10:33
  • Is there something he wished was still a thing? 1:12:12
  • What’s the secret to achieving personal freedom? 1:12:45

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Uberdunger Cologne for Men

Game of Thrones: Libertarian Edition

Star Wars: Libertarian Edition

Baby Yoda for President


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

podcast interview

Do-It-Yourself Publicity – How to Land Your Next Podcast Interview on Your Own with Millette Jones (AoL 130)

When you’re first starting out as a thought leader or creative entrepreneur, it can seem pretty daunting. Where do you even start? Do you build a few products that illustrate who you are and what you can help others with? Or do you start creating an audience right away and then make a product for them later?

Likewise, when it comes to getting your name out there, there are many paths one can take. You can hire a publicist, a booking agent, or in the case of today’s guest, you can utilize the knowledge of someone who can help you do it all yourself.

This session’s guest, Millette Jones, is host of the Unstoppable Coach podcast. Through her work she helps entrepreneurs learn how their story is important and understand how sharing it can propel their business to success.

On top of her podcast, she supports entrepreneurs with podcast publicity coaching, a membership site for DIY podcast interview marketing and her signature program: Podguesting for Profits.

In today’s conversation, Harrison and I speak with Millette to find out about her ups and downs as an entrepreneur and how you can use your own story to rise above the crowd.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Millette become a coach? 10:21
  • How was she first exposed to the podcasting world? 16:08
  • What are some ways that she suggests that can help people rise above the crowd? 17:27
  • What are some tips to stay focused as an entrepreneur? 22:54
  • How does someone overcome broken business relationships? 26:38
  • What’s first? Creating awareness or building a product or service? 28:43
  • How can a guest best prepare themself for being on a podcast? 33:50
  • Where does Millette see her work in the next couple of years? 39:48
  • What are 3 podcasts that have helped shaped her as a podcaster? 43:47
  • What’s something that she has gotten better at saying no to? 46:00
  • Is there something in the podcasting world that Millette is excited about? 47:45
  • What’s it mean to live a life of abundance? 53:11

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Dan Lok Interview (Full Length)

Chris Gardner Interview (Full Length)

Shane Sams on Recording a Podcast in a Car

Pat Flynn on Starting Your Podcast in 2018 (Equipment and Software)


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

business podcasts

Jessica Rhodes – Additional Fuel for Your Launch: Leveraging other’s Networks to Appear on Popular Business Podcasts (AoL 129)

Unfortunately, not all of us have gotten to the point where we can just reach out to 50 some podcasts and YouTube channels and have tons of interviews about our new warez.

However, there are folks out there that have a comparable network to those well known thought leaders. Many times they’re publicists, but in this session’s case, we’re talking specifically about being booked as a guest for podcasts!

Jessica Rhodes is the founder of Interview Connections and has been building her business by being the matchmaker for podcasters and expert guests.

In today’s conversation, we talk to Jessica about how this business of hers got off the ground and how she and her team can do the footwork for you in getting your message out.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How was Jessica first introduced to the thought leader industry? 9:26
  • When did she realize that she had a specific niche that she was suited for? 14:07
  • Why should people still consider to be on podcasts in 2018 and beyond? 19:12
  • What are some of the habits that Jessica practices that have helped her get to where she’s at today. 24:52
  • How did Jessica develop her team? 34:52
  • What should a thought leader do if they’re launching a new product but don’t have a lot of podcasting friends to help get the word out? 42:10
  • If someone wants to hire a booking agent or publicist, how much should they budget to start working with one? 46:38
  • Are there any milestones that people should have hit in their business before working with Jessica? 51:11
  • What’s going on for Jessica the rest of the year? 53:08
  • What’s a documentary that she recommends people check out? 55:59
  • If she could have dinner with anyone, who would she choose? 56:27
  • What would she do if she was recently told she’d be going back to January 1st, 1990. What would she do when she got there?? 57:44
  • What is one thing she believes all high school students must know? 58:31
  • How can someone be a difference maker in their community? 59:33

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Jessica on how she Wrote her Book

Making a Press Page for Guest Appearances

Qualifying Podcasts Before Making an Appearance as a Guest

Jumping through Hoops, or Working Together?


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

How to be a Good Interviewer

Michael O’Neal – Don’t Make It About Your Podcast Gear! – Learning How to be a Great Interviewer (AoL 119)

When it comes to podcasting, you can get geek out about equipment and marketing tactics all day long. However, what separates the good from the great is, especially when you have an interview based show, is the content.

When you have an interview based show, this means that you should have a good feel for interviewing.

For me, I’ve listened to a number of interviewers styles since I first started: Larry King, Tim Ferriss, Cal Fussman, and Lewis Howes are some of the folks that I’ve tried to emulate.

Another is this session’s guest, Michael O’Neal.

According to Michael, when he first started the Solopreneur Podcast, he wasn’t sure how to help people get better at interviews. It was just something he was naturally good at. But, over time, he’s been able to deconstruct his ability and help hundreds of interviewers get better at their craft.

In this session, we’ll learn about what we can expect from his course as well as some new tips he learned recently at Podfest.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How’d Michael end up as a Steelers fan? 9:16
  • What was his experience like being a cohost with Hines Ward? 11:19
  • How’d he realize that he was unemployable? 14:28
  • What was the attraction to podcasting that got Michael started with it? 22:17
  • What’s his process in connecting with influencers and producing the podcast? 25:48
  • Has Michael seen a drop in his Google Analytics since shortening his show notes? What are a few things he learned at
  • Podfest 2018? 28:22
  • What can someone expect from his course “The Art of the Interview”? 32:02
  • Who are three influencers that have helped launch him to where he’s at today? 42:54
  • How does Michael say no to all the opportunities he receives these days? 43:18
  • Something he’s been learning about recently that he’s excited about? 44:44
  • What’s his least favorite social custom? 45:27
  • What’s the secret to achieving personal freedom? 45:45

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

 

SHOW NOTE EXTRAS:

Michael starts Hand & Foot Combination Practice

Michael on drums at IGNITE 2016

Solopreneur Hour #377 with Pat Flynn

Solopreneur Hour #338 with Hines Ward

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

podcast logo

Designing Your Podcast Logo and Social Media Artwork: A DIY’ers Guide on Giving Your Show a Face

What did you do over the Labor Day weekend? The “last” weekend of summer? Did you manage to get out with friends or family for dinner? Maybe even enjoy a barbeque?

How about your business? Did you do any work on it? Just because it’s a holiday weekend doesn’t mean you can’t work on it! In fact, if you do, you’re just that much more committed to what you’re doing than those who took time off!

Personally, I worked a bit on Saturday and Sunday.

As I mentioned in the podcast from last week, Maria and I took pictures at the AMS MuncieMan Tri on Saturday. Always fun to get those posted and see all the reactions and comments come in afterwards. Personally I like this particular triathlon because it’s the MECTC championship race and has been for several years now. Always cool to see the different college uniforms of the athletes who showed up.

As for Sunday, I managed to do a little update on the podcast’s “general cover art” that’s seen in iTunes. You can see the difference below:

 

Why an Update?

Well, good question. I mean, I did have the same one on iTunes for over 100 episodes. Why change it? Well, a couple of reasons.

One, after 100 episodes, I have a much more focused picture on what the show is about. When I first started, I can’t say that was the case.

At the beginning, the idea was to have a few co-hosts on regularly to talk about being successful in life in general. What I realized, though, was that we were starting out WAY to broad. Soon after, however, I started using the format that we know today.

Secondly, I noticed that when viewed in iTunes, it didn’t necessarily jump out. So, sticking with the nautical theme, I opted to add a bit more liberty into it by giving it a bit more noticeable red, white, and blue. I mean, Angles of Lattitude does translate directly to Perspectives of Freedom after all!

Here’s a comparison of what I started with compared with the update:

podcast logo

Prepping for the Design Work

There are some things you’ll want to consider before starting on your design. Once you have the following ready to go, then you’re ready to start. That said, if you don’t want to do the work yourself, you might want to check out Fiverr, UpWork, or 99Designs.

Software

Personally, I use Photoshop for most of my work. (Currently running on CS5.) But there’s also free alternatives out there such as GIMP and Canva. If you don’t consider yourself artistic, Canva is a great option as it comes with layouts mostly designed for you. However, if you’re going for a certain theme, like I was, then you’ll probably want to use GIMP.

 

Image Specifications

When designing your podcast’s cover art, you’ll want to think about where you’re going to place it. For me, I currently have one image for the generic cover art, and then I have another format that I use for each individual episode. Last, but just as important, is a “social media” image that I make that has the same content as each individual, but laid out a little differently so that it fits within the post space in Facebook and Twitter a little easier.

 

Here are the specs for the canvases of those images:

 

Canvas Size:

Cover art: 1400×1400 to 3000×3000 pixels – Personally I use 1400×1400. Even with 4k becoming the standard more and more, I simply don’t see a need to make it much larger.

Also, make sure it looks good at a smaller size. Remember when folks are looking for your show, you’ll want it to pop out at them amongst all the others that are on that page.

Social Media: 1200×627 pixels – This is the canvas size for Facebook posts. Since Facebook no longer allows you to change this image manually, you’ll need to add it to the meta information you’re linking Facebook to. In WordPress, you can do this by changing the image used in Yoast SEO Premium. (This is a plugin that just about every WordPress user should have if they want to have good SEO.) If you don’t have this plugin, Facebook will more than likely use the Featured Image you have set for the post or page.

 

Pixels (Dots) Per Inch: 72 is the minimum. Personally, I use 300 dpi.

 

Colorspace: Use RGB (not CMYK)

 

Design

Ok, so you have everything ready to go and you’re looking at a blank canvas. Now is the time to ask yourself, what is this thing going to look like?

Crafting a design for the cover art is really no different than designing a logo. You see what you like out there, and then mimic it.

In this case, you can use the popular list on iTunes and see the covers of popular podcasts there.

Once you get there, you might notice that there’s a ton of shows that have the host on the front. If your brand is about you, or you’re tightly involved with the brand, you’ll probably want to put yourself on the cover.

If that’s not that big of a deal to you, then you can get a bit more creative and use more symbols in your artwork.

Since AoL is all about discovering other’s takes on personal freedom, I opted to stay with the original compass idea. However, I dressed it up a bit by surrounding that compass with the sentence “Not all who wander are lost”. This is one of the trending thoughts that i’ve learned through the first 100 sessions.

From there, I retouched the main title a bit and moved that up to the middle. I realized I had a ton of empty space in the last version and hopefully the title (now with a subtitle) will grab potential listeners’ attention a bit more!

 

Social Media Image Notes

If you’re wanting to change the social media image a bit per platform, there’s one thing I want to mention. Make sure that the theme stays the same from platform to platform. Use the same colors, same fonts, and just about anything else you can from one to the other. You want to make them look like they’re connected.

In the AoL Podcast social images, I even go as far as to use the same image of the guest of that session.

The only platform that I drift away from this approach is Instagram. From what I can tell, you get a bit more attention if your posts are visually engaging. So I try to change things around a bit and make the layout of the image reflect the long-form quote and the image that I have of the guest (which goes along with that quote).

 

Action Steps

So now that you’ve seen my new cover art, what do you think? Hopefully it inspires you to change your old one up a bit if it’s been awhile since you’ve modified it. I know several folks who make it a year to modify their artwork yearly.

If you have a show, I’d love to hear why you designed your cover the way you did.

Also, if you’re thinking about starting a show, you can check out my other podcast related posts here:

finding purpose

Finding Purpose through Podcasting: How New Meaning was Revealed through a Sportz show with Cole Johnson (AoL 098)

People find their purpose, or as I like to call it – mission, through various ways.

As we’ve heard, some people find that purpose early on in life. Many of those have the help of mentors to find that.

For others, life becomes the mentor and eventually you realize that there has got to be something else.

For Cole Johnson, today’s guest, he realized that he wanted to be a creative later in life. In fact, it wasn’t until his wife started bringing out the creative in him that he decided he needed to have a way to get his voice out there.

And talk about a voice! He knew he could sing – but have a voice for the radio? He didn’t think it was possible.

Today, Cole finds himself at the helm of two podcasts. His original Cole Sportz and his soon to be released Revelations.

In our chat today, we learn how he got here, how Cole Sportz got started, and some tips for beginner podcasters.

Thanks for listening, and enjoy the show!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What was Cole’s time in the military like? 11:39
  • How did he get into media? 15:08
  • When did Cole know it was time to do his own thing? 21:50
  • How does it work when you have two creatives married to each other? 25:44
  • What are some of the struggles that Cole has gone through getting his show off the ground? 28:54
  • What’s Cole Sportz experience like and has he been able to leverage living in Nashville? 33:20
  • What are some of things that really grinds Cole’s gears with new podcasters? 45:38
  • What’s he looking forward to working on in the not-to distant future? 1:00:47
  • What are three influencers that have launched him to where he’s at today? 1:06:56
  • What’s an issue that people aren’t talking about enough today? 1:09:38
  • What is something he believed as a 30 year old and now doesn’t? 1:16:17
  • What’s it mean to lhave a life of abundance? 1:19:34
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

THE GAP by Ira Glass (from Daniel Sax):

Drew, Cole, and CJ on The Haver

Cole Johnson on Kwame’s Show:

Check Your Ego at the Door with Scott and Cole:

finding purpose


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!