NI Podcast

podcast interview

Do-It-Yourself Publicity – How to Land Your Next Podcast Interview on Your Own with Millette Jones (AoL 130)

When you’re first starting out as a thought leader or creative entrepreneur, it can seem pretty daunting. Where do you even start? Do you build a few products that illustrate who you are and what you can help others with? Or do you start creating an audience right away and then make a product for them later?

Likewise, when it comes to getting your name out there, there are many paths one can take. You can hire a publicist, a booking agent, or in the case of today’s guest, you can utilize the knowledge of someone who can help you do it all yourself.

This session’s guest, Millette Jones, is host of the Unstoppable Coach podcast. Through her work she helps entrepreneurs learn how their story is important and understand how sharing it can propel their business to success.

On top of her podcast, she supports entrepreneurs with podcast publicity coaching, a membership site for DIY podcast interview marketing and her signature program: Podguesting for Profits.

In today’s conversation, Harrison and I speak with Millette to find out about her ups and downs as an entrepreneur and how you can use your own story to rise above the crowd.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Millette become a coach? 10:21
  • How was she first exposed to the podcasting world? 16:08
  • What are some ways that she suggests that can help people rise above the crowd? 17:27
  • What are some tips to stay focused as an entrepreneur? 22:54
  • How does someone overcome broken business relationships? 26:38
  • What’s first? Creating awareness or building a product or service? 28:43
  • How can a guest best prepare themself for being on a podcast? 33:50
  • Where does Millette see her work in the next couple of years? 39:48
  • What are 3 podcasts that have helped shaped her as a podcaster? 43:47
  • What’s something that she has gotten better at saying no to? 46:00
  • Is there something in the podcasting world that Millette is excited about? 47:45
  • What’s it mean to live a life of abundance? 53:11

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Dan Lok Interview (Full Length)

Chris Gardner Interview (Full Length)

Shane Sams on Recording a Podcast in a Car

Pat Flynn on Starting Your Podcast in 2018 (Equipment and Software)


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

business podcasts

Jessica Rhodes – Additional Fuel for Your Launch: Leveraging other’s Networks to Appear on Popular Business Podcasts (AoL 129)

If you’re a well known thought leader, getting out a new product, book, service, or course isn’t that difficult to promote. As you’ve climbed to the top of your mountain, there’s a good chance you’ve met plenty of other folks who would love to share time with you about your new product.

Unfortunately, not all of us have gotten to the point where we can just reach out to 50 some podcasts and YouTube channels and have tons of interviews about our new warez.

However, there are folks out there that have a comparable network to those well known thought leaders. Many times they’re publicists, but in this session’s case, we’re talking specifically about being booked as a guest for podcasts!

Jessica Rhodes is the founder of Interview Connections and has been building her business by being the matchmaker for podcasters and expert guests.

In today’s conversation, we talk to Jessica about how this business of hers got off the ground and how she and her team can do the footwork for you in getting your message out.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How was Jessica first introduced to the thought leader industry? 9:26
  • When did she realize that she had a specific niche that she was suited for? 14:07
  • Why should people still consider to be on podcasts in 2018 and beyond? 19:12
  • What are some of the habits that Jessica practices that have helped her get to where she’s at today. 24:52
  • How did Jessica develop her team? 34:52
  • What should a thought leader do if they’re launching a new product but don’t have a lot of podcasting friends to help get the word out? 42:10
  • If someone wants to hire a booking agent or publicist, how much should they budget to start working with one? 46:38
  • Are there any milestones that people should have hit in their business before working with Jessica? 51:11
  • What’s going on for Jessica the rest of the year? 53:08
  • What’s a documentary that she recommends people check out? 55:59
  • If she could have dinner with anyone, who would she choose? 56:27
  • What would she do if she was recently told she’d be going back to January 1st, 1990. What would she do when she got there?? 57:44
  • What is one thing she believes all high school students must know? 58:31
  • How can someone be a difference maker in their community? 59:33

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Jessica on how she Wrote her Book

Making a Press Page for Guest Appearances

Qualifying Podcasts Before Making an Appearance as a Guest

Jumping through Hoops, or Working Together?


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

How to be a Good Interviewer

Michael O’Neal – Don’t Make It About Your Podcast Gear! – Learning How to be a Great Interviewer (AoL 119)

When it comes to podcasting, you can get geek out about equipment and marketing tactics all day long. However, what separates the good from the great is, especially when you have an interview based show, is the content.

When you have an interview based show, this means that you should have a good feel for interviewing.

For me, I’ve listened to a number of interviewers styles since I first started: Larry King, Tim Ferriss, Cal Fussman, and Lewis Howes are some of the folks that I’ve tried to emulate.

Another is this session’s guest, Michael O’Neal.

According to Michael, when he first started the Solopreneur Podcast, he wasn’t sure how to help people get better at interviews. It was just something he was naturally good at. But, over time, he’s been able to deconstruct his ability and help hundreds of interviewers get better at their craft.

In this session, we’ll learn about what we can expect from his course as well as some new tips he learned recently at Podfest.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How’d Michael end up as a Steelers fan? 9:16
  • What was his experience like being a cohost with Hines Ward? 11:19
  • How’d he realize that he was unemployable? 14:28
  • What was the attraction to podcasting that got Michael started with it? 22:17
  • What’s his process in connecting with influencers and producing the podcast? 25:48
  • Has Michael seen a drop in his Google Analytics since shortening his show notes? What are a few things he learned at
  • Podfest 2018? 28:22
  • What can someone expect from his course “The Art of the Interview”? 32:02
  • Who are three influencers that have helped launch him to where he’s at today? 42:54
  • How does Michael say no to all the opportunities he receives these days? 43:18
  • Something he’s been learning about recently that he’s excited about? 44:44
  • What’s his least favorite social custom? 45:27
  • What’s the secret to achieving personal freedom? 45:45

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

 

SHOW NOTE EXTRAS:

Michael starts Hand & Foot Combination Practice

Michael on drums at IGNITE 2016

Solopreneur Hour #377 with Pat Flynn

Solopreneur Hour #338 with Hines Ward

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

podcast logo

Designing Your Podcast Logo and Social Media Artwork: A DIY’ers Guide on Giving Your Show a Face

What did you do over the Labor Day weekend? The “last” weekend of summer? Did you manage to get out with friends or family for dinner? Maybe even enjoy a barbeque?

How about your business? Did you do any work on it? Just because it’s a holiday weekend doesn’t mean you can’t work on it! In fact, if you do, you’re just that much more committed to what you’re doing than those who took time off!

Personally, I worked a bit on Saturday and Sunday.

As I mentioned in the podcast from last week, Maria and I took pictures at the AMS MuncieMan Tri on Saturday. Always fun to get those posted and see all the reactions and comments come in afterwards. Personally I like this particular triathlon because it’s the MECTC championship race and has been for several years now. Always cool to see the different college uniforms of the athletes who showed up.

As for Sunday, I managed to do a little update on the podcast’s “general cover art” that’s seen in iTunes. You can see the difference below:

 

Why an Update?

Well, good question. I mean, I did have the same one on iTunes for over 100 episodes. Why change it? Well, a couple of reasons.

One, after 100 episodes, I have a much more focused picture on what the show is about. When I first started, I can’t say that was the case.

At the beginning, the idea was to have a few co-hosts on regularly to talk about being successful in life in general. What I realized, though, was that we were starting out WAY to broad. Soon after, however, I started using the format that we know today.

Secondly, I noticed that when viewed in iTunes, it didn’t necessarily jump out. So, sticking with the nautical theme, I opted to add a bit more liberty into it by giving it a bit more noticeable red, white, and blue. I mean, Angles of Lattitude does translate directly to Perspectives of Freedom after all!

Here’s a comparison of what I started with compared with the update:

podcast logo

Prepping for the Design Work

There are some things you’ll want to consider before starting on your design. Once you have the following ready to go, then you’re ready to start. That said, if you don’t want to do the work yourself, you might want to check out Fiverr, UpWork, or 99Designs.

Software

Personally, I use Photoshop for most of my work. (Currently running on CS5.) But there’s also free alternatives out there such as GIMP and Canva. If you don’t consider yourself artistic, Canva is a great option as it comes with layouts mostly designed for you. However, if you’re going for a certain theme, like I was, then you’ll probably want to use GIMP.

 

Image Specifications

When designing your podcast’s cover art, you’ll want to think about where you’re going to place it. For me, I currently have one image for the generic cover art, and then I have another format that I use for each individual episode. Last, but just as important, is a “social media” image that I make that has the same content as each individual, but laid out a little differently so that it fits within the post space in Facebook and Twitter a little easier.

 

Here are the specs for the canvases of those images:

 

Canvas Size:

Cover art: 1400×1400 to 3000×3000 pixels – Personally I use 1400×1400. Even with 4k becoming the standard more and more, I simply don’t see a need to make it much larger.

Also, make sure it looks good at a smaller size. Remember when folks are looking for your show, you’ll want it to pop out at them amongst all the others that are on that page.

Social Media: 1200×627 pixels – This is the canvas size for Facebook posts. Since Facebook no longer allows you to change this image manually, you’ll need to add it to the meta information you’re linking Facebook to. In WordPress, you can do this by changing the image used in Yoast SEO Premium. (This is a plugin that just about every WordPress user should have if they want to have good SEO.) If you don’t have this plugin, Facebook will more than likely use the Featured Image you have set for the post or page.

 

Pixels (Dots) Per Inch: 72 is the minimum. Personally, I use 300 dpi.

 

Colorspace: Use RGB (not CMYK)

 

Design

Ok, so you have everything ready to go and you’re looking at a blank canvas. Now is the time to ask yourself, what is this thing going to look like?

Crafting a design for the cover art is really no different than designing a logo. You see what you like out there, and then mimic it.

In this case, you can use the popular list on iTunes and see the covers of popular podcasts there.

Once you get there, you might notice that there’s a ton of shows that have the host on the front. If your brand is about you, or you’re tightly involved with the brand, you’ll probably want to put yourself on the cover.

If that’s not that big of a deal to you, then you can get a bit more creative and use more symbols in your artwork.

Since AoL is all about discovering other’s takes on personal freedom, I opted to stay with the original compass idea. However, I dressed it up a bit by surrounding that compass with the sentence “Not all who wander are lost”. This is one of the trending thoughts that i’ve learned through the first 100 sessions.

From there, I retouched the main title a bit and moved that up to the middle. I realized I had a ton of empty space in the last version and hopefully the title (now with a subtitle) will grab potential listeners’ attention a bit more!

 

Social Media Image Notes

If you’re wanting to change the social media image a bit per platform, there’s one thing I want to mention. Make sure that the theme stays the same from platform to platform. Use the same colors, same fonts, and just about anything else you can from one to the other. You want to make them look like they’re connected.

In the AoL Podcast social images, I even go as far as to use the same image of the guest of that session.

The only platform that I drift away from this approach is Instagram. From what I can tell, you get a bit more attention if your posts are visually engaging. So I try to change things around a bit and make the layout of the image reflect the long-form quote and the image that I have of the guest (which goes along with that quote).

 

Action Steps

So now that you’ve seen my new cover art, what do you think? Hopefully it inspires you to change your old one up a bit if it’s been awhile since you’ve modified it. I know several folks who make it a year to modify their artwork yearly.

If you have a show, I’d love to hear why you designed your cover the way you did.

Also, if you’re thinking about starting a show, you can check out my other podcast related posts here:

finding purpose

Finding Purpose through Podcasting: How New Meaning was Revealed through a Sportz show with Cole Johnson (AoL 098)

To view this content, you must be a member of JC Preston's Patreon at or higher tier
teen entrepreneurs

Teenagers with Attitude: Learning About Today’s Teen Entrepreneurs with Easton Allred (AoL 089)

To view this content, you must be a member of JC Preston's Patreon at or higher tier
podcast discovery center

Scott Doucet: The Podcast Discovery Center – A Safe Haven for Podcasters to Master Their Craft (AoL 080)

To view this content, you must be a member of JC Preston's Patreon at or higher tier