good habits

Forming Good Habits through Chance: How Success Dice Can Help you Build Your Decision Making Skills with Andrew Kaplan (AoL 108)

Procrastination is a reality for everyone in some form. Many people struggle day in and day out with getting things done that they know should be done.

Most of the time, those folks are struggling simply because they are playing a reactive role in life vs one that is proactive.

They let their circumstances control what they’re doing.

On the other hand, successful people choose what they’re going to do and then act accordingly.

But how do you know what’s right to act on? We can spend a ton of time and energy figuring out just that part.

But – what if you could have something that would help you decide what to work on or do next?

Today’s guest, Andrew Kaplan, has invented just that: Success Dice.

Like many of us, Andrew struggled with a lot of things in his life. In fact, at one point, he hit an all time low.

However, after creating the prototype of the success dice, he found himself achieving more than he ever had in years prior.

In this session, Andrew shares with us how Success Dice came to be, how they help him battle procrastination, and why we could all use them.



  • How has his career helped lead him to where he’s at? 9:13
  • How did being a part of the Foundation help Andrew? 15:57
  • How can someone deal with procrastination in their lives? 23:41
  • What’s people’s main mistake when they’re trying to actually get things done? 29:43
  • How did the idea of the Success Dice begin? 31:41
  • Since there is an element of chance when using dice, how is using Success Dice beneficial in the long run? 35:41
  • Who are Andrew’s top 3 influencers? 43:26
  • What’s a fact from today that would blow the mind of someone from 10 years ago? 46:02
  • Smallest decision he’s made that has had the largest impact on his life? 48:34
  • What’s a service that doesn’t exist that he’d gladly pay for? 49:30
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.




Introduction to Success Dice:

Tony Robbins on not letting the Opinions of Others Affect You:

Even Pagan on The New Wealth (pt1):

Kamal Ravikant talks Love and Entrepreneurship:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!


how to overcome insecurity

How to Overcome Insecurity when You’re Starting Something New

Do you feel insecure?

Maybe about your passions? That they’re not shared by anyone else?

Maybe you’re insecure about social situations. Perhaps you’re wondering what people are thinking about you?

Or, are you simply worried about putting your art into the world? Again, thinking that someone might compare it to some great artist? Or they’ll make fun of it – or you’re afraid of the feedback you might get?


These are all insecurities that most of us face from time to time. If you weren’t then you’re not human.

There’s a trick, though, to not letting them stop you from putting yourself out into the world in a meaningful way.

Actually, there’s 4 ideas that you can use on yourself to psych yourself into doing things for the first time.


Competence Means Confidence

For me, I hated the way I sounded on the AoL Podcast when I was first starting. However, as I grew into the craft of making the show, my brain just grew accustomed to that voice. And what I would hear in my mind after a while, wasn’t so much me, but it was more of the talent that was the host of the AoL Podcast.

I had the opportunity to make that person sound good.

2 years into the podcast, I get compliments by guests that I actually sound like I know what I’m doing.

Today, I’m facing the same thing when starting this new group thing. A part of it is doing Facebook lives. While I’m not posting every day, I have already done a couple of them. Still not completely used to my face yet, but I’m sure I’ll get over that as well.

So, the first thing you need to do is just start.

You’re not going to master the rest of your life in one day. Just relax. Master the day. Then just keep doing that every day.

You’ll see that that action will yield results which then yields new beliefs.

Then repeat the process!

overcome insecurity

Feedback Yields Power

Don’t tie your work or feelings to anyone’s approval. Even to this day, there are people out there who don’t like Harry Potter, Star Wars, Star Trek – you name it. If it exists, there’s more than likely going to be people who don’t like something.

However, those who do like your stuff, when they let you know that they like it – it means you’re going in the right direction.

If they have constructive criticism, that’s even better. Not only is someone showing you that they care enough to let you know what they thought about your work, but they’re giving you feedback in a way that matters.

As an entrepreneur and leader, that’s what you want from your followers. To have feedback so you can know how you can help them!

Don’t search for the attitude with them or even yourself – use it as a way to get better in you craft.

And finally, you can’t perfect something if you don’t have other’s input about it.


Rejection Doesn’t Happen that Often

Here’s the thing, you’ve probably already interacted with plenty of people in your life. Hundreds, if not thousands of people. From all of those people, how often have you really dealt with rejection?

In fact, what life actually tells us is that people are going to be indifferent about what you’re doing more than they’ll actually reject it.

The main reason that I think people reject something is that it starts out being seeing as one thing and then, for whatever reason, it changes.

For example – New Coke.

How many New Coke situations have you heard of in your life? Not many! (I’m still not too thrilled about them changing Coke Zero to Coke Zero Calorie. It’s not the same thing!)

If you’re newly putting yourself out into the world, people are going to give you the benefit of the doubt that you’re new.

Plus, there’s a heck of alot more supportive people in the world than trolls.


Your Soul Won’t Settle

Take it from me. Ever since I heard from Pat Flynn about the online business world in 2009, I’ve been wanting to follow in his footsteps.

Here it is, 2017, and I’m still not to the level I’d like to be. BUT I will mention that things are going better than i would have expected a year ago at this time.

I now have a plan for the future.

But I wouldn’t have had that plan if I hadn’t have taken action.

I would be still wondering “Can I? Will I? Should I?”

And frankly, that wasn’t going to cut it… for the rest of my life.

So, if you already have that aching suspicion that you’re supposed to be doing something else than you’re already doing – and you continue to put it off, then you’re always going to have to fight those demons.

Do yourself a favor and get started as soon as you can in doing the work that you’re meant to do.

Your mission is waiting for you.

Action Steps

If you’re in that place right now, whether you’re an experienced entrepreneur or not and you’re not sure if you’re ready for the next big thing…

Ask yourself this one question.

What does my gut tell me I need to do next?

If it’s telling you to get up and do something different, then do whatever it is.

If you think it might help, make a mission statement. Let the world know that this is who you and who you see yourself becoming. Not tomorrow, but eventually.

If you need help figuring out what your mission is, check out this interview with David Anderson. It’s quickly becoming one of my go to episodes as I answer this insecurity issue from time to time.

sales skills

Mark Boersma – Developing your Sales Skills: Why Business Systems are Huge in Making Predictable Revenue (AoL 106)

You always hear about people “systematizing” their work. However, so many of us, especially us solopreneurs, don’t take the time to do that. Sure, we might write an SOP if we hire a virtual assistant (if we’re smart), but when it comes down to our creative work we never take the time to think about what might be easier if we actually detail out what gets results.

As you’ll find out in the interview of Mark Boersma, he started systemizing early on. Having an analytical mind, he out thought his problem and now teaches others how to turn sales, which can seem like an intangible skill, into something that’s very step by step.

In today’s chat, Mark discusses with me why he had to figure this system out, what the results of it gave him, and how knowing personalities plays into the success of this system.




  • Why did Mark get three bachelor degrees? 10:41
  • Did he feel that going to college was a detour of what he should be doing in his career? 13:22
  • When he got out of school, why did he immediately go for a 100% commission paid position? 15:02
  • What was the first tool that he made which systematized his sales? 20:35
  • How does knowing about personalities useful in making sales? 23:44
  • What’s the accuracy percentage of the personality assessment he uses with people? 30:54
  • What are some of the things Mark is looking forward to in the future with Synergy Solutions? 35:51
  • Who are 3 influencers who have helped him get to where he is today? 41:38
  • What is a scientific fact that he knows his true but still blows him away? 42:49
  • What’s an unwritten rule that should actually be written today? 43:55
  • What’s something that he belives all high school students must know? 45:18
  • What does it mean to live a life of abundance? 46:39
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.




Mark and Tom interviewed by the Milwaukee’s Morning Blend:

Introduction to Personality Masteries:

Mark on Thinkers vs Doers:

ClickFunnels Viral Ad 2017:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!


knowing when to quit

Knowing When to Quit: Sometimes you have to Slow Down to Speed Up

I’ve been struggling with a question that has been making me think recently. Last week during my 9/12 rememberance, one of the things that I realized was that “things change”.

This has always been the case, obviously, with just about anything – but it’s especially true with online business and marketing.

When I first ran across the online entrepreneurial community, there weren’t nearly as many players as they are today. Facebook and Twitter were still becoming mainstream for businesses to use (I mean, I remember when the Twitter Marketing for Dummies came out. It was the first of its kind!)

Back then, blogs were still popular on the web and the good blogs had their own YouTube channel and podcasts.

In fact, at the time, Pat Flynn said the strategy that worked for him to get noticed was one he dubbed “Be Everywhere”.

And for the longest time, it seems that this strategy has worked for plenty of other folks out there – people who have had success building their popularity on the web.

But, as I said, things change.


Using the Web in 2017

When you think about how people use the web in 2017, how is it different than say someone using it in 2013 or even 2011?

For me, I know that more than half of consumers who used to use laptops and desktops have opted for something a little smaller – especially in their time off.

They’re using their phone.

Even more, they’re probably checking Facebook and other social media apps much more regularly than going to someone’s web page or simply checking what’s trending on Google.


Just like you want to make it easier for people to take as few left turns as possible to get to a drive-thru, Facebook has made it so that everything can be found under one roof. Much easier than navigating on a browser to a webpage… and then another.

Why leave Facebook?

So, it’s pretty easy to see why people are making a killing building sales funnels through Facebook. The eyeballs are on it all the time.

Sure, you can spend a ton of time becoming a thought leader and developing your own external brand, but why?

Things have changed. What worked 5 or even a couple years ago, might not necessarily work today.


Knowing when to Quit

So, here’s the plan, guys. As you might have heard on the podcast last week, I’m going to be more available on Facebook throughout the week as well as taking a few courses that I’ve been meaning to take.

After my initial posting of the Facebook Mega Group post, I’ve been thinking – why aren’t I building one of these groups myself?

What occurred to me was that I’m getting lost in the details of the work I’m doing. It seriously takes me like 2 and a half days of working time to produce a podcast episode based on my personal tastes. That’s half the week! Not to mention the time I put into finding and talking with guests, and then marketing the new episode.

By the time all is said and done, I easily have 3 days in each episode. The other two days are shot with meetings and/or researching and writing these posts.

Frankly, I don’t have much time, if any, to actually go through new courses or spend time engaging with you all!

So, last week, as per what Lisa recommended, I have to spend my energy more appropriately. I have to get higher. I can’t stay down in the weeds all the time.

Plus, I have to make sure I follow the recent advise that Brendon said. It went something like “If your current work isn’t going to get you to a place where you’re happy – then why continue the work?”.

Here’s the video of Brendon on when to quit.


Coming to a Solution – Slow Down to Speed Up

Here’s the thing, though. I don’t want to quit the podcast outright. It’s been my way of meeting great people on Facebook and at the same time, giving them a way to get their message out there. Personally, since I listen to podcasts as often as I do, I’d just feel weird if I wasn’t producing them all of a sudden.

So, that’s where the two a month solution came from. While it might not be new content each week – I get the chance to actually study other’s content again and apply new findings to my business and help you guys with yours as well.

Plus, I figure this might give some folks a bit of time to hear all the old episodes. Heck, it might even give me some time to remaster some of those old interviews!


Action Steps

So there’s my take guys. This why I need to change things up a bit. Hopefully it gives you guys some permission to change things up in your own business as well.

Ask yourself – is what you’re doing right now, the way you’re doing it, going to get you to happiness any quicker? Is there something else you could try to get there?

For Arne and JR – making a Facebook Group was the option they took to achieve the results they have today. Maybe it’s time for you to consider the same thing?

That said, stay tuned for specifics on the new group! I hope to have info out about it at the end of the week!!



Also, since we’re on the topic of slowing down to speed up. Check out this footage of a Bugatti Veron having problems with a speed bump:

personal mission

4 Steps to Discovering Your Own Personal Mission

This past week, I had the opportunity to be a guest on Gregory Diehl’s podcast Uncomfortable Conversations with Gregory.

We talked about a number of things, but one of the key points we discussed was how so many people would be better off if they could simply put a mission in their lives.

This is a phrase I learned from speaker and author David Anderson and it’s been resonating with me ever since I watched his TEDx presentation as part of my prep for his AoL interview.

Sure I had heard of businesses having missions, but I never thought about how it could apply to individuals. Not only that, but it encapsulates basically everything we know about passion and purpose.

If a person has a mission – I feel they have these two things figured out. So it’s not necessarily about helping people find their purpose OR their passion. It’s about helping folks find the combination of the two.

Since I’ll be releasing this chat with David this week as session 92, I thought I’d touch on a bit more about the topic – and look at how someone can develop their own mission.


Be Aware that there is a Choice

For the longest time in my life, I had this feeling that my purpose in life was designated by forces outside of my control. I felt like I was at the mercy of the world around me.

It’s easy to believe this because the world around us is setup to make us feel like that. It’s learned helplessness.  In the podcast with Gregory, we discussed how a lot of this problem is started with our current form of academia.

It makes sense as your typical 9 to 5 needs you to be compliant to the organization at large.

(It was this mentality which let me spend so much time in a major that while it made use of my skills, wasn’t really meant for me.)

Here’s the situation – many of these traditional jobs are on the verge of disappearing due to mega automation changes in the not too distant future.

Followers are going to have problems in this next economy, if they don’t figure out their own mission.

Religion doesn’t Necessarily Help

Over this past weekend, I thought about this mission dilemma more and more. During my travels around the state, I listened to a few more podcasts of Lewis Howes. One where he interviewed Rob Bell and another with John Gray. From these conversations, I realized that some organized religions might make their believers feel this way as well.

People go to church when they need support. I think it’s a great place to start. What Lakewood Church has done, whether you agree with the doctrine, has made going to church actually kind of cool.

However, as Rob Bell talks about in his chat, Jesus was all about reaching out to those with needs – not waiting for them to come to “the temple”. Not only did he go out and try to help the people where they were, he was very interested in the viewpoints of the people he was with.

This is very interesting to me. It seems very much like how a good coach works with their clients. They go out of their way to find people to help and not tell them exactly what to do.

On the other hand, Rob also goes on to discuss how many churches seem to focus mostly on teaching those that are there – not actively seeking new membership or engaging with folks who might actually need the support.

Again, this is backing that follower mentality.

This mentality is all around us. I just want you to know that you do have a choice to break free and do what you feel is important.

(If you’re into the study of Christianity at all, you should check out both of these interviews – especially Rob’s. Several revelations were discussed that I don’t think most people know.)


Start Action on Your New Journey

If you do opt to start on your new journey, you actually have to take action to get moving. Just because you choose to go this different route, doesn’t necessarily mean it will happen. You have to take action to do it.

For many people, including myself, this is the hardest step. Taking action.

Indirect Inspiration

For about 4 years I had an opportunity to pursue a new path – but tried to stay in the status quo for as long as I could. I had spent so much time getting my degrees, I didn’t want that time to go to waste. But slowly and surely, my new path made itself ever more present. I was just too chicken to pursue it; to step out and be different.

As I mentioned on the podcast with Gregory, it usually takes a deep pain or significant loss in one’s life to move people from the “comfortable / follow the rules” path to one where they’re setting the standard.

For me, it was the sudden loss of my mom which affected me this way. Besides myself, she was the only one at that point that I felt I had to prove that my life up to that point wasn’t a waste of time. She, herself, had put a lot of time and energy into my career – I couldn’t disappoint her.

Even if I personally felt I wasn’t a good fit for what I had been pursuing. Then when she passed, I realized that following that path didn’t really pan out for her – so I wasn’t going to make the same mistake.


Direct Inspiration

That said, it might need to take a more direct action to nudge us out of our current path.

Lewis had another interview with Andy Frisella. Who found, in about 30 seconds, his life’s path had completely changed. He went from being a normal guy to having a violent brush with death.

After being disfigured from a knife attack, he had to figure out how to spin his new look in a way that people would remember him positively. This completely changed who he was.

In both cases – things were suddenly and radically different. And as Andy said, you can either spend your time trying to get things back to “normal” or you can go an entirely different route.

He and I chose to go entirely new journeys on new routes.


Shift Your Locus of Control

Those routes were both dependent of our new circumstances. And they both came to us in a matter we didn’t have any control over. But does that mean that a bad situation has to happen to anyone who wants to control their own path?

Not necessarily.

What it does mean is that you need to shift your locus of control. Instead of letting the world guide the direction you’re going and what you’re doing, you need to decide that YOU are the one in charge of your own success.

You have to move from being a thermometer to the thermostat of your world.


Choose What’s Best For You

Now, as you know, I’m a huge proponent of entrepreneurship. But that doesn’t mean it’s the best course for everyone. Sure, I think anyone can do it (or be a part of it), but they need to believe they can perform in the arena themselves.

I feel, along with the other members of the New Inceptions team, that being an entrepreneur is a greatest example of someone expressing their own personal freedom when it comes to the work they do.

In a traditional 9 to 5, you’ll always have to report to a higher-up. But, at the same time, the success of the organization doesn’t solely ride on your ability to perform.

Whereas an entrepreneur, if they fail to perform and haven’t made the business passive income based, then the company is going to struggle.

So it’s really your decision on how much responsibility you want. For me, personally, I come from a family of movers and shakers, so it was fairly simple for me to make the leap once I had to make the decision.

If neither sound terribly great, you might prefer to be an intrapreneur (or something else in the middle). If you can find a company or institution which will allow to work at that capacity, it might be the best option for you. (That’s where several huge entrepreneurs started – so it’s not necessarily a one way ticket.)



Action Steps: Develop a Personal Mission Statement

Once you figure out where you want to be at and how you want to carry out your purpose, it might be helpful to develop a mission statement. That way if you need to be reminded daily or simply when times get tough what you’re working towards, you’ll have it available to remind you.

Again, be sure to check out David’s TEDx talk if you haven’t to seen it yet. And this week when session 92 is published, you’ll find out that he actually has another one on top of the one he mentioned in his talk.

Also, if you have figured out what your mission is (without or without an actual written statement), I’d love to hear it below!


performance coaching

Marc Mawhinney – Performance Coaching for Coaches – Learning How to Make a Living as an Online Coach (AoL 091)

They say that any good professional coach is going to have their own coach. The reasoning why is that iron sharpens iron and it’s good to have that  accountability of growth. This is especially true if you’re working directly with helping other people grow.

I learned of this when I was first getting into the John Maxwell Team back in 2011. As I look back now, we were lucky enough to have a coaching mentorship program.

There’s other large names that provide this service as well. For example, co-host Clay Green is a Certified High Performance Coach through Brendon Burchard. BUT – the thing with with that is that you have to have gone through High Performance Academy to be part of that.

To be frank, I hadn’t actually met anyone that specifically was helping other current coaches get better at just coaching.

That’s where today’s guest, Marc Mawhinney, is really starting to make a name for himself as being a coach’s coach.

Having started his newest business, Natural Born Coaches, he has amassed a heck of a following on Facebook with over 6000 people adding themselves to his group in a short couple of years.

Besides having a great niche to work in himself, Marc is also the host of a podcast where he brings on other folks who can help coaches get better at their craft too.

In our conversation today with Marc, Al and I discover how he ended up doing this work in the first place, what he really helps other coaches with, and some nuts and bolts about how he’s built his business including his Facebook group.

If you’re wanting to be a successful coach in a particular field, then Marc is a great guy to know.

Thanks for listening, and enjoy the show!


  • How’d Marc get started in Real Estate? 8:28
  • How did Marc make the transition from real estate to coaching? 12:50
  • What does Marc help his clients with? 15:51
  • What kind of things does his programs specialize in? 18:51
  • Why does Marc send daily emails to his list and believe it’s ok to do so? 20:46
  • Where does he get the inspiration for the content he shares in his group and his emails on a daily basis? 23:52
  • What’s some keys in starting a good Facebook group? 28:52
  • Did Marc have any influences in how he built his group? 32:27
  • Why did he personally opt to go with a podcast instead of doing videos on YouTube? 34:03
  • What are some of the cornerstones that a successful coach uses to build their business? 39:53
  • Three teachers who have helped Marc get where he’s at. 43:25
  • Hardest thing that he’s ever had to say no to? 44:13
  • What’s something that isn’t as bad as he thought it’d be? 44:51
  • What’s a service which doesn’t exist he’d gladly pay for? 45:28
  • What’s it mean to live a life of abundance? 46:03
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.



Lesson from Matthew McConaughey:

Testimonials for Marc’s “Your First 5 Clients” Program:

Marc on Growing a Coaching Business through Online Courses:

Vanessa Talbot’s Q&A session with Marc:

performance coaching performance coaching performance coaching performance coaching

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on iTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!


become famous

19 Ways to Add Value to Influencers So You Can Become “Famous” Yourself (Starting Today!)

Imagine if you were more popular in whatever it was you had a passion for. Whether you’re a band member, an artist, or a CEO of a baby company, having more followers on YouTube, Instagram, Facebook, Twitter, etc. is a good thing. Especially if those followers are engaged with you.

But how exactly do you do you get to be more popular.

Here’s one answer: build real relationships with people who are already where you want to be.

In this post, we’re looking at a list that was composed by Primoz Bozic in how you can add value to influencers.

We’ll look at how exactly you can build real relationships online (and offline) with some of your favorite influencers so you can have more impact in the communities and people that you’re wanting to serve.

Or as they call it in the entertainment world – you’ll be more famous.

Hopefully this list will help you out just like it’s helped out tons of other people throughout the web.

Engage with Their Content and Community

If you’ve been studying how to build awareness of your brand online for any amount of time, you know there’s a tons of mega Facebook groups that you can choose to be a part of. I mentioned 6 of them that I’ve been frequenting for awhile now. But there’s tons more out there. Which ones you join depend on what you’re aiming to do and who you want to take notice of you.

Most of the larger names out there these days – especially if they’re interested in building their audience on Facebook – will have a group as well as their main website.

Join these groups. I’d start with 1 to 3 so you can spend some actual time in them because you have some work to do.


Help Others in their Communities

So let’s say you’re freshly entered into a group in Facebook, what’s the first thing you’re going to do? I’m going to guess you’re either going to read other people’s posts OR you’re going to be watching the videos they have in there.

But after you’ve done that, then what?

Well, someone who wasn’t trying to build social capital would probably just move on to something else.

However, you want to start adding value and there’s a few ways to do that:


1. Start by giving insightful comments on other people’s posts.

Make people aware of you by helping other students in these communities get what they want – engagement or answers to their questions. If you have something of value to let others know, go for it!


2. Write useful posts in their communities.

You can talk about how much the group has helped you, how much certain people have helped you, or simply say “Hey, this is something that I’ve been asked quite a bit about and I thought I’d make a post of it.”

Heck, you might even ask a question or two yourself to get engagement going!


3. Let them know you’re using their advice.

One of the the many things that I’ve learned over the years from Ramit Sethi is what he calls the “Close the Loop” technique. Basically this means that if someone says to do something (directly or indirectly) that you want to let them know how it went.


4. Share their content with others.

Let other people you about this amazing influencer! But be sure to give the post or share some context. I used to share so much stuff without actually titling it. When I asked about the post later, I’d find out they hadn’t read it yet – even though it pertained directly to their current problem!

Eventually I learned that if I wanted people to engage with things I share, I had to give the post a little bit of context to set the tone.


5. Host Meetups They’d be Proud of.

If you’re really interested in a certain community and want to have other people share in that awesomeness as well – host a meetup! For the first two years I was in Fizzle, I hosted a local meetup here in Indy. Met a lot of cool people that wanted to start their own business that way – and proud to say that many of them have become successful!



Use Their Paid Products

You’ll be noticed if you actively show someone you’re interested in what they’re selling. If you’re interested in being friends with someone, it helps by showing your appreciation in buying their work. Nothing says you’re serious to learn more from a person than if you actually buy a course, book, or other product.

Sure, an expert might have thousands of fans who have bought their stuff, but this is good to have on your social capital checklist.


6. Study their art, work, or content.

It’s one thing to actually buy a book, a course, or go to a live event, but it’s another to actually take the time to thoroughly understand what they’re trying to convey in their work. For example, most of us are guilty of having books on our shelves we haven’t gotten to.

If you want to have a chance with getting on influencer’s radar, it really helps if you have bought their stuff, learned it, and applied it to what you’re doing!


7. Send them a written testimonial for their product.

This doesn’t necessarily mean send them a snail mail – but they definitely want to know that their product is working. So CLOSE THAT LOOP!

Heck, if you do this, you might even get featured on one of their pages as someone who’s tried it AND all of their traffic who has seen that testimonial might think about visiting your site!


8. Send them a video testimonial.

What might work even better for you is sending them a video testimonial. Videos take a bit more time to produce and frankly, names and faces stick better than words. If you want to make more of an impact with your influencer and do something only a fraction of their audience is going to do on their own, send them a video testimonial.


9. Leave a review wherever you can.

Whatever testimonials you send the influencer, make sure you reuse that information in way that you can post it around the web as a review.

Anymore you can write a leave videos for reviews on Amazon – so go to town on there if a book really helped you move forward.


Appreciate those who have Helped You.

This is one that should go without saying – but it’s something that so many people forget to do.


10. Post a thank you note in the group or on a site.

After you’ve been in a group for awhile, make sure you appreciate those that have helped you get better at whatever it is that group is helping you with. You’re more than likely make someone’s day AND you’ll probably make a better friend in doing so.


11. Send them an email letting them know how you feel.

Most things that come in the email these days are ads, ads, and more ads. It’s nice to see something come in your inbox that you didn’t expect AND it’s like “You’re most awesomest person ever!”. I’m sure if you got one of these, your first action would be to print it out.

Well, do that for other people if they’ve been a help to you.


12. Send a written snail mail note to them.

Why write out a note on paper when you can send an email or post something on Facebook?

Because no one does this anymore – seriously. If you truly want to stand out, I highly recommend you write a thank you and send it. It helps to know that they’re ok with it, but if you can’t find out – don’t be a weirdo. 🙂


13. Send a gift.

Depending on who the person is, they might actually be open to gifts as well. Selena Soo writes about how she sent ice cream John Lee Dumas here.


14. Thank them Publicly.

If you really want a fun way to make someone blush and make you good in the process, thank someone in public. You can do this as simply as posting on your wall how much you appreciate them and how much they’ve meant to you.

Simply Message Them

Another way that you can build rapport with influencers, and is probably my number one way to do things is to simply treat them as another human being. But be highly aware that they probably have less time to answer messages than you do.

So, if you choose to message them in regular conversation. Here’s a few pointers:


15. Keep your messages short and to the point – 15 lines at most.

Also, don’t ask for any favors. If you were randomly asked for a favor out of the blue from someone you didn’t know vs someone you did – which would you probably respond to? Here’s the thing – influencers know TONS of people. You need to know one of those folks first before you ask them for something.


16. Mark Messages “No Response Needed (NRN)” when Applicable.

Don’t waste the influencers time if you can avoid it. Instead of making them struggle to write something in response to a email comment or a simple message, it would be kind of you to let them know you’re not requiring anything from them. Ramit spoke of this in the same post as above. Pay attention to this post. 🙂


17. Talk to them about things Outside of their Expertise.

People are people and occasionally they’ll take time off from the work they’re known for, believe it or not! If they post something that isn’t related to their field, you’re totally allowed to comment on it as well. Is it funny, laugh with them. If it’s a big part of their life – embrace it like you’re one of their family. Be there for them because so many people are takers these days!


18. Mention them in your the Work you Produce.

Ok, so most of you probably think that I love Pat Flynn, Dane Maxwell, and the Fizzle crew. But the truth is that they were really instrumental in me getting comfortable enough to start doing this online business thing – more so than anyone else. For that, I’ll always be thankful.

What I did right there, you need to do that in your content as well. Don’t be afraid to mention your sources. No one knows everything – not even “the experts”. In fact, you’ll hear experts mention people they learn from more often than not. It makes them more real.

If you’ve never really mentioned someone in your content before, feel free to start with at least 5 paragraphs in how they’ve helped you. In my case, I made a post about Pat’s book here, had Dane Maxwell on my show as he’s starting his new career in music, and had a couple of the crew from Fizzle on the show as well (Steph and Barrett).


19. Introduce influencers to influencers.

Truth is this – if you can make good connections for others (notice I said “good”), then you’ll be remembered as someone that has those good connections.

Even if you strike out on one, two, or three – keep trying. As you keep going down your path, you’ll keep meeting more and more influential people and you’ll be able to make better matches for those around you.


Your Turn!

Remember, you don’t have to do every item on this list. Some might not actually apply to you, while others might take a little while to get started.

Start small – start with one. Pick whichever one(s) stand out – and start knocking them off the list.

You’ve already put this much time into your craft, now it’s time to capitalize.

Also, comment below and let me know if I’ve missed any ways to add value to influencers. If you already are one, I’d love to hear your perspective on this as well! Do you have any memorable stories of someone noticeably giving you value in a way that you really respected?

Look forward to hearing from you!!



In this chat between Srini Rao and Jordan Harbinger, I was reminded not only who I wanted to be when I “grew up” (I listen to both of their shows pretty regularly), but I also was reminded why building your social capital with influencers is so important.

Great info if you got value out of this post: