How to Get on TV: Using Your Story to Gain Interest in Your Business with Sabrina Santucci (AoL 181)

On the show, we’ve asked several of ours guests a particular question when we know they’ve had the answer. And that question is simply this “How did you get on TV?”

Interestingly, there’s been a few different answers. But the one thing which was common between all of them was that they had a compelling story. The other part was that they networked into the spot.

Now, I get what that means. It means that you either found someone you knew who knew the person you were trying to connect with. Or, you randomly connected with someone who could get you on. One’s a little more intentional, however, both have the same result.

However, what if you don’t know where to start in doing that? Sure, there’s courses that can teach you how to network with the right people. But wouldn’t it be easier if you could just reach out to someone who could help?

If you believe you’re looking for that kind of person, then today’s guest is someone you should connect with.

Sabrina Santucci has the network and the skillset to help you on local TV and potentially help you go national. As she says, there’s different strategies for each.

Listen in as Veronica and I learn more about the key things we need to keep in mind as we look to get on TV.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How’d Sabrina end up in journalism? 8:52
  • What helped her realize that she should strike out on her own? 9:46
  • Has the freedom of the local TV affiliate been taken away as media companies grow? 11:57
  • Has she had a process of building “hype” for stories she’s done in the newsroom? 15:07
  • What does Sabrina recommend for pivot businesses who want to build more cohesion with their audience? 19:22
  • If someone wants to be featured on their local morning show, how should they go about doing that? 24:31
  • What are some tips Sabrina has for someone who’s new to media? 28:42
  • Who are three influencers or teachers who’ve helped her get to where she’s at in life? 33:19
  • What is her favorite social custom? 34:37
  • What’s something she’d like to do but no one knows about? 35:44
  • How can someone be a difference maker in their community? 36:13

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Sabrina Online: Website, Facebook, LinkedIn
Cohost: Veronica Kirin
Powered By: Uncover Your Personal Mission

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Chicago Housing Authority Joins Santa for a Day

Blind Sailor Set to Compete During Independence Cup, US Para Sailing Championship

Sabrina’s Demo Reel May 2019


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

social influencer

Rohan Kale – So You Want to be a Social Influencer?: A Look at Social Media Marketing in 2020 and Beyond (AoL 179)

Today, more than ever, videos play a large part in social media marketing. If you have a goal of becoming a social influencer, there’s a pretty good chance you’ll need to know how to not only make but produce good quality content to attract people to be part of your audience.

Here’s the catch, though. Not all business owners want to be social influencers. In fact, many business owners might prefer to stay out of that particular limelight because they feel that it would take even more time to make that extra content. Time they could be spending doing what works and less experimenting with new content.

So how does someone who prefers to work their craft and/or work 1 on 1 with their clients, find the time to create and edit this new content?

Well, truth is, they need to bring in someone who has a proven process to attract the right type of audience.

Our guest, Rohan Kale, fits the bill. Personally, I call him more of a social media marketing architect. Not only does he has the process down, but like an architect, hires out the in person work to local videographers.

It’s a really fascinating business model.

In this session, Andy and I learn how he got started in business and what about his approach makes his process a winner today and in the future.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Rohan’s choice to go to business school eventually lead to starting his own business? 14:31
  • When it comes to building a business, is it worth becoming a social influencer first or should it be a focus in fortune? 20:17
  • How can someone increase their lead generation with a limited budget? 22:00
  • How do you shift the thought of online marketing being a gamble to a one where you know it has a given ROI? 25:18
  • What factors should a business owner consider when they’re determining whether to stay localized or go global with their marketing? 26:48
  • For someone who has an in person based business, how does Rohan make his business work from the other side of the world? 29:39
  • What mistakes does Rohan commonly see with those who want to be a social influencer? 31:40
  • What are three tips he’d recommend to those who are looking to expand their reach and influence? 33:10
  • How has the pandemic affected his business? 38:16
  • What is one song, one book, and one film Rohan he’d add to the curriculum in school? 39:53
  • What’s the best advice he’s ever received? 46:25
  • What new belief, behavior, or habit has most improved his life? 47:35
  • What is something people don’t realize is a huge waste of money? 49:14
  • How can someone be a difference maker in their community? 51:33

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Rohan Online: Website, Facebook, LinkedIn, Twitter, YouTube
Cohost: Andy Dix
Powered By: Fizzle (Start get started for free today!)
CBS Sunday Morning Story on the Workplace
Pursuit of Happyness (Will Smith)
Conversations with God by Neale Donald Walsch
Bollywood Music videos mentioned by Rohan: Dilko Ko Tumse pyar hua and Yaaron
Malhari – My go to Bollywood music video

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Introduction to Rohan’s Agency

The Basics of Video Marketing

How to Create Your LinkedIn Profile

How to Pivot in Adversity


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

sales process

The ABC’s of Lead Generation – The Fuel of the Sales Process

When it comes to the sales process, there’s a few things that truly matter. Sure, you need to have a product or service that people want. And, it’d probably help to know how to close a sale. Between those two steps though, there is something that gets budding business owners stuck all the time.


Lead Generation.

So, let’s look at this big mystery box a little bit and see if we can’t plant some seeds for a winning strategy for a new business.

The Basics of Lead Gen

With lead generation, different businesses need different clients. If you’re opening up a restaurant, for example, your strategy to find potential customers is going to look much different than if you were an online coach. 

On one hand, a restaurant would do a bit more of a local shotgun B2P (business to people) approach where they target people who like the food they serve. On the other hand, depending on what they actually help people with, a coach might use a bit more of a B2B (business to business) rifle approach in finding their potential clients.

In other words, you need to know some things about your potential client. You need to know your avatar.


But that’s not all.

You also need to know where to look to find them.

And I think that’s what tends to hang up a lot of people.

A, B, and C List Leads

When I was first getting started as a business owner, I remember someone talking about the importance of developing a list of potential prospects to connect with as a new business owner. These prospects could be divided into 3 groups: Your A List, your B List, and, of course, your C List.

Your A List contains people you can casually call up and let them know about your new business and what you have to offer. In fact, they might even help you get the word out on what you’re doing.

Your B List is full of acquaintances or friends you haven’t spoken to in awhile. Obviously, these folks aren’t as warm as your A List folks.

And then, your C List is full of people you don’t know exist or if you do know they exist, you don’t have a ready way to connect with them. For me, that’d be someone like 

Strategies in Building and Approaching Our Lists

Depending on what type of business you have, we’re going to form and use these lists differently. 

New Restaurant Owner

If you’re a restaurateur, your goal is to get as many people into your business as possible who like what you’re dishing out. So, when it comes to your A’s and B’s, perhaps what you’ll want to do is help you get the word out in what you’re doing. Sure you’d like them as customers, but for you, the true power rests in attracting the C list to your business. So simple ads and message bots on social media and the use of local media might be more of value to you. (Here’s a protip: if you use ads and message bots, you might want to consider offering a freebie or enter them into a contest to have best results!)

New Online Based Coach, Consultant, and Thought Leader

If you’re that new professional coach or thought leader, quantity isn’t necessarily what you’re going for. It’s typically better to be profitable than popular, right? So you might work with your A’s and B’s a little closer to find out who in their circles might need your help. Or, if they’re already established coaches and/or thought leaders, maybe you can partner with them to get your name out there. 

(If this sounds like an interesting strategy, I’d highly recommend checking out a book called The Power of Who by Bob Beaudine. In the book, he shares how we might not even need to build our own C list because we should already have people we need to get going in our business around us. Maybe after reading his book, you’ll know who yours are too!)


If you don’t want to do all the leg work of partnering with others to access their C lists, there’s other options which will allow you to build your own. 

Most use sales funnels with ads to do a major part of the work. If done right, you can spend a certain amount on ads and expect a certain amount of people to come through your funnel and end up on your calendar via a tool like Calendly. Or, if you’re looking to build an audience, then perhaps the best end goal is to get emails from interested people.

Either way, if you have great copy, videos, and it’s organized correctly, amazing things can happen!

Leveraging B2B Connections on LinkedIn

That said, maybe your business relies on more B2B business. If so, Facebook might not necessarily be the place to do that kind of outreach. So, instead, you might be looking connect with potential clients on LinkedIn.

There’s a couple ways of connecting with folks on that platform: ads and direct messaging.

In session 126 of the AoL Podcast, we spoke with AJ Wilcox about placing ads on LinkedIn. I still haven’t done much with it myself, but if you really want a great teacher in that world or simply want to hire the right guy for the job, I’d check him out.

And finally, another choice would be to contact your avatar directly. You could do it manually, but with software like Kennected, you can make your new list automagically. 

Imagine if you had the power to send out 10’s if not 100’s of messages a day on LinkedIn. Those messages would be asking the new person to simply connect and have a short conversation with you. You find out what they’re doing and then, in turn, give them a bird’s eye view of what you’re doing and who you’re looking for. If they don’t self qualify, perhaps they’ll let the right friends know what you’re up to!

Action Steps

So who’s your desired client? Is your method of making income based on having a lot of names in your list or making a few big deals? If it’s a few big deals, I’d highly recommend leveraging your A and B lists if you can. 

Once you tap out your A and B lists, then you should automate your lead generation at that point. But don’t think you have to start networking right away.

If your business requires you to have lots of customers, then growing your C list is going to be your main focus. Use your current connections in your A and B lists to help you get the word out, but make sure you take advantage of networks (ads on social media and local media) to get ahead.