business marketing

Devin Johnson – Automated Business Marketing the Right Way: Why Leading with Relationships is Ideal When Making Sales (AoL 171)

Business marketing online is still a bit of a mystery to many business owners. Especially when it comes to LinkedIn.

In the past, we’ve had interviews with LinkedIn marketing experts Myr Bacun and AJ Wilcox about building groups and advertising on the platform.

Those are great and cool strategies on their own, and I know they work. But it seems that whenever I go to LinkedIn, I’m always being blasted by 3 to 5 messages saying “Hey, nice to connect! Seems we know similar people. Do you need help with…?”

Have you felt that way?

As this session’s guest, Devin Johnson puts it, it’s simply not the way to do long term business. You lead with relationship first.

So in this interview, we’ll learn how Devin and his company Kennected are righting the ship when it comes to making meaningful connections online.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What were the early years like of being an entrepreneur for Devin? 11:59
  • How’d Devin eventually get into marketing? 16:22
  • How did it occur to him he could create a program to do things he found himself repeating in his marketing? 22:45
  • What are some of Devin’s do’s and don’ts when it comes to marketing? 28:28
  • If he knew what he knows now when he first started, what would he have done differently? 33:11
  • What’s on the horizon for Devin? 34:11
  • Who are his top 3 favorite influencers? 37:55
  • What’s a documentary that people should check out? 39:18
  • What is something he’s become good at saying no to? 39:58
  • Is there something under $100 that has changed Devin’s life? 42:41
  • What’s the secret to achieving personal freedom? 44:37

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Intro to Using Kennected to Grow Your Business w/ CMO Elliot Drake

Kennected Training Video with Elliot

Andy Mork shares his Experience using Kennected

Zack Hesterberg Shares his Experience with Kennected


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

economic crisis

John Miles – Virtually Assisting VA’s in Economic Crisis – How Optimate and iWorker Aid Talent in Distress (AoL 170)

With the coronavirus outbreak, working remotely is starting to become a normal trend. In fact, I’d say it’s moved the timeline up by 5 years or more until we see a lot more remote workers. However, not all virtual workers are from first world countries where being able to work remotely is considered a perk. Instead, they reside in countries where they might be in the middle of long term economic crisis. They have learned how to become virtual assistants or VA’s so that they can bring in money than they’d get paid in their home country.

To help those folks, today’s guest, John Miles, and his partners at iWorker and Optimate, have built a network of VA’s around the globe. These aren’t just any VA’s, though. They are VA’s who actually are usually more than capable to handle what us solopreneurs would throw at them. In fact, a lot of them have degrees in the work that they do.

In this interview with John, we find out why he and his partners felt they needed to start down this path and who might benefit from hiring from those in the network.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What’s John’s history in business and as an entrepreneur before starting iWorker and Optimate? 9:48
  • What are some questions people need to consider before they bring on a VA or hire locally? 23:22
  • Due to what his various brands do as social enterprises, has John considering making them B-Corp’s? 31:19
  • Which countries are iWorker and Optimate targeting in finding VAs to work with? 35:44
  • How can people support what John and his co-founders are up to without hiring a VA? 38:09
  • Is there anything exciting for John coming up in 2020? 43:30
  • Who are three influencers he follows regularly? 44:48
  • Who would be someone John would get starstruck by interviewing? 47:19
  • What new habit has recently improved his life? 47:40
  • What costs less than $100 that has changed John’s life? 48:39
  • Is there something he believed when he was 18 but doesn’t today? 49:14
  • What’s a tip for traveling John has? 50:01
  • How can someone be a difference maker in their community? 50:40

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Chris Ducker on Hiring a VA

Chris on Why VAs aren’t a Magic Pill

John on the High-Octane Mechanics Show

John’s interviewed by Yaro Starak


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

lessons learned in life

10 BIG Lessons Learned in Life Since Graduating College

It’s funny, but sometimes I hear myself in the podcast saying phrases like “back in college…” or “back in grad school…” like it was the height of my education. I play it as if I haven’t learned much since then. But, when I think about it, I wouldn’t trade the experiences and knowledge I’ve gained since then for anything. When it comes to lessons learned in life, there’s a few things I can think of.

If anything, I’ve picked up quite a bit more wisdom in the last ten years. Much more than I had when I was “formally” trained. In this post, I’ll share some of the things I’ve learned along the way that might be impossible to learn in school.

College is Not For Everyone

When I was growing up, the expectation for me was that I would go to college. There wasn’t a question about it. Both of my parents had gone and, on top of that, they both had Masters degrees. So my bar was set. (Thankfully I’ve always loved learning and putting ideas together!)

Because of that, I figured that I might as well get a PhD and go the professor route. I saw what my mom was able to do during her summers as a teacher, so I thought if I put in a little bit more time that I’d be able to have an even longer summer!

Well, I get to grad school and that’s when my real education in life started. Not only did I learn that becoming a tenured professor is about as likely as getting struck by lightning, but there would be a lot of politics along the way. And, me being a staunch Republican at the time, I’d always be on the losing end of the battle.

At the same time, I was teaching an organizational leadership course six times a week to roughly 30 students in each class. While I was teaching the course, I started to realize that many students were checking out during class. And, while they might be present in that you could have a conversation with them, they didn’t seem to be involved in the class material.

They weren’t learning.

As a lifelong learner, I was naturally good at absorbing knowledge. So this was a little odd to me. The next course I ended up teaching was basically an Honors course, so I didn’t really have much of a repeating pattern.

Until I started teaching algebra at the junior college level.

Algebra… 

And, wow… talk about people who wanted to be anywhere but in the classroom… most of those students were there to have better opportunities in their career. Not to learn algebra.

So I started wondering: how many classes are like this in college? Of the three courses I taught, with drastically different material, two of them had participants who were just going through the motions to pass.

It occured to me at that point that the product that colleges might be producing are people who didn’t learn much of anything during their time there. They simply learned how to play the game of memorizing material and regurgitating it for tests.

If that’s the case, what’s the point of going in the first place? If money is the end goal, there’s better choices out there to make that money than a job. Especially with the birth and growth of the Sharing Economy. You can build your own job if that’s really your thing.

Don’t Be a Victim

This one is pretty straight forward. People who place the blame on others for their place in life never really get much traction. It’s only when they take responsibility and action that they can actually start succeeding in life. When people start moving forward and getting results, others start to notice. Many times, they’re inspired by the person to take control of their own life in some way. 

Random case: I ended up seeing Bad Boys for Life recently and in the beginning of the movie, Will’s character gets shot up. It was out on the street while he was having a good time with his friends. Obviously not his fault that he gets placed in critical care in the hospital, right?

Now the rest of the movie is based on what the next decision is. Does he cower and let the rest of the police department go after whoever did the drive by? Or should he go after the perp Bad Boys style?

You wouldn’t have much of a Will Smith movie without him choosing to do something about it.

It’s one reason I’ve always been a fan of Will’s. He’s always been a great example of someone who’s made a great life out of practically nothing.

Be a Lion, Not a Lamb

Moving on from that topic, but not too far, is the conversation about becoming a leader. It’s much easier to take responsibility for your life if your locus of control is internal. If you believe that you’re in control of your world, then you’re more prone to take action when needed. If you believe that someone else is in charge of your results, then you won’t have the motivation to try and be responsible for your outcomes in life.

So, be the lion. If you want to be fed, know you need to go out and win your dinner. Don’t stop until you do. Otherwise you’ll default to being a lamb and waiting for life to happen around you.

Garbage In, Garbage Out

Our subconscious is always listening and taking in the world around us. We know this because when we turn off our active mind, our subconscious takes control. This is evident due to having dreams.

In essence, our dreams are a display of the thoughts we’ve had throughout the day.

Most people in today’s world live in a pretty negative world.  So neutral to negative thoughts are generally on the brain. It’s thoughts of “I have to do this today…” or “Man, I really need to figure out how to deal with this…” or even “What the hell is up with that dude? He can’t drive worth a damn!” They really don’t give much time to think about what’s going right in their lives. They don’t give themselves time to think positive thoughts.

That’s one of the reasons you’ll hear high performers talk about the importance of affirmations in their life.

However, affirmations don’t work for everyone. Main reason, I believe, is they’re just a part of the recipe of having a positive mindset. Setting and achieving goals, associating with other positive thinking people who are going the same direction, on top of speaking to yourself positively, helps as well. 

Be Tactful in Your Communication

Just as you should be tactful in what you say to yourself, we should need to think about the energy we’re putting out into the world. There’s a reason why the phrase “karma’s a bitch!” exists. What goes around, does in fact, come around.

Here’s the reason this phenomenon exists: people like how people make them feel. If we’re Debbie Downer all the time, that’s going to be another’s perspective of who we are. However, if we’re constantly going out of our way to add value to other people or be uplifting around them, then others will see us in a much better light.

So watch what you say to yourself as well as how you communicate to others.

Be Frugal When Possible & Invest in Your Future

I remember in the book The Millionaire Next Door, there was a lot of discussion about being frugal. Just so you don’t confuse the two, being frugal doesn’t mean being cheap. If someone is frugal, they’re simple in their spending habits. They don’t buy things to just perform the act of the transaction. Many times they do so because what they’re buying provides a solution for a current problem. And often, the solution they opt for has the best benefit-cost ratio.

That said, one thing you shouldn’t be too hesitant about is your future. Applied knowledge is power. And the more results you get from that power, the better, right? So if you find yourself rationalizing why you should go to a particular event or buying a course, then maybe you should take the plunge to do it. Just don’t put all your eggs in one basket!

Focus is Super Important

When it comes to getting anything done and doing it right, you have to have focus.

For example, when it comes to the sports world, Michael Phelps would never have gotten to win as many golds as he did in the Olympics if he didn’t work constantly on his swimming technique.

Patrick Mahomes had the ability to play baseball and football professionally. In fact, he was drafted by the Detroit Tigers way before he was drafted by the Chiefs. However, just like he did in college, he gave up baseball to play football for Kansas City.

In both of these instances, we see focus in one thing setting the person up for greatness.

Many times when entrepreneurs are starting their business, they believe that they can be anything for everyone. This is a huge mistake because most of the time, people are really looking for a specialist to do something right.

So, as a creative entrepreneur, it makes sense to stick to your lane. Sure you might have a few little different perks that sets your process apart from competitors, but for the most part, keep the main thing the main thing.

There’s Three Ways to Achieve

Society teaches us through the story of the Tortoise and the Hare that continued hard work can beat talent. This is proven time and time again in professional sports where draft picks are propped up on a pedestal but when they get into the league, they fail miserably because they don’t put in the work needed.

However, what many people don’t consider is the team of people it took for that draft pick to even be considered as high as they were.

Likewise, it takes a small coordinated army to get someone elected to public office.

So, to become great, it takes more than hard work and a specific talent. Those skills will make you a great technician. But if you want to be a difference maker, you have to learn a third skill: finding and working with people who are going the same way you are. In other words, network and partnering is the true name of the game.

Not one big name you know in the online entrepreneur space has gotten to where they’re at on their own. They’ve borrowed the audience of someone else at least once.

We all have to learn how to do that on some level to get to that next level.

We All Have a Personal Mission

I speak about this in my free guide Uncover Your Personal Mission, but life is more than just following your Passion. Sometimes you’re going to have to do things you don’t want to do (or delegate if you can!). And really, if you’re just following a Passion and not considering your Purpose, you’re acting kinda selfish!

So, do yourself a favor and do a bit of an inventory on yourself to know what Passions, Purpose, and Process are. Once you have that, you can complete the Ikigai (your sweet spot) and find your Profit.

Business is About Solving Problems for your Customer

Now, if you’ve found your sweet spot in the business world, that’s great. However, ideas are like opinions – everyone has one.

To have a successful business, you need to get good at diagnosing problems for those you see as potential customers/clients. Then, once you have that determined, you can give them a solution and check and see if they want to implement it.

If done right, this is how sales should work. It’s not about the potential client turning down the solution, service, or product itself, it’s about them not being able to see the reasoning behind them needing it to get to where they want to be.

Or as Dane Maxwell says, you need to get good at “idea extraction” and providing a solution for the problem you uncover.

Action Steps

So these are 10 things I’ve learned in the last 10 years. Some are life related, some business related. Believe me, there’s plenty of other things I could have written about, but these are some things I’ve been thinking about recently quite a bit.

As for the action steps, let’s do a bit of an exercise in affirmations. What are some things you’ve learned about since being in the real world? Feel free to share in the comments below or, if you’re the shy type, write about it in your own personal journal!!

ethical issues in business

Michael Ainslie – Navigating Ethical Issues in Business – Why Doing What’s Right Ultimately Makes the Difference (AoL 169)

As we grow more successful, it can be easy for power to go to our heads. We can start to think we’re unstoppable. This is especially true on the grand scale when we see ethical issues in business headline the news.

One right now, for example, is the rehabilitation of the Boeing 737 Max line of aircraft. It has turned into an epic crisis in the last couple of years for them as they simply have not done well in addressing the issue. Nor did they really do a great job of mitigating it either. Whoever made the decision to cut corners and create the software which caused a couple flights to crash, obviously shouldn’t have cut those corners.

Another example was back in 2008 when Lehman Brothers had to file for bankruptcy. Out of all the things that went on that year, I still remember watching the news as the threat of that particular crisis grew more inevitable. When it finally did, the market plummeted… as well as the savings and lifestyles of many people who thought they had done things right.

Today’s guest, Michael Ainslie, was one of the group of people that had to make the decision to file for Chapter 11. Sure, making the decision was tough, but it was the right thing to do.

Being part of that board hasn’t been his only rodeo, however. He was also the CEO of the internationally known auction house Sotheby’s. Let’s just say they had a few things they had to deal with during his time there as well.

In his new book, A Nose for Trouble, he shares with us how he’s been able keep his head through all the adversity in his career.

In this chat, Andy and I get the chance to learn a few things you won’t hear on any other interview of his!

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • If Michael wrote a screenplay for his life, where would the opening scene be? 9:42
  • As a first hand witness, how do highly successful board members end up in a orange jumpsuit in a prison? 14:38
  • What kind of people do these types of people hire as leadership for their companies? 16:29
  • How was Michael able to keep himself from being consumed by the power he’s had in his career? 20:38
  • How does he suggest executives balance the line between the what’s right and the needs of different stakeholders? 22:04
  • What can Xennials and younger generations of entrepreneurs learn from the mistakes of leaders who have gone before them? 27:06
  • What advice does he have to a company who’s trying to rebuild their brand and reputation if they’ve been dragged through the media? 32:38
  • What’s Michael looking forward to in 2020? 34:34
  • Who are his 3 top influencers are teachers who have helped him get to where he’s at today? 39:54
  • What’s a gift he loves to give others? 40:29
  • Is there a documentary that he’d recommend people watch? 40:26
  • What’s Michael’s favorite social custom? 42:02
  • How can someone be a difference maker in their community? 42:40

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Michael Online: Website
Cohost: Andy Dix
Session Sponsor: Fizzle – A REAL entrepreneurship community with REAL advice!
Corning World Travel Fellowship
Sotheby’s
Lehman Brothers Bankruptcy
Elon Musk on Joe Rogan
Alex Heard – Chancellor at Vanderbilt U
Ron Daniel – Managing partner at McKinsey
J. Leslie Rollins and the Ohio Fellows Program
Fork Over Knives
Mort and Barbara Mandel Recreation Center

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Michael on the passing of Morton Mandel

Royal Poinciana Chapel New Garden

Michael’s interview with Bloomberg Radio

Interview with Kerry Lutz of the Financial Survival Network


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

marriage and family counseling

Lisa Mustard – Embracing Her Why – A Journey from Sports Marketing to Marriage and Family Counseling… and More! (AoL 167)

When it comes to marriage and family counseling, one would think that the therapist loves to do what they’re doing. Why else would they do it? It has to be a super fulfilling job in that you’re doing all this great work with couples and helping them make breakthroughs critical to the relationship’s survival.

However, just like any other health related position, working with troubled patients can take its toll. It’s so easy to take their problems home on top of the all the things that one has to cope with in their own life.

And it’s not just the health field – doing anything you love too intensely for a long time can lead to burnout.

This is certainly the truth for this session’s guest, Lisa Mustard.

And, in fact, it’s one of the reasons that she’s started her podcast, The Therapy Show.

In this chat, Veronica and I get the chance to learn how she’s been able to package up her own life experiences in two hugely different arenas into what she’s doing today. Not only that, but we also discuss the importance of self care regardless of our position.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • After getting started in the sports marketing arena, how did Lisa end up as a therapist? 12:27
  • How has she been able to repackage her skill set as a therapist to being a coach? 17:45
  • Are there any similarities with her therapy patients vs those that she coaches? 22:36
  • What sparked Lisa’s interest in starting a podcast for therapists? 25:36
  • When it comes to building a new business, does Lisa think we should build on the side of our day job or build a runway first? 33:55
  • Why does it take burnout for us to realize how to be happy? 39:12
  • How does she feel like her work is helping others not fall down the stress rabbit hole? 42:37
  • What has Lisa excited for 2020? 48:58
  • What are three of Lisa’s favorite influential podcasts? 51:05
  • Which three books are her favorite to gift or tell others about? 51:38
  • Which message out there is a disservice to youth? 53:21
  • What is something that would be found in a Creative Handbook for Entrepreneurs? 54:22
  • What’s Lisa’s secret to achieving personal freedom? 54:24

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Be More Productive with Facebook in Less Time

The Future of Social Media with AI

Coping with Deployments over the Holidays

Better Communication in Romantic Relationships


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

find your passion

Find Your Passion? How About Find Your Personal Mission?

One of the subjects we’ve talked about in detail in the podcast is this topic of finding your passion. Some say that once you find and follow your passion, you’ll have it made in the shade.

Well, according to Mike Rowe and Jordan Harbinger, that’s simply not the case. In their experience, they’ve come to realize that those who find passion in their work are just as happy as those who follow their passion – if not more so.

So, if the answer is not following your passion (which author Mark Nathan discusses in detail in his book The Delusion of Passion), what’s the secret? How can someone follow the advice “If you love what you do for work, you’ll never work a day in your life.”?

This is a question that I’ve been thinking about for quite some time… and here’s what I’ve found out.

Finding Your Sweet Spot

In entrepreneurial education, many educators/experts say that to be known for our work, we need to know how to find our sweet spot. What can we do that others don’t do nearly as well?

Honestly, to me, this seems kind of vague.

So here’s what I think they mean. I figure it means we need to do a proper inventory work on ourselves.  Once we have that info, then it’s much easier to figure out what separates us from our competition and/or possible partners. In fact, if we don’t do this inventory, we’ll never know if we’re trying to be someone we’re not.

In recent years, I know I’ve made that mistake. That’s why I’ve bounced from idea to idea. And, I now realize that this is because I’ve been basing my success off of the ideas of others! Meaning, if a guest on Pat Flynn’s show talked about doing having success doing a certain thing, then I’d go try that. If it sounded like something in my wheelhouse, I’d try it. And then, as I’m learning and experimenting with a certain type of business, I’d be comparing myself to people who were already making a killing doing it.

Funny enough, comparing ourselves to others on social media (which our brains like to do) makes it even harder to be ourselves!

It was a drag.

However, once I did find my sweet spot, it was easy for me to realize what I should be doing… and life just became that much easier. That’s when I came up with my free resource, Uncover Your Personal Mission. I wanted to make sure that others wouldn’t spin their wheels trying to find something that would make their entrepreneurial career.

The Ikigai

After I published my resource, I ran across the the Ikigai. It is a Japanese concept that means “a reason for being.” The word “ikigai” is usually used to indicate the source of value in one’s life or the things that make one’s life worthwhile. The word translated to English roughly means “thing that you live for” or “the reason for which you wake up in the morning.”

At first I thought it was a different model altogether. But as I thought about it, I realized my guide corresponds directly with what the Ikigai illustrates.

3 P’s of a Personal Mission vs the Ikigai Model

While they might use some of the same words for different sections, what I found out about developing a personal mission lines up pretty close to this model. 

  • Your Passion (Why?) lines up with the Ikigai’s “What do you Love?” section.
  • Your Purpose (What?) lines up with the Ikigai’s “What does the World Need?” section.
  • Your Process (How?) lines up with the Ikigai’s “What you’re good at.” section.

The only thing I didn’t include as being part of a personal mission is the “What can you be paid for?” section. Why didn’t I include it in the personal mission guide? For one, I feel that culture already puts attention on this part anyway. Also, you have to know the other 3 sections before you can pick something to do and get compensated for. Sure, I understand why it’s in the Ikigai model, but I believe it makes more sense if someone’s personal mission is what someone would do even if they didn’t get paid for it. Remember, there’s a lot of unhappy people who built a career on doing work they can get paid for. Chances are, the world told them they were good at it and that’s why they chose that path… which is better than just choosing a path simply because it pays well.

Action Steps

So this idea of finding your personal mission is a bit of a conceptual exercise. I realize that. However, I truly believe that the more of the 3 P’s you’re aware of, then the easier the Profit part will be. In fact, Andy and I talked about this in great detail with Tommy Breedlove.

So be sure to check out that interview.

Also, if you haven’t yet, check out the Uncover Your Personal Mission guide. Do the exercises in there and then we can figure out what your income avenue should be.

political satire

Andrew Heaton – Creating Opportunities through Political Satire: Using Your Unique Talents, Interests, and Experiences to Fulfill Your Mission (AoL 165)

In general, politics is a topic that people are really engaged in or they want to keep away from it with a 10 foot pole. Personally for me, I’m a bit of a junkie. And in fact, the shows that I tend to listen to engage in political satire. They don’t take themselves too seriously.

I love that because it’s such a break from the norm. Because when you think of politics today, you often think of this side vs that side. One side is right while the other side is wrong. One side is Trump and on the other side you have the Pelosi lead Democrats.

This wasn’t always the case.

Today’s guest, Andrew Heaton, is someone I started listening to sometime last year in his last podcast called There’s Something Off with Andrew Heaton. That particular show concluded this past summer and since then he’s been busy building his own show entitled The Political Orphanage. (He also has a new show called Alienating the Audience , Sci-Fi based show, which we’ll talk a bit about in the interview.)

Listen in as Andy and I get a chance to find out from Andrew what his process has been as he’s been building his new platform. And what he can share with other creators in regards to getting on the national stage.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How does Andrew connect at a different level with his audience than most political commentators? 10:38
  • Are politicians in DC the same people behind the scenes versus what we see in the news and media? 14:11
  • What’s Andrew’s advice for a student to set themself up to work in Washington DC? 17:08
  • What are some action steps he recommends to creatives, such as podcasters, who are in the hunt to get on a larger stage? 23:11
  • How does he go about getting guests on his podcasts? 35:49
  • Is there a certain way Andrew recommends to grow a contact list? 41:01
  • What business lessons has he learned through his experiences as a standup comic? 56:50
  • How has “always saying yes” affected him as a podcaster? 59:37
  • What’s Andrew looking forward to in the New Year? 1:02:12
  • Which book, film, and song would Andrew add to the National Curriculum? 1:04:47
  • What’s Andrew do when he becomes overwhelmed or unfocused? 1:07:32
  • What’s a topic that would be found in a handbook for entrepreneurs if Andrew wrote it? 1:10:33
  • Is there something he wished was still a thing? 1:12:12
  • What’s the secret to achieving personal freedom? 1:12:45

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

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SHOW NOTE EXTRAS:

Uberdunger Cologne for Men

Game of Thrones: Libertarian Edition

Star Wars: Libertarian Edition

Baby Yoda for President


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