quality content

Creating Effective Quality Content

When it comes to marketing today, there’s a certain idea all digital marketers have to follow. We have to add value before we get the sale.

What does that mean?

Well, for most, it means that we have to educate our potential clients or customers about what it is that we do or make.

In fact, it can take up to 6 to 8 touches before a prospect becomes a buyer.

Typically, those touches take the form of “content”.

Content can take the form of videos, audio, or even text – like this blog. And it’s usually in the form of an educational format.

In this post, we’re going to look at a few places that we can find ideas for good content in 2018 and beyond.

 

Natural Content vs SEO Driven Content

When we’re thinking about creating content that attracts potential customers, we might be tempted to do a number of things. Most of these fall into three types.

Natural Content Creation

The first type is one where the focus is mainly on what our own individual customers or clients want. As a creative entrepreneur, this is something that seems a bit more natural.

The goal of creating this content is usually to retain and educate the clients, audience, or customers you already have.

 

SEO Driven Content Creation

The second type of content is content that is created specifically for what Google (or other search engines) suggest people are searching for.

Knowing this information allows us to create content specifically based on these search terms or “keywords”.

The end goal of this type of content creation to bring in more people into your sphere of influence.

If you’re not familiar with the term SEO, it simply is the acronym for Search Engine Optimization. The idea behind it is that If a particular site has good SEO, the site will rank hire in Google’s search results.

The goal is to appear on the first page of results.

At one point, it was much simpler to understand what would rank a website higher than another in Google. So much so, that if you understood the fairly rudimentary rules, you could start your own solopreneur business or small agency offering it as a service.

In fact, I remember back in 2010, there were several people in my social circle that worked for a couple of startup SEO companies here in Indianapolis.

Today, while SEO still exists and is still useful, it’s getting harder and harder to predict how Google ranks websites. They’re constantly changing what variables make our sites rank higher.

Some of those variables even include traffic on the site, authority of the site, and how quickly the site loads for individuals browsing the site.

 

Hybrid Content Creation

Ideally, since the SEO world has become so hard to predict, the best thing we should do is create content that not only has keywords in it, but also is made to educate your currently existing audience.

The main way to do this is to simply to find out what your audience is asking about, find out what keywords in Google are related to those questions, and then build content based on the results you find.

Doing good SEO work on your site is not the scope of this particular post. However, I have two recommendations for you if you have a WordPress based site.

 

  1. Make sure you have the Yoast SEO Plugin. I personally recommend the premium version because it has some kick butt features (including multiple keywords) and you only have to pay for it once. 
  2. Secondly, when you’re searching for keywords, you can use a free tool within Google Adwords called the Keyword Finder. When you’re searching, there are two columns that everyone should consider. The average monthly volume, and the competition.


Ideally, you want an Average Monthly Volume of 1k – 10k (number of searches a month). If you try anything higher than that, there’s a much higher chance your site won’t be seen in the front of the results. If you use anything less than that, you might be targeting a smaller group of people.

Once you find a keyword that hits that 1k – 10k search sweet spot, then you’ll want to check it’s competition. Ideally, you want a keyword that has low competition. However, from time to time you might have to use a keyword that is marked as a medium. I rarely use those that have high competition.

Here’s a visual of what I’m talking about:

quality content

How to Find Your Audience’s Questions

If you choose to go the natural or hybrid route, you’re creating your content with your audience in mind.

If that’s the case, there are a few places where you can get topic ideas from your audience – directly and indirectly.

  1. Ask them! You can send out a survey to your followers (whether it’s through Messenger, email, or whatever you prefer).
  2. Check out what’s being asked and discussed in Facebook groups or other online forums that are related to your topic. If you think you can go into further detail than what’s covered in the post, go for it. 
  3. See what other thought leaders in your industry are talking about. What are your favorite blogs, podcasts, speakers, and/or authors discussing? They probably have already done the research to find a good topic to discuss. Feel free to add your voice to the conversation!

 

Action Steps

When we’re having to create content on a regular basis for our audiences, we might draw a blank when we’re looking. Once you have an idea of what kind of content type you’re going to be creating (whether it’s natural, SEO focused, or a hybrid of the two), then you just need a spark of inspiration. If anything, this gives you a good excuse to check in with leaders of your industry!

 

self empowerment

Going North! – A Practical Guide in Bettering Yourself through Self Empowerment with Dom Brightmon (AoL 133)

Anyone that has had a significant amount of success in their lives have probably done a fair amount of listening to those who have had more experience.

When you’re thinking about sports, for example, there’s no team that has been successful without having coaches and a front office who perform well at their jobs.

Likewise, in business and in the self-help world, it’s good practice to take advice from people who have been where you’re wanting to go.

Today’s guest, is all about enabling people to get out of their own way and be more successful. He does this through his podcast, on stage, and through his book “Going North!”.

His name is Dominique Brightmon and in today’s conversation we chat about the importance of mentorship and all he’s learned as a 20-something entrepreneurial educator.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How has Dom’s past in the church set him up for success today? 10:49
  • Who are some of his mentors who have contributed to where he’s at today? 13:28
  • What inspired Dom to write his first book? 17:12
  • What’s the super power he has obtained from working at a library? 19:00
  • How can someone avoid being lost in a strictly Positive Mental Attitude mindset? 20:57
  • What are some of the things that Dom has learned as he’s been building his podcast? 23:26
  • What does he have planned for his 100 session of the Going North Podcast? 26:49
  • Has Dom had any memorable moments that come to mind during his first year of podcasting? 29:57
  • What kind of takeaways has he heard from his audience? 32:45
  • What does he want to accomplish the rest of the year? 34:14
  • Which are Dom’s 3 favorite influential podcasts to listen to? 37:32
  • Is there a recent plot twist he’s seen in day to day life? 38:24
  • What is one gift that he likes giving others? 41:30
  • Is there something that he thinks all high school students should know? 41:55
  • What’s the secret to achieving personal freedom? 42:29

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Dom on Fox 45 Morning News

Dom’s Presentation of the 5 E’s of Leadership

Dan Ally on becoming a Millionaire in 3 Years

Jim Rohn Seminar on Personal Development


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

online entrepreneurs

10 Amazing Links for Online Entrepreneurs in 2019

As us creative business owners go down our individual paths, we often find ourselves entrenched in situations that might take our focus off of the bigger picture from time to time. For me, I’ve been neck deep in catching back up with marketing so that I can better help the citizens of Amplify Indy.

So what I do from time to time, is reach out to others to see what new websites they’ve found in their journeys.

In this post, I’m going to share with you some of the best links the we AoL Podcast hosts think can help make an impact on you in 2019. I hope they will help you in the last quarter and well into next year.

JC’s

The podcasting world is changing all the time. This podcast keeps me up to date with that world. If you’re a podcaster (or soon will be), keep ahead of how the industry is changing by listening in on this short and to the point podcast.

Ok, I admit it, I’m a podcast fanatic. They allow me to listen to new ideas on the go without having to divert all my attention to them (ahem, looking at you Facebook videos!).

This particular show has Joel Comm as one of the hosts. Easily one of the more down to earth personalities in the online business world.

If you’re not familiar with cryptocurrency and want to get started OR you’re wanting to hear the newest of news, this is a pretty good place to get your info from.

Over the years I’ve used several hosts for websites of mine and clients. For the longest time, Hostgator was my go to host. They have so many things going well for them (including a WordPress helper) that if you’re brand new to the hosting world, I’d highly recommend them. They’re like the Verizon of hosts.

However, over the years, I’ve become more of a basics guy. I don’t need everything done for me. And there was just certain things that I wasn’t necessarily getting from Hostgator. That’s when I found NameCheap. I like to think of them as being kinda Sprint-like.

NameCheap is a great option for people who already know a little bit about creating WordPress sites but want a little help where it counts. While they don’t have a staff to answer your questions on the phone (like Hostgator does 24/7), they do have a chat support that I’ve found very useful. Also, with the ease of use of installing an SSH certificate on your site AND getting a inexpensive WhoIsGuard subscription, it’s hard to go anywhere else if you just want the basics for cheap!

Veronica’s

Success Principles – Jack Canfield is a co-author of Chicken Soup for the Soul. Over his 30 years as a professional, he’s studied, taught, and lived certain principles. In this book we learn what they are and how we can use them in our lives in a practical manner. Even if you’re already successful, it’s an inspiring guide that will help any aspiring person get from where they are to where they want to be.

Female Entrepreneur Association – One of my older resources. Founder Carrie Green has made an online hub with the mission of inspiring and empowering women from around the world to turn their ideas into a reality, build successful businesses and live a life they love.


Every single one of us has the ability to achieve incredible things and life is too short to waste the opportunity to make it happen.

The Intern – In my recently released book Stories of Elders (which you can find out more about it in session 132), I traveled across the country to find out how technology has changed the lives of members of the Greatest Generation.

While Robert De Niro is a Baby Boomer, I think this movie does a good job of portraying the differences of generations, how they work mesh in an high tech entrepreneurial setting, and how we can still all learn from each other.

Harrison’s

Martech: This is fellow Indianapolis citizen’s Doug Karr’s blog. Let’s just say that if you have a question about something on digital marketing or just optimizing your online business, you’re going to find some kind of tips here.

Disrupt You!: Jay Samit is actually my mentor. He’s a living legend that has disrupted multiple industries. A ton of takeaways from this book, but my favorite has to be –

“The joy of disruption comes from accepting that we all live in a temporary state.”

With all the opportunities available through technologies, one may ask “where do I start?” A very logical question.

In his book, he explains how most disruptors success stories involve the individuals pivoting their way from failures to success after many attempts. MANY!

That’s right, the chances of you nailing it on the first try are slim to none. However, that doesn’t mean that you should stop trying.

If you want to succeed, make sure you are ready to embrace failure and mistakes. It’s meant to happen so that you can align yourself with the correct solution.

Business Rockstars: While it’s not as good as it used to be when my friend Ken Rutkowski owned it, it’s still a great resource. If you want advice from entrepreneurs who have made it to the top, this is definitely a place where you can find what they have to say. Not only that, but it’s a great community too where you can find mentorship and excellent group coaching.

Startup Grind: If your thing is to learn from people who have more recently been where you’re at, then you might want to check out the Startup Grind community. This Google owned platform is a valuable resource to get education, inspiration, and connection to other entrepreneurs.


Action Steps

Have something to add to this list? Let us know below!

negative effects of social media

7 Negative Effects of Social Media on Society & the Entrepreneur

In recent episodes of the podcast, I’ve talked about how I’ve started avoiding social media as much as possible.

This is a huge turn around from someone who at one point completely embraced having social experiences online. Even though I’m a Xennial, one of the main reasons I relate with Millennials so much is that I took to social media like a duck to water.

Technology was always easy for me. In fact, I was a online geek before it was cool.

I embraced chat rooms, messaging, blogging, and online purchases way before they were mainstream.

Thing is, since its inception social media has changed into somewhat of a popularity game.

Does popularity equal success?

What I’ve come to find out, for me personally, is that it doesn’t necessarily correlate.

And it might be time for a lot of us struggling entrepreneurs to re-check our own desires before we continue down this path.

 

Designed With You In Mind

There have been a few instances where people who helped start social sites have actually logged off permanently from their own creations.

In the above linked article, it reads…

Former Facebook vice president of user growth Chamath Palihapitiya said that social media is “eroding the core foundations of how people behave” and that he feels “tremendous guilt” about creating tools that are “ripping apart the social fabric.

He adds,

We curate our lives around this perceived sense of perfection because we get rewarded in these short-term signals—hearts, likes, thumbs up—and we conflate that with value, and we conflate it with truth. And instead what it really is is fake, brittle popularity that’s short-term and that leaves you even more—admit it—vacant and empty before you did it, because then it forces you into this vicious cycle where you’re like “What’s the next thing I need to do now because I need it back?”

In short, those of us who scroll through Facebook regularly are being subjected to material that has an impact on our self-esteem.

You might be wondering how this is actually being done? What are some examples? Well, here’s a few things that we’re being subjected to without really even realizing it:

Ads

When it comes to ads on TV, magazines, and other media, we tend to block it out.

However, we’re programmed to believe that the newest trends are found on social. Therefore, we’re somewhat oblivious to the advertising that is there. Mainly because they’re tuned to relate to our interests, we only see things that we would buy. So whenever we see an ad by our favorite company, thought leader, or celebrity, we’re actually being coerced to think in a specific way: to buy!

Showing Only The Best of Life

Just about everyone who posts on social media only does so when notable things are happening. Just think of family and friends who are known for this. Are their lives really that great? If you’re not around them regularly in person, you might just think so!

Likewise, same thing goes for people who seem they’re on all the time and posting great content. However, this doesn’t mean that that’s how their reality actually is.

Many times these posts are carefully planned and the result is something that has been rehearsed.

 

Keeping Up with the Jones’

Even if we’re not seeing these “fake” posts, we might still feel that our social network is at a higher place than we currently are in life. Many of us who have used social media regularly start to use it as an extension of our identity. That means that all those videos, photos, and mini-novels we’re posting are pieces of ourselves.

If you don’t have all those things posted, then you might feel that you’re not keeping up in appearances. This in itself might just make you feel like you’re not up to par.

 

Need for Attention

When we first make an account on a social media platform, we might have done so to not only see what’s going on in the world, but to also let others know what we’re doing.

However, often times when we post a picture or video and only get a few likes or hearts, we might wonder why – often times feeling rejected.

 

Fake Connections

When many of us first started our accounts on Facebook, it was the norm to only add people you knew or met in real life. In fact, it was downright weird to add people you didn’t know.

Later, when games started showing up, the more friends we invited and added to the game, the more points or credits we might have received.

The problem is that we only knew so many people who played games on Facebook, so many gamers started adding people that they found in those games to play with. (This isn’t anything new – it’s how online gaming normally works.)

As time went on, it became the norm to add more random people based on other things we mutually liked or barely conversed with in some group (if at all!).

If we have a number of these connections, we might feel that it’s necessary to stay in front of these folks – especially if we have a business. Many of them might be potential leads.

But the truth is that many of these “online friends” are adding you for their own purposes. Maybe they simply want you to be part of their audience for their videos and posts. Or maybe they just want to max out their friend count so they appear as if they have a strong following to others.

Either way, don’t put much time into making these people happy if they’re not regularly engaging with you. They’re probably not even paying attention to what you’re posting because they’re too involved with what they’re doing.

 

Knowledge

There are a ton of groups on Facebook which look like they’re a group to foster relationships between like minded people. Unfortunately, these groups are often made with an end goal in mind. Many times that end goal is you buying something from the founder.

However, you might feel that you’re outsmarting the system by soaking in everything they freely post in that group and making the connections yourself.

If this is the case, you’re actually doing yourself a disservice.

Truth is, you’re not an expert like them and there very well could be something that they’re leaving out on purpose to keep you coming back in search of that one piece.

You probably won’t know until you buy that missing piece through their course.

 

Attention Interruptions

I can’t tell you the number of times I’ve noticed people filming things on their phone where they should be simply enjoying the moment and soaking it in. Or, maybe they’re on their phone when they should be engaging with those around them.

The thing is that many of us are not fully engaged in our daily lives because we’re too busy documenting our activities to make us look interesting on social media. (For online business owners, it’s even more common!)

However, depriving ourselves of these fulfilling moments will work against us in the long run. We might feel a lower connection with those around us than we wish we did. We might not have many recent epic memories where we’re not holding the phone up in front of us.

If you find yourself wanting to do a better job of chronicling your experiences, then you might consider enjoying the moment first and then before the end, making sure you got a picture of what was going on and everyone involved. That might make more sense then to record the entire thing.

 

Action Steps

So guys, this post was simply about building awareness.

We all need to think about whether income is more important to us than popularity. If so, you don’t have to have a huge audience to make a good monthly income.

In fact, I know of several people who are millionaires that only started building their thought leader following once they were financially successful. JR Rivas (AoL Podcast 104) is one of those guys. Another is Damion Lupo (AoL Podcast 125).

Give it some thought and be more aware of how others are influencing you to think!

failure to success

From Failure to Success: How Sharing Your Missteps Can Help Build Rapport

During the beginning of my entrepreneurial career, I heard a lot of failure to success stories. Whether they were in an LTD speech or on a podcast, these talks always had a way to motivate me to want more. However, when sharing these stories with others, I would have trouble conveying the messages in a way that motivated them as they motivated me.

 

Later, I heard John Maxwell talk about what might be the reason for this. And as I dug into it more, I realized that what he said made a lot of sense.

He said that many times, when we’re trying to encourage people with these awesome stories, we’re actually discouraging them.

Why?

Because they’re simply hearing too much about success. They’re comparing their own lives to these amazing people and “emotionally disqualifying” themselves.

But here’s the thing. All real success in life has a huge component of failure. When I was in academia I didn’t understand this. I couldn’t afford to fail my classes. So I did things I look back at now and realize it wasn’t part of my character.

Likewise, when people are in the corporate world, they’re afraid to lose their jobs. So they’ll avoid confrontation with their higher ups. The problem is that being a “yes man” might actually hurt the company in the long run.

 

Building Hope in Others

When we’re telling our stories to attract others to what we’re doing, we naturally might feel that it’s necessary to illustrate ourselves in a way that we’d perceive an “expert” would.

The problem I’ve seen several entrepreneurs make in their media, posts, or other messages, is that they rarely embrace the hard times. In fact, you might know some folks where all they ever show is their awesome toys – the results of their success.

Those of us who have seen success though, know what it took to get to where we’re at. In fact, I always think of a certain illustration when asked about “what success looks like”:

failure to success

 

 

When we embrace our failures, it makes us seem more reachable and it makes those who we’re influencing more teachable.

Or, in short,

People are impressed with success but impacted by our failures. – John Maxwell

 

Investing in and Learning from Failures

When I was going to high school, I remember someone (probably a guidance counselor) asking me a random question. I’m sure you’ve been asked this question too:

What would you attempt to do if you knew you wouldn’t fail?

I remember answering this question would motivate me to think about the future and what I wanted to do.

But there’s a problem inherently wrong with this question. In the long run, it’s not possible to be successful without having that element of failure.

So a better way of asking this question might be something like:

What would you attempt to do if you knew you WOULD fail, but you knew you would learn, grown, and get better?

 

Adjusting on the Fly

One of the most successful coaches in NFL history has been Bill Belichick. Love or hate the Patriots, you have to admire how they’ve been able to win as much as they have in the last two decades.

Many people attribute their success to Bill’s ability to make appropriate adjustments at halftime.

In contrast, as I’ve previously mentioned in this post, the 2017 Colts were notorious about losing games in the second half. While many times they seemed to come out with a lot of energy, inevitably halftime would come.

While most teams would change things a bit, they didn’t seem to change their game. In fact, if they were leading at half time, they’d play far more conservatively.

They were playing not to lose.

The difference between these two coaching approaches is jarring. The Colts coaching staff knew they were playing for their jobs. And subsequently, they feared failure.

On the other hand, the Patriots are willing to change things up during the game. Sure, they don’t want to lose, but they’re in a much better place to succeed with all the adjustments they make. Plus, if they do lose, they put even more time in the film room to figure out how to improve.

 

Seeing Failures as Learning Experiences

So how do we go from “playing not to lose” to “playing to win”? Again, it’s all about seeing failure as a means to success.

That said, there’s a handful of small tweaks we can make in our perspectives if we really want to make a change:

 

Get More Optimistic

There’s always ways to get better. Whether it’s through honing your own skills or helping others get better at their strengths, there’s always a chance to improve.

 

Take More Responsibility

When I think of the poise that Peyton Manning had and now Andrew Luck as leaders of the Colts, I can’t help but notice how much responsibility they’ve taken. Instead of blaming others for their loses at the post game podium, they’d always respond with “That’s my fault. I could have played better.” or “There’s things we all need to work on. I didn’t help the situation today.”

Even in a win, their response was/is always predictable “Yeah, we’ve come pretty far and did really well today. But there’s some things that we can definitely clean up a bit more.”

Though they might not have been the sole reason for a loss, they took responsibility of the failure. And it’s through this simple perspective tweak that they felt the need more to learn and improve on their own performance while inspiring those around them to get better.

 

Be a Bit More Humble

Another thing that Peyton and Andrew noticeably do is praise the members on their team. Peyton was always praising his linemen, and Andrew always talks about how it was a team effort. This rubbed off on their teammates quite noticeably. In fact, there’s some Colts who were players during Peyton’s time that today put in personal time to mentor and coach the new players.

So if you’re praised for something a team did turn it around and appreciate the team. If you’re in a position where you can help others be more successful in their work, help them. They might pay it forward.

 

Build Your Resilience:

Another thing I’ve noticed about successful sports teams is that they tend to have a short term memory for wins or losses. Regardless of the outcome, they always seem to look in the rear view mirror for a day and move on.

That said, a losing mentality can be contagious. So as previously mentioned it’s important that when players fail, they actually look at why they failed and learn how to improve. They simply can’t brush it off. In fact, on successful teams the better players will be wanting to get to the film as quickly as possible. Not so great players will shy away from seeing the film of their performance.

 

Embrace Challenges

Let’s face it, challenges will come up in our lives. It’s how you choose to respond to those challenges that make us who we are.

In sports, successful teams always “look forward” to playing the next team on their schedule. Sure, it’s easy to say this when you’re going against a team that barely knows how to win, but it raises your character a bit more when you’re saying the same thing about a team that has repeatedly beat your team in recent years.

Here’s another example.  In college, I learned that this approach really helped me study because I’d take the homework just as serious as the tests and exams themselves. Without the time trying to actually understand the homework, I would have been doomed for the tests. (This is completely different than how most people approach studying in high school.)

 

Action Steps

So if you find yourself in a situation where you’re wondering “why am I having problems connecting with my audience (or coworkers)?” ask yourself if you’ve been attempting to connect with them by sharing your own flops.

If not, see if some of these tactics can help you make more of an impact.

The better you become at embracing your failures, the deeper connections you’ll find yourself building with those around you.ii                                           

achieving the dream

Achieving the Dream – Why One Degree Makes All the Difference

I recently got the opportunity to spend some time with Harrison and Dr. Ping up at Purdue. We had a chance to see a lot of the change that is going on around campus – and… man, there’s a lot!

While we were exploring a bit, we also paid a visit to the Triple XXX Family Restaurant. Whenever someone’s new to the area, that’s one of my go to places because it’s been a Purdue establishment since 1929. In fact, it’s such a local treasure that Guy Fieri visited it back in 2007 for his show Diners, Drive-Ins, and Dives.

achieving the dream

After leaving there, we went to meet up with one of my business mentors – Mike Cassidy – on campus.

As Mike was chatting with us about our plans, we came to a part of the discussion where we were talking about his students and members of the Amplify Hope program.

Something got stuck in my mind about both groups of people. I realized that they were trying to build their dreams without fully having a real plan in place. They’re doing what they’re doing because their emotions are telling them to. (That’s actually one of the things that Mike helps his students with – getting out of their own head and looking at their business objectively.)

There might be a few minor issues they’ve overlooked, but over time those minor bugs can lead to huge problems.

 

Why One Degree Can Make a Huge Difference

These minor issues might not seem like a big deal. I mean, a few minor tweaks going along the way and the problems they might cause can be mitigated, right?

Well, sure.

However, if they’re not taken care of, then we’re looking at problems that might be noticed until it’s too late.

The traditional illustration of this principle is one of distance traveled:

Let’s say you’re going somewhere and you’re off course by just one degree. After one foot, you’ll miss your target by 0.2 inches. Trivial, right? But what about as you get farther out?

 

  • After 100 yards, you’ll be off by 5.2 feet. Not huge, but noticeable.
  • After a mile, you’ll be off by 92.2 feet. One degree is starting to make a difference.
  • After traveling from San Francisco to L.A., you’ll be off by 6 miles.
  • If you were trying to get from San Francisco to Washington, D.C., you’d end up on the other side of Baltimore, 42.6 miles away.
  • Traveling around the globe from Washington, DC, you’d miss by 435 miles and end up in Boston.
  • etc…

 

See what I’m talking about?

In real life, this can mean the difference of creating a business or nonprofit that is sustainable or pursuing a mission that makes someone take a 2nd or 3rd mortgage out on their house.

The key is to not let emotions and the pursuit of passion get in the way of our own success.

 

Delusions of Passion

David Anderson and Mark Nathan spoke in detail about this in their book, The Delusion of Passion: Why Millennials Struggle to Find Success.

In the book they argue that there’s several delusions we Millennials struggle with.

  • Where there is Passion, There is No Pain
  • Where there is Passion, There are No Problems
  • Passion Precedes Total Commitment
  • You Must Be Passionate About the Process
  • Living Passionately Is all About You

When we believe one of these delusions, we’re knocking our navigation off by a degree or more from the very beginning!

 

Action Steps

If you haven’t had the chance to read this book, here’s the link. Also, I’ve had both Mark and David on the podcast to discuss their perspectives a bit further.

I imagine it’d be worth your time to see if any of these perspectives are sabotaging your efforts to get to where you want in your career in life.

investing basics

Whitney Nicely – Real Estate Investing Made Simple: Learning the A, B, C’s of Investing Basics (AoL 123)

If you’re an entrepreneur who’s making money passively or you’re simply interested to do so, there’s a good chance you’ve read a book called Rich Dad, Poor Dad by Robert Kiyosaki.

I remember when I read that book back in 2002 – it was an eye opener. I couldn’t put the book down. Since then, it’s one of the books I’ve bought whenever I see on sale so that I can give it to other people when I see them struggling to get ahead.

What’s cool is that this particular book isn’t the only one that Robert has written. And if you spend any time reading those other books, you realize that he made a big part of his fortune early on in Real Estate.

Today’s guest is on the same path. After starting in 2013 being paid $24k a year, she now does that in a month. In fact, she actually owns more than $2.5 MILLION in real estate assets!

Personally when I saw that she’s in the business of helping others do the same, I had to jump at the chance to get her on the show.

In our chat, we talk about getting started in real estate investing and some of the common pitfalls that newbies make when they’re getting started.

If you’re thinking about getting into the investing game and not sure where to start – real estate might be a good choice.

Listen in to find out!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Whitney get started in real estate? 7:26
  • Where can people find real estate auctions to attend? 10:35
  • When did she believe that she could leave her 9 to 5 position to do real estate investing (REI) full time? 12:10
  • What’s some good advice that she’d tell someone first starting out? 14:55
  • What’s the process in finding a property to possibly buy as a someone starting out? 17:48
  • What are some mistakes that she’s see newbies make in REI? 19:31
  • How does someone scale their real estate business without getting over consumed by responsibilities? 23:20
  • How can someone find an apartment complex to buy if they have the means to? 26:35
  • What are some emotional pitfalls that can happen when you’re a landlord? 29:31
  • What’s a good strategy to use when you’re looking for places to invest in? 34:48
  • What’s she looking forward to in the near future? 37:00
  • Who are 3 influencers that have helped her get to where she’s at today? 38:42
  • Is there something that she believes is going to affect entrepreneurship or REI in the future? 41:45
  • What’s an issue that people should be talking about yet hardly anyone is? 43:17
  • Is there something that all high school students must know? 44:24
  • What’s it mean to live a life of abundance? 45:44

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ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Strategies to get Started:

Why Women are the Best REI’s:

Blissful Buy and Hold Houses with Moneeka Sawyer:

What’s Whitney’s Course About?


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