business marketing

Devin Johnson – Automated Business Marketing the Right Way: Why Leading with Relationships is Ideal When Making Sales (AoL 171)

Business marketing online is still a bit of a mystery to many business owners. Especially when it comes to LinkedIn.

In the past, we’ve had interviews with LinkedIn marketing experts Myr Bacun and AJ Wilcox about building groups and advertising on the platform.

Those are great and cool strategies on their own, and I know they work. But it seems that whenever I go to LinkedIn, I’m always being blasted by 3 to 5 messages saying “Hey, nice to connect! Seems we know similar people. Do you need help with…?”

Have you felt that way?

As this session’s guest, Devin Johnson puts it, it’s simply not the way to do long term business. You lead with relationship first.

So in this interview, we’ll learn how Devin and his company Kennected are righting the ship when it comes to making meaningful connections online.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What were the early years like of being an entrepreneur for Devin? 11:59
  • How’d Devin eventually get into marketing? 16:22
  • How did it occur to him he could create a program to do things he found himself repeating in his marketing? 22:45
  • What are some of Devin’s do’s and don’ts when it comes to marketing? 28:28
  • If he knew what he knows now when he first started, what would he have done differently? 33:11
  • What’s on the horizon for Devin? 34:11
  • Who are his top 3 favorite influencers? 37:55
  • What’s a documentary that people should check out? 39:18
  • What is something he’s become good at saying no to? 39:58
  • Is there something under $100 that has changed Devin’s life? 42:41
  • What’s the secret to achieving personal freedom? 44:37

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Intro to Using Kennected to Grow Your Business w/ CMO Elliot Drake

Kennected Training Video with Elliot

Andy Mork shares his Experience using Kennected

Zack Hesterberg Shares his Experience with Kennected


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

economic crisis

John Miles – Virtually Assisting VA’s in Economic Crisis – How Optimate and iWorker Aid Talent in Distress (AoL 170)

With the coronavirus outbreak, working remotely is starting to become a normal trend. In fact, I’d say it’s moved the timeline up by 5 years or more until we see a lot more remote workers. However, not all virtual workers are from first world countries where being able to work remotely is considered a perk. Instead, they reside in countries where they might be in the middle of long term economic crisis. They have learned how to become virtual assistants or VA’s so that they can bring in money than they’d get paid in their home country.

To help those folks, today’s guest, John Miles, and his partners at iWorker and Optimate, have built a network of VA’s around the globe. These aren’t just any VA’s, though. They are VA’s who actually are usually more than capable to handle what us solopreneurs would throw at them. In fact, a lot of them have degrees in the work that they do.

In this interview with John, we find out why he and his partners felt they needed to start down this path and who might benefit from hiring from those in the network.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What’s John’s history in business and as an entrepreneur before starting iWorker and Optimate? 9:48
  • What are some questions people need to consider before they bring on a VA or hire locally? 23:22
  • Due to what his various brands do as social enterprises, has John considering making them B-Corp’s? 31:19
  • Which countries are iWorker and Optimate targeting in finding VAs to work with? 35:44
  • How can people support what John and his co-founders are up to without hiring a VA? 38:09
  • Is there anything exciting for John coming up in 2020? 43:30
  • Who are three influencers he follows regularly? 44:48
  • Who would be someone John would get starstruck by interviewing? 47:19
  • What new habit has recently improved his life? 47:40
  • What costs less than $100 that has changed John’s life? 48:39
  • Is there something he believed when he was 18 but doesn’t today? 49:14
  • What’s a tip for traveling John has? 50:01
  • How can someone be a difference maker in their community? 50:40

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Chris Ducker on Hiring a VA

Chris on Why VAs aren’t a Magic Pill

John on the High-Octane Mechanics Show

John’s interviewed by Yaro Starak


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

lessons learned in life

10 BIG Lessons Learned in Life Since Graduating College

It’s funny, but sometimes I hear myself in the podcast saying phrases like “back in college…” or “back in grad school…” like it was the height of my education. I play it as if I haven’t learned much since then. But, when I think about it, I wouldn’t trade the experiences and knowledge I’ve gained since then for anything. When it comes to lessons learned in life, there’s a few things I can think of.

If anything, I’ve picked up quite a bit more wisdom in the last ten years. Much more than I had when I was “formally” trained. In this post, I’ll share some of the things I’ve learned along the way that might be impossible to learn in school.

College is Not For Everyone

When I was growing up, the expectation for me was that I would go to college. There wasn’t a question about it. Both of my parents had gone and, on top of that, they both had Masters degrees. So my bar was set. (Thankfully I’ve always loved learning and putting ideas together!)

Because of that, I figured that I might as well get a PhD and go the professor route. I saw what my mom was able to do during her summers as a teacher, so I thought if I put in a little bit more time that I’d be able to have an even longer summer!

Well, I get to grad school and that’s when my real education in life started. Not only did I learn that becoming a tenured professor is about as likely as getting struck by lightning, but there would be a lot of politics along the way. And, me being a staunch Republican at the time, I’d always be on the losing end of the battle.

At the same time, I was teaching an organizational leadership course six times a week to roughly 30 students in each class. While I was teaching the course, I started to realize that many students were checking out during class. And, while they might be present in that you could have a conversation with them, they didn’t seem to be involved in the class material.

They weren’t learning.

As a lifelong learner, I was naturally good at absorbing knowledge. So this was a little odd to me. The next course I ended up teaching was basically an Honors course, so I didn’t really have much of a repeating pattern.

Until I started teaching algebra at the junior college level.

Algebra… 

And, wow… talk about people who wanted to be anywhere but in the classroom… most of those students were there to have better opportunities in their career. Not to learn algebra.

So I started wondering: how many classes are like this in college? Of the three courses I taught, with drastically different material, two of them had participants who were just going through the motions to pass.

It occured to me at that point that the product that colleges might be producing are people who didn’t learn much of anything during their time there. They simply learned how to play the game of memorizing material and regurgitating it for tests.

If that’s the case, what’s the point of going in the first place? If money is the end goal, there’s better choices out there to make that money than a job. Especially with the birth and growth of the Sharing Economy. You can build your own job if that’s really your thing.

Don’t Be a Victim

This one is pretty straight forward. People who place the blame on others for their place in life never really get much traction. It’s only when they take responsibility and action that they can actually start succeeding in life. When people start moving forward and getting results, others start to notice. Many times, they’re inspired by the person to take control of their own life in some way. 

Random case: I ended up seeing Bad Boys for Life recently and in the beginning of the movie, Will’s character gets shot up. It was out on the street while he was having a good time with his friends. Obviously not his fault that he gets placed in critical care in the hospital, right?

Now the rest of the movie is based on what the next decision is. Does he cower and let the rest of the police department go after whoever did the drive by? Or should he go after the perp Bad Boys style?

You wouldn’t have much of a Will Smith movie without him choosing to do something about it.

It’s one reason I’ve always been a fan of Will’s. He’s always been a great example of someone who’s made a great life out of practically nothing.

Be a Lion, Not a Lamb

Moving on from that topic, but not too far, is the conversation about becoming a leader. It’s much easier to take responsibility for your life if your locus of control is internal. If you believe that you’re in control of your world, then you’re more prone to take action when needed. If you believe that someone else is in charge of your results, then you won’t have the motivation to try and be responsible for your outcomes in life.

So, be the lion. If you want to be fed, know you need to go out and win your dinner. Don’t stop until you do. Otherwise you’ll default to being a lamb and waiting for life to happen around you.

Garbage In, Garbage Out

Our subconscious is always listening and taking in the world around us. We know this because when we turn off our active mind, our subconscious takes control. This is evident due to having dreams.

In essence, our dreams are a display of the thoughts we’ve had throughout the day.

Most people in today’s world live in a pretty negative world.  So neutral to negative thoughts are generally on the brain. It’s thoughts of “I have to do this today…” or “Man, I really need to figure out how to deal with this…” or even “What the hell is up with that dude? He can’t drive worth a damn!” They really don’t give much time to think about what’s going right in their lives. They don’t give themselves time to think positive thoughts.

That’s one of the reasons you’ll hear high performers talk about the importance of affirmations in their life.

However, affirmations don’t work for everyone. Main reason, I believe, is they’re just a part of the recipe of having a positive mindset. Setting and achieving goals, associating with other positive thinking people who are going the same direction, on top of speaking to yourself positively, helps as well. 

Be Tactful in Your Communication

Just as you should be tactful in what you say to yourself, we should need to think about the energy we’re putting out into the world. There’s a reason why the phrase “karma’s a bitch!” exists. What goes around, does in fact, come around.

Here’s the reason this phenomenon exists: people like how people make them feel. If we’re Debbie Downer all the time, that’s going to be another’s perspective of who we are. However, if we’re constantly going out of our way to add value to other people or be uplifting around them, then others will see us in a much better light.

So watch what you say to yourself as well as how you communicate to others.

Be Frugal When Possible & Invest in Your Future

I remember in the book The Millionaire Next Door, there was a lot of discussion about being frugal. Just so you don’t confuse the two, being frugal doesn’t mean being cheap. If someone is frugal, they’re simple in their spending habits. They don’t buy things to just perform the act of the transaction. Many times they do so because what they’re buying provides a solution for a current problem. And often, the solution they opt for has the best benefit-cost ratio.

That said, one thing you shouldn’t be too hesitant about is your future. Applied knowledge is power. And the more results you get from that power, the better, right? So if you find yourself rationalizing why you should go to a particular event or buying a course, then maybe you should take the plunge to do it. Just don’t put all your eggs in one basket!

Focus is Super Important

When it comes to getting anything done and doing it right, you have to have focus.

For example, when it comes to the sports world, Michael Phelps would never have gotten to win as many golds as he did in the Olympics if he didn’t work constantly on his swimming technique.

Patrick Mahomes had the ability to play baseball and football professionally. In fact, he was drafted by the Detroit Tigers way before he was drafted by the Chiefs. However, just like he did in college, he gave up baseball to play football for Kansas City.

In both of these instances, we see focus in one thing setting the person up for greatness.

Many times when entrepreneurs are starting their business, they believe that they can be anything for everyone. This is a huge mistake because most of the time, people are really looking for a specialist to do something right.

So, as a creative entrepreneur, it makes sense to stick to your lane. Sure you might have a few little different perks that sets your process apart from competitors, but for the most part, keep the main thing the main thing.

There’s Three Ways to Achieve

Society teaches us through the story of the Tortoise and the Hare that continued hard work can beat talent. This is proven time and time again in professional sports where draft picks are propped up on a pedestal but when they get into the league, they fail miserably because they don’t put in the work needed.

However, what many people don’t consider is the team of people it took for that draft pick to even be considered as high as they were.

Likewise, it takes a small coordinated army to get someone elected to public office.

So, to become great, it takes more than hard work and a specific talent. Those skills will make you a great technician. But if you want to be a difference maker, you have to learn a third skill: finding and working with people who are going the same way you are. In other words, network and partnering is the true name of the game.

Not one big name you know in the online entrepreneur space has gotten to where they’re at on their own. They’ve borrowed the audience of someone else at least once.

We all have to learn how to do that on some level to get to that next level.

We All Have a Personal Mission

I speak about this in my free guide Uncover Your Personal Mission, but life is more than just following your Passion. Sometimes you’re going to have to do things you don’t want to do (or delegate if you can!). And really, if you’re just following a Passion and not considering your Purpose, you’re acting kinda selfish!

So, do yourself a favor and do a bit of an inventory on yourself to know what Passions, Purpose, and Process are. Once you have that, you can complete the Ikigai (your sweet spot) and find your Profit.

Business is About Solving Problems for your Customer

Now, if you’ve found your sweet spot in the business world, that’s great. However, ideas are like opinions – everyone has one.

To have a successful business, you need to get good at diagnosing problems for those you see as potential customers/clients. Then, once you have that determined, you can give them a solution and check and see if they want to implement it.

If done right, this is how sales should work. It’s not about the potential client turning down the solution, service, or product itself, it’s about them not being able to see the reasoning behind them needing it to get to where they want to be.

Or as Dane Maxwell says, you need to get good at “idea extraction” and providing a solution for the problem you uncover.

Action Steps

So these are 10 things I’ve learned in the last 10 years. Some are life related, some business related. Believe me, there’s plenty of other things I could have written about, but these are some things I’ve been thinking about recently quite a bit.

As for the action steps, let’s do a bit of an exercise in affirmations. What are some things you’ve learned about since being in the real world? Feel free to share in the comments below or, if you’re the shy type, write about it in your own personal journal!!

political satire

Andrew Heaton – Creating Opportunities through Political Satire: Using Your Unique Talents, Interests, and Experiences to Fulfill Your Mission (AoL 165)

In general, politics is a topic that people are really engaged in or they want to keep away from it with a 10 foot pole. Personally for me, I’m a bit of a junkie. And in fact, the shows that I tend to listen to engage in political satire. They don’t take themselves too seriously.

I love that because it’s such a break from the norm. Because when you think of politics today, you often think of this side vs that side. One side is right while the other side is wrong. One side is Trump and on the other side you have the Pelosi lead Democrats.

This wasn’t always the case.

Today’s guest, Andrew Heaton, is someone I started listening to sometime last year in his last podcast called There’s Something Off with Andrew Heaton. That particular show concluded this past summer and since then he’s been busy building his own show entitled The Political Orphanage. (He also has a new show called Alienating the Audience , Sci-Fi based show, which we’ll talk a bit about in the interview.)

Listen in as Andy and I get a chance to find out from Andrew what his process has been as he’s been building his new platform. And what he can share with other creators in regards to getting on the national stage.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How does Andrew connect at a different level with his audience than most political commentators? 10:38
  • Are politicians in DC the same people behind the scenes versus what we see in the news and media? 14:11
  • What’s Andrew’s advice for a student to set themself up to work in Washington DC? 17:08
  • What are some action steps he recommends to creatives, such as podcasters, who are in the hunt to get on a larger stage? 23:11
  • How does he go about getting guests on his podcasts? 35:49
  • Is there a certain way Andrew recommends to grow a contact list? 41:01
  • What business lessons has he learned through his experiences as a standup comic? 56:50
  • How has “always saying yes” affected him as a podcaster? 59:37
  • What’s Andrew looking forward to in the New Year? 1:02:12
  • Which book, film, and song would Andrew add to the National Curriculum? 1:04:47
  • What’s Andrew do when he becomes overwhelmed or unfocused? 1:07:32
  • What’s a topic that would be found in a handbook for entrepreneurs if Andrew wrote it? 1:10:33
  • Is there something he wished was still a thing? 1:12:12
  • What’s the secret to achieving personal freedom? 1:12:45

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Uberdunger Cologne for Men

Game of Thrones: Libertarian Edition

Star Wars: Libertarian Edition

Baby Yoda for President


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

non fiction writing

AoL 157: It’s a Book! No Nonsense Strategies for Non Fiction Writing and Publishing with Lindsay Whiting

People get involved in non fiction writing for a number of reasons. In the thought leader space, the number one reason books are created is for their ability to be a lead generator. Many times, they’ll be at the front of a sales funnel that leads to higher and higher priced products such as courses and live events.

However, sometimes the book is the end message. And for me, before I got into the content production world, I always thought that was point of a book. The point was to actually increase the awareness of your readers. The book was the end… not the means to an end.

But, as a good authorpreneur knows, you can have the best of both if you really care to make the effort. You can create something of value while at the same time using it as a tool to grow your business.

This session’s guest, Lindsay Whiting, is all about helping writers do just that. She finds joy in helping new writers write a good book while at the same time helping them navigate the publishing waters.

If writing a valuable non fiction book is something you’ve wanted to do and your goal isn’t to just be an Amazon Best Seller, then you’ll get a lot out of this interview.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Where’d Lindsay get her start in literary and publishing work? 6:31
  • What inspired her to start her first business? 15:14
  • How did she get the idea to become interested in the idea to help others with their book writing process? 20:30
  • What does she feel are the most common mistakes that authors make when they’re entering the publishing space? 28:30
  • What is Lindsay excited for in the not too distant future? 47:31
  • What are her top favorite books that she gifts or tells others about? 51:51
  • Is there a specific gift does she like giving others? 52:51
  • What would she like to see popular still today? 53:39
  • What’s something that every high school student must know? 53:55
  • How can someone be a difference maker in their community? 55:00

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Lindsay on Selecting a Good Book Designer:

Lindsay on Finding Book Models for Your Book

Veronica’s TEDx Talk

Stories of Elders: The Documentary


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

entrepreneurial finance

Real World Strategies in Entrepreneurial Finance

This past week I had another chance to go to a business accelerator event here in Indy. This one was hosted by Techstars, who helps sports based businesses with entrepreneurial finance here in Indiana.

As I was listening to the pitches by various companies, (some I’m sure you’ll be hearing about soon in your everyday life!) I started thinking about how some of them had seen such great success in fairly quick periods of time.

Not only were there founders from these various companies in the room, but they were joined by representatives from sports partners from around the city. This included the Pacers, the Colts, Indiana Sports Corp, the Indianapolis Motor Speedway and others.

Soon I started thinking about a common connection of the talent I saw in the room. The success here was different than you hear about from the online entrepreneurial world.

The companies in the room were talking about sustainable growth and building opportunity and jobs in the community. Online, you hear more about “earn $5k in your first month doing…”.

In short, it’s looking at long term decisions yielding true wealth vs short term hustle.

And, really, I think successful online entrepreneurs are doing their followers and students a disservice. On top of how to create income online, they should also teach them how to leverage the funds they already have to keep growing!

The Hustle Approach to Finances

When we think of online business, many of us think of 24/7 hustle. We think if you’re not working, than you’re limiting yourself. Why hang out with friends and family when you should be out there making content or the next deal? It’s only when you’ve been successful doing these things that you’ll have your Ferrari and nice high-rise apartment. 

So go out and get it done!

Well, for one, that mentality doesn’t necessarily apply to everyone in business. There’s people who aren’t the best hustlers, but they’re great at making the hustlers around them more efficient.

And, two, this thought process suggests that you can always outearn any financial issues that you’re having. If you just bring in more income, you’ll be richer.

That isn’t necessarily the case.

In fact, I’d say that more often than not, when people earn more, they’ll spend more. And if your goal is to be wealthy in all aspects of your life, this method isn’t going to get you too far.

That said, there’s other bad financial decisions a business owner can make. So let’s take a look at those before we start improving our decision making.

Bad Entrepreneurial Financial Habits

When it comes to where people go wrong with their finances, there’s a few that are pretty widespread. Here’s a few examples:

No Personal Organization

I can’t tell you how many times I’ve met first time entrepreneurs who don’t know anything about keeping records of their business. They don’t have a system for receipts, they don’t have a business banking account, and really, they’re not sure what their actual profit is.

No Tax Strategy

So, of course, because they’re not actively keeping track of their expenses and profit, there’s really no existence of accounting. So, everything gets cramped up to the last 2 or 3 weeks before the yearly tax deadline. And really, that makes things so much more stressful than it needs to be.

Money Is Earned to Spend

On the podcast, one of the questions I occasionally ask the rapid fire question segment is “What is something that all high school students must know?”. Often, the response is something to do with the management of finances.

We live in a world where we’ve grown up with media telling us to “Buy New, Buy Now”. Consumerism is king. If you don’t actively participate, you’re not part of the “in crowd”. So without financial education in schools, thinking that you have to keep up with the Kardashians is pretty prevalent.

As I’ve found out, wealthy people and successful entrepreneurs know how to create cash flow, but they also know how to manage their finances.

Changing Your Financial Paradigm

If any of the above sound like habits that you use in your business and life, it might be time to make a few tweaks.

Here are a few basic concepts I’ve learned about managing wealth.

Think of Money as Water

When I think about money, I look at it as a resource. In fact, I look at it like I would water in a post-apocalyptic world like you’d find in The 100 or Mad Max.

In that type of environment, water is more than just water. It’s a commodity. And because water is vital to life, clean water is going to be in short supply. Just like money is today for so many people.

If we had a way of providing clean drinking water in that world, we’d have the potential to be on the top of society.

Same thing is true with your business and its ability to make more money at will.

With that type of mindset, I think it’s easier to get a grasp on how money should be used. Here’s a couple of habits you can practice to be more successful in this arena.

Keep Track of It

If we’re looking at money as a resource that we have to be smart with we need to have metrics on where we’re at any specific time. In our analogy, we need to know how much is going out to the market. We also need to know if anyone is stealing any.

So with that in mind, it’s important that we get used to regularly checking our bank account. On top of that, we need to keep track of income and expenditures. 

Get used to asking yourself and tracking:

  • How much do we plan to make versus how much we actually did. 
  • How much do we predict to spend versus how much we actually did.

Cut things out when necessary.

Build Up a Reserve

If you’re the person in charge of delivering clean water to a community in this new world, you might want to consider something.

What if there’s a problem in getting the water? What if the rain doesn’t fall or the wells don’t work? How long does it take for you and the leaders of the community to start growing concerned?

If your business functions on the funds that you get directly from income, then you might have a potentially huge problem. Be prepared and build at least a month’s reserve of cash for emergencies. Or even better, perhaps 90 days or more. The bigger the reserve, the more insurance you give yourself to be able to dig yourself out of a bad situation.

However, just like water that sits in a reservoir or lake, if money isn’t moving, it’s not doing you any good. Naturally, if water is stagnant, then it tends to go bad. A great example of this is the Salton Sea in California. However, if there’s inflow and outflow of water such as a river, then the water is useful for sustaining life.

Same thing for money. If money is stagnate, then we tend to get overprotective of that money. Being frugal and smart with money is one thing. Being a miser and potentially those around you miserable, is another. You don’t want to be a Scrooge from a Christmas Carol.

Leverage Your Position

As this successful water provider, you’re doing your job well when everyone is getting an adequate supply. If people feel like this isn’t a problem, then it’s one less stresser in their life. Heck, the more they have, the less they think about it.

What if your community has such a huge reservoir of water that you can start using it to trade with other communities who might not be so lucky?

At that point, you’re leveraging your position with the excess of your resource to get things in return. Sure, you might not have as much water left over in your reserve, but you are gaining things in exchange for it. Which those might be more valuable in your own community than water.

In our business, it’s a bit more simple. The more money we have in reserve, the more options we have. We need to know the difference between liabilities (fancy cars, eating out, partying, etc.) vs assets (using better tools, hiring a team, etc) when it comes to making more money. The more assets you have, the greater potential we have for generating more income.

Action Steps

So, to help you make this transition, I have a few recommendations for you to start getting better at finance. 

The first thing I’d recommend is read or listen to Rich Dad, Poor Dad. And really think about anything that the author Robert Kiyosaki has to say. He has a good enough track record that students at Purdue’s entrepreneurship department used his info in creating their own businesses when I was there.

Next, I’d recommend getting a business bank account. Keep business money separate from your personal money.

Also, I’d develop something (maybe even a spreadsheet) to monitor your cash flow. Again, how much are you forecasting yourself to earn? How much did you earn in comparison? Same thing with expenditures? Where can you cut out if necessary? This information is great to have if you ever hire an accountant to help.

Finally, I’d look into subscribing to Quickbooks and anything else that might make your accounting easier. If you don’t have a business credit card that you put all your expenditures on (which I highly recommend) then you’ll need to manually keep track of receipts. You can do it as you go with Quickbooks, but if you like waiting to the end of the month, you can use a service like Shoeboxed to do it all for you.

business ownership

Jeff Gamble – Gaining Perspective through Business Ownership: How One Entrepreneur Survived the Ride of His Life (AoL 156)

Business ownership comes in many forms. The goal of this show has always been to expose the listener to as many ways to start earning 6 or 7 figures a year. In the last session, our guest, Chris Prefontaine, built his income generating machine through real estate investing. Then, in session 150, we had Corbett Barr on who told us about how he managed to make Fizzle from the knowledge he knew about monetizing traffic online.

In this session, I had the chance to speak with an influencer here in the Indianapolis area about his background in various businesses including multi-level marketing (MLM).

As you guys probably know, I’ve been a fan of properly ran MLM groups for years. For instance, way back in session 23 of the show, Laila and I had the opportunity to interview soon to be Amway Diamond Mark Nathan.

What he and today’s guest, Jeff Gamble, can tell you is that a large part of being successful in the network marketing arena is affiliating yourself with great people.

Pair this experience of his with traditional business and the result is someone that knows a lot about what it takes to be successful entrepreneur and leader.

But don’t think that this journey of his has been easy. He’s had more major setbacks than anyone I know.

Even if you’re not interested in getting involved with an MLM company, let his story be one of inspiration to you in whatever you’re pursuing.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How was Jeff initially exposed to the multi-level marketing industry? 9:14
  • What life event made him change his perspective and look at other ways of making income? 16:02
  • When it comes to network marketing, what kind of benefits does Jeff believe associates get? 44:14
  • What are some things that people should consider when getting started with a MLM company? 53:21
  • What’s Jeff looking forward to in the not too distant future? 58:57
  • Who are three influential people who have help get him to where he’s at today? 1:01:39
  • What job or business would Jeff like to try out for a day? 1:01:49
  • What’s the smallest decision he’s made that’s had the most impact in his life? 1:02:05
  • Is there something that every high school student should know? 1:02:25
  • What’s the secret to achieving personal freedom? 1:02:45

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

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SHOW NOTE EXTRAS:

How to Fix Your Credit:

John Maxwell’s Law of Leadership #20 – Explosive Growth

Going Executive Director Show Episode 78

Jeff Working Out and Getting Max Gainz!


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