plan your future

Plan Your Future! Using YOUR Offseason to make 2019 Great!

The Colts lost this past weekend to the Chiefs. The offense didn’t seem to show up for the game. And after such a hard loss, many would be discouraged. However, instead of dwelling on “what-could-have”‘s, the front office decided to step it up and start building for 2019 right away.

This is something that we all can learn something from, I think.

As you might have read in a recent post of mine, I was very pleased with the results of the team this year. Not just because of the wins, but because of the atmosphere in the locker room.

There’s a true culture there of success there. From the front office all the way down to the newest of players.

The Colts and any teams that haven’t achieved what they wanted to in 2018 are in the same boat.

It is officially the offseason. It’s time to retool and rethink about next year and next season.

Play at a Higher Level in 2019

There are certainly some things that they need to address to get ready for next year. Here’s a few examples:

Personnel Adjustments

Most, if not all, teams need to address their personnel. Maybe someone’s just not working out and they have to be replaced. Maybe the player graduated if they’re in college. Or if they’re in the pros, maybe the front office and player isn’t seeing eye to eye on a new contract.

On the coaching side of things, maybe a coach gets a better opportunity elsewhere. Or perhaps a retired player wants to become a coach – how does he or she fit in?

Personnel is one thing that all teams have to deal with in the off season. You can hear more about what all they need to deal with in this end of season presser with Chris Ballard.

Coaching Adjustments

Even if a team has all the right pieces in place, they have to consider if what they did last year will work the next season if they simply execute better. Chances are, though, that they’ll need to change a few things about what they’re doing because there’s an entire season of footage on what they did last year.

So they need to not only look at their own play calling to see what worked and what didn’t, but they also need to look at other teams around the league. See if there’s strategies they can use to help them get to the next level. Hear more about what Colts coach Frank Reich is going to handle the offseason in this presser.

Fan Outreach

One of the things about the Colts this year is that their ability to connect with fans on social media and in other live events has been great.

As part of the last season, they promoted Amber Derrow as their head of social media and digital content strategy. She has done a wonderful job this season.

In just the last year, you can see a huge jump in engagement in the Colts’ socials. From images, videos and memes posted to the Colts’ Facebook, Instagram and Twitter accounts, to even becoming a regular in Colts subreddit on Reddit. She’s been everywhere!

Action Steps

One of the quotes that I heard from Bill Belichick in the last couple of seasons is that having to play (and win) in the postseason puts his staff behind everyone else. And it does. Every time they play in the Super Bowl, they’re effective a month behind all the teams that didn’t make it into the playoffs.

As business owners, creatives, and entrepreneurs who use the web to promote what we’re doing, we need to be doing what great organizational leaders do. There are certain things that we can plan out. In a recent video of Pat Flynn’s, he lists a few things that we should look at:

Start with your Content Calendar

Harrison and I, along with other leaders of the Amplify Indy community, have already worked on this pretty extensively. My goal is to write about topics in this blog that mirror what we’re discussing in our local events. That’s why you’re getting this specific post as it’s related to the event this week – Find Your Strength in 2019.

Products and Events

Next, Pat talks about figuring out when you’ll be dropping out products and events. Again, these are things we’ve already started to look at within Amplify – Our monthly events will be each third Wednesday.

Personal Time and Goals

Personal downtime and goals are other things you need to consider. Is how you’ve done things continuing to work for you? Are you in a point where you need to change things a little or a lot?

Recently, if you’ve started following him at all, you might have seen that Brendon Burchard is now living in San Juan. He’s planning to make this a regular thing for him and his wife because he’s tired of winters in the northeast.

On a smaller scale, maybe you want to be healthier this year. Look at your calendar and plan a time for that if that’s the case. It’s so much easier to follow through if you set it in your calendar and make it a habit.

What Else?

There are plenty of other things that I haven’t mentioned that we need to focus on at the beginning of a new cycle. Depending on when that cycle starts for you, you might make those decisions last month, in September, or even start in November. What are some of the things that you focus on during your “offseason”?

debt free

Jared Latigo – Living Debt Free – Why Practical Minimalism Might Just be Your Ticket to Freedom (AoL 138)

One of the reasons many people become self employed is because they believe they can have more freedom working for themselves. Whether that’s more time for family or the ability to dictate what they do in a given day – they’re looking for more autonomy.

However, as we get more and more successful, we have a decision to make. Do we want to scale up and bring more onto our team or stay at the level we’re at because that’s our sweet spot?

It’s really hard to fight the urge to scale up – especially if part of the way that you measure success is through an increase in income and the ability to buy bigger and better things.

But what if finances didn’t enter into the equation of success? What if it stayed at what was important to us at the beginning – to do what we want when we want? Not to be pressured by keeping up societal norms – but to spend time with those we care about and/or traveling?

This is the life that today’s guest Jared Latigo has crafted for himself and his family. Listen in as he explains how he got here and more about his life after debt.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Where was Jared in his career when he felt like he needed to break out of debt? 9:36
  • What was it like trying to keep up with a persona of success online that he truly didn’t have yet? 14:43
  • How has minimalism changed his life? 19:13
  • How can someone become aware that they’re a slave to their stuff? 22:15
  • What are Jared’s 3 steps to become debt free? 29:08
  • How does he keep a life balance with everything that he has going on? 35:08
  • What kind of habits does he practice to get the opportunities that he’s had? 38:34
  • What’s Jared looking forward to in 2019? 45:11
  • Who’s his top 3 favorite influencers? 48:17
  • Has he been learning anything new that he’s excited to implement? 48:40
  • What advice does he hear adults give kids that he calls BS on? 49:49
  • Has there been something under $100 that has changed his life? 51:22
  • How can someone be a difference maker in their community? 52:35

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Jared Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTube
Cohost: Harrison Painter
Session Sponsor: Fizzle (Get your first month FREE!)
George Carlin “A place for my stuff”
Jordan Harbinger’s Level One Program
The Intern – Robert De Niro
Dave Ramsey
Donald Miller
Brendon Burchard’s High Performance Planner
Jared’s Bluetooth Speaker Device for his Truck (Aux port)
JC’s Bluetooth Device – GoGroove FlexSMART X2 (FM Transmitter)

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

7 Steps to Building a Custom Pole Barn Home

Rachel explains the Kids’ Toy Library System

How the Latigos Work Together

A Day in the Life of…


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

Kristian Aleixo – Escaping the Clutches of Fate: Building Resilience to Life’s Speed Bumps (AoL 137)

To succeed in life we’re all going to have obstacles get in our way. Sometimes it’ll be people telling us we can’t do something. Other times it might be a lack of knowledge about a certain topic.

Today’s guest, Kristian Aleixo, is all about taking obstacles head on. However, he looks at them as challenges. And while he might not necessarily have the solution to dealing with the challenge right away, he doesn’t make any excuses and makes it his mission to figure it out.

This attitude is helped him in his career as a race car driver. And because of his resilience, he’s looking to become an IndyCar racer in the next couple of years.

In this session, we hope that you’re inspired to learn how to appreciate challenges. Because once you conquer them, you can use them as part of your story in helping others!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How does Kristian compare to the stereotypical racecar driver? 6:31
  • What kind of mindset does it take to dig deep when obstacles get in his way of being a high performer? 12:42
  • What is the importance of building relationships with organizations around the community as a professional athlete? 17:06
  • Are there any pointers that Kristian would recommend to help assimilate into a new city or community? 23:09
  • What was the catalyst for him to write his first book? 29:41
  • How did he find the time to actually write it? 32:34
  • How many versions of the book did he end up going through? 38:57
  • What does the future look like for Kristian? 40:45
  • How does training work for today’s racer? 42:32
  • What is his top 3 favorite books? 47:26
  • Is there something he’s become good at saying no to? 48:34
  • What’s something that lot of people don’t realize is a huge waste of money? 49:11
  • What on his bucket list might surprise people? 50:48
  • What’s the secret to achieving personal freedom? 51:38

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Kristian’s Fuzion Magazine Interview

Kristian with Engel Jones on 12 Minute Convos

Kristian on Amplify Indy Podcast

Simulator Driving with Kristian


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

education reform

Daniel Blanchard – Teaching the Whole Child: Making the Case for Education Reform (AoL 136)

When it comes to your everyday classroom teacher, a lot of them feel like their hands are tied in a similar fashion.

They’re not allowed to teach the way that they believe they should.

Because of this, the average time that someone works in the public education system as a classroom teacher is 3 years.

This is a horrible statistic.

That said, students are paying for this lack of competency just as much as teachers are.

It’s producing people who simply aren’t ready for life and the real world.

In this session, I talk with author, speaker, and teacher Daniel Blanchard about what’s causing this and what can be done about it.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What was school like for Dan growing up compared to today? 8:58
  • What came first for him – college or the military? 13:29
  • How did he get into teaching? 21:07
  • Where does Dan see himself as a classroom teacher as the entire industry is changing? 26:17
  • Are schools realizing how much they’re failing kids and trying to improve? 30:44
  • Where did he get the inspiration to write his first book? 38:23
  • What’d he learn from writing the books? 41:56
  • Is there one takeaway that he’d want his audience to get from his books? 44:14
  • What are his academic books about? 45:16
  • What’s he looking forward to in the not too distant future? 47:22
  • Who are his 3 Favorite Influencers? 53:01
  • What’s something Dan has been learning about recently and he’s excited to implement? 54:11
  • In the last 5 years, what belief, behavior, or habit has most improved his life? 55:23
  • Is there something that he believed as a 35 year old but today believes is completely inaccurate? 57:27
  • What’s it mean to live a life of abundance? 58:54

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Dan Online: Website, Facebook, LinkedIn, Twitter, YouTube
Session Sponsor: Fizzle – Get 1 Month Free to get access to Practical Courses, Coaching, and a Community that won’t let you quit!
Uncover Your Personal Mission (Personal Mission Guide)
School Sucks Project
Bill Parcells
Dan’s books
Q-Collar (helps to prevent concussions in sports)
Tony Robbins
Teddy Roosevelt
Brendon Burchard – Golden Ticket

SHOW NOTE EXTRAS:

Daniel Blanchard on Connecticut Style

Jeff Davis Reviews 2 of Dan’s Books

Dan’s “We’re Here for a Reason, Not a Season” Speech

Leaderships Takeaways with Rachael Orchard


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

find your niche

How to Find Your Niche and REALLY Act On It!

 One of my favorite quotes from Stephen Covey could be a great subtitle for what I’ve been thinking about lately:

“The secret is not to prioritize what’s on your schedule, but to schedule your priorities.”

For the first two years of the reboot of the New Inceptions, I was working on content pretty much daily. Whether it was writing a blog post or working on the AoL Podcast (and becoming an audiophile), I was doing the work that I thought I should be doing to get ahead in this online business world.

As you might have heard on the show itself (or even on other shows I’ve been a guest on recently) I’m starting to see a bit of a shift from entrepreneurs being more interested in “hustling” to being more about “lifestyle design”.

I’ve also noticed that there’s a bit of a formula for those who seem to get it all done but also live life to the fullest.

In this post, I want to touch a little bit about both.

 

Find Your Niche: Home is Where the Heart Is

In the last week or so, I finally released the guide called Uncover Your Personal Mission. If you’re not familiar with it, here’s the gist. It helps you find your personal mission and start thinking about what kinds of businesses you would excel in. Your mission is the combination of what you love (your passion), what you’re good at (your process), and how you can provide value to other people (your purpose). I call it the 3 P’s. (Some refer to one’s personal mission as the Sweet Spot.)

In the resource, I give 9 questions per P to help you determine what it is if you don’t already know.

I wish it was something that I had access to when I was going through high school and college. It would have made my time in each more enjoyable and more focused.

Now that this resource is out there, I’ve been hearing more and more people in different podcasts talking about the importance of finding your mission. While they might use different terminology (Determining Your Sweet Spot, Finding Home, “Goldilocks” zone, etc), it’s all hovering around the same concept: How to learn what you’re supposed to as a grown up.

If You Won the Lottery, What Would You Do Differently?

Recently in the US we had a lottery where the winner had the opportunity to win $2 billion dollars.

When I was thinking about buying some tickets, a question came up. If I won, what would I change in my day to day work schedule?

I really couldn’t think of anything. Sure I might hire a team to help me do more, but I’m already starting to get a lot of that support through the Amplify team.

With that in mind, it occurred to me that while my life isn’t perfect, I’m pretty happy in general.

Because, after all, happiness isn’t the result of the obtaining the end goal itself. It’s all about the pursuit of something that you care about.

 

Pursuing Meaning at a High Level

It’s one thing to know what you’re supposed to do, it’s quite another to actually do work on a daily basis that will get you to where you want to be.

This is why one of my favorite thought leaders, Brendon Burchard, researched and released a book called High Performance Habits.

Now a lot of you guys might know Brendon for starting Experts Academy. That’s how I first learned of him myself. But since then, he’s also put a TON of time and effort in studying the habits that the top performers in the world practice regularly.

And believe it or not, one of the things that you don’t necessarily want to focus on is honing your strengths! (Yeah, crazy, huh?)

6 Habits of High Performers

Here are the 6 habits all high achievers should be focusing on:

  1. Seeking clarity
  2. Generating energy
  3. Raising necessity
  4. Increasing productivity
  5. Developing influence
  6. Demonstrating courage.

Now, after reading that list, if you’re a regular reader of this blog, you might realize that I already write about some of these.

Interestingly, I’ve already talked about clarity in this very post!

However, while finding your personal mission right now is a big help in getting started, it’s something you need to keep track of regularly. Life changes around us, and as that happens, we need to keep the right priorities in front of us. Because they will change.

And just as you should keep track of what’s important to you, it’s also important to develop and track your progress in these other 5 habits.

Sure, you can do it on your own in spreadsheets, but, in the last week or so I’ve learned that Brendon is releasing his own “journal” to help us.

However, it’s not just a journal. In fact, if you’re familiar with the 5 Minute Journal (which has been a favorite of mine for sometime) – it sounds like it builds on it. (I haven’t received mine yet to fully talk about what it is and isn’t.)

 

Action Steps

So guys, I think 2019 and 2020 are going to be years of change. People you’ve known for “hustling” for the last 5 to 10 years are going to start discussing “lifestyle” more often.

The truth is that everyone in this “online entrepreneurial” space has gotten just a wee bit older. They don’t feel the need to grind as much. On top of that, as more Millennials enter this space, “meaning’ is just going to become an ever larger presence.

So do yourself a favor. Find out what your personal mission is and then start executing it with those 6 habits!

 

young entrepreneurs

Angel Ribo – Seeking a Higher Purpose: Scaling into International Markets and Educating Young Entrepreneurs (AoL 135)

When scaling a business, there’s many options that an owner or CEO can take.

A lot of times, especially for brick and mortar companies, one of the first things that they’ll consider is growing their company internationally.

However, if they don’t consider the culture they’re moving into, their effort is certainly going to have issues.

This is where today’s guest, Angel Ribo, comes in to help.

Having helped well over a thousand CEO’s during his career, he works on helping companies find ways to benefit the countries that they’re considering moving into.

On top of this, he also has a foundation geared towards poverty stricken kids in Latin America called Wisdom for Kids.

As you’ll hear in the conversation, teaching kids how to be entrepreneurs with the resources around them is a great way to help dilute the effect of poverty around the world.

Join Harrison and I as we talk with Angel about helping others find a higher purpose!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What circumstances allowed Angel to learn 5 languages and have as much international exposure as he has over his career? 9:46
  • What memories does Angel have of his travels that he believes have helped him become who he is today? 12:49
  • When did he realize that entrepreneurship was going to be a major part of his life? 14:20
  • Did he have any inspiration in becoming an entrepreneur? 15:34
  • How did he realize what his superpower was? 17:52
  • What’s the main issues that CEOs have when they’re scaling their business to an international level? 19:20
  • How does he prep companies to work with diversity when it comes to international scaling? 26:48
  • What are some challenges that immigrants have when it comes to expand their career or become an entrepreneur? 29:51
  • What’s Wisdom for Kids? How much of a challenge is it to train underprivileged youth to be entrepreneurial? 32:46
  • Why is important for these kids to use their local resources? 36:14
  • What’s Angel looking forward to the rest of this year and next? 40:40
  • In the last several years, what is something Angel has become good at saying no to? 43:17
  • What advice does he hear adults giving children that he’d call bs on? 44:24
  • What does he do when he becomes overwhelmed or unfocused? 44:53
  • Secret to achieving personal freedom? 45:08

Right click here and save-as to download this episode to your computer.

 

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Angel on 12 Minute Conversations with Engel Jones

Why Kids in Need should become Entrepreneurs

How to End Poverty in Latin America FAST

What are your 3 Biggest Fears or Limiting Beliefs?


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherSoundcloud, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

quality content

Creating Effective Quality Content

When it comes to marketing today, there’s a certain idea all digital marketers have to follow. We have to add value before we get the sale.

What does that mean?

Well, for most, it means that we have to educate our potential clients or customers about what it is that we do or make.

In fact, it can take up to 6 to 8 touches before a prospect becomes a buyer.

Typically, those touches take the form of “content”.

Content can take the form of videos, audio, or even text – like this blog. And it’s usually in the form of an educational format.

In this post, we’re going to look at a few places that we can find ideas for good content in 2018 and beyond.

 

Natural Content vs SEO Driven Content

When we’re thinking about creating content that attracts potential customers, we might be tempted to do a number of things. Most of these fall into three types.

Natural Content Creation

The first type is one where the focus is mainly on what our own individual customers or clients want. As a creative entrepreneur, this is something that seems a bit more natural.

The goal of creating this content is usually to retain and educate the clients, audience, or customers you already have.

 

SEO Driven Content Creation

The second type of content is content that is created specifically for what Google (or other search engines) suggest people are searching for.

Knowing this information allows us to create content specifically based on these search terms or “keywords”.

The end goal of this type of content creation to bring in more people into your sphere of influence.

If you’re not familiar with the term SEO, it simply is the acronym for Search Engine Optimization. The idea behind it is that If a particular site has good SEO, the site will rank hire in Google’s search results.

The goal is to appear on the first page of results.

At one point, it was much simpler to understand what would rank a website higher than another in Google. So much so, that if you understood the fairly rudimentary rules, you could start your own solopreneur business or small agency offering it as a service.

In fact, I remember back in 2010, there were several people in my social circle that worked for a couple of startup SEO companies here in Indianapolis.

Today, while SEO still exists and is still useful, it’s getting harder and harder to predict how Google ranks websites. They’re constantly changing what variables make our sites rank higher.

Some of those variables even include traffic on the site, authority of the site, and how quickly the site loads for individuals browsing the site.

 

Hybrid Content Creation

Ideally, since the SEO world has become so hard to predict, the best thing we should do is create content that not only has keywords in it, but also is made to educate your currently existing audience.

The main way to do this is to simply to find out what your audience is asking about, find out what keywords in Google are related to those questions, and then build content based on the results you find.

Doing good SEO work on your site is not the scope of this particular post. However, I have two recommendations for you if you have a WordPress based site.

 

  1. Make sure you have the Yoast SEO Plugin. I personally recommend the premium version because it has some kick butt features (including multiple keywords) and you only have to pay for it once. 
  2. Secondly, when you’re searching for keywords, you can use a free tool within Google Adwords called the Keyword Finder. When you’re searching, there are two columns that everyone should consider. The average monthly volume, and the competition.


Ideally, you want an Average Monthly Volume of 1k – 10k (number of searches a month). If you try anything higher than that, there’s a much higher chance your site won’t be seen in the front of the results. If you use anything less than that, you might be targeting a smaller group of people.

Once you find a keyword that hits that 1k – 10k search sweet spot, then you’ll want to check it’s competition. Ideally, you want a keyword that has low competition. However, from time to time you might have to use a keyword that is marked as a medium. I rarely use those that have high competition.

Here’s a visual of what I’m talking about:

quality content

How to Find Your Audience’s Questions

If you choose to go the natural or hybrid route, you’re creating your content with your audience in mind.

If that’s the case, there are a few places where you can get topic ideas from your audience – directly and indirectly.

  1. Ask them! You can send out a survey to your followers (whether it’s through Messenger, email, or whatever you prefer).
  2. Check out what’s being asked and discussed in Facebook groups or other online forums that are related to your topic. If you think you can go into further detail than what’s covered in the post, go for it. 
  3. See what other thought leaders in your industry are talking about. What are your favorite blogs, podcasts, speakers, and/or authors discussing? They probably have already done the research to find a good topic to discuss. Feel free to add your voice to the conversation!

 

Action Steps

When we’re having to create content on a regular basis for our audiences, we might draw a blank when we’re looking. Once you have an idea of what kind of content type you’re going to be creating (whether it’s natural, SEO focused, or a hybrid of the two), then you just need a spark of inspiration. If anything, this gives you a good excuse to check in with leaders of your industry!