sales skills

Mark Boersma – Developing your Sales Skills: Why Business Systems are Huge in Making Predictable Revenue (AoL 106)

You always hear about people “systematizing” their work. However, so many of us, especially us solopreneurs, don’t take the time to do that. Sure, we might write an SOP if we hire a virtual assistant (if we’re smart), but when it comes down to our creative work we never take the time to think about what might be easier if we actually detail out what gets results.

As you’ll find out in the interview of Mark Boersma, he started systemizing early on. Having an analytical mind, he out thought his problem and now teaches others how to turn sales, which can seem like an intangible skill, into something that’s very step by step.

In today’s chat, Mark discusses with me why he had to figure this system out, what the results of it gave him, and how knowing personalities plays into the success of this system.

Enjoy!

 

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Why did Mark get three bachelor degrees? 10:41
  • Did he feel that going to college was a detour of what he should be doing in his career? 13:22
  • When he got out of school, why did he immediately go for a 100% commission paid position? 15:02
  • What was the first tool that he made which systematized his sales? 20:35
  • How does knowing about personalities useful in making sales? 23:44
  • What’s the accuracy percentage of the personality assessment he uses with people? 30:54
  • What are some of the things Mark is looking forward to in the future with Synergy Solutions? 35:51
  • Who are 3 influencers who have helped him get to where he is today? 41:38
  • What is a scientific fact that he knows his true but still blows him away? 42:49
  • What’s an unwritten rule that should actually be written today? 43:55
  • What’s something that he belives all high school students must know? 45:18
  • What does it mean to live a life of abundance? 46:39
  • … and MUCH more!

Right click here and save-as to download this episode to your computer.

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

 

SHOW NOTE EXTRAS:

Mark and Tom interviewed by the Milwaukee’s Morning Blend:

Introduction to Personality Masteries:

Mark on Thinkers vs Doers:

ClickFunnels Viral Ad 2017:

Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

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A huge thank-you to you guys for joining us!

Cheers!

Basics of The Junto- An Online and In Person Mega Mastermind Group

Well, guys, it’s official! The new Facebook group is up and going! I present to you… 

mastermind group

 

I’m really excited to bring you guys’ this joint effort.

It’s been something I’ve been wanting to do for awhile but I just didn’t have the pieces in place to be able to get it done.

Now I do.

And by pushing the podcast to a every two week effort seems like it’s going to really pay off. I feel that I’m going to be much more productive in my own business as well as being able to help you awesome folks out a bit more.

Since last week, I’ve received a few questions about what the group itself. I wanted to take a little bit of time to answer some of those questions.

So this post is all for you prospective members.

What the Junto is all about – including what it is and what it isn’t.

What is this version of the Junto?

Basic Rules:

I’ve had some questions about how closely I’m going to be following Ben Franklin’s Junto. Well, for one, this group is going to be open to anyone – they just need to meet certain criteria including:

  • Been on Facebook for more than a year.
  • Answers the questions to get in the group.
  • Doesn’t post random offers or troll when they’re in.

 

The Junto is a branding channel, first and foremost. In my book, branding is all about making people aware that you exist. Marketing is letting people know you have something to offer. (And since we’re on the subject, sales is about making a transaction. Don’t get the three confused.)

Just to make it absolutely clear – marketing is usually not permitted (unless given permission to do so). But you’re totally allowed to offer people value as much as you want.

You can express that value in written, audio, or video form. Totally up to you. Just don’t drop offers.

 

What’s with All the Logos?

So here’s the awesome thing, guys. I’m not the only “star” of this group. I am simply the moderator and the pot stirrer. As I’ve done in the past with New Inceptions, Junto has various contributors itself – all with their own focuses in helping people in the offline community.

  • Coffe – Help people understand about finances and getting them out of debt.
  • Amplify – Make great events around the city.
  • Collaborate 317 – A place for people to come together for an event, a class, or simply to engage with other like minded individuals.
  • Ascension – A means for patriots AND veterans to get training so that they can climb up in their career – whether in the traditional 9 to 5 world OR as an entrepreneur.

 

All four of these companies are looking to expand their reach outside of Indianapolis. They want to empower others around the world and possibly do what they’re already doing.

Being part of this group will allow them to do that.

If your town doesn’t have one of these groups and you think it might be a great addition to your community, I’m sure the founders would love to help you put a chapter in your area!

 

Are we Going to Use the Junto’s Original Questions?

Yes and no. We are going to use them. It’s my goal to post at least a tip and a question as often as possible. Hopefully daily as I’m always learning and need to write some of this stuff down.

As you might have seen, the original questions ARE pretty antiquated. So I’ll need to update them a bit to post in the group.

For example, question 13 goes like this: Do you know of any deserving young beginner lately set up, whom it lies in the power of the Junto any way to encourage?”

Today, we’d simply ask, “Do you know of any cool newbie entrepreneurs who need an extra boost that we could highlight and/or encourage?”

I think a lot of these questions are those that many groups don’t ask enough. So be on the lookout for these!

 

If someone wants to Promote Something, how can they do that?

By going through the proper channels! Lol.

But no, seriously. If you’re contributing regularly to the group and want to promote something, there’s a way to do that. It’s called hop on LIVE with one of us and we’ll highlight who you are and what you’re about. Just as in the podcast, in that conversation you’ll get the opportunity to mention anything you’re excited about and that’d be a good time for YOU to promote your wares.

 

Action Steps:

So this post is fairly short for a reason. I want you to hop in there and start introducing yourself! Answer the onboarding questions so we can make sure you get connected to the right people.

We’re all in this together, so if you want to know one of the mods a bit better – let me know. I’ll be more than happy to connect you!

Have any other questions? Let me know here or on Facebook.

knowing when to quit

Knowing When to Quit: Sometimes you have to Slow Down to Speed Up

I’ve been struggling with a question that has been making me think recently. Last week during my 9/12 rememberance, one of the things that I realized was that “things change”.

This has always been the case, obviously, with just about anything – but it’s especially true with online business and marketing.

When I first ran across the online entrepreneurial community, there weren’t nearly as many players as they are today. Facebook and Twitter were still becoming mainstream for businesses to use (I mean, I remember when the Twitter Marketing for Dummies came out. It was the first of its kind!)

Back then, blogs were still popular on the web and the good blogs had their own YouTube channel and podcasts.

In fact, at the time, Pat Flynn said the strategy that worked for him to get noticed was one he dubbed “Be Everywhere”.

And for the longest time, it seems that this strategy has worked for plenty of other folks out there – people who have had success building their popularity on the web.

But, as I said, things change.

 

Using the Web in 2017

When you think about how people use the web in 2017, how is it different than say someone using it in 2013 or even 2011?

For me, I know that more than half of consumers who used to use laptops and desktops have opted for something a little smaller – especially in their time off.

They’re using their phone.

Even more, they’re probably checking Facebook and other social media apps much more regularly than going to someone’s web page or simply checking what’s trending on Google.

Why?

Just like you want to make it easier for people to take as few left turns as possible to get to a drive-thru, Facebook has made it so that everything can be found under one roof. Much easier than navigating on a browser to a webpage… and then another.

Why leave Facebook?

So, it’s pretty easy to see why people are making a killing building sales funnels through Facebook. The eyeballs are on it all the time.

Sure, you can spend a ton of time becoming a thought leader and developing your own external brand, but why?

Things have changed. What worked 5 or even a couple years ago, might not necessarily work today.

 

Knowing when to Quit

So, here’s the plan, guys. As you might have heard on the podcast last week, I’m going to be more available on Facebook throughout the week as well as taking a few courses that I’ve been meaning to take.

After my initial posting of the Facebook Mega Group post, I’ve been thinking – why aren’t I building one of these groups myself?

What occurred to me was that I’m getting lost in the details of the work I’m doing. It seriously takes me like 2 and a half days of working time to produce a podcast episode based on my personal tastes. That’s half the week! Not to mention the time I put into finding and talking with guests, and then marketing the new episode.

By the time all is said and done, I easily have 3 days in each episode. The other two days are shot with meetings and/or researching and writing these posts.

Frankly, I don’t have much time, if any, to actually go through new courses or spend time engaging with you all!

So, last week, as per what Lisa recommended, I have to spend my energy more appropriately. I have to get higher. I can’t stay down in the weeds all the time.

Plus, I have to make sure I follow the recent advise that Brendon said. It went something like “If your current work isn’t going to get you to a place where you’re happy – then why continue the work?”.

Here’s the video of Brendon on when to quit.

 

Coming to a Solution – Slow Down to Speed Up

Here’s the thing, though. I don’t want to quit the podcast outright. It’s been my way of meeting great people on Facebook and at the same time, giving them a way to get their message out there. Personally, since I listen to podcasts as often as I do, I’d just feel weird if I wasn’t producing them all of a sudden.

So, that’s where the two a month solution came from. While it might not be new content each week – I get the chance to actually study other’s content again and apply new findings to my business and help you guys with yours as well.

Plus, I figure this might give some folks a bit of time to hear all the old episodes. Heck, it might even give me some time to remaster some of those old interviews!

 

Action Steps

So there’s my take guys. This why I need to change things up a bit. Hopefully it gives you guys some permission to change things up in your own business as well.

Ask yourself – is what you’re doing right now, the way you’re doing it, going to get you to happiness any quicker? Is there something else you could try to get there?

For Arne and JR – making a Facebook Group was the option they took to achieve the results they have today. Maybe it’s time for you to consider the same thing?

That said, stay tuned for specifics on the new group! I hope to have info out about it at the end of the week!!

 

Bonus: 

Also, since we’re on the topic of slowing down to speed up. Check out this footage of a Bugatti Veron having problems with a speed bump:

remembering 9 11

Remembering 9/11: Refocusing on the More Important Things

It’s September 12th again. The day after 9/11. How are you feeling? What’s on the top of your mind? Business plans? Getting out of your day job on time? Lots of things going on, I’m sure.

Let’s slow down a little bit. Let me ask you a question.

Did you have the chance to watch any of the memorial services for 9/11 yesterday? Why or why not?

I did – and here’s what I got to share with you.

 

Remembering 9/11

Since the World One Trade Center has been finished, I’ve noticed that every year they read the names of the victims of 9/11. They might have been doing it longer than that, but I didn’t realize it because I was too busy. With college and then with work after I graduated.

Why did I watch? I didn’t lose anyone in the tower. Heck, I don’t know if I knew anyone that was affected by it at the time it happened.

So why did I watch? I guess the simple answer is that I wanted to remember. Remember where I was and what was going through our minds at the time.

 

When I was growing up, before that point, I didn’t know what it was like to be witness of a life changing event.

My mom had always been able to tell me very vividly about her whereabouts for the assassination of JFK. Similarly, she could remember where she was for other “world shattering” events including the Challenger explosion, when she heard of Martin Luther King Jr’s assassination, and others.

While I’m sure everyone here in the United States can remember where they were at in their lives at that point (if they were alive), I know that not everyone gets the chance to reflect on that day. As mentioned, I didn’t for several years.

 

Remembering 9/12

For most folks, 9/11 isn’t a holiday. Nor is it a celebration. However, I believe that it needs to be remembered and reflected on annually. Not because of the event itself. But what happened the day after.

Just as Texans and the rest of America drove to aid the victims of recent hurricane Harley and the upcoming storm Irma this past week, so did people on 9/12. Local fire and police departments as well as everyday people from all corners of the country went to go help as much as they could.

The acts of 9/11 made us come together and act as one.

 

In 2009, Glenn Beck created the 9/12 Project to reflect upon those selfless actions and who we were at that point in history. Because it seemed that we had too easily forgotten those times.

It being Glenn and the polarizing person he was at the time (he has since apologized for his actions during that time), I don’t think he was able to reach those that needed to hear the message.

And, as you can tell from this video, it’s hard to tell if he won any new friends with those that did hear about it.

While I feel that his heart was in the right place, I think the 9/12 Project missed the mark for most people.

 

The Grocery Store Method of Reasoning

However, he did manage to get my attention. My mom followed him quite a bit – however, I tended to focus more on business type stuff at the time.

Upon hearing this message, though, I did start thinking it was necessary to become more involved in my community. I think it was due to this that I eventually became a member of the Freemasons.

However, not everything he said applied to me, and I think this is where a lot of people have hang-ups in today’s world.

Just because someone says something which doesn’t agree with you, it doesn’t mean that other things that they’re talking about are false or that they’re completely unagreeable.

In fact, most people have more things in common than we don’t have – regardless of where they are in life.

Just as if you were getting groceries, it’s your job to NOT take everything you see at face value. Just because something sounds good, doesn’t mean you should include it in your thought process.

On that same note, simply because something might not agree with you, it doesn’t mean it’s not true or good for you (just like broccoli!).

It’s up to us to see the context of where the message is coming from. And what’s great is that the more Truth we know, the easier it is for us to make a decision based on the context AND message.

 

Finding Truth in the 9/12 Project – Refocusing on the Important Things

So let’s look real quick on what Glenn said about the 9/12 Project. First, he has 9 key principles that we should follow if we were to be a part of the project. Knowing that he’s a pretty spiritual (and religious) dude, I wasn’t surprised to find references to God.

If we take that into context and actually see what he’s saying AND not take it personal (One of the Four Agreements), what can we pull from his message? What the heck is he really saying?

Let’s take a look.

 

America is good.

Yeah, I’d say so. I mean, again, after seeing us come together for the victims of recent hurricanes – I think we’re good. Now, the government, on the other hand… that’s another story, but I think Americans are good as a people.

 

I believe in God and He is the center of my life.

So here’s my take on religion – it’s not for everybody. Most people that it’s not for – they say that religious types don’t practice what they preach. I don’t personally know BAD Christians. Do they exist? Sure. But there’s bad versions of every group out there.

I think this is where most stereotypes come from. But, because they exist doesn’t necessarily make them “normal”.

So let’s talk straight normal person to normal person here.

Perhaps Glenn could have said “I have a core set of principles and I act on those principles on a consistent basis. My life is based on those principles.” to make it a little more all inclusive.

In that frame, I think many of us would agree that we have core principles which we use to define our lives.

 

I must always try to be a more honest person than I was yesterday.

Yes, of course. Lying to yourself and others ultimately only screws things up. Truth is pure. While some people might get upset at it, that doesn’t mean it’s any less-true.

Big word of advice – start seeking the Truth. Listen to all sides of the story and make up your own mind – not what one particular media source tells you to think.

 

The Family is sacred. My spouse and I are the ultimate authority, not the government.

This is another of those points that could have worded a bit better. Instead, it could have read “My spouse and I care for and are responsible for the actions, values, and beliefs of our family. Not the government.”

This I agree with because I don’t think it’s the government’s job to make things “fair”. I’ve never seen the government build up any one group. I’ve only seen them tear down others when one group is crying the loudest. That’s the opposite of being fair in my book.

 

If you break the law you pay the penalty. Justice is blind and no one is above it.

Yes. Totally with that.

 

I have a right to life, liberty and pursuit of happiness, but there is no guarantee of equal results.

Totally true. There’s also no guarantee that starting points are the same. And what’s ironic, is that I’ve seen more people go from broke to being wealthy, than I’ve seen middle class becoming wealthy. Gary V is a great example – so are a ton of online business folks – AND people I’ve had on the podcast.

 

I work hard for what I have and I will share it with who I want to. Government cannot force me to be charitable.

Yes – totally agree with this. See above. But I think it’s also our own responsibility to know when to be charitable. That’s not something that society teaches. In fact, I’d say that it teaches the opposite most of the time. Every day people are inundated with the idea that it’s them vs the World. It indirectly promotes the scarcity mindset – not an abundant one.

 

It is not un-American for me to disagree with authority or to share my personal opinion.

Agree. That’s the whole point of protection of free speech and ability to bear arms. While that allows for some very hate filled rhetoric, it also allows for well intentioned speech at the same time. The reason that we can bear arms is that if Washington ever becomes so removed from the people that it’s us against them (or some other apocalyptic situation), then we have the permission of the founders to have our own militias. If you don’t support Americans keeping firearms, then it comes across that you 100% believe the government is never going to turn on you. Which moves onto…

 

The government works for me. I do not answer to them, they answer to me.

Yes, 100%. Even when it comes to taxes and other “governmental” stuff. We technically should have the power to determine what we’re being taxed. However, Washington thinks they’re better than us, so therefore, they vote things into place that shouldn’t have happened if they were doing their job in the first place.

 

12 Values of the 9/12 Project

Honestly, all the values that he put in the list are those that Lewis Howes, Tony Robbins, or someone similar (I can get you a long list if you really want one!) would have said helped them get to where they are today – especially if they’re God fearing folks.

So, I’ve made it a point to make sure that I have these values as much as possible. However, there might have been a little bit of tweak on some for better wording.

 

The 12 Values

 

After looking at these values, do you believe that anyone who has achieved greatness in their life doesn’t practice them regularly? I mean, when I think of Lewis Howe’s show and the people he’s talked to – all of these words come to mind.

 

Action Steps

After seeing these principles and values of the 9/12 project, I hope you can understand why I feel I need to respect those that we lost on 9/11. We should also appreciate how we came together to deal with it all. Personally, I feel if I can reconnect to those feelings, it helps keep me anchored to who I see myself as.

 

Also, it’s especially touching to see some of the kids of these folks read off the victim’s names. Lots of these folks (some near my age) have made their lives better as a contribution to their lost parent, family member, or friend.

 

I can only think that our true friends and family would want the best for us. And because of that, I think it’s on our shoulders to live up to some certain standards in life. If not those of the 9/12 Project, then something else.

I just think the 9/12 Project is a good place to start. A lot of people can relate to it – even if they don’t care too much for its creator.

What are some key principles and values that you have? Let me know below.

podcast logo

Designing Your Podcast Logo and Social Media Artwork: A DIY’ers Guide on Giving Your Show a Face

What did you do over the Labor Day weekend? The “last” weekend of summer? Did you manage to get out with friends or family for dinner? Maybe even enjoy a barbeque?

How about your business? Did you do any work on it? Just because it’s a holiday weekend doesn’t mean you can’t work on it! In fact, if you do, you’re just that much more committed to what you’re doing than those who took time off!

Personally, I worked a bit on Saturday and Sunday.

As I mentioned in the podcast from last week, Maria and I took pictures at the AMS MuncieMan Tri on Saturday. Always fun to get those posted and see all the reactions and comments come in afterwards. Personally I like this particular triathlon because it’s the MECTC championship race and has been for several years now. Always cool to see the different college uniforms of the athletes who showed up.

As for Sunday, I managed to do a little update on the podcast’s “general cover art” that’s seen in iTunes. You can see the difference below:

 

Why an Update?

Well, good question. I mean, I did have the same one on iTunes for over 100 episodes. Why change it? Well, a couple of reasons.

One, after 100 episodes, I have a much more focused picture on what the show is about. When I first started, I can’t say that was the case.

At the beginning, the idea was to have a few co-hosts on regularly to talk about being successful in life in general. What I realized, though, was that we were starting out WAY to broad. Soon after, however, I started using the format that we know today.

Secondly, I noticed that when viewed in iTunes, it didn’t necessarily jump out. So, sticking with the nautical theme, I opted to add a bit more liberty into it by giving it a bit more noticeable red, white, and blue. I mean, Angles of Lattitude does translate directly to Perspectives of Freedom after all!

Here’s a comparison of what I started with compared with the update:

podcast logo

Prepping for the Design Work

There are some things you’ll want to consider before starting on your design. Once you have the following ready to go, then you’re ready to start. That said, if you don’t want to do the work yourself, you might want to check out Fiverr, UpWork, or 99Designs.

Software

Personally, I use Photoshop for most of my work. (Currently running on CS5.) But there’s also free alternatives out there such as GIMP and Canva. If you don’t consider yourself artistic, Canva is a great option as it comes with layouts mostly designed for you. However, if you’re going for a certain theme, like I was, then you’ll probably want to use GIMP.

 

Image Specifications

When designing your podcast’s cover art, you’ll want to think about where you’re going to place it. For me, I currently have one image for the generic cover art, and then I have another format that I use for each individual episode. Last, but just as important, is a “social media” image that I make that has the same content as each individual, but laid out a little differently so that it fits within the post space in Facebook and Twitter a little easier.

 

Here are the specs for the canvases of those images:

 

Canvas Size:

Cover art: 1400×1400 to 3000×3000 pixels – Personally I use 1400×1400. Even with 4k becoming the standard more and more, I simply don’t see a need to make it much larger.

Also, make sure it looks good at a smaller size. Remember when folks are looking for your show, you’ll want it to pop out at them amongst all the others that are on that page.

Social Media: 1200×627 pixels – This is the canvas size for Facebook posts. Since Facebook no longer allows you to change this image manually, you’ll need to add it to the meta information you’re linking Facebook to. In WordPress, you can do this by changing the image used in Yoast SEO Premium. (This is a plugin that just about every WordPress user should have if they want to have good SEO.) If you don’t have this plugin, Facebook will more than likely use the Featured Image you have set for the post or page.

 

Pixels (Dots) Per Inch: 72 is the minimum. Personally, I use 300 dpi.

 

Colorspace: Use RGB (not CMYK)

 

Design

Ok, so you have everything ready to go and you’re looking at a blank canvas. Now is the time to ask yourself, what is this thing going to look like?

Crafting a design for the cover art is really no different than designing a logo. You see what you like out there, and then mimic it.

In this case, you can use the popular list on iTunes and see the covers of popular podcasts there.

Once you get there, you might notice that there’s a ton of shows that have the host on the front. If your brand is about you, or you’re tightly involved with the brand, you’ll probably want to put yourself on the cover.

If that’s not that big of a deal to you, then you can get a bit more creative and use more symbols in your artwork.

Since AoL is all about discovering other’s takes on personal freedom, I opted to stay with the original compass idea. However, I dressed it up a bit by surrounding that compass with the sentence “Not all who wander are lost”. This is one of the trending thoughts that i’ve learned through the first 100 sessions.

From there, I retouched the main title a bit and moved that up to the middle. I realized I had a ton of empty space in the last version and hopefully the title (now with a subtitle) will grab potential listeners’ attention a bit more!

 

Social Media Image Notes

If you’re wanting to change the social media image a bit per platform, there’s one thing I want to mention. Make sure that the theme stays the same from platform to platform. Use the same colors, same fonts, and just about anything else you can from one to the other. You want to make them look like they’re connected.

In the AoL Podcast social images, I even go as far as to use the same image of the guest of that session.

The only platform that I drift away from this approach is Instagram. From what I can tell, you get a bit more attention if your posts are visually engaging. So I try to change things around a bit and make the layout of the image reflect the long-form quote and the image that I have of the guest (which goes along with that quote).

 

Action Steps

So now that you’ve seen my new cover art, what do you think? Hopefully it inspires you to change your old one up a bit if it’s been awhile since you’ve modified it. I know several folks who make it a year to modify their artwork yearly.

If you have a show, I’d love to hear why you designed your cover the way you did.

Also, if you’re thinking about starting a show, you can check out my other podcast related posts here:

true self

Circling Back to the Beginning: How a Sweat Lodge Realization Opened a Door to True Self and New Opportunities with Eric Finnigan (AoL 103)

Who are you really?

This is the question that so many of struggle with when we’re trying to start our first business. Many of us start businesses to make income to replace our day job, not necessarily worrying if the business we’ve created matches our personality or interests.

When you have yourself figured out, however, you have access to the full potential of what your business can become. Because not only is your mind in it, but your heart is as well.

In this session, Daniel and I have the opportunity to chat with Eric Finnigan.

Having lived what most would call a successful life, he felt as if something was missing. It wasn’t until a visit to a sweat lodge that he realized what that something was. He was living to provide himself a safety net – and that was about it.

It wasn’t going to make him truly happy in the end because he wasn’t living as who he really wanted to be.

Join us as we find out more about more about this past life of his, what made him actually choose to pursue life more fully, where the idea for his 3 companies came from, and why his favorite type of personal development is that which is done through emotional and relational intelligence.

Thanks for spending some time with us and enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • Who was the old Eric Finnigan in the corporate world? 14:40
  • Why did Eric move from Syracuse, NY to pursue a career in finance in San Francisco? 17:48
  • Was he trying to impress someone in his old career or was he strictly trying to build his bank account? 19:52
  • When did Eric realize that he wasn’t living his life on his own terms? 22:14
  • How did he eliminate the need for a safety net in his life? 27:22
  • What did his time in Breckenridge, Colorado for him? 27:52
  • How did he become an expressive in his writing and connecting with others? 30:05
  • What gave Eric the idea of starting his first business in copywriting? 34:19
  • What’s the value of practicing copywriting? 37:13
  • What are some skills that new entrepreneurs need to develop or have? 39:39
  • How did he strategically grow this business? 43:45
  • Where did Business Hacking Retreats come from? 47:35
  • What is circling? 54:05
  • Who’s the ideal “customer” for a business hacking retreat? 59:18
  • What’s the intern excellerator? 1:00:04
  • What does Eric mean when he talks about personal development through emotional and relational intelligence? 1:11:19
  • What’s he looking forward to? 1:16:09
  • 3 Top Favorite Influencers? 1:19:18
  • Least Favorite Social Custom? 1:21:07
  • What would he do if he woke up as his 10 year old self with all his memories? 1:23:52
  • Something all high school students must know? 1:25:16
  • What’s it mean to live a life of abundance? 1:26:24
  • … and MUCH more!

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ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

SHOW NOTE EXTRAS:

Eric’s Webinar on Copywriting:

Bright Insight’s review on Tao Te Ching:

Bright Insight’s review on Tao Te Ching (Part 2):

Tim Ferriss on TED – Define Your Fears and Not Your Goals:

Dane Maxwell – Instant Software Business:

Thanks for Listening!

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Cheers!

getting older

5 Realizations About Getting Older (Which Might Seem Bad at First!)

As I’m sitting here watching the Great American Eclipse of 2017, it hit me. This isn’t the first one I remember seeing. In fact, there’s been a few others. But you wouldn’t know that based on all the commotion about this one.

I remember in junior high there was one as well. Funny enough, I don’t recall anyone talking about it! It just seemed to have happened.

I specifically remember seeing it as I was going to lunch period. And, what’s funny, is that I ended up pointing it out to my friends in a puddle. (I guess a little eye damage is better than a lot!)

Come to find out, there were several around that time frame – even if they were partial eclipses. Not exactly sure which year it was, unfortunately. 🙁

But, it’s interesting. That was around 20 years ago. 20 YEARS. At that time I thought anyone that was 20 years old was not exactly old… but at least almost consider an adult!

But now I’m 35, quickly approaching 36. That realization (as well as a Adults React video I watched yesterday) had me thinking:

What are some things I’ve learned as I’ve gotten older?

More specifically: What are some things that I’ve learned that at one point might have been considered a bad thing?

Here’s that video if you need some help feeling old:

Stop Feeling Immortal

So, the last day of 2010, my mom suddenly passed. Needless to say, life suddenly changed. I still remember that morning pretty vividly. Just coming to terms with it all.

Up to that point, I had been to many funerals with my mom. I never really thought too much about death. Only the rare instance that she had prepped me for when it happened to her. She mentioned I was to do a list of things. One of which was cremating her because she didn’t want bugs in her body! Kind of odd, right? I guess it just grossed her out too much, apparently!

Anyway, it’s been nearly 7 years since then. And that time, I feel, has totally flown by quicker than all the time before it. Partially because I’ve met and married Maria during that time. But also because I have an exact reference point in my mind.

With that reference point, I’ve realized that knowing that my time is limited is a GREAT motivator. In a odd way, I feel that her passing has given me the freedom to realize that I could pursue a “secure” career and get a regular 9 to 5.  But there’s that creative side of me that would never be ok with that. In fact, I know I’d get bored in a traditional role (I had jobs before that time and each one I was always thinking if I was supposed to fit in that role or not).

So, I think it’s safe to say that I’ve learned how to live better and fuller.

 

Becoming More Realistic

Because I’ve realized that I’m not going to live forever (even though there is a chance for the singularity to come around 2030 to copy us all digitally), I’ve had to get more real.

Some might say that this pessimism setting in, but the world, as much as the self improvement world would rather have you believe, is full of crap that you’re going to have to deal with.
In a recent interview with Lewis Howes, Mark Manson talks about how the book The Subtle Art of Not Giving a F*ck came into existence.

They talk about a few key points in that conversation including why you need to learn how to deal with the fact that bad stuff happens to all of us AND that when you accept that it’s there, it’s actually better to see it and deal with it than pretend it’s not.

I’m Not as Smart as I’d Like to Think I Am

Here’s the thing. When I was an 8th grader, I thought I knew it all. Then I became a 9th grader and I realized I didn’t.

When you’re out of school, whether it’s high school or college, that feeling – it never really goes away. Part of adulting is not knowing the answers for everything and just winging it as you go on.

Sure, there are some basic things that we feel that everyone should know – but when they don’t, that shouldn’t give us the permission to be upset with them. We have no idea what the context of their life has been.

When you realize this simple fact, it’s actually quite freeing. The truth is that we’re always learning. Not only will you loosen up on what you expect from others, but you won’t expect as much from yourself. This means, you won’t try to answer questions you don’t know the answers to!

 

Less Need for Social Acceptance

When I was in college, I felt like a complete loser if I didn’t have anything to do on a Friday night. Staying in and playing video games online was pretty average for me – even after I got my license as a bartender.

I just never saw the point of getting drunk for the heck of it and that pretty much seemed to be what was going on around Purdue’s campus each and every weekend.

Well, that was until I realized that were alternative groups that I could belong to and those – well – those were fun!

These days, I find Maria and myself staying in on Friday nights. Why? Because our weeks simply take too much out of us to go have a night life. Our weekends are OURS! When we do go out, it’s not because we feel some social obligation to do so – it’s because we’ve made the choice to do it. Same for staying in. It feels nice to not have those expectations that I used to have.

 

No Idea What’s Going on in Mainstream Culture (for the most part!)

When I was growing up and on through college, I felt that to be popular you had to know what was popular. So I always knew what the popular music was of the time and I watched as much shows on TV as I could. I wanted to be part of the inside and know all the references!

Ever since I became a creative, and even before then, I can pretty much tell you that there’s no way I can keep up with it all anymore. Hell, I don’t even have the time to follow my own favorite shows anymore. But that said, at least I don’t have to try and keep my finger of the pulse of stuff I don’t care for.

The truth is, the more I’ve paid more attention to what I like doing and paying attention to, the happier I’ve become.

There’s only so many hours in a week.

 

Action Steps

I think the main thing that we can learn is this: take time to improve on the important things in your life.

Those things break down into the 5 Pillars of Happiness: physical, mental, spiritual, financial, and the final one I call “little things”. That one is all about the things that make you different than people you know that are on the same walk of life as you.

Focusing on these 5 things so will make you happier and more content in the long run. But you have to do the development equally. (I saw a great post by upcoming AoL podcast guest JR Rivas who shared his dad talking about this in his marketing group.)

If you want to share anything that you’ve learned as you’ve gotten older, I’d love to hear about it below. I’m sure there’s some things I’ve missed!