How to Get on TV: Using Your Story to Gain Interest in Your Business with Sabrina Santucci (AoL 181)

On the show, we’ve asked several of ours guests a particular question when we know they’ve had the answer. And that question is simply this “How did you get on TV?”

Interestingly, there’s been a few different answers. But the one thing which was common between all of them was that they had a compelling story. The other part was that they networked into the spot.

Now, I get what that means. It means that you either found someone you knew who knew the person you were trying to connect with. Or, you randomly connected with someone who could get you on. One’s a little more intentional, however, both have the same result.

However, what if you don’t know where to start in doing that? Sure, there’s courses that can teach you how to network with the right people. But wouldn’t it be easier if you could just reach out to someone who could help?

If you believe you’re looking for that kind of person, then today’s guest is someone you should connect with.

Sabrina Santucci has the network and the skillset to help you on local TV and potentially help you go national. As she says, there’s different strategies for each.

Listen in as Veronica and I learn more about the key things we need to keep in mind as we look to get on TV.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How’d Sabrina end up in journalism? 8:52
  • What helped her realize that she should strike out on her own? 9:46
  • Has the freedom of the local TV affiliate been taken away as media companies grow? 11:57
  • Has she had a process of building “hype” for stories she’s done in the newsroom? 15:07
  • What does Sabrina recommend for pivot businesses who want to build more cohesion with their audience? 19:22
  • If someone wants to be featured on their local morning show, how should they go about doing that? 24:31
  • What are some tips Sabrina has for someone who’s new to media? 28:42
  • Who are three influencers or teachers who’ve helped her get to where she’s at in life? 33:19
  • What is her favorite social custom? 34:37
  • What’s something she’d like to do but no one knows about? 35:44
  • How can someone be a difference maker in their community? 36:13

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Sabrina Online: Website, Facebook, LinkedIn
Cohost: Veronica Kirin
Powered By: Uncover Your Personal Mission

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Chicago Housing Authority Joins Santa for a Day

Blind Sailor Set to Compete During Independence Cup, US Para Sailing Championship

Sabrina’s Demo Reel May 2019


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

business team

Dirk van Reenen – A Great Challenge Means Great Opportunity – How to Build a Pivot Ready Business Team from Day 1 (AoL 180)

For a lot of business owners, the pandemic has cost them their livelihood. For example, Yelp! recently shared that 55% of the businesses using their platform which closed down due to the pandemic aren’t coming back. What’s a business team to do when you’re looking at those kinds of numbers? How can you avoid having to close down?

The answer, I believe, is all about being able to make a pivot. And this is something we’ve been discussing in great detail on the show.

Unfortunately, for some business teams, pivoting might not be too obvious. Sure, curb service and delivery for some restaurants makes sense, but what if your restaurant wasn’t so much a restaurant, but a bar? What if you’re reliant on a market that’s not doing so great right now such as realty?

Today’s guest, Dirk van Reenen, excels at helping teams focus on the foundations of business and how they scale their businesses in ways that they might not have noticed before. In fact, with the future looking like things will be changing faster and faster, it’s important that all businesses know how to quickly pivot.

So what does that look like? Well, the first thing is all about building the right team – and that’s where today’s conversation takes us.

Listen in as Andy and I learn more about Dirk’s business BERGflow and how it might benefit those of us going through or preparing to go through a hard time.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What’s the path that Dirk followed to eventually starting BERGFlow? 9:45
  • Where did the name BERGFlow come from? 15:20
  • What are some things people need to consider when building a team as a solopreneur? 20:24
  • What challenges does remote work give to a group who’s forming into an effective team? 26:50
  • If a leader finds themselves in a situation where there’s trust issue in the team, how can they get back some of the control in their group? 32:02
  • According to Dirk, what’s the importance of a business team building something worthwhile? 38:54
  • What kind of things is Dirk looking forward to as we move into a different world post-pandemic? 45:40
  • What’s the best advice he’s ever received? 51:40
  • Which three books does he gift or tell others about? 52:11
  • What’s the smallest decision he’s made that has had the largest impact in his life? 54:22
  • What’s one thing all high school students must know? 59:01
  • What’s the secret to achieving personal freedom? 1:01:41

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Dirk Online: Website, Facebook, LinkedIn, Instagram, YouTube
Cohost: Andy Dix
Powered By: Kennected
Documentary – Happy – (Flow in BERGfow comes from this documentary)
Rocketfuel – Visionary / Operator (or Integrator) relationship
David Osborn- Dirk’s Mentor
e-myth revisited
Chris Tuff AoL Interview
Think and Grow Rich
The Fish that Ate the Whale
The Road Less Stupid – Keith Cunningham
Loving What Is – Byron Katie

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

How to Navigate the Early Stages of Shift

Adapting to the Shift

Where is the Bottom of This?

What are you doing to Pivot and Move Forward?


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

social influencer

Rohan Kale – So You Want to be a Social Influencer?: A Look at Social Media Marketing in 2020 and Beyond (AoL 179)

Today, more than ever, videos play a large part in social media marketing. If you have a goal of becoming a social influencer, there’s a pretty good chance you’ll need to know how to not only make but produce good quality content to attract people to be part of your audience.

Here’s the catch, though. Not all business owners want to be social influencers. In fact, many business owners might prefer to stay out of that particular limelight because they feel that it would take even more time to make that extra content. Time they could be spending doing what works and less experimenting with new content.

So how does someone who prefers to work their craft and/or work 1 on 1 with their clients, find the time to create and edit this new content?

Well, truth is, they need to bring in someone who has a proven process to attract the right type of audience.

Our guest, Rohan Kale, fits the bill. Personally, I call him more of a social media marketing architect. Not only does he has the process down, but like an architect, hires out the in person work to local videographers.

It’s a really fascinating business model.

In this session, Andy and I learn how he got started in business and what about his approach makes his process a winner today and in the future.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Rohan’s choice to go to business school eventually lead to starting his own business? 14:31
  • When it comes to building a business, is it worth becoming a social influencer first or should it be a focus in fortune? 20:17
  • How can someone increase their lead generation with a limited budget? 22:00
  • How do you shift the thought of online marketing being a gamble to a one where you know it has a given ROI? 25:18
  • What factors should a business owner consider when they’re determining whether to stay localized or go global with their marketing? 26:48
  • For someone who has an in person based business, how does Rohan make his business work from the other side of the world? 29:39
  • What mistakes does Rohan commonly see with those who want to be a social influencer? 31:40
  • What are three tips he’d recommend to those who are looking to expand their reach and influence? 33:10
  • How has the pandemic affected his business? 38:16
  • What is one song, one book, and one film Rohan he’d add to the curriculum in school? 39:53
  • What’s the best advice he’s ever received? 46:25
  • What new belief, behavior, or habit has most improved his life? 47:35
  • What is something people don’t realize is a huge waste of money? 49:14
  • How can someone be a difference maker in their community? 51:33

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Rohan Online: Website, Facebook, LinkedIn, Twitter, YouTube
Cohost: Andy Dix
Powered By: Fizzle (Start get started for free today!)
CBS Sunday Morning Story on the Workplace
Pursuit of Happyness (Will Smith)
Conversations with God by Neale Donald Walsch
Bollywood Music videos mentioned by Rohan: Dilko Ko Tumse pyar hua and Yaaron
Malhari – My go to Bollywood music video

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Introduction to Rohan’s Agency

The Basics of Video Marketing

How to Create Your LinkedIn Profile

How to Pivot in Adversity


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

safe neighborhoods

Dale Brown – Creating Safe Neighborhoods – Why Knowledge of Self Defense is Vital to a Free Society (AoL 177)

During the civil unrest of 2020, there’s been a lot of talk about how to create safe neighborhoods for everyone. However, this isn’t a new topic by any means. In fact, it’s an issue that many cities have been dealing with for a number of decades.

For example, here in Indianapolis, we’re way ahead of the curve when it comes to homicides for the year. It’s only June and we have had over 100 people killed. This curve has been rising year after year.

Add to that the frustration people have with law enforcement and the systems in place for their accountability, and it only makes sense that there’s protests.

However, where many people draw the line is when those protests turn to violence. When protests turn to riots, that’s where the message starts getting lost.

So, if people want to make a change for the better, wouldn’t it make sense that they do so in non-threatening manner?

This session’s guest, Commander Dale Brown of the Threat Management Center in Detroit, MI, believes that’s the case. On top of this, through his experience of over 25 years, he also believes that when people know a bit about self protection, crime in neighborhoods tends to go down.

In this session, Veronica and I learn why this is the case, and what society can do to erase the man made construct of race all together.

If you’re a peace loving individual and have wanted to have your voice heard, then perhaps Dale’s message is for you.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What drew Dale to Detroit to teach the east side community how to defend themselves? 8:08
  • When lots of people were leaving Detroit during the recession, why did Dale stick around and continue to develop the Detroit Threat Management Center? 12:04
  • How does Dale see Detroit’s current renaissance playing a part in the rather peaceful protests they’re seeing? 19:50
  • Since race is a manmade construct, what are some steps we as a society can do to get rid of it? 30:44
  • How has Dale had to pivot during the pandemic? 35:11
  • What are three books he gifts to others or tells them about? 39:23
  • In the last few years, what’s something Dale’s started saying no to and why? 40:11
  • What is something that’s $100 or less that’s changed his life? 49:02
  • Is there anything he believed as an 18 year old but now realizes is completely inaccurate? 49:46
  • How can someone be a difference maker in their community? 51:17

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Something’s Off with Andrew Heaton Ep. 33 | Dale Brown Doesn’t Need a Gun | Guest: Commander Dale Brown

Something’s Off with Andrew Heaton Ep 69 | Race as a Social Construct | Guest: Commander Dale Brown

Introduction to the Threat Management Center on The Rock Newman Show

Threat Management in Startup Societies

Dale Brown – Detroit Threat Management Center – FULL CLASS at Anarchapulco


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

how to sell

Chris Spurvey – The Ambivert Advantage – How to Sell When You Don’t Like Sales (AoL 176)

For many people, the main reason they don’t start a business is simply because they don’t want to (or feel they can’t) sell. In fact, many of the most successful books in business are those that teach the reader how to sell. And interestingly, many of those books teach tactics that reinforce the reader’s perspective of sales. This perspective being that sales is all about bypassing objections that a potential buyer would have.

However, what I’ve learned in the last few years is that sales, when done right, is more about adding value or service to someone who needs a particular solution. Meaning that, if you’re looking to develop a sales process, it needs to include a phase where you can ask questions from the potential buyer. It also needs to include a point where you suggest the solution based on the buyer’s needs. And then, if they need help, they’ll ask for it.

This session’s guest, Chris Spurvey, is all about that process. And, in fact, he suggests that ambiverts, who are people who aren’t quite extroverts or introverts are the best equipped to do sales.

Interestingly enough, most people who can’t think of doing sales the “traditional” way, are, in fact, ambiverts.

In this session, we learn from Chris why ambiverts like him, have this special power to be super successful at giving people what they want.

If you’ve dreaded sales in the past because you don’t want to come across as being sleezy or pushy, then this chat is one you don’t want to miss.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Chris get over his initial perspective on sales? 12:19
  • If someone wants to change their perspective on how to sell, what kind of mindset shift would help directly with that? 19:21
  • What does he think about the concept of people trying to do the smallest amount of work for the greatest ROI when it comes to their effectiveness as a business owner? 25:34
  • Why does Chris believe business systems are so important? 29:04
  • What was the decision process like for Chris to write a book even though he didn’t see himself as an author? 33:25
  • Does he have advice for those who feel they’re being pressed to write a book but they don’t feel that they’re an author at heart? 37:50
  • What’s Chris’ pandemic pivot looking like and what has him excited about it? 40:27
  • Which song, book, and film would he add to the national curriculum? 44:55
  • Is there something he’s been recently learning about he’s excited to start implementing? 46:52
  • What’s something he’d like to do in his lifetime that no one knows about? 48:04
  • Is there something that’s changed his life for under $100? 48:50
  • What’s the secret to achieving personal freedom? 49:48

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

How to Sell – Business Begins When You Start a Conversation

Make Potential Clients More Invested in the Buying Process

What Your Customers are Actually Buying from You

3 Tips How to Break out of A Slump


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

getting ahead

Greg S. Reid – Ok, Now What? Tips For Getting Ahead in Life and Business After the Pandemic (AoL 175)

As the world heads back to a post pandemic normal, more people find themselves wondering about getting ahead of the new status quo.

As we move forward, once again many people are realizing (again) the future is uncertain. Just like security was a big concern after 9/11, corporate wellness is going to be a huge topic moving forward. Corporations, being the relatively static entities they are, prefer to have all their ducks in a row. The more predictable the future is, the better they look to their investors.

So one would think that part of the new status quo is going to be maintaining a healthy workplace and workforce. Is a business capable of properly reacting to potential future waves of this (and other) diseases?

For us creative entrepreneur types, we know that with uncertainty comes big opportunity. So that’s why in the last couple of months, my business partners and I have been working on starting a wellness consulting business.

If the corporations want to go digging for gold ( in wellness), then we’re more than happy to help them find the tools they need.

Even if you don’t have the expertise to capitalize directly on the new status quo, there will be more than enough room for to indirectly capitalize on it.

For example, perhaps you’re an artist. Is there a way for you to use the technology everyone has become accustomed to using to get more people around your work? (Yes, virtual art shows…)

As we speak with this session’s guest, Greg Reid, Veronica and I learn a little bit about the mindset he’s used in getting ahead himself – now and in the future.

If you’ve not heard from Greg before, then today might be one of those days which changes the trajectory of those that follow.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Greg get in a position where he was able to capitalize on opportunities when they came along? 8:50
  • What has having connections done for Greg? How can someone start getting ahead by building strategic connections? 17:46
  • How does he stay relevant to all the people who’s in the Switchboard? 21:48
  • From Greg’s perspective, why is good etiquette and preparedness so important to success? 24:07
  • What behaviors should people work on if they’re serious about building their own dream or an empire? 27:13
  • What’s Greg excited for in 2020? 35:23
  • Who are his current top 3 influencers who have helped him get to where he’s at today? 38:54
  • What gift does he like giving others? 39:57
  • How can someone tell the difference between a Credible Source vs someone who’s trying to fake it until they make it? 42:18
  • What’s advice out there is a disservice to youth? 43:21
  • What would be found in the “Guide to Being a Creative” handbook? 44:36
  • According to Greg, what’s it mean to live a life of Abundance? 46:07

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Greg Shares the Success Equation

Greg’s Personal Library

Jeff Binder’s Presentation at Secret Knock

Wake Up and Crush It Teaser


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

practicing mindfulness

Kelly DiNardo – Practicing Mindfulness in an Uncertain World: What Yoga can Teach Us about the Next New Economy with Kelly DiNardo (AoL 173)

In a an usual time like we’re going through right now, it’s easy to be hyper responsive to everything that’s going on around us. Practicing mindfulness is probably the last thing many folks are thinking about. In fact, I’d go on to say that many people are doing the opposite – they’re in a constant state of panic. They’re still focused on what we’ve been through, not where the world is going.

But can you blame them? Many who were hanging on a thread from their day job have found themselves in a lot of hurt right now. Even small business owners and farmers find themselves having to do things they never thought they’d have to.

What I’ve personally found out is this. If we can manage our stress in stressful times, then new solutions and new ways of looking at the world come more readily. We have to give ourselves room to find our own pandemic pivot. (Plus it always seems to me that survivors in zombie movies tend to see what the masses are doing, and do the opposite!)

In this conversation with Kelly DiNardo, we learn about a time where she herself had to pivot earlier in her career. While it wasn’t convenient at the time, it sure did prep her for future times of adversity.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What was Kelly’s “A-ha!” moments when it came to practicing mindfulness? 11:22
  • What was the process like for Kelly in putting together her Yoga business? 17:37
  • How does she find time to manage her two completely different businesses? 22:13
  • Based on how she runs her business, what opportunities has she seen to grow and expand her business? 26:54
  • What are her thoughts when it comes to achievement vs feeling shut in and scared during the pandemic? 33:13
  • Even though we’re dealing with the pandemic in 2020, what is Kelly still excited for this year? 39:24
  • What are Kelly’s top 3 influential podcasts she listens to? 41:23
  • In the last few years, is there something specific she’s learned to say no to? 42:35
  • Is there an issue more people should be talking about right now, yet hardly anyone is with the pandemic? 43:16
  • What’s a tip for traveling? 44:42
  • How can someone be a difference maker in their community? 48:02

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Kelly and Amy with Rosie Acosta on Practicing Mindfulness

Shannon Crow interviews Kelly on the Connected Yoga Teacher

Fit Bottomed Girls Podcast interview of Kelly and Amy

Sarah Boxx interviews Kelly on the No Labels, No Limits Show


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!