target audience

Joe Sanok – Being of Service to Your Audience – How to Create a Podcast for Your Target Audience (AoL 183)

When you’re starting anything in the business world, it’s a really good idea to know who your target audience (or avatar) is. Some businesses might have many options, while most actually have a handful or less.

Generally speaking, when you’re starting a podcast, it’s no different. Sure, there’s a few podcasts out there that practically anyone can listen to, but for the most part, shows need to be tailored to the audience. This is especially true if the host isn’t well known.

When this session’s guest, Joe Sanok, started his podcast, not many people knew who he was outside of his therapy work. However, with a podcast name of Practice of the Practice, it only makes sense that people who were looking to build their private practice would find his show.

In this session, Veronica and I chat with Joe about the importance of knowing your audience and successfully building a brand around their needs.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What lead Joe to realize he had to retire from his therapy practice to build his current business of Practice of the Practice? 9:49
  • How did he realize it was time to sell the therapy practice that he had been building for years? 13:44
  • What inspired Joe to start his podcast in the first place? 15:34
  • Is there anything in particular he’s learned by running a practice that he can apply to what he’s doing today? 17:16
  • What ideas does he think keep people back from creating something which has a high level of scale and influence? 18:56
  • When someone believes they have limits in their lives and business, what questions should they be asking themselves if they want to move forward? 20:47
  • How can someone make a podcast about an industry that might seem too limited in scope? 23:56
  • Are there key elements a new podcaster should consider if they’re starting a show in a particular niche? 26:25
  • Has Joe had to go through any particular pivots this year? 40:28
  • If he could add one song, one book, and one film to the national curriculum, what would they be? 42:35
  • What’s a message that’s out there which is a disservice to youth? 43:42
  • What’s something that costs less than $100 which has changed his life? 44:06
  • Is there something he’d like to do in his lifetime that no one knows about? 45:23
  • What’s the secret to achieving personal freedom? 45:54

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Joe Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTube
Cohost: Veronica Kirin
Powered By: Fizzle (Community for the Newpreneur!)
Kelly Higdon
Joe’s Course: Podcast Launch School
Fireball – Pit Bull
Michael Pollins – How to Change Your Mind
The Untold History of the United States
Griffin Wrap around microphone shield

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Fostering Aha Moments Through Slowing Down

Launching a Profitable Podcast

Tips on Building Your Business with Debbi Dachinger

How to Start a Million Dollar Practice with Kasey Compton on Practice of the Practice


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

day trading for beginners

Jason Brown – Day Trading for Beginners: How to Make Passive Income in the Stock Market (AoL 182)

When it comes to the stock market, the most knowledge people typically have is letting someone else manage their portfolio. Robert Kiyosaki strongly urges people not to do this because, generally speaking, those that do manage other people’s money do so in whatever way they can earn the most commission. So, where does someone look if they’re interested in finding out more about day trading for beginners?

For me, this has been an answer I’ve not been able to find a solution to for the entirety of this show. We’ve had plenty of guests who have built their businesses in the B quadrant, and we’ve had several reality stars who have built a great portfolio in the I quadrant. However, we’ve never had an expert on whose focus is helping those who want to build wealth through paper assets.

Until now.

More often than not, people generally build an S quadrant business, scale it through the B quadrant, and then take their profits and buy assets in the I quadrant.

However, there’s no rule that says you can’t start slowly in the I quadrant and then build a business helping others do the same in the B quadrant. In this session Andy and I learn how our guest Jason Brown ended up doing just that with The Brown Report and Power Trades University.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Jason get started in the stock market? 13:14
  • How does someone know if they’re investing in a good investment in financial education? 20:59
  • Why should someone even think about passive income in general? 27:06
  • What are some keywords someone who wants to make money on the stock market should be paying attention to? 29:51
  • What kind of personal traits should someone have if they’re considering getting involved with the stock market? 32:37
  • Is there something specific about Jason’s process that works for him and others? 38:05
  • How can someone convert their business’ profits into another revenue stream successfully? 41:33
  • What is Jason looking forward to in his business and the market? 45:48
  • Which podcasts are his top 3 most influential? 47:37
  • Is there something he’s gotten better at saying no to? 48:43
  • What’s something he’s learned about recently and excited to implement? 50:49
  • What is one concept every high school student must know? 52:32
  • Is there a secret to living a life of abundance? 54:28

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Jason Online: Website, Power Trade University, Facebook, LinkedIn, Twitter, Instagram, YouTube
Cohost: Andy Dix
Powered By: Kennected
Science of Getting Rich
Increase Your Financial IQ
Think and Grow Rich
SPI Podcast
Amy Porterfield’s Marketing Made Easy
Rick Mulready – Art of Online Business

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

8 Types of Income

Money Monday Ep. 7: Learn to Trade Options

Robinhood Investing Tutorial

Cashflow Quadrant Explained: Going from Employee to Investor


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

How to Get on TV: Using Your Story to Gain Interest in Your Business with Sabrina Santucci (AoL 181)

On the show, we’ve asked several of ours guests a particular question when we know they’ve had the answer. And that question is simply this “How did you get on TV?”

Interestingly, there’s been a few different answers. But the one thing which was common between all of them was that they had a compelling story. The other part was that they networked into the spot.

Now, I get what that means. It means that you either found someone you knew who knew the person you were trying to connect with. Or, you randomly connected with someone who could get you on. One’s a little more intentional, however, both have the same result.

However, what if you don’t know where to start in doing that? Sure, there’s courses that can teach you how to network with the right people. But wouldn’t it be easier if you could just reach out to someone who could help?

If you believe you’re looking for that kind of person, then today’s guest is someone you should connect with.

Sabrina Santucci has the network and the skillset to help you on local TV and potentially help you go national. As she says, there’s different strategies for each.

Listen in as Veronica and I learn more about the key things we need to keep in mind as we look to get on TV.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How’d Sabrina end up in journalism? 8:52
  • What helped her realize that she should strike out on her own? 9:46
  • Has the freedom of the local TV affiliate been taken away as media companies grow? 11:57
  • Has she had a process of building “hype” for stories she’s done in the newsroom? 15:07
  • What does Sabrina recommend for pivot businesses who want to build more cohesion with their audience? 19:22
  • If someone wants to be featured on their local morning show, how should they go about doing that? 24:31
  • What are some tips Sabrina has for someone who’s new to media? 28:42
  • Who are three influencers or teachers who’ve helped her get to where she’s at in life? 33:19
  • What is her favorite social custom? 34:37
  • What’s something she’d like to do but no one knows about? 35:44
  • How can someone be a difference maker in their community? 36:13

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Sabrina Online: Website, Facebook, LinkedIn
Cohost: Veronica Kirin
Powered By: Uncover Your Personal Mission

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Chicago Housing Authority Joins Santa for a Day

Blind Sailor Set to Compete During Independence Cup, US Para Sailing Championship

Sabrina’s Demo Reel May 2019


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

social influencer

Rohan Kale – So You Want to be a Social Influencer?: A Look at Social Media Marketing in 2020 and Beyond (AoL 179)

Today, more than ever, videos play a large part in social media marketing. If you have a goal of becoming a social influencer, there’s a pretty good chance you’ll need to know how to not only make but produce good quality content to attract people to be part of your audience.

Here’s the catch, though. Not all business owners want to be social influencers. In fact, many business owners might prefer to stay out of that particular limelight because they feel that it would take even more time to make that extra content. Time they could be spending doing what works and less experimenting with new content.

So how does someone who prefers to work their craft and/or work 1 on 1 with their clients, find the time to create and edit this new content?

Well, truth is, they need to bring in someone who has a proven process to attract the right type of audience.

Our guest, Rohan Kale, fits the bill. Personally, I call him more of a social media marketing architect. Not only does he has the process down, but like an architect, hires out the in person work to local videographers.

It’s a really fascinating business model.

In this session, Andy and I learn how he got started in business and what about his approach makes his process a winner today and in the future.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Rohan’s choice to go to business school eventually lead to starting his own business? 14:31
  • When it comes to building a business, is it worth becoming a social influencer first or should it be a focus in fortune? 20:17
  • How can someone increase their lead generation with a limited budget? 22:00
  • How do you shift the thought of online marketing being a gamble to a one where you know it has a given ROI? 25:18
  • What factors should a business owner consider when they’re determining whether to stay localized or go global with their marketing? 26:48
  • For someone who has an in person based business, how does Rohan make his business work from the other side of the world? 29:39
  • What mistakes does Rohan commonly see with those who want to be a social influencer? 31:40
  • What are three tips he’d recommend to those who are looking to expand their reach and influence? 33:10
  • How has the pandemic affected his business? 38:16
  • What is one song, one book, and one film Rohan he’d add to the curriculum in school? 39:53
  • What’s the best advice he’s ever received? 46:25
  • What new belief, behavior, or habit has most improved his life? 47:35
  • What is something people don’t realize is a huge waste of money? 49:14
  • How can someone be a difference maker in their community? 51:33

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Rohan Online: Website, Facebook, LinkedIn, Twitter, YouTube
Cohost: Andy Dix
Powered By: Fizzle (Start get started for free today!)
CBS Sunday Morning Story on the Workplace
Pursuit of Happyness (Will Smith)
Conversations with God by Neale Donald Walsch
Bollywood Music videos mentioned by Rohan: Dilko Ko Tumse pyar hua and Yaaron
Malhari – My go to Bollywood music video

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Introduction to Rohan’s Agency

The Basics of Video Marketing

How to Create Your LinkedIn Profile

How to Pivot in Adversity


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

safe neighborhoods

Dale Brown – Creating Safe Neighborhoods – Why Knowledge of Self Defense is Vital to a Free Society (AoL 177)

During the civil unrest of 2020, there’s been a lot of talk about how to create safe neighborhoods for everyone. However, this isn’t a new topic by any means. In fact, it’s an issue that many cities have been dealing with for a number of decades.

For example, here in Indianapolis, we’re way ahead of the curve when it comes to homicides for the year. It’s only June and we have had over 100 people killed. This curve has been rising year after year.

Add to that the frustration people have with law enforcement and the systems in place for their accountability, and it only makes sense that there’s protests.

However, where many people draw the line is when those protests turn to violence. When protests turn to riots, that’s where the message starts getting lost.

So, if people want to make a change for the better, wouldn’t it make sense that they do so in non-threatening manner?

This session’s guest, Commander Dale Brown of the Threat Management Center in Detroit, MI, believes that’s the case. On top of this, through his experience of over 25 years, he also believes that when people know a bit about self protection, crime in neighborhoods tends to go down.

In this session, Veronica and I learn why this is the case, and what society can do to erase the man made construct of race all together.

If you’re a peace loving individual and have wanted to have your voice heard, then perhaps Dale’s message is for you.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What drew Dale to Detroit to teach the east side community how to defend themselves? 8:08
  • When lots of people were leaving Detroit during the recession, why did Dale stick around and continue to develop the Detroit Threat Management Center? 12:04
  • How does Dale see Detroit’s current renaissance playing a part in the rather peaceful protests they’re seeing? 19:50
  • Since race is a manmade construct, what are some steps we as a society can do to get rid of it? 30:44
  • How has Dale had to pivot during the pandemic? 35:11
  • What are three books he gifts to others or tells them about? 39:23
  • In the last few years, what’s something Dale’s started saying no to and why? 40:11
  • What is something that’s $100 or less that’s changed his life? 49:02
  • Is there anything he believed as an 18 year old but now realizes is completely inaccurate? 49:46
  • How can someone be a difference maker in their community? 51:17

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Something’s Off with Andrew Heaton Ep. 33 | Dale Brown Doesn’t Need a Gun | Guest: Commander Dale Brown

Something’s Off with Andrew Heaton Ep 69 | Race as a Social Construct | Guest: Commander Dale Brown

Introduction to the Threat Management Center on The Rock Newman Show

Threat Management in Startup Societies

Dale Brown – Detroit Threat Management Center – FULL CLASS at Anarchapulco


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

how to sell

Chris Spurvey – The Ambivert Advantage – How to Sell When You Don’t Like Sales (AoL 176)

For many people, the main reason they don’t start a business is simply because they don’t want to (or feel they can’t) sell. In fact, many of the most successful books in business are those that teach the reader how to sell. And interestingly, many of those books teach tactics that reinforce the reader’s perspective of sales. This perspective being that sales is all about bypassing objections that a potential buyer would have.

However, what I’ve learned in the last few years is that sales, when done right, is more about adding value or service to someone who needs a particular solution. Meaning that, if you’re looking to develop a sales process, it needs to include a phase where you can ask questions from the potential buyer. It also needs to include a point where you suggest the solution based on the buyer’s needs. And then, if they need help, they’ll ask for it.

This session’s guest, Chris Spurvey, is all about that process. And, in fact, he suggests that ambiverts, who are people who aren’t quite extroverts or introverts are the best equipped to do sales.

Interestingly enough, most people who can’t think of doing sales the “traditional” way, are, in fact, ambiverts.

In this session, we learn from Chris why ambiverts like him, have this special power to be super successful at giving people what they want.

If you’ve dreaded sales in the past because you don’t want to come across as being sleezy or pushy, then this chat is one you don’t want to miss.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Chris get over his initial perspective on sales? 12:19
  • If someone wants to change their perspective on how to sell, what kind of mindset shift would help directly with that? 19:21
  • What does he think about the concept of people trying to do the smallest amount of work for the greatest ROI when it comes to their effectiveness as a business owner? 25:34
  • Why does Chris believe business systems are so important? 29:04
  • What was the decision process like for Chris to write a book even though he didn’t see himself as an author? 33:25
  • Does he have advice for those who feel they’re being pressed to write a book but they don’t feel that they’re an author at heart? 37:50
  • What’s Chris’ pandemic pivot looking like and what has him excited about it? 40:27
  • Which song, book, and film would he add to the national curriculum? 44:55
  • Is there something he’s been recently learning about he’s excited to start implementing? 46:52
  • What’s something he’d like to do in his lifetime that no one knows about? 48:04
  • Is there something that’s changed his life for under $100? 48:50
  • What’s the secret to achieving personal freedom? 49:48

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

How to Sell – Business Begins When You Start a Conversation

Make Potential Clients More Invested in the Buying Process

What Your Customers are Actually Buying from You

3 Tips How to Break out of A Slump


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

getting ahead

Greg S. Reid – Ok, Now What? Tips For Getting Ahead in Life and Business After the Pandemic (AoL 175)

As the world heads back to a post pandemic normal, more people find themselves wondering about getting ahead of the new status quo.

As we move forward, once again many people are realizing (again) the future is uncertain. Just like security was a big concern after 9/11, corporate wellness is going to be a huge topic moving forward. Corporations, being the relatively static entities they are, prefer to have all their ducks in a row. The more predictable the future is, the better they look to their investors.

So one would think that part of the new status quo is going to be maintaining a healthy workplace and workforce. Is a business capable of properly reacting to potential future waves of this (and other) diseases?

For us creative entrepreneur types, we know that with uncertainty comes big opportunity. So that’s why in the last couple of months, my business partners and I have been working on starting a wellness consulting business.

If the corporations want to go digging for gold ( in wellness), then we’re more than happy to help them find the tools they need.

Even if you don’t have the expertise to capitalize directly on the new status quo, there will be more than enough room for to indirectly capitalize on it.

For example, perhaps you’re an artist. Is there a way for you to use the technology everyone has become accustomed to using to get more people around your work? (Yes, virtual art shows…)

As we speak with this session’s guest, Greg Reid, Veronica and I learn a little bit about the mindset he’s used in getting ahead himself – now and in the future.

If you’ve not heard from Greg before, then today might be one of those days which changes the trajectory of those that follow.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Greg get in a position where he was able to capitalize on opportunities when they came along? 8:50
  • What has having connections done for Greg? How can someone start getting ahead by building strategic connections? 17:46
  • How does he stay relevant to all the people who’s in the Switchboard? 21:48
  • From Greg’s perspective, why is good etiquette and preparedness so important to success? 24:07
  • What behaviors should people work on if they’re serious about building their own dream or an empire? 27:13
  • What’s Greg excited for in 2020? 35:23
  • Who are his current top 3 influencers who have helped him get to where he’s at today? 38:54
  • What gift does he like giving others? 39:57
  • How can someone tell the difference between a Credible Source vs someone who’s trying to fake it until they make it? 42:18
  • What’s advice out there is a disservice to youth? 43:21
  • What would be found in the “Guide to Being a Creative” handbook? 44:36
  • According to Greg, what’s it mean to live a life of Abundance? 46:07

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Greg Shares the Success Equation

Greg’s Personal Library

Jeff Binder’s Presentation at Secret Knock

Wake Up and Crush It Teaser


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!