target audience

Joe Sanok – Being of Service to Your Audience – How to Create a Podcast for Your Target Audience (AoL 183)

When you’re starting anything in the business world, it’s a really good idea to know who your target audience (or avatar) is. Some businesses might have many options, while most actually have a handful or less.

Generally speaking, when you’re starting a podcast, it’s no different. Sure, there’s a few podcasts out there that practically anyone can listen to, but for the most part, shows need to be tailored to the audience. This is especially true if the host isn’t well known.

When this session’s guest, Joe Sanok, started his podcast, not many people knew who he was outside of his therapy work. However, with a podcast name of Practice of the Practice, it only makes sense that people who were looking to build their private practice would find his show.

In this session, Veronica and I chat with Joe about the importance of knowing your audience and successfully building a brand around their needs.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What lead Joe to realize he had to retire from his therapy practice to build his current business of Practice of the Practice? 9:49
  • How did he realize it was time to sell the therapy practice that he had been building for years? 13:44
  • What inspired Joe to start his podcast in the first place? 15:34
  • Is there anything in particular he’s learned by running a practice that he can apply to what he’s doing today? 17:16
  • What ideas does he think keep people back from creating something which has a high level of scale and influence? 18:56
  • When someone believes they have limits in their lives and business, what questions should they be asking themselves if they want to move forward? 20:47
  • How can someone make a podcast about an industry that might seem too limited in scope? 23:56
  • Are there key elements a new podcaster should consider if they’re starting a show in a particular niche? 26:25
  • Has Joe had to go through any particular pivots this year? 40:28
  • If he could add one song, one book, and one film to the national curriculum, what would they be? 42:35
  • What’s a message that’s out there which is a disservice to youth? 43:42
  • What’s something that costs less than $100 which has changed his life? 44:06
  • Is there something he’d like to do in his lifetime that no one knows about? 45:23
  • What’s the secret to achieving personal freedom? 45:54

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Joe Online: Website, Facebook, LinkedIn, Twitter, Instagram, YouTube
Cohost: Veronica Kirin
Powered By: Fizzle (Community for the Newpreneur!)
Kelly Higdon
Joe’s Course: Podcast Launch School
Fireball – Pit Bull
Michael Pollins – How to Change Your Mind
The Untold History of the United States
Griffin Wrap around microphone shield

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Fostering Aha Moments Through Slowing Down

Launching a Profitable Podcast

Tips on Building Your Business with Debbi Dachinger

How to Start a Million Dollar Practice with Kasey Compton on Practice of the Practice


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

day trading for beginners

Jason Brown – Day Trading for Beginners: How to Make Passive Income in the Stock Market (AoL 182)

When it comes to the stock market, the most knowledge people typically have is letting someone else manage their portfolio. Robert Kiyosaki strongly urges people not to do this because, generally speaking, those that do manage other people’s money do so in whatever way they can earn the most commission. So, where does someone look if they’re interested in finding out more about day trading for beginners?

For me, this has been an answer I’ve not been able to find a solution to for the entirety of this show. We’ve had plenty of guests who have built their businesses in the B quadrant, and we’ve had several reality stars who have built a great portfolio in the I quadrant. However, we’ve never had an expert on whose focus is helping those who want to build wealth through paper assets.

Until now.

More often than not, people generally build an S quadrant business, scale it through the B quadrant, and then take their profits and buy assets in the I quadrant.

However, there’s no rule that says you can’t start slowly in the I quadrant and then build a business helping others do the same in the B quadrant. In this session Andy and I learn how our guest Jason Brown ended up doing just that with The Brown Report and Power Trades University.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Jason get started in the stock market? 13:14
  • How does someone know if they’re investing in a good investment in financial education? 20:59
  • Why should someone even think about passive income in general? 27:06
  • What are some keywords someone who wants to make money on the stock market should be paying attention to? 29:51
  • What kind of personal traits should someone have if they’re considering getting involved with the stock market? 32:37
  • Is there something specific about Jason’s process that works for him and others? 38:05
  • How can someone convert their business’ profits into another revenue stream successfully? 41:33
  • What is Jason looking forward to in his business and the market? 45:48
  • Which podcasts are his top 3 most influential? 47:37
  • Is there something he’s gotten better at saying no to? 48:43
  • What’s something he’s learned about recently and excited to implement? 50:49
  • What is one concept every high school student must know? 52:32
  • Is there a secret to living a life of abundance? 54:28

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Jason Online: Website, Power Trade University, Facebook, LinkedIn, Twitter, Instagram, YouTube
Cohost: Andy Dix
Powered By: Kennected
Science of Getting Rich
Increase Your Financial IQ
Think and Grow Rich
SPI Podcast
Amy Porterfield’s Marketing Made Easy
Rick Mulready – Art of Online Business

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

8 Types of Income

Money Monday Ep. 7: Learn to Trade Options

Robinhood Investing Tutorial

Cashflow Quadrant Explained: Going from Employee to Investor


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

How to Get on TV: Using Your Story to Gain Interest in Your Business with Sabrina Santucci (AoL 181)

On the show, we’ve asked several of ours guests a particular question when we know they’ve had the answer. And that question is simply this “How did you get on TV?”

Interestingly, there’s been a few different answers. But the one thing which was common between all of them was that they had a compelling story. The other part was that they networked into the spot.

Now, I get what that means. It means that you either found someone you knew who knew the person you were trying to connect with. Or, you randomly connected with someone who could get you on. One’s a little more intentional, however, both have the same result.

However, what if you don’t know where to start in doing that? Sure, there’s courses that can teach you how to network with the right people. But wouldn’t it be easier if you could just reach out to someone who could help?

If you believe you’re looking for that kind of person, then today’s guest is someone you should connect with.

Sabrina Santucci has the network and the skillset to help you on local TV and potentially help you go national. As she says, there’s different strategies for each.

Listen in as Veronica and I learn more about the key things we need to keep in mind as we look to get on TV.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How’d Sabrina end up in journalism? 8:52
  • What helped her realize that she should strike out on her own? 9:46
  • Has the freedom of the local TV affiliate been taken away as media companies grow? 11:57
  • Has she had a process of building “hype” for stories she’s done in the newsroom? 15:07
  • What does Sabrina recommend for pivot businesses who want to build more cohesion with their audience? 19:22
  • If someone wants to be featured on their local morning show, how should they go about doing that? 24:31
  • What are some tips Sabrina has for someone who’s new to media? 28:42
  • Who are three influencers or teachers who’ve helped her get to where she’s at in life? 33:19
  • What is her favorite social custom? 34:37
  • What’s something she’d like to do but no one knows about? 35:44
  • How can someone be a difference maker in their community? 36:13

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Sabrina Online: Website, Facebook, LinkedIn
Cohost: Veronica Kirin
Powered By: Uncover Your Personal Mission

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Chicago Housing Authority Joins Santa for a Day

Blind Sailor Set to Compete During Independence Cup, US Para Sailing Championship

Sabrina’s Demo Reel May 2019


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

business team

Dirk van Reenen – A Great Challenge Means Great Opportunity – How to Build a Pivot Ready Business Team from Day 1 (AoL 180)

For a lot of business owners, the pandemic has cost them their livelihood. For example, Yelp! recently shared that 55% of the businesses using their platform which closed down due to the pandemic aren’t coming back. What’s a business team to do when you’re looking at those kinds of numbers? How can you avoid having to close down?

The answer, I believe, is all about being able to make a pivot. And this is something we’ve been discussing in great detail on the show.

Unfortunately, for some business teams, pivoting might not be too obvious. Sure, curb service and delivery for some restaurants makes sense, but what if your restaurant wasn’t so much a restaurant, but a bar? What if you’re reliant on a market that’s not doing so great right now such as realty?

Today’s guest, Dirk van Reenen, excels at helping teams focus on the foundations of business and how they scale their businesses in ways that they might not have noticed before. In fact, with the future looking like things will be changing faster and faster, it’s important that all businesses know how to quickly pivot.

So what does that look like? Well, the first thing is all about building the right team – and that’s where today’s conversation takes us.

Listen in as Andy and I learn more about Dirk’s business BERGflow and how it might benefit those of us going through or preparing to go through a hard time.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What’s the path that Dirk followed to eventually starting BERGFlow? 9:45
  • Where did the name BERGFlow come from? 15:20
  • What are some things people need to consider when building a team as a solopreneur? 20:24
  • What challenges does remote work give to a group who’s forming into an effective team? 26:50
  • If a leader finds themselves in a situation where there’s trust issue in the team, how can they get back some of the control in their group? 32:02
  • According to Dirk, what’s the importance of a business team building something worthwhile? 38:54
  • What kind of things is Dirk looking forward to as we move into a different world post-pandemic? 45:40
  • What’s the best advice he’s ever received? 51:40
  • Which three books does he gift or tell others about? 52:11
  • What’s the smallest decision he’s made that has had the largest impact in his life? 54:22
  • What’s one thing all high school students must know? 59:01
  • What’s the secret to achieving personal freedom? 1:01:41

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Dirk Online: Website, Facebook, LinkedIn, Instagram, YouTube
Cohost: Andy Dix
Powered By: Kennected
Documentary – Happy – (Flow in BERGfow comes from this documentary)
Rocketfuel – Visionary / Operator (or Integrator) relationship
David Osborn- Dirk’s Mentor
e-myth revisited
Chris Tuff AoL Interview
Think and Grow Rich
The Fish that Ate the Whale
The Road Less Stupid – Keith Cunningham
Loving What Is – Byron Katie

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

How to Navigate the Early Stages of Shift

Adapting to the Shift

Where is the Bottom of This?

What are you doing to Pivot and Move Forward?


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

social influencer

Rohan Kale – So You Want to be a Social Influencer?: A Look at Social Media Marketing in 2020 and Beyond (AoL 179)

Today, more than ever, videos play a large part in social media marketing. If you have a goal of becoming a social influencer, there’s a pretty good chance you’ll need to know how to not only make but produce good quality content to attract people to be part of your audience.

Here’s the catch, though. Not all business owners want to be social influencers. In fact, many business owners might prefer to stay out of that particular limelight because they feel that it would take even more time to make that extra content. Time they could be spending doing what works and less experimenting with new content.

So how does someone who prefers to work their craft and/or work 1 on 1 with their clients, find the time to create and edit this new content?

Well, truth is, they need to bring in someone who has a proven process to attract the right type of audience.

Our guest, Rohan Kale, fits the bill. Personally, I call him more of a social media marketing architect. Not only does he has the process down, but like an architect, hires out the in person work to local videographers.

It’s a really fascinating business model.

In this session, Andy and I learn how he got started in business and what about his approach makes his process a winner today and in the future.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Rohan’s choice to go to business school eventually lead to starting his own business? 14:31
  • When it comes to building a business, is it worth becoming a social influencer first or should it be a focus in fortune? 20:17
  • How can someone increase their lead generation with a limited budget? 22:00
  • How do you shift the thought of online marketing being a gamble to a one where you know it has a given ROI? 25:18
  • What factors should a business owner consider when they’re determining whether to stay localized or go global with their marketing? 26:48
  • For someone who has an in person based business, how does Rohan make his business work from the other side of the world? 29:39
  • What mistakes does Rohan commonly see with those who want to be a social influencer? 31:40
  • What are three tips he’d recommend to those who are looking to expand their reach and influence? 33:10
  • How has the pandemic affected his business? 38:16
  • What is one song, one book, and one film Rohan he’d add to the curriculum in school? 39:53
  • What’s the best advice he’s ever received? 46:25
  • What new belief, behavior, or habit has most improved his life? 47:35
  • What is something people don’t realize is a huge waste of money? 49:14
  • How can someone be a difference maker in their community? 51:33

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Rohan Online: Website, Facebook, LinkedIn, Twitter, YouTube
Cohost: Andy Dix
Powered By: Fizzle (Start get started for free today!)
CBS Sunday Morning Story on the Workplace
Pursuit of Happyness (Will Smith)
Conversations with God by Neale Donald Walsch
Bollywood Music videos mentioned by Rohan: Dilko Ko Tumse pyar hua and Yaaron
Malhari – My go to Bollywood music video

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Introduction to Rohan’s Agency

The Basics of Video Marketing

How to Create Your LinkedIn Profile

How to Pivot in Adversity


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

greater success

Dr. Ryan Gottfredson – Unlocking Greater Success – How We Can Move From a Fixed Mindset to One of Growth (AoL 178)

When we have the discussion about achievement and having greater success, many times we go straight to tactics and tools as the answer. Or, if we know better, maybe we’ll take a look at our vision and mission and see if it needs to be tweaked a bit.

One thing we often skip over, however, is our mindset. As we’ve been learning in the show recently, mindsets can be seen as the lenses we see the world in. And there’s a lot of talk about going from negative mindsets to more positive alternatives.

Most of the time, though, this has been a bit of nebulous concept. Especially, when we don’t know where we’re currently at and how we can improve from there.

However, in this session, our goal is to bring that conversation down to reality a bit.

Our guest, Dr. Ryan Gottfredson, has spent over five years looking at the knowledge and data on what it means to go from good to great when it comes to mindsets. And what he’s found is that mindsets can actually be quantifiable.

Through his assessment and book, Success Mindsets, we have a way to find out where we’re at in our positive and negative mindsets and have a plan to move all our

If you’ve been searching for an assessment to help you get more clarity on where you should go in your self development journey, this is a great place to start.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • How did Ryan end up in the Organizational Behavior field and later looking at mindsets? 10:06
  • Why does he look at mindsets versus personalities? 13:44
  • What are the four opposing mindsets that we can encounter in the world? 16:57
  • How do the results of Gallup’s annual poll on leadership tie into Ryan’s research? 21:42
  • How do we as leaders become the better version of ourselves so we can inspire our followers to be their best? 24:04
  • Is there a way to make sure we don’t fall into self protective stress and keep in a growth mindset? 26:03
  • What exercises can someone do to keep them in a growth mindset? 29:09
  • Does Ryan feel that his new growth mindset is his new default setting or will he have to continue to reinforce it over time? 32:50
  • What role does a coach play in helping someone improve their mindset? 35:37
  • What benefits can someone expect from reading Ryan’s book “Success Mindsets“? 36:43
  • When it comes to the word agile, what does it mean at the individual level? 38:16
  • What has Ryan been doing as part of his pandemic pivot? 41:58
  • How infectious are mindsets when it comes to other people? 43:43
  • What are Ryan’s top 3 favorite books he gifts or tells others about? 45:24
  • When you become overwhelmed or unfocused, what does he do? 46:49
  • If he were to run a business or do a job for a day that he’s currently not, what would it be? 47:51
  • What’s the smallest decision Ryan’s made that’s had the greatest impact on his life? 48:31
  • How can someone be a difference maker in their community? 49:39

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Ryan Online: Website, Facebook, LinkedIn, Instagram, YouTube
Cohost: Andy Dix
Powered By: Kennected (Save $500 on your onboarding call by using this link!)
Andy’s Interview of Mel McMahon
AoL Interview with Chris Tuff
Viktor Frankl – Man’s Search for Meaning
5 Minute Journal App
Bonds that Make Us Free – Terry Warner
Creativity Inc – Ed Catmull
High Performance Habits – Brendon Burchard

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

The Power of the Collective Mindset Report

Introduction to the Digital Mindset Coach

Ryan is Interviewed by Sagi Shrieber

Ryan’s Interview with TJ Hoisington


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!

safe neighborhoods

Dale Brown – Creating Safe Neighborhoods – Why Knowledge of Self Defense is Vital to a Free Society (AoL 177)

During the civil unrest of 2020, there’s been a lot of talk about how to create safe neighborhoods for everyone. However, this isn’t a new topic by any means. In fact, it’s an issue that many cities have been dealing with for a number of decades.

For example, here in Indianapolis, we’re way ahead of the curve when it comes to homicides for the year. It’s only June and we have had over 100 people killed. This curve has been rising year after year.

Add to that the frustration people have with law enforcement and the systems in place for their accountability, and it only makes sense that there’s protests.

However, where many people draw the line is when those protests turn to violence. When protests turn to riots, that’s where the message starts getting lost.

So, if people want to make a change for the better, wouldn’t it make sense that they do so in non-threatening manner?

This session’s guest, Commander Dale Brown of the Threat Management Center in Detroit, MI, believes that’s the case. On top of this, through his experience of over 25 years, he also believes that when people know a bit about self protection, crime in neighborhoods tends to go down.

In this session, Veronica and I learn why this is the case, and what society can do to erase the man made construct of race all together.

If you’re a peace loving individual and have wanted to have your voice heard, then perhaps Dale’s message is for you.

Enjoy!

SPECIFICALLY, YOU’LL FIND OUT MORE ABOUT:

  • What drew Dale to Detroit to teach the east side community how to defend themselves? 8:08
  • When lots of people were leaving Detroit during the recession, why did Dale stick around and continue to develop the Detroit Threat Management Center? 12:04
  • How does Dale see Detroit’s current renaissance playing a part in the rather peaceful protests they’re seeing? 19:50
  • Since race is a manmade construct, what are some steps we as a society can do to get rid of it? 30:44
  • How has Dale had to pivot during the pandemic? 35:11
  • What are three books he gifts to others or tells them about? 39:23
  • In the last few years, what’s something Dale’s started saying no to and why? 40:11
  • What is something that’s $100 or less that’s changed his life? 49:02
  • Is there anything he believed as an 18 year old but now realizes is completely inaccurate? 49:46
  • How can someone be a difference maker in their community? 51:17

ITEMS and PEOPLE MENTIONED IN THIS EPISODE:

Right click here and save-as to download this episode to your computer.

SHOW NOTE EXTRAS:

Something’s Off with Andrew Heaton Ep. 33 | Dale Brown Doesn’t Need a Gun | Guest: Commander Dale Brown

Something’s Off with Andrew Heaton Ep 69 | Race as a Social Construct | Guest: Commander Dale Brown

Introduction to the Threat Management Center on The Rock Newman Show

Threat Management in Startup Societies

Dale Brown – Detroit Threat Management Center – FULL CLASS at Anarchapulco


Thanks for Listening!

Thanks so much for joining us again this week. Have some feedback you’d like to share? Leave a note in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the top of the post.

Also, please leave an honest review for The AoL Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions feel free to email them over via the email mentioned in the show or by our contact form.

And finally, don’t forget to subscribe to the show on CastboxiTunesStitcherPodBean, and/or Google Play Music. It’s absolutely free to do so.

A huge thank-you to you guys for joining us!

Cheers!