target audience

Joe Sanok – Being of Service to Your Audience – How to Create a Podcast for Your Target Audience (AoL 183)

When you’re starting anything in the business world, it’s a really good idea to know who your target audience (or avatar) is. Some businesses might have many options, while most actually have a handful or less. Generally speaking, when you’re starting a podcast, it’s no different. Sure, there’s a few podcasts out there that practically […]

day trading for beginners

Jason Brown – Day Trading for Beginners: How to Make Passive Income in the Stock Market (AoL 182)

When it comes to the stock market, the most knowledge people typically have is letting someone else manage their portfolio. Robert Kiyosaki strongly urges people not to do this because, generally speaking, those that do manage other people’s money do so in whatever way they can earn the most commission. So, where does someone look […]

How to Get on TV: Using Your Story to Gain Interest in Your Business with Sabrina Santucci (AoL 181)

On the show, we’ve asked several of ours guests a particular question when we know they’ve had the answer. And that question is simply this “How did you get on TV?” Interestingly, there’s been a few different answers. But the one thing which was common between all of them was that they had a compelling […]

business team

Dirk van Reenen – A Great Challenge Means Great Opportunity – How to Build a Pivot Ready Business Team from Day 1 (AoL 180)

For a lot of business owners, the pandemic has cost them their livelihood. For example, Yelp! recently shared that 55% of the businesses using their platform which closed down due to the pandemic aren’t coming back. What’s a business team to do when you’re looking at those kinds of numbers? How can you avoid having […]

social influencer

Rohan Kale – So You Want to be a Social Influencer?: A Look at Social Media Marketing in 2020 and Beyond (AoL 179)

Today, more than ever, videos play a large part in social media marketing. If you have a goal of becoming a social influencer, there’s a pretty good chance you’ll need to know how to not only make but produce good quality content to attract people to be part of your audience. Here’s the catch, though. […]

greater success

Dr. Ryan Gottfredson – Unlocking Greater Success – How We Can Move From a Fixed Mindset to One of Growth (AoL 178)

When we have the discussion about achievement and having greater success, many times we go straight to tactics and tools as the answer. Or, if we know better, maybe we’ll take a look at our vision and mission and see if it needs to be tweaked a bit. One thing we often skip over, however, […]

safe neighborhoods

Dale Brown – Creating Safe Neighborhoods – Why Knowledge of Self Defense is Vital to a Free Society (AoL 177)

During the civil unrest of 2020, there’s been a lot of talk about how to create safe neighborhoods for everyone. However, this isn’t a new topic by any means. In fact, it’s an issue that many cities have been dealing with for a number of decades. For example, here in Indianapolis, we’re way ahead of […]

how to sell

Chris Spurvey – The Ambivert Advantage – How to Sell When You Don’t Like Sales (AoL 176)

For many people, the main reason they don’t start a business is simply because they don’t want to (or feel they can’t) sell. In fact, many of the most successful books in business are those that teach the reader how to sell. And interestingly, many of those books teach tactics that reinforce the reader’s perspective […]

getting ahead

Greg S. Reid – Ok, Now What? Tips For Getting Ahead in Life and Business After the Pandemic (AoL 175)

As the world heads back to a post pandemic normal, more people find themselves wondering about getting ahead of the new status quo. As we move forward, once again many people are realizing (again) the future is uncertain. Just like security was a big concern after 9/11, corporate wellness is going to be a huge […]

millennials and gen z

Chris Tuff – Millennials and Gen Z in the Workplace: What to Expect in a Post Pandemic World (AoL 174)

Here it is 2020, and a good part of the population scratches their head when the subject of Millennials and Gen Z comes up. With the pandemic completely changing how things are done in the working world for the foreseeable future, it would seem that these generations are going to be the ones left picking […]