stephan seyfert

AoL 036: Going from Good to Great in Business Coaching with Stephan Seyfert

When people think of the labels consultant, coach, or teacher, they often think of the same type of person. Someone that instructs and helps others. However, each one of these labels are actually different than one another. The consultant uses their skill set to help their client. The coach helps bring the client to a solution by asking the right questions. While the teacher uses both skills to help their students learn and apply what’s being taught in the classroom.

As far back as I can remember, I’ve always found myself being all three in one way or another. I’ve been the tech person when it comes to helping friends and family with their computers. I’ve always been the listening ear when people are trying to fix a problem in their life – helping them with problems they might not see right in front of them. And I have that uncanny ability to be able to mix the two and teach complex topics. Hence why I taught algebra for a couple of years.

I was quite amazed when I found out that each is it’s own separate skill.

For today’s guest, coaching has been something that he’s been utilizing for sometime as well. In fact, you’ll find out that when he started coaching people professionally, he was simply relaying information that he essentially had just learned in his classes in college. However, he found that he had a passion for it and he’s made it his full time career.

In this session, we’ll learn how he got into coaching in the first place. How it’s helped him along in his career. What he learned from the John Maxwell Team that sets him apart from other coaches, and how he specifically helps business go from Good to Great.

If you’ve wanted to find out how you might be able to become a professional business coach, then this might give you a couple of ideas in how you can get started down that career path. If you’re in need of a coach, then Stephan might be a great solution for you!


  • Why Stephan’s formal education track wasn’t so different than most. (9:03)
  • How he got introduced to entrepreneurship (12:53)
  • When he felt that it was time to go separate ways with his first business partner from college (17:29)
  • How he was able to get his first clients while he was still a student (22:41)
  • How the John Maxwell Team has helped his business (28:27)
  • How John Warrillow has inspired the new version of his business (31:06)
  • Stephan’s 2 additional Value Drivers (beyond John Warrillow’s first 8) (33:50)
  • Why it’s important to intentionally develop a company’s culture (35:04)
  • Upcoming movies we’re excited about (40:23)
  • Why he likes working with groups as well as individuals (42:29)
  • How he currently meets his potential clients (46:25)
  • How his current career aligns with his “Why” (52:05)
  • Why Apple shows how its important to have a definitive “Why”. (58:24)
  • What’s the difference between the popularity of the Beatles and Boston? (1:02:05)
  • Stephan’s 3 influences in business (1:04:45)
  • …and MUCH more.

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The Importance of Mentoring Youth (via Illinois


A Brief Intro to Jim Collins’ book, Good to Great:

Marie Forleo on going from Good to Great in Life and Business:

Five Levels of Leadership:

New Inceptions’ Post

A Short version via the John Maxwell Company

Long version via the Youth Banking Conference (Part 1):

Long version via the Youth Banking Conference (Part 2):

Thanks for Listening!

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